Maya Middlemiss from Saros – Altered Realities: the Participant’s Perspective

1. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Altered
Reali$es
in
Research:
Maya
Middlemiss
Saros
Research
Ltd
June
2016
Par$cipants’
Perspec$ves

2. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Altering
$me
and
development
cycle
“It
was
a
bit
weird
talking
about
holiday
planning
in
October,
but
I
knew
the
brochures
would
be
out
by
Christmas
so
it
made
sense”
“I
think
I
was
expecEng
something
more
polished,
but
it
looked
like
something
knocked
up
as
a
school
project
–
I
said
that
actually,
I
hope
he
didn’t
think
I
was
rude…”

3. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Projec$ve
techniques
“Suddenly
we
all
had
to
do
this
weird
thing
where
we
were
imagining
the
different
cereals
were
people
we
met
for
a
job
interview…
I
had
no
idea
what
was
going
on
and
I
felt
a
bit
silly!”
“I
loved
choosing
pictures
out
of
the
magazines,
it
was
like
doing
art
with
my
kids
before
they
got
too
old
and
sensible”
“I
cannot
begin
to
imagine
what
they
learned
from
that
bit
with
the
drawing,
it
was
embarrassing
too”
“It
seemed
odd
that
the
conversaEon
just
jumped
from
a
sensible
discussion
about
the
ads
into
something
totally
bizarre”

4. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Depriva$on
Studies
“I
liked
the
test
app
more
than
the
one
I
usually
use,
and
I
was
disappointed
when
he
took
it
off
my
phone
aOerwards!”
“It
was
sort
of
fun
to
test
myself
and
see
if
I
could
manage
without
my
favourite
styling
products
for
a
week”
“the
new
bars
weren’t
as
nice
as
my
usual
snack
and
I
wouldn’t
buy
them,
but
I
didn’t
mind
being
paid
to
try
them
out”

5. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Virtual
Reality
vimeo.com/channels/sarosvrtesEng

6. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Virtual
Reality
Tes$ng
”I
played
a
sports
arena
game,
but
in
a
3D
virtual
reality
environment…
it
was
very
very
strange...
But
I
jumped
at
the
chance
“I
felt
quite
nauseous,
it
made
me
feel
preVy
sick…
But
overall
it
was
a
really
great
experience”
“it
was
cool
to
try
out
this
new
technology
which
I
think
is
going
to
be
very
important
in
video
games…
cool
to
think
I
was
one
of
the
first
people
geXng
to
try
that
out”

7. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Recruitment
Considera$ons….
Test
imaginaEon
by
type
required
Explore
affinity
for
creaEve
tasks
Be
up-­‐front
about
unusual
gear
like
VR…
and
then
it’ll
be
fine

8. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Thank
You!
Sarosresearch.com/researcher
@Sarosresearch
maya@sarosresearch.com

9. Par$cipants’
Perspec$ves
–
Altered
Reali$es
Maya
Middlemiss,
Saros
Research
Ltd,
2016
Q
&
A
Sue
York
The
Handbook
of
Mobile
Market
Research
Maya
Middlemiss
Saros
Research