2. who are we ASEAN
@ctivate-asia is one of the best company
focusing on Channel and Retail Management
in Indonesia| Singapore| Malaysia | Philipine |
Thailand | Vietnam |
Consist of professionals with more than 15
years of experience from retail and channel
Industry background , we will help our client
to plan and execute the best.
Combining the latest digital assets to
increase the value of activation in retail
Industry
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LEGEND
Hq – Head Quarter
BO – Branch Office
JO – Join Operation
Prtr - Partnership
3. who are we I.D.
• Present in 80+ cities in Indonesia, in which gives us the competitive edge to help our customers to stretch their business in Indonesia.
• Various range of services in Channel Management, in which will become the one stop solution for our Partners
• Stronghold corporation with local vendors for event management and talent pool
• More than 600+ experienced employee from promoters, FoS, Back end, Middle and Top Management
5. our service domain
CHANNEL
MANAGEMENT
CHANNEL
AND
CONSUMER
ACTIVATION
DIGITALIZATION
PROGRAM
CENTER
• Channel Profiling
• Retail Outlet Setup
• Feet On Street
• Retail Merchandising
• Partner Training
• Partner recruitment
• Retail development strategy
• Mystery Audit
• Authorized Store Management
• Loyalty Program and Aplication
• Lead Generation Program
• Mall to mall Consumer Activation
• Office to office SMB profiling / activation
• SMB Profiling , Education and Activation
• Channel / Patner Gathering
• Seminar / Webinar / PodCast
• Large Format Event / Exhibition
• Nation wide Event Road Show
• Community Based Gathering
• Booth production
• Data collection
• Validation and Consolidation
• Rebate Calculation
• Reward Fulfillment
• Reward Distribution
• Retail Product Distribution (Guarantee
Card, Stickering)
• Telemarketing and Call Center
• Partner Program Creation
• Incentive Program
•Regius-Survey.com
• DAVY – Distribution and
Navigation system
•FanPage Booster
• LEVITAS
•GPS monitoring system
• InVitech
• Digital Marketing Services
7. Channel Management
CHANNEL ENGAGEMENT
Consumer
(store)Principal
Channel
Aquisition
Field
Infrastucture
CHANNEL ACTIVATION
Store
Owner
and Front
Liner
Incentive
Marketing
Program
•Managed
Channel
• Authorize
Shops
Channel
Training and
Development
Channel
Gathering
End User
Program
INCREASE SALES PERFORMANCE
IMPROVE EFFICIENCY
FRAME WORK
Channel Management
•Schneider Channel Representative -
4.000 stores in 6 cities
•Lenovo Channel Management –
2.500 stores in 80+ cities
•Indosat Post Paid Push Program - +
500 Stores jabodetabek
•Nipress – Channel management
12.600 stores nationwide coverage
in 33 cities
•Samsung Redemption Management
System – 59 Cities
•Microsoft LOVED Retail Services
project
•Microsoft Lumia – 500 Stores
•Intel RSP Program
8. Channel Management
Issues Components FrameWork Coverage
•Schneider Indonesia
would like to have the
reach out to the 3rd Level
Partner
• There is a blind area
competition for Schneider
in the grass root market
• Inconsistency claim
partner for Channel
Program that is being
executed
• Sets of Professional
Channel management
team, focus on 3 things
that need to be acheived
by Schneider
•Brand Awareness
•Product
Availibility
•Selling coverage
•Team consist of 24
person to cover 12 cities
Nationwide
* Proven FrameWork of
Channel mangement that will
ensure the channel is being
managed well in the field,
starting from Farming,
Nurtrishing up to the Channel
Maturization
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* Top 12 cities in Indonesia
that has Schneider Branch
Office and Rep Office (JKT,
BDG, MDN, BLKPPN, SMG,
SBY, MKS, BTM, PNTNK,
PKNBR, SMRD, DPS)
Case Studies – Schneider Feet On Street
9. Channel Management
Issues Components Retail Asset Coverage
•Lenovo Indonesia would
like to optimize it’s retail
assets on the field
• Lenovo belief that the
storonger the retail asset
in the field, it will create a
good preception on the
customer mind, and
eventually will create a
purchase preference from
the customer
•Daily reporting of the sell
out
•Sets of professional
Retail Merchandising
team
•Structurized reporting
system that can track
from the POSM
installation up to the sell
out quick count
• Online reporting system
by using DAVY to track
performance to daily basis
Retail asset start from the
physical performance of the
team up to the POSM need to
be maintain properly by the
team as well as providing the
market intelligence to
principal
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* 8 (eight) region with 8 main
cities and 49 satelite cities,
total coverage up to 57 cities
nationwide
Case Studies – Lenovo retail development
PM
Region
Supervisor
Area
Coordinator
Feet On the Street
Reseller Sales Person (RSP)
and Promoters
10. Channel Management
Issues Components Retail Asset Coverage
