This document discusses strategies for building an individual donor program. It notes that individuals provided 82% of charitable donations in 2007, totaling $252 billion. Maintaining individual donors is important as they provide unrestricted funding and are less likely to withdraw support. The document recommends researching donors, focusing on relationships, communicating impact, and asking for donations. It also stresses the importance of engagement, proving impact, stewardship, and diversifying revenue streams including online strategies. The key message is that now is the time to thoughtfully maintain and build individual donor programs.

1. Building Your Individual Donor Strategy Presented as part of the Global Health Council Panel, Using Technology to Build Your Individual Donor Strategy Kae Dakin FreeFoto.com

2. Today’s Climate Proven Strategies + New Technologies _______________ = Healthy Funding

3. 2007 Revenue Sources

4. Why Individual Donors In Your Funding Strategy? 82.4% of charitable giving was from individuals in 2007 = $ 252 billion Consistent percentage over the years

5. 2007 Charitable Giving

6. Value of Individual Donors to your organization They give most of the $ 252 billion as unrestricted money. Most will support your cause for a long time. Difficult to leave you. Building an individual giving program involves everyone across the organization. Individual program gives an organization credibility and spokespeople.

7. Current Climate: The Strategy Review your Fundraising Plan Build on what you have in place Work to retain your donors Build new donors Review your website and materials for clarity of purpose and impact of donations

8. Fundraising Basics (in any climate) Know thy donor. Research research research. Relationships relationships relationships. Communication donor oriented. ASK ask ask!

9. Why Donors Give? They want to give back They want their gift to make a difference They believe the organization makes an impact The organization addresses an issue they care about They want to be recognized

10. How to Attract and Keep Donors? Develop an engagement strategy Prove impact Take care of your donors – “steward” Tell them exactly how their money has been used Tell them the benefits they will receive

11. The Case Statement The most important single piece of development effort It needs to answer: What do you do? Why is it important? What makes you different? Why should I care? How can I help?

12. Fundraising Don’ts Do not panic today Do not stop asking for money Do not stop recruiting new donors Do not slash your stewardship budget Do not slash your fundraising costs

13. 5 Most Important Things To Do Now Maintain strategic focus Communicate clearly what your organization does Face reality. Do not deny the crisis Ask the “SO WHAT?” Question Diversify your Revenue Streams including online strategy

14. The Funding Pyramid Remember! 82% Individual Donors Corporations & Foundations

15. Summary Why Individuals? 82%, or $252 Billion How are YOU going to move forward today with individual donors? Take the opportunity to do it differently in this funding climate!

16. THANK YOU “ If you don’t know where you’re going, you’ll never get there.” inspired by Alice in Wonderland Kae Dakin [email_address] 202 302 1877