A Report on the academic campaign conducted by students of MBA (Media & Entertainment), Manipal University, as part of academic curriculum. This also details the Process Evaluation and Outcome Evaluation of the complete event along with budget and event snapshots.

1. Unity Canvas
“EXPRESS COLORFULLY”
Presented By
Ramesh Kumar V
MBA (Media & Entertainment)
Manipal University, Bangalore

2. Event Objectives
• A Platform for common man to think and express their
views and ideas.
• Aimed at creating positive relations of unity among
people through colors.
• To strengthen equality and promote the eradication of
all forms of prejudice.
• To recognize diversity in its broadest sense including
race, gender, age, class, religion or culture, abilities,
education or economic positions.
• A Moment To Think Oneness

3. Event Plan
• Pre-Events : 4th, 5th & 8th April 2009
• Main Event : 24th April 2009
• 6 locations in and around Bangalore.
• Public were provided with canvas and acrylic colors to
paint anything they want.
• Participants to be provided with a batch having the
tagline “A Moment To Think Oneness”
• Students to talk with Public about “Power of Unity.”

4. Pre-Events

5. Pre-Events

6. Main Event
• All the 22 canvas pieces were joined together
• Mr.Yelappa Reddy, Chairman of Green Task Force,
Bangalore inaugurated the final event
• Mr.Sridhar, an eminent artist from Chitrakala Parishath,
Bangalore, gave his finishing touch to the united canvas.
• Chief Guests
★ Mr. Chandra Mouli, Deputy Director (AR & Mktg), DD Kendra, Bangalore
★ Mr. Anil Srinivasan, Business Consultant, ReCraft Consulting Pvt. Ltd.,
Chennai.

7. The Reach

9. Process Evaluation
Pre-events Main Event
• Plan & delegation based on dates and • Planned based on the convenience of
venues pre-decided artist and chief guests
• Obtaining permissions was the • Excellent co-operation from chief
biggest challenge. guests as well as students
• It went smooth ʻcoz of well sort out • Main challenge - joining the canvases
plan, schedule and delegation. and displaying it - space constraints
• Successfully involved classmates as • Materials & Travel - well within Budget
well.
• Materials & Travel - well within Budget

10. Outcome Evaluation
• Event very well met the objectives - Good thoughts
from each participant
• Appreciation of each others depiction
• Participation from diverse population regardless of
race, gender, age, class, religion, abilities, education
or economic positions.
• Participants took a moment from their busy schedule,
concentrated on the theme “Unity”, thought for a while
and painted.

11. Learnings
• Guidance from Commissioner of Police - Bangalore,
PRO - Bangalore Corporation, Traffic Commissioner -
Bangalore.
• Maximum reach to the public through the event
• Rejections outnumbering Acceptance from public as
well as authorities involved.
• Shuttled between different authorities, different
departments located in different corners of the city.
• Huge time and effort involved.
• Understood the power of flexible planning for public
awareness campaign.

12. Media Coverage

13. Media Coverage

14. The Team

15. Thank You !
www.rameshkumarv.in
contactrameshkumar@gmail.com