The ppt provides data analysis and results of the second part of my MBA research project. It deals with Stereoscopic 3D films and its business in India. Data was completely from primary industry sources and the analysis was done for the research purposes.

1. Business Case of
S3D Movies in India
Research By
Ramesh Kumar V
MBA (Media & Entertainment)
Manipal University &
WhistlingWoods International Ltd.,
Mumbai
www.rameshkumarv.com

2. Contents
• Scope of the Presentation
• Research Objectives
• Research Methodology
• Data Consideration & Analysis
• Audience Research
• Key Findings
• Advantages of S3D movies, based on research
• Recommendations

3. scope
 Revival of S3D technology
 Ticket sales & Revenues for S3D movies
 Comparative Study & Key Findings
 Audience Research - Survey data
 Advantages of S3D technology
 Recommendations to the Industry

4. to be included while presenting
for ficci frames 2010....
The following will also be included to this presentation, for FICCI frames,
as data will be available before end of January.....
Key contributions of leading exhibition chains towards S3D cinema
exhibition
Ticketsales & revenue generations of “Avatar” which was released
during December
Practicalbusiness models for S3D movie distribution & exhibition in
Indian Scenario (derived based on Interviews with key personnel from
leading theatrical chains)
Video of Audience reaction post S3D show for few movies.
* If required and/or requested, A detailed report will be given with all requisite data analysis,
comparative study, audience interviews and various articles that were referred

5. research objectives
 Compare 2D and S3D movies in terms of ticket sales &
revenues generated across theaters in India
 Understand preference of audience towards S3D
movies
 Develop few business models for S3D movie
distribution and exhibition in Indian context

6. RESEARCH
METHODOLOGY
Process Flow for S3D exhibition data analysis

7. DATA CONSIDERATIONS
S3D Exhibition
•3 movies, 4 cities, 2 theaters per city(2D & S3D enabled)
•Ticket sales & revenues
Audience Research
•Sample data from Friends, relatives and colleagues at different
localities
•Their opinion and preference towards S3D movies

8. DATA CONSIDERATIONS

9. DATA ANALYSIS
• S3D Exhibition
• Comparative Study* - No. of Shows Vs. Ticket Sales
• Comparative Study* - No. of Shows Vs. Revenue Generated
* Mumbai, Delhi, Kolkata, Bangalore - 3 movies - 8 theaters - 2D & 3D screens - first 3
weeks

10. KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500

11. KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500

12. KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500

13. KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500

14. KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500

15. KEY FINDINGS
2D Shows - 651 ; S3D Shows - 526
S3D - Ticket Prices range from Rs.250 to 500

16. AUDIENCE RESEARCH
Audience Composition
•Multiplex audience - 83 %
•Already had S3D Experience - 60 %

17. KEY FINDINGS

18. KEY FINDINGS

19. ADVANTAGES
• Superior movie viewing experience
• Piracy can be reduced to a large extent
• More Occupancy rates in Theaters
• More revenues generated than the normal 2D movies, for
comparatively less number of shows
• Increase in number of S3D movie content YOY from Hollywood
Studios and hence better chances breaking even for theatre
owners, who have enabled for S3D movie exhibition
* Few more to be added.. Awaiting Audience interview video

20. RECOMMENDATIONS
• More S3D enabled screens in major cities - Tie ups with
Industry leaders like Scrabble, UFO etc.
• More players should be involved in Digitization, which in turn
helps S3D movies a lot.
• Industry talent to be trained for S3D technology (Production &
Exhibition)
* Few more to be added.. Awaiting Audience interview video

21. THANK YOU