SYNOPSIS ONCONSUMER PERCEPTION REGARDINGONLINE SHOPPING(GROCERY STORE)SUBMITTED TO: SUBMITTED BY:MR.ROSAN KUMAR MISS.RAJVIR ROLL NO. 10-28 BBA 6 SEM
INTRODUCTION OF CONSUMERA consumer is a person or group of people who are the final users of productsand or services generated within a social system. A consumer may be a person orgroup, such as household. The concept of a consumer may vary significantly bycontext. or An individual who buys products or services for personal use and notfor resale.INTRODUCTION OF PERCEPTIONPerception is the organization, identification and interpretation of sensoryinformation in order to represent and understand the environmen. All perceptioninvolves signals in the nervous system, which in turn result from physicalstimulation of the sense organsation. For example, vision involves light striking theretinas of the eyes, smell is mediated by odor molecules and hearing involvespressure waves. Perception is not the passive receipt of these signals, but can beshaped by learning, memory and expectation.Perception involves these "top-down" effects as well as the "bottom-up" process of processing sensory input
Objectives of study: 1. To study the attitude towards the online shopping. 2. To find out the preference of consumer the attributes of online shopping. 3. To identify the issues faced the consumer while online shopping. 4. To determine the parameter for choosing the particular shopping centre for purchasing of grocery items. 5. To determine whether online grocery shopping will be beneficial and on what factors.
Research Design And Methodology The sources of data used in this projectreport are both primary and secondary data.1. Primary data Primary data consists of original information gathered fromsample size of 200 respondents residing in PUNJAB. 2. Secondary data Secondary data consists of information that already exists andthat was collected in the past for some other purposes.Sample Size of Sample: The sample size selected for the research is 200in Design: Parameters of Interests: The major parameter of interest is the area of Mumbaithe subgroup of people who are working professional and web savvy having anexperience in online shopping.The two other subsidiary parameters of interest are: o The respondent shouldalso have an experience grocery shopping. o And the female respondent whohave an online shopping experience. Sampling Technique: Quota Sampling:Quota sampling is a method for selecting survey participants..
Industry Introduction Internet is changing the way consumers shop and buy goods and services, and has into aglobal phenomenon. Many companies have started using the Internet with t ofcutting marketing costs, thereby reducing the price of their products and servicesin order to stay ahead in highly competitive markets.Companies also use the Internet to convey communicates and disseminateinformation, to sell the product, to take feedback and also to conduct satisfactionsurveys with customers .Customers use the Internet not only to buy the product online, but also tocompare prices, product features and after sale service facilities the will receive ifthey purchase the product from a particular store. Many experts are optimisticabout the prospect of online business .In addition to the tremendous potential of the E-commerce market, the Internetprovides a unique opportunity for companies to more efficiently reach existingand potential customers .
Online Shopping In IndiaThe Indian economy is slated to grow by upward of 6 % annually in the next fewyears which is among the highest rates of any big emerging economy. And quite alot of this growth would be on the back of domestic consumption of goods andservices. E-commerce is emerging as a great level given that organized retail is still thelength and breadth of the country with large retail chains making up less than10%of the market .E-commerce is helping people in smaller towns in India accessquality products and services similar to what people in the larger cities haveaccess to. It‘s being forecast that close to 60%of online shoppers would comefrom beyond the top eight large cities by end of this year. Increasing internetpenetration has helped to expand the potential customer pool.