2. New communications reality Average number of communications channels used as part of the awards entries for the IPA Effectiveness Awards in 2006 was six compared to four channels two years ago.
19. Heroes and Nissan : Integrated multi platform communications TV show sponsorship Fan site sponsorship Alternate reality sites Graphic Novel Product placement Web site integration
28. MEDIA BY TIME OF DAY REVEALS THE USE OF MEDIA TO OVERCOME ISOLATION Source: IPA Touchpoints, Hub 2 TV Press Talking face to face Travelling
29. Television 5, ITV BBC Radio Regional Press Manchester Evening News National Press Supplements Stella Commercial Radio Classic FM National Press Sunday Telegraph Consumer Magazines Which Online communities Saga Religious Programming Hobby Magazines Gardener’s World Local Press Regional News Shopping Centre Reader’s Digest Leisure centres Pharmacy National organisations Saga Supermarkets Shop windows Parks Libraries Bus Interiors Gala Bingo Working Men’s Clubs Hairdressers Churches / Temples Lamp posts Bus Shelter Day Centres Post Offices Garden Centres National Organisations Saga
30. SPREADING STORIES TO START CONVERSATIONS STORYTELLING AS OAP WOM! Television 5, ITV BBC Radio Regional Press Manchester Evening News National Press Supplements Stella Commercial Radio Classic FM National Press Sunday Telegraph Consumer Magazines Which Online communities Saga Religious Programming Hobby Magazines Gardener’s World Local Press Regional News Shopping Centre Reader’s Digest Leisure centres Shopping Centres National organisations Saga Supermarkets Shop windows Parks Libraries Bus Interiors Gala Bingo Working Men’s Clubs Hairdressers Churches / Temples Lamp posts Bus Shelter Day Centres Post Offices Garden Centres National Organisations Saga