• Microsoft Indonesia is
facing challanges to keep
the store excited to sell
MS Product
•The component for store
to be able to sell the
product is various
•AA is appointed to
handle all the deployment
of POSM, Win Demo and
Trainining to the RSP and
end users
•Structurized reporting
system that can track
from the POSM
installation up to the sell
out quick count
• Online reporting system
by using DAVY to track
performance to daily basis
• Skill set of promoters
that can on daily basis
become MS Ambassador
to educate the end User
Retail asset start from the
physical performance of the
team up to the POSM need to
be maintain properly by the
team as well as providing the
market intelligence to
principal
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* 2 Major cities to begin with
and expanded plan to 7 cities
nationwide
Case Studies – Microsoft L.O.V.E.D
11. Channel Management
Case Studies – Intel Samurai
Issues Components Retail Assets Coverage
Intel want to reward
loyal RSP by giving
reward for every RSP
selling laptop with
Intel based
Intel want to create
RSP community that
loyal to their brand
and having their own
identity to the
program
Intel belief that RSP
that loyal will create
awareness to the
customer and more
purchase
Sets of professional
Retail Sales Reps
team
Create manual
system that able to
track weekly and
monthly sell out from
each RSP that joint
Intel Samurai
program
Leaderboards for RSP
able to know their
program
achievement
Fulfill team equipment
from their physical
performance up to their
supporting POSM. Team
will also provide market
intelligence to principal
2 region with 4 main
cities. Total coverage up
to 200 stores and 500
RSP’s
12. Channel Management
Case Studies – JCI Sobat Hoki
Issues Components Retail Assets Coverage
Enhance the POS Pull
element to improve
sales
Create awareness,
preference and
purchase of
Maintenance Free
batteries at point of
sales.
JCI has many brand
across regional
country, Indonesia
(NS), Vietnam
(Delkor), Malaysia
(GP)
Sets of professional
Retail Sales Reps
team
Customized program
for each brand with
their own identity to
educate POS and FL
Create manual
system that able to
track weekly and
monthly sell in and
sell out from POS
Create excitement to
the program with
direct incentive for FL
and using stickers to
collect
Brochure content
program T&C. Sticker to
create excitement in the
program. Team will also
provide market
intelligence to principal
Indonesia : currently
25 cities, expanding
to 55 up to end of
2016
Malaysia : 40
Distributor in Klang
Valley Region
Vietnam : Focus at
Ho Chie Min area
13. Channel Management
Case Studies – CISCO Rodeo Campaign
Issues Components Program Coverage
• Awaking new and
existing partner to
join the program.
• Need to monitor
their SELL OUT
process in
JABODETABEK area,
around 500 retail
stores.
• New concept for
boosting the sales
target by making
the incentive
program to RSP.
• Sets a professional
RODEO team.
• Structured reporting
system to track
POSM installation.
• Training program to
develop local RSP
and promoters.
• Online reporting
system application
platform called
DAVY as
performance
tracking.
RODEO (Ranger
Dedicated of Cisco)
Incentive Program
elevates every local RSP
and promoters to be a
sell out pusher.
JABODETABEK with 500
partners retail stores.
14. Channel Management
Freedom Post Paid Agent
The Background Program Components Implementation engine Expected Result
Postpaid sales drop.
Low awareness of
postpaid product
This year Indosat want to
focus on new postpaid
subscription.
Activity : SMB Direct Selling
Coverage : Jabodetabek
Period : 3 months
Team : 10-15 Sales Agents
• 15,000 New Freedom
Postpaid Subscriber
1. SMB Database
Collection
2. Profiling
3. Sales Canvasing
4. Product Introduction
5. Promo socialization
6. Selling
Possibility Issues
INTERNAL
• Insufficient postpaid
knowledge
• Product
Communication
EXTERNAL
• Resistant of changing or
adding a new mobile
phone number
Expected Goals
• Product Awareness
• Increase of New Postpaid
Subscriber.
Sales Agent
goes to SMB
Product
Offering
Application
Form Filling
SMB Direct Selling
Product Introduction –
Flyer Give away
Data
Verification
Activated
15. The Background Program Components Implementation engine Result
Samsung Mobile is doing a
promo for Ramadhan
Festive Season, and plan
to have redemption
center all over Indonesia
New Redemption
Management System is on
trial.
Activity : Redemption Center
Coverage : National (59 spots)
Period : 41 days
Team : Team Leader, SPG,
Helper, Warehouse
Crew.
• High Redemption, total
182.557 redemptions.
• Avg. redemption per day
4.452
• Avg. redemption on
weekdays is 4.129
• Avg. redemption on
weekend is 5.233
• Avg. redemption per day
per RC 75 customers.
• 0.00008% lost gimmick
• 67% allocated gimmick is
redeemed
• Minimum customer
complaint.
