Importance of sales and marketing, it's importance and benefits.

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Importance of Sales and
Marketing

2. What is Sales and Marketing
 Sales and marketing are two business functions
within an organization -- they both impact lead
generation and revenue. The term, sales, refers to all
activities that lead to the selling of goods and
services. And marketing is the process of getting
people interested in the goods and services being
sold.

3. Benefits of Sales and Marketing
 1. Generate More (& Better) Leads
 2. Build More Accurate Buyer Personas
 3. Make Smarter Use of Resources
 4. Create More Impactful Marketing
Materials
 5. Develop a Clearer, Smarter Strategy
 6. Map the Buyer Journey More Effectively

4. Importance of Sales and Marketing
 When sales and marketing teams work closely together,
they can unlock new opportunities and, ultimately, win
new business. For example:
 Sales and marketing alignment can lead to a 32% percent
increase in year-over-year revenue growth.
 78% of executive buyers claim salespeople do not have
relevant materials. (Aberdeen Group)
 Only 6% of B2B marketers claim they can effectively
measure the performance of their content using metrics
that reveal business impact on the pipeline.

5. What is sales and marketing alignment?
 In order to put the buyer first, sales and marketing
teams need to work together to create high-quality,
relevant, and valuable content throughout the buyer
journey. Sales and marketing alignment is driven by
a shared pursuit of common goals, objectives, and
business priorities. Sales and marketing leaders
should work together and develop a strategy to
achieve shared targets like pipeline and revenue
generation.

6. h
 THANK YOU