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Break into media and entertainment

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Ethan Chazin, The Chazin Group tells you how to break into the ultra-competitive fields of media and entertainment.

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Break into media and entertainment

  1. 1. The Chazin Group Presented by: Ethan Chazin Founder & President The Chazin Group Dec. 2010 Breaking Into The Business of Media & Entertainment
  2. 2. <ul><li>Agenda </li></ul><ul><li>Industry Overview </li></ul><ul><li>Key Players / Stakeholders </li></ul><ul><li>Skills Needed For Success </li></ul><ul><li>Trends & Developments </li></ul><ul><li>Content Distribution & Licensing </li></ul><ul><li>Role of Talent Agents </li></ul><ul><li>Entertainment & Media Law </li></ul><ul><li>Role of the Media </li></ul>The Chazin Group The Chazin Group
  3. 3. <ul><li>Agenda </li></ul><ul><li>Corporate Sponsorships & Promotions </li></ul><ul><li>Event Planning & Logistics </li></ul><ul><li>Professional Sports as Entertainment </li></ul><ul><li>Pursuing a Career in Entertainment & Media </li></ul><ul><li>The Internet </li></ul><ul><li>Entertainment & Media Assns. </li></ul><ul><li>Media & Entertainment Outside the US </li></ul><ul><li>Next Steps </li></ul>The Chazin Group The Chazin Group
  4. 4. <ul><li>Industry Overview </li></ul><ul><li>Sizing the Market </li></ul>The Chazin Group The Chazin Group
  5. 5. The Chazin Group The Chazin Group
  6. 6. The Chazin Group The Chazin Group
  7. 7. <ul><li>Skills Needed For Success </li></ul>The Chazin Group The Chazin Group
  8. 8. The Chazin Group The Chazin Group <ul><li>Skills Needed For Student Success </li></ul><ul><li>Work Ethic </li></ul><ul><li>Excellent Communications </li></ul><ul><li>Willingness to Go Above & Beyond </li></ul><ul><li>Teamwork </li></ul><ul><li>Professionalism </li></ul><ul><li>Relevant Work Experience </li></ul>
  9. 9. <ul><li>The Players </li></ul><ul><li>Stakeholders Abound </li></ul>The Chazin Group The Chazin Group
  10. 10. <ul><li>Broadcast & Cable </li></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><li>Cable (TWC, Charter, Comcast, Cablevision) </li></ul></ul><ul><ul><li>Satellite (XM, Sirius) </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><li>Print Media / Publishing </li></ul><ul><ul><li>Newspapers </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Distribution & Printing </li></ul></ul>The Chazin Group The Chazin Group
  11. 11. <ul><li>Music </li></ul><ul><ul><li>Music Production </li></ul></ul><ul><ul><li>Retail Music </li></ul></ul><ul><ul><li>Retail Audio Equipment </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Music Printing & Distribution </li></ul></ul><ul><ul><ul><li>www.UndergroundCountry.com </li></ul></ul></ul><ul><ul><ul><li>Retail Print Music Dealers Assn. </li></ul></ul></ul>The Chazin Group The Chazin Group
  12. 12. <ul><li>Sports, Games, and Gambling </li></ul><ul><ul><li>Games, Sports </li></ul></ul><ul><ul><li>Stadiums, Teams </li></ul></ul><ul><ul><li>Retail Games, Stores </li></ul></ul><ul><ul><li>Gambling, Casinos </li></ul></ul><ul><ul><li>Theme Parks, Rides </li></ul></ul>The Chazin Group The Chazin Group
  13. 13. <ul><li>Movies </li></ul><ul><ul><li>Movie Theaters </li></ul></ul><ul><ul><li>Movie Production </li></ul></ul><ul><ul><li>TV / Video Production </li></ul></ul><ul><ul><li>Video Rental </li></ul></ul><ul><ul><li>Video Distribution </li></ul></ul><ul><li>Technology Firms </li></ul><ul><li>Industry Consultants </li></ul><ul><ul><li>Entertainment Media Ventures, NYC </li></ul></ul>The Chazin Group The Chazin Group
  14. 14. <ul><li>General Electric </li></ul>The Chazin Group The Chazin Group
