5. SEARCH ENGINE OPTIMIZATION
Definition :-
Search engine optimization is the process of
increasing the quality and quantity of website traffic
by increasing the visibility of a website or a web page to
users of a web search engine. SEO refers to the
improvement of unpaid results and excludes direct
traffic/visitors and the purchase of paid placement.
6. SEARCH ENGINE OPTIMIZATION
ON PAGE
On-page SEO is the practice
of optimizing individual
web pages in order to rank
higher and earn more relevant
traffic in search engines. On-
page refers to both the
content and HTML source
code of a page that can
be optimized, as opposed to
off-page SEO which refers to
links and other external
signals.
OFF PAGE
Off page Optimization refers
to all the measures that can be
taken outside of the actual
website in order to improve its
position in search rankings.
These are measures that help
create as many high-quality
backlinks (incoming links) as
possible.
