Programmatic Job Advertising Buzzwords You Should Master Today
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This document defines and summarizes several programmatic buzzwords related to recruitment and advertising. It provides both the technical definition and a simplified "H.R. Speak" definition for each term. The terms defined include algorithm, artificial intelligence, big data, cost-per-action, machine learning, predictive analytics, programmatic advertising, taxonomy, real-time bidding, and performance-based recruitment advertising. The document aims to help human resources professionals and recruiters better understand commonly used programmatic advertising and recruitment terminology.
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Programmatic Job Advertising Buzzwords You Should Master Today
- 1. Programmatic Buzzwords You Should Master Today presented by:
- 2. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Al¡go¡rithm noun: algorithm A process or set of rules to be followed in calculations or other problem-solving operations. Algorithms put predictive analytics to work; applying the insights from the data and putting it into action. H.R. Speak â An intelligent time-saver. Super cool technology that automates all the manual tasks (we donât want to do) based on data (we donât have time to research), such as where to advertise jobs, how much to spend, and when not to spend at all.
- 3. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Ar¡ti¡fi¡cial In¡tel¡li¡gence (A.I.) noun: artificial intelligence The intelligence demonstrated by machines. It controls machine learning and algorithms. Abbreviation: AI, A.I. H.R. Speak â Your hardest working employee. A.I. is making the world of recruiting a better place, not because machines are smarter, but they donât have to sleep or eat and donât need a work/life balance.
- 4. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Big Da¡ta noun: big data Data sets that are so large and complex that traditional data processing software is not adequate to deal with them. H.R. Speak â B.I.G. data â there is no other way to put it. Big data is big data. It is used to connect all those different stats that alone make no sense but when used the right way identify those things we never knew meant anything. Ditch trying to merge those spreadsheets and let Big Data show you the way.
- 5. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Cost-per-ac¡tion (CPA) and Cost-per-click (CPC) noun: cost-per-action and cost-per-click A method of advertising billing based on the number of times a visitor clicks on an advertisement (CPC) or based on completing a specific task in a session (CPA) starting with a click on an advertisement. H.R. Speak- The new standard in job posting pricing. Very common in performance-based job advertising taking over the old flat-rate âpost and prayâ job postings of yesteryear.
- 6. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Ma¡chine Learn¡ing noun: machine learning The ability for a computer to learn without being programmed, build trends in data, and add to algorithms. H.R. Speak- Your second hardest working employee. Machine learning identifies job seeker patterns and trends over time based on tons of data points (think the type of jobs viewed, candidate experience, location, time-of-day, type of job site, etc.) that may be available on the user as well as online behavior that can be used (number of clicks or even apps not completed) to improve how algorithms work and how candidates are targeted on the Web.
- 7. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Pre¡dic¡tive An¡a¡lyt¡ics noun: predictive analytics The use of machine learning techniques and large historical data to analyze current trends to make predictions about the future. H.R. Speak- A recruiting crystal ball. Before a job is even posted, it shows expected performance over a period so the algorithms and employers can make the best decisions on how to fill different types of jobs fast. Currently, only pandoIQ has the power to predict!
- 8. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Pro¡gram¡mat¡ic Ad¡ver¡tis¡ing noun: programmatic advertising The process of automating the decision-making of where ads will display, when, and how much you need to bid to target specific audiences, demographics, and sites. The same process can be applied to job postings. H.R. Speak- An efficient time-saver. Most commonly used by larger employers who have complex hiring needs such as a wide variety of different job types that require different strategies. Who has time to track and analyze how every job performs on every site?
- 9. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Tax¡on¡o¡my noun: taxonomy A scheme of classification of related terms. Pertaining to data-driven recruitment, it is a classification and categorization of job titles, skills, synonyms and common search terms for the job and used as the basis for job matching and classification. H.R. Speak- A job description decoder. Recruitment platforms with a taxonomy automatically parse job descriptions full of crazy job titles and buzzwords and accurately classify the type of job and even level of seniority based on the contents of the ad so the right job seekers can be targeted across the Web.
- 10. Programmatic Buzzwords You Must Know Re¡al-Time Bid¡ding noun: real-time bidding An auction-based approach used to buy or sell impression-level ad inventory based on real-time competitive bids for the impression. H.R. Speak- A money saver. Only used by the most sophisticated programmatic advertising platforms because, to bid correctly on the spot, requires a super-fast thinker or brilliant algorithms. //PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY
- 11. Programmatic Buzzwords You Must Know//PROGRAMMATIC BUZZWORDS// YOU SHOULD MASTER TODAY Per¡for¡mance-Based Re¡cruit¡ment Ad¡ver¡tis¡ing noun: performance-based recruitment advertising A data-driven recruitment advertising strategy that uses pay-for-performance advertising technologies such as programmatic job ad campaigns, SEO, SEM, and real-time performance monitoring to increase ad performance and R.O.I. from the recruitment spend. H.R. Speak- âPost-and-know what you get.â Used by employers who want to know they are getting what they pay for! But, buyer beware! Sometimes getting tons of views doesnât mean tons of applicants. Thatâs why you need a solution that helps you optimize your budget and provides the right insights instead of leaving you empty-handed and broke.