  15. 15. The Chazin Group The Chazin Group <ul><li>Disney </li></ul><ul><li>Walt Disney Motion Pictures Group </li></ul><ul><ul><li>Touchstone Studios </li></ul></ul><ul><ul><li>Hollywood Pictures </li></ul></ul><ul><ul><li>Miramax Films </li></ul></ul><ul><li>Walt Disney Animation Studios </li></ul><ul><li>Disney Toon Studios </li></ul><ul><li>Pixar Animation </li></ul><ul><li>Spyglass </li></ul><ul><li>Entertainment </li></ul>
  16. 16. The Chazin Group The Chazin Group <ul><li>AC Nielsen </li></ul><ul><li>AC Nielsen </li></ul><ul><li>Billboard, AdWeek, Hollywood Reporter, Backstage </li></ul><ul><li>Nielsen Media Research </li></ul><ul><li>Ross Reports </li></ul>
  17. 17. The Chazin Group The Chazin Group
  18. 18. The Chazin Group The Chazin Group <ul><li>SONY Corporation </li></ul><ul><li>SONY Music Entertainment </li></ul><ul><ul><li>Bought back 50% ownership from Bertelsmann Music Group </li></ul></ul><ul><ul><li>Arista, Epic, Columbia, Jive, RCA, Legacy Recordings, Sonic Wave America </li></ul></ul><ul><li>MGM Holdings </li></ul><ul><ul><li>MGM; United Artists, Orion Pictures </li></ul></ul><ul><li>SONY Computer Entertainment </li></ul><ul><li>SONY Online </li></ul><ul><li>SONY Electronics </li></ul>
  19. 19. <ul><li>Time Warner </li></ul>The Chazin Group The Chazin Group
  20. 20. <ul><li>News Corp </li></ul>The Chazin Group The Chazin Group TELEVISION NEWSPAPERS FILMS
  21. 21. <ul><li>News Corp </li></ul>The Chazin Group The Chazin Group BOOKS CABLE MAGAZINES
  22. 22. <ul><li>News Corp </li></ul>The Chazin Group The Chazin Group
  23. 23. <ul><li>Trends & Developments </li></ul><ul><li>The Death of Print </li></ul><ul><li>Content Decentralization </li></ul><ul><li>Proliferation in Social Media </li></ul><ul><li>Balance of Power Shift: The “ Few ” (Creators) to The “ Masses ” (Consumers) </li></ul><ul><ul><li>Record Labels vs. Rhapsody, iTunes </li></ul></ul><ul><ul><li>Netflix Mini Case Study </li></ul></ul>The Chazin Group The Chazin Group
  24. 24. The Chazin Group The Chazin Group
  25. 25. <ul><li>Trends & Developments </li></ul><ul><li>Power Shift: The “ Few ” to The “ Masses ” </li></ul><ul><ul><li>TiVo, iTunes, Rhapsody, Apple, Napster, eMusic, Netflix vs. Blockbuster, Video-on-Demand </li></ul></ul><ul><li>Who Owns Whom? </li></ul><ul><ul><li>The Tribune Co. Owns 31% of Career Builder, Yet Filed for Bankruptcy Protection on Nov. 8, 2008 </li></ul></ul><ul><ul><li>News Corp. Owns Hulu, SKY, and MySpace </li></ul></ul><ul><ul><li>TicketMaster Live Nation Potential Merger </li></ul></ul>The Chazin Group The Chazin Group
  26. 26. <ul><li>Trends & Developments </li></ul><ul><li>Follow The Money </li></ul><ul><ul><li>$930B Spent on U.S. Media in 2007 </li></ul></ul><ul><li>Piracy </li></ul><ul><ul><li>Global Impact </li></ul></ul><ul><ul><li>Microsoft Global Anti-Piracy Day </li></ul></ul><ul><ul><li>Estimated $50 billion (‘07) global economic loss associated with unlicensed, pirated, counterfeit software </li></ul></ul><ul><ul><li>RIAA Change in policy regarding consumer free downloads & file sharing </li></ul></ul>The Chazin Group The Chazin Group
  27. 27. <ul><li>Content Distribution & Licensing </li></ul><ul><ul><li>Domestic vs. International Licensing </li></ul></ul><ul><ul><ul><li>International Distribution in 90 “Markets” Worldwide </li></ul></ul></ul><ul><ul><ul><li>Local Distribution involves distributor acquiring the license to release and promote a film in a particular country </li></ul></ul></ul><ul><ul><ul><li>Major US Studios vs. Independents </li></ul></ul></ul><ul><ul><li>Free vs. Paid Content </li></ul></ul><ul><ul><li>Bacardi B Live (www.bliveshare.com) </li></ul></ul><ul><ul><li>British Groove Armada Ditches SONY BMG </li></ul></ul><ul><ul><li>An industry evolves to help get your own music online </li></ul></ul>The Chazin Group The Chazin Group