1. Gimmicks Management
(Distribution & Storage)
2. Team Recruitment &
Training
3. Redemption Center
Operational
Gimmick
Possibility Issues
INTERNAL
• Promo Communication
• Gimmick or Gift delivery
EXTERNAL
• Redemption point not
reachable by customer
• Partner Fraud
• High Traffic
Expected Goals
• High Redemption Rate
• Smooth Redemption
Process
• Increase Sellout
Customer
Come to
the Booth
IMEI CHECK &
Other Prove
of Evidence
(PoE)
PoE Image
Capture &
Data Input
on RMS
Gimmick
Give Away
Samsung REDEMPTION
MANAGEMENT SYSTEM
Redemption Management System
Channel Management
17. FRAME WORK
Channel and Consumer Activation
Toyota True Friend – Award
Winning Campaign
• To create a community
base club that have a
loyalty to a certain brand
by keep on giving reward
to the community it self
• By utilizing our NFC
solution a solution that
get recognition and won
award from MarkPlus as
The Best New Wave
Marketing Campaign
• Demo Toyota True Friend
23. Digitalization
GPS featured | System
Time & Date | Assigned
Outlet
Promoters
Retail Account
Executive
Retail Account
Manager
Project Manager
To capture all Sell-In
Data Details in Outlet
Products
Stores
Sales
Territory
To capture all Sell-Out
Data Details in Outlet
Products
Stores
Sales
Territory
To capture all VMs &
Market Intelligence
Data in Outlet
POSM
POE
Competitor Activities
Market Insights
Customized Add-on
Module to meet your
business goals
FIELD TEAM
ATTENDANCE
SELL-IN SELL-OUT VISUAL MERCHANDISE
& MARKET INTELEGENCE
CUSTOMS
MODULE
COMPREHENSSIVE REPORTING & BUSINESS PERFORMANCE DASHBOARDS
Sales Performance Overview | Territory | Products | Field Team | Stores
Monitoring Field Team Performance & Operational Excellence
Intuitive Retail Dashboard
Distribution And Navigation System
24. Digitalization
Data Base
Managemen
t
Attendance
Sell-Out
Sell-InInventory
Merchandise
Profiling
New Store
Features
GPS
Picture (IN/OUT)
Date & Time (IN/OUT)
User
Store DB
Users DB
Products DB
Date & Time Submit
User
Invoice Date
Serial Number
Product & Quantity
Shop/Store
Invoice Picture
Date & Time Submit
User
Order Date
Product & Quantity
Shop/Store
Product
Quantity IN & OUT
Transaction Date
Shop/Store
Store Name
FOS/Promotors
Store Phone
Store Position
Owner/PIC
Store Address
Availability Stock
Shop/Store
Visit Date
POSM Qty & Picture
Info Competitor & others
Note :
Icon & description for info captured data
25. Core Benefits
BUSINESS OWNER
• Real-Time Business Performance
Tracker | 24 Hrs & Anywhere
• Analytical Tools
• Business Performance Dashboard
• Business Trending
• Field Team KPI Performance
• Retail Merchandising Tracking
• Sell-In Report
• Sell-Out Report
• WOI (Week of Inventory)
• Market Intelligence & Insights
• Database Management :
• Stores
• Products
• User credentials
RETAIL ACCOUNT MGR
• Handy day-to-day Sales Tracker
Activities
• Field Team KPI Performance Tools
• Territorial Business Performance
• Daily Tracking for Sell-In, Sell-Out &
WOI
• Market Intelligence & Insights
• Territorial Business Performance
Dashboard
PROMOTOR/FOS
• Handy day-to-day Sales Tracker
Activities
• Field Team KPI Performance Tools
• Per-Store Business Performance
• Daily Tracking for Sell-In, Sell-Out &
WOI
• Market Intelligence & Insights
• Per-Store Business Performance
Dashboard
OVERALL BUSINESS PERFORMANCE SELL-IN / SELLTHRU MOTIONS SELL-OUT / SELL-TO MOTIONS
Digitalization
26. Digitalization
REGIUS SURVEY
Scope & Features
NSN – Regius Survey ( MOBILE
APPLICATION )
• Collect personal data of survey participants
• Take photos of survey participants
• Provide questions to participants
• Save survey data to local database
• Sending survey data to a web server
Invitech
(Smart Solution for Event and Exhibition)
Key Features:
• Setup the customize the
event content
• Managing guest list
• Sending RSVP invitation
(by email/sms)
• One-click registration
• One-click integrated
meeting calendar
• Digital confirmation with
QRCode & access the event
microsite web-app.
• Mobile checkin
• Printing Badge name with
NFC Tag
• Mobile and online
Polling/Feedback survey
• Mobile and online Q&A
• Speaker Session,
Scheduling & venue
• Mobile event floor plan,
detail, venue, agenda,
pre-book session
• Real time event dashboard
LEVITAS
Scope & Features
Levitas
• Multi user priviledge account
• Management Program from Principle
• Showing performance client
• Analytical Report for Principle and Partner (shop)
Scope & Features
Sunpride – Regius Survey ( WEB )
• Manage Sunpride Event
• Show Data Participant with the answer of Sunpride Survey
• Show analytical Report from Sunpride Survey
