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Brendan Schwartz - How to build great product by doing less, slower

Brendan Schwartz, CTO of Wistia, shares his secrets for how they've built their product as a largely bootstrapped company.

Brendan Schwartz - How to build great product by doing less, slower

  1. 1. Do less, slower.How to build a great productSunday, June 9, 13
  2. 2. I am Brendan fromSunday, June 9, 13
  3. 3. Product strategy =Sunday, June 9, 13
  4. 4. Minimize complexitySunday, June 9, 13
  5. 5. Conceptual complexityProduct complexityTechnical complexitySunday, June 9, 13
  6. 6. Conceptual complexitySunday, June 9, 13
  7. 7. Product complexitySunday, June 9, 13
  8. 8. Technical complexitySunday, June 9, 13
  9. 9. Minimize complexity?That sounds easy.Sunday, June 9, 13
  10. 10. Sunday, June 9, 13
  11. 11. Sunday, June 9, 13
  12. 12. It isn’t easy.Sunday, June 9, 13
  13. 13. Pitfalls, traps, and general evilsSunday, June 9, 13
  14. 14. Creator’s euphoriaPITFALLSunday, June 9, 13
  15. 15. Fear of missing featuresTRAPSunday, June 9, 13
  16. 16. Customer pressureGENERAL EVILSunday, June 9, 13
  17. 17. Part 1:From nothing to somethingSunday, June 9, 13
  18. 18. 10x thinking, 1x doingSunday, June 9, 13
  19. 19. Don’t hire that developer.Sunday, June 9, 13
  20. 20. Sunday, June 9, 13
  21. 21. Lean on support.Sunday, June 9, 13
  22. 22. Wistia’s “Billing System”Sunday, June 9, 13
  23. 23. Quarantine risky features.Sunday, June 9, 13
  24. 24. Sunday, June 9, 13
  25. 25. Part II:Keep it simple while building it big.Sunday, June 9, 13
  26. 26. Don’t just say “no”.Say “no, here’s why”.Sunday, June 9, 13
  27. 27. No, here’s why.No.Sunday, June 9, 13
  28. 28. Never let customers usethe old version.Sunday, June 9, 13
  29. 29. Sunday, June 9, 13
  30. 30. Don’t use an issue tracker.Sunday, June 9, 13
  31. 31. Wistia’s Issue TrackerSunday, June 9, 13
  32. 32. What’s the best part about all this?Sunday, June 9, 13
  33. 33. Them YouSunday, June 9, 13
  34. 34. You will crush everyone.Sunday, June 9, 13
  35. 35. Thanks, you guys.@brendanbrendan@wistia.comSunday, June 9, 13

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