  28. 28. <ul><li>Role of Talent Agents </li></ul><ul><li>Intermediary Between Actor and Studio </li></ul><ul><li>Contract Labor Negotiations </li></ul><ul><li>Front Line Management </li></ul><ul><li>The ‘ Big 4 ’ Agencies: </li></ul><ul><ul><li>Creative Artists </li></ul></ul><ul><ul><li>The William Morris Agency </li></ul></ul><ul><ul><li>International Creative Management </li></ul></ul><ul><ul><li>United Talent Agency </li></ul></ul>The Chazin Group The Chazin Group
  29. 29. <ul><li>Entertainment, Media Law </li></ul><ul><li>Suing the Tabloids (Slander vs. Libel) </li></ul><ul><li>Right of Publicity </li></ul><ul><li>Option, Author, Rental, Co-Production & Talent Agreements </li></ul><ul><li>Chain of Title Issues </li></ul><ul><li>Entertainment Law Digest </li></ul><ul><li>Protecting the 1 st amendment </li></ul><ul><li>ABA Journal / Blawgs / Entertainment & Sports </li></ul>The Chazin Group The Chazin Group
  30. 30. The Chazin Group The Chazin Group
  31. 31. <ul><li>Role of the Media </li></ul><ul><li>The Fourth Estate </li></ul><ul><li>Influences or Follows Consumer Demand, or BOTH? </li></ul><ul><li>Affects / Influences Nearly EVERY sphere of society (political campaigns, violence, childhood obesity, terrorism, etc.) </li></ul>The Chazin Group The Chazin Group
  32. 32. <ul><li>Corporate Sponsorships & Concert Promotions </li></ul><ul><li>Work directly with the Agents / Managers </li></ul><ul><li>In down economic times, promoters and bands have to be much more creative </li></ul><ul><li>Concert promotion as event management </li></ul><ul><li>Concert Promoters </li></ul><ul><ul><li>B.Bizz Entertainment </li></ul></ul><ul><ul><li>Live Nation </li></ul></ul><ul><ul><li>AEG Live </li></ul></ul><ul><ul><li>Creative Entertainment Group </li></ul></ul>The Chazin Group The Chazin Group
  33. 33. <ul><li>Corporate Sponsorships & Concert Promotions </li></ul><ul><li>http://AudioFlip.com </li></ul><ul><li>www.cocnertpromotions.net </li></ul><ul><li>www.pollstar.com </li></ul>The Chazin Group The Chazin Group
  34. 34. <ul><li>Ticket Sales </li></ul><ul><li>Ticket Sales </li></ul><ul><ul><li>Stubhub.com </li></ul></ul><ul><ul><li>AdmitOne </li></ul></ul><ul><ul><li>TicketMaster & ticketsnow.com </li></ul></ul><ul><ul><li>TicketMaster’s track record of illegal activity </li></ul></ul><ul><ul><li>CoastToCoast Tickets </li></ul></ul><ul><ul><li>Ticket Packages (Ex. NFL League Pass) </li></ul></ul><ul><ul><li>18.3M Search Results “Ticket Sales” on Google! </li></ul></ul><ul><ul><li>Ticket Summit ‘09 (www.ticketsummit.org) </li></ul></ul>The Chazin Group The Chazin Group
  35. 35. <ul><li>Sports as Entertainment </li></ul><ul><li>$390B Industry </li></ul><ul><li>The Integration of Sport with Entertainment/Pop Culture </li></ul><ul><li>Fastest Growth Academic Discipline </li></ul><ul><li>Global Adoption of U.S. Sports </li></ul><ul><li>Sports Marketing Entertainment: www.smenet.com </li></ul><ul><li>NYC, The Country’s Largest Fan Base </li></ul><ul><ul><li>19M Fans in Metro Area </li></ul></ul><ul><ul><li>200 Journalists Cover Sports Full time </li></ul></ul><ul><ul><li>The Largest Media Center in U.S. </li></ul></ul><ul><li>WWE, MMA, and UFC </li></ul>The Chazin Group The Chazin Group
  36. 36. <ul><li>Pursuing a Job in Media </li></ul><ul><li>Job Boards: Media </li></ul><ul><ul><li>MediaBistro.com </li></ul></ul><ul><ul><li>MediaJobMarket.com </li></ul></ul><ul><ul><li>MassMediaJobs.com </li></ul></ul><ul><ul><li>JournalismJobs.com </li></ul></ul><ul><ul><li>TVweek.com/classifieds/ads </li></ul></ul><ul><ul><li>Digital Media -> http://jobs.paidcontent.org </li></ul></ul><ul><ul><li>http://mediamatters.org </li></ul></ul>The Chazin Group The Chazin Group
  37. 37. <ul><li>Pursuing a Job in Entertainment </li></ul><ul><li>Job Boards: Entertainment </li></ul><ul><ul><li>www.entertainmentcareers.net/week </li></ul></ul><ul><ul><li>http://filmtvcareers.about.com </li></ul></ul><ul><ul><li>www.entertainmentjobboard.com </li></ul></ul>The Chazin Group The Chazin Group