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- Al¡go¡rithm noun: algorithm A process or set of rules to be followed in calculations or other problem-solving operations. Algorithms put predictive analytics to work; applying the insights from the data and putting it into action. H.R. Speak â An intelligent time-saver. Super cool technology that automates all the manual tasks (we donât want to do) based on data (we donât have time to research), such as where to advertise jobs, how much to spend, and when not to spend at all.
- Ar¡ti¡fi¡cial In¡tel¡li¡gence (A.I.) noun: artificial intelligence The intelligence demonstrated by machines. It controls machine learning and algorithms. Abbreviation: AI, A.I. H.R. Speak â Your hardest working employee. A.I. is making the world of recruiting a better place, not because machines are smarter, but they donât have to sleep or eat and donât need a work/life balance.
- Big Da¡ta noun: big data Data sets that are so large and complex that traditional data processing software is not adequate to deal with them. H.R. Speak â B.I.G. data â there is no other way to put it. Big data is big data. It is used to connect all those different stats that alone make no sense but when used the right way identify those things we never knew meant anything. Ditch trying to merge those spreadsheets and let Big Data show you the way.
- Cost-per-ac¡tion (CPA) and Cost-per-click (CPC) noun: cost-per-action and cost-per-click A method of advertising billing based on the number of times a visitor clicks on an advertisement (CPC) or based on completing a specific task in a session (CPA) starting with a click on an advertisement. H.R. Speak- The new standard in job posting pricing. Very common in performance-based job advertising taking over the old flat-rate âpost and prayâ job postings of yesteryear.
- Ma¡chine Learn¡ing noun: machine learning The ability for a computer to learn without being programmed, build trends in data, and add to algorithms. H.R. Speak- Your second hardest working employee. Machine learning identifies job seeker patterns and trends over time based on tons of data points (think the type of jobs viewed, candidate experience, location, time-of-day, type of job site, etc.) that may be available on the user as well as online behavior that can be used (number of clicks or even apps not completed) to improve how algorithms work and how candidates are targeted on the Web.
- Pre¡dic¡tive An¡a¡lyt¡ics noun: predictive analytics The use of machine learning techniques and large historical data to analyze current trends to make predictions about the future. H.R. Speak- A recruiting crystal ball. Before a job is even posted, it shows expected performance over a period so the algorithms and employers can make the best decisions on how to fill different types of jobs fast. Currently, only pandoIQ has the power to predict!
- Pro¡gram¡mat¡ic Ad¡ver¡tis¡ing noun: programmatic advertising The process of automating the decision-making of where ads will display, when, and how much you need to bid to target specific audiences, demographics, and sites. The same process can be applied to job postings. H.R. Speak- An efficient time-saver. Most commonly used by larger employers who have complex hiring needs such as a wide variety of different job types that require different strategies. Who has time to track and analyze how every job performs on every site?
- Tax¡on¡o¡my noun: taxonomy A scheme of classification of related terms. Pertaining to data-driven recruitment, it is a classification and categorization of job titles, skills, synonyms and common search terms for the job and used as the basis for job matching and classification. H.R. Speak- A job description decoder. Recruitment platforms with a taxonomy automatically parse job descriptions full of crazy job titles and buzzwords and accurately classify the type of job and even level of seniority based on the contents of the ad so the right job seekers can be targeted across the Web.
- Re¡al-Time Bid¡ding noun: real-time bidding An auction-based approach used to buy or sell impression-level ad inventory based on real-time competitive bids for the impression. H.R. Speak- A money saver. Only used by the most sophisticated programmatic advertising platforms because, to bid correctly on the spot, requires a super-fast thinker or brilliant algorithms.
- Per¡for¡mance-Based Re¡cruit¡ment Ad¡ver¡tis¡ing noun: performance-based recruitment advertising A data-driven recruitment advertising strategy that uses pay-for-performance advertising technologies such as programmatic job ad campaigns, SEO, SEM, and real-time performance monitoring to increase ad performance and R.O.I. from the recruitment spend. H.R. Speak- âPost-and-know what you get.â Used by employers who want to know they are getting what they pay for! But, buyer beware! Sometimes getting tons of views doesnât mean tons of applicants. Thatâs why you need a solution that helps you optimize your budget and provides the right insights instead of leaving you empty-handed and broke.