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How to tell your company's story infodoodles from ann handley of marketing profs

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MarketingProfs

Published on Jun 15, 2012

Telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions.

To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and author of Content Rules, suggest companies ask themselves specific questions.

We've put them in this colorful infodoodle slideshow.

Telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions.

To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and author of Content Rules, suggest companies ask themselves specific questions.

1. What is unique about your business?
2. What is interesting about how your business was founded? About your founder?
3. What problem is your company trying to solve?
4. What inspired your business?
5. What aha moments has your company had?
6. How has your business evolved?
7. What's an unobvious way to tell your story?
8. What do you consider normal and boring that other folks would think is cool?