  38. 38. <ul><li>Pursuing a Job </li></ul><ul><li>The Power of Networking </li></ul><ul><li>Conduct Informational Interviews </li></ul><ul><li>Internship Opportunities: </li></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Merchandising </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Content & Distribution </li></ul></ul><ul><ul><li>Ticketing </li></ul></ul>The Chazin Group The Chazin Group
  39. 39. <ul><li>The Internet Has </li></ul><ul><li>Changed Everything </li></ul>The Chazin Group The Chazin Group
  40. 40. The Chazin Group The Chazin Group
  41. 41. The Chazin Group The Chazin Group
  42. 42. The Chazin Group The Chazin Group
  43. 43. <ul><li>The Internet </li></ul><ul><li>Google Controls 63% of ALL Internet Search, Owns YouTube </li></ul><ul><ul><li>paid $1.6B – as much as the Dallas Cowboys </li></ul></ul><ul><li>The New Hearst-like Media Empire </li></ul>The Chazin Group The Chazin Group
  44. 44. <ul><li>The Internet </li></ul><ul><li>Video is EVERYTHING </li></ul>The Chazin Group The Chazin Group David Hallerman, senior analyst at eMarketer and author of the report, The Bandwidth Debate: Video and Net Neutrality
  45. 45. <ul><li>Entertainment & Media Assns </li></ul><ul><li>Entertainment Resources & Marketing Assn. www.erma.org </li></ul><ul><li>Digital Media Assn. www.digmedia.org </li></ul><ul><li>Assn. for Downloadable Music www.downloadablemedia.org </li></ul><ul><li>Entertainment Software Assn. www.theesa.com </li></ul>The Chazin Group The Chazin Group
  46. 46. <ul><li>www.sobelmedia.com </li></ul>The Chazin Group The Chazin Group
  47. 47. The Chazin Group The Chazin Group
  48. 48. <ul><li>Media & Entertainment Outside the U.S. </li></ul><ul><li>Bollywood, The Global Film Mecca </li></ul><ul><ul><li>1,400 Films Annually (800 in America) </li></ul></ul><ul><ul><li>Mississippi Masala (1992): $7.3M US Sales </li></ul></ul><ul><ul><li>Monsoon Wedding (2002): $30.78M Global Sales - $13.9M US Sales </li></ul></ul><ul><ul><li>Slumdog Millionaire (2008) $86.5M Global Sales through Feb. 17 </li></ul></ul><ul><li>China’s Persistent Piracy Threat </li></ul>The Chazin Group The Chazin Group
  49. 49. <ul><li>Resources </li></ul><ul><li>The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World , by Al Lieberman, Pat Esqate </li></ul><ul><li>The Business of Media by David Croteau, William Hoynes </li></ul><ul><li>Hollywood Reporter; Entertainment Weekly; Variety; Back Stage </li></ul><ul><li>Media Week </li></ul><ul><li>Broadcasting & Cable </li></ul><ul><li>www.MediaPost.com/Publications </li></ul>The Chazin Group The Chazin Group
  50. 50. <ul><li>User Forums & Blogs </li></ul>The Chazin Group The Chazin Group
  51. 51. The Chazin Group The Chazin Group
  52. 52. The Chazin Group The Chazin Group
  53. 53. The Chazin Group The Chazin Group
  54. 54. The Chazin Group The Chazin Group www.Hollywood.wiretap.com
  55. 55. The Chazin Group The Chazin Group
  56. 56. <ul><li>Next Steps </li></ul>The Chazin Group The Chazin Group <ul><li>Begin Networking NOW </li></ul><ul><li>Conduct Informational Interviews </li></ul><ul><li>Attend Lectures, Events, Conferences (check out the Conference Board, Learning Annex, Manhattan College) </li></ul><ul><li>Read Up on Industry Trends & Developments </li></ul><ul><li>Join Associations </li></ul><ul><li>Subscribe to e-Newsletters </li></ul><ul><li>Update Your Resume </li></ul><ul><li>Develop Personal Marketing Plan </li></ul>
  57. 57. The Chazin Group The Chazin Group <ul><li>Conduct Informational Interviews </li></ul><ul><li>It’s Never Too Early to Build Your Professional Network </li></ul><ul><li>Gain Real Life Experience Through Internships </li></ul><ul><li>Work with Career Development Center </li></ul><ul><li>Set Yourself Apart With Your “USP” </li></ul><ul><li>Learn as much about the industry as you possibly can! </li></ul>Parting Words
  58. 58. The Chazin Group Thank You!

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