Digital marketing

DESIGNING A
MARKETING
EXPERIENCE
www.csraxisbd.com

A Digital Agency providing an array of services to craft meaningful communications.
Formulating strategies and meaningful contents in digital media leading to meaningful result for brands is our
forte.
Techniques and dedicated teams who have practical experience and integrate those techniques to provide
businesses with unique solutions to enhance their communication to a wide scale of customers.
WHO
WE ARE

INDUSTRY WISE
KEY CLIENT PROFILE
HOSPITALITY RESTAURANT HEALTHCARE ELECTRONICS RETAILLIFESTYLE FINANCESPORTS INDUSTRIALFMCG POWER
Confidentiality & Non Disclosure : The contents of the slides are confidential and CSR Axis reserves the rights to the contents © 25/07/2018 www.csraxsbd.com

What Happens
On The Digital Platform
In a Minute.

WHAT IS SOCIAL MEDIA?
“ Markets are conversation ”
Conversation
Collaboration
Connection
Community
Contribution

A SHIFT
OF
PARADIGM
Consumers now are equipped and empowered
with the tool to actively engage, express their point
of views about the brands and share it with the
universe of other fellow consumers.
Companies have already lost their grasp of control
over what should and should not be discussed
about them.
The brand stories are generated and narrated by
the new force – consumers. Consumers are
brands’ storytellers and the new brand’s
ambassadors.
_

THE BANGLADESHI SCENARIO
FOR DIGITAL MARKETING
▪ Dhaka ranked amongst 2nd most active Facebook user
▪ The Bangladeshi E-commerce platform is booming
▪ Online marketplace growing at a staggering rate
▪ Number of computer literate people and smart phones increasing
▪ Increasing awareness of people to study brands before purchasing decision.
www.csraxisbd.com

OUR
SERVICES
Digital Marketing
Web Development
Mobile Application Development
Content creation
Promotional Designing
Visual Media
Marketing Campaign
CSR campaign
IT Solutions

DigitalMarketing
• Faster, more versatile, practical and
streamlined for both marketers and
consumers.
• Rapidly growing force in the current
marketing playing field.
• Adopt an effective and well sorted-out digital
strategy to position the brand in the right
place at the right time through the rights
means.
Web and Application Development
A website is your most powerful
communication tool. Itis a unique way to
connect with the world. Ifproperly crafted, a
website can be your business identification
and permanent advertisement at the same
time.Italso gives you credibility among the
potential customers.

Content Creation
We understand and value highly the
importance of a right content developed by
keeping the target audience in mind. Our
content developers engage in producing
contents for different digital media to
produce the precise content for maximum
ROI for the brand.
Design
Our team of creative designers will blend the
presence of your brand and identity to give
the ultimate look and feel for producing
optimum audience engagement.
Campaign
We study brands and design strategic
campaigns that voices out to the right
audience and ensures maximum mileage for
the brands

Visual Media (Video & Photography)
What better way to tell your story than telling
it through a well- crafted and strategically
sculpted dmc or commercial video. Our
extensive team of experts with rigid technical
know-hows in the field of visual media
promises to deliver results that stands out of
the crowd.
Activation & Events
At times we opt to mix digital communication
with brand activation and events to extract
maximum brand recognition and boon
results.

AGENCY
PORTFOLIO

RESTAURANT MARKETING
FOOD PHOTOGRAPHY

User Generated Content Campaigns
for a local franchisee restaurant
aiming teenage to young adults
within the SEC A- to B Category.
Food based posts for Brand
awareness which was a vital
requirement from client’s end. They
wanted to be instantly equated
with authentic and quality oriental
cuisine especially momos.
Creative for a home delivery app
service of a bakery and waffle house.
A hip and trendy bakery shop focusing
on promoting their desserts and
savory items in a loud, colorful tone.

Two of our oldest clients. Owned by a group of friends who wanted to
bring the back then Dhaka’s rather ‘high end’ Japanese and Korean
cuisine culture to everyone’s plates on more budget friendly deals.
Client prefers clean and minimal creative outlays.
Two lounge cum restaurants who
mainly focus on promoting their
fine dining and food items on social
media. Majority focus is given on
food photography of their dishes
along with equal importance to
graphical layouts.

Very rigid on their brand guideline and a strict focus on photography,
international hotel and hospitality magnate LE MERIDIEN is one of our clients for
their LE MERIDIEN DHAKA counterpart. They prefer a more subtle approach
when crafting their ads and want the copies to do most of the trick.
Social Media Engagement Campaigns for LE MERIDIEN DHAKA.

FOOD
PHOTOGRAPHY

RESTAURANT MARKETING
& FOOD PHOTOGRAPHY
MISCELLANEOUS
Fashion Marketing
Fashion Photography
Sports Team / Fitness
Electronics / Building Materials

When it comes to fashion and clothing, we
strongly believe that the photography
should be bold enough to steal the
viewer’s attention primarily to attract
them to the dresses being shown
consecutively.
Here’s one of our clients o2 who has been
one of the pioneers of the fashion
movement in Bangladesh.
A new comer to the fashion industry
in Bangladesh, TWELVE Clothing
prefers their photo shoots being
choreographed in sets on solid
colors instead of natural settings.
They prefer minimal creative outlays
adding prices of their products in the
ads.

We handle the social media platforms of one of
the leading cricket team in the Bangladesh
Premier League, Comiilla Victorians. Leveraging
on the fan base and adding along easy to adapt
and participate social media campaigns on
Facebook, we managed to acquire the highest
number of page fans for a BPL Team in the 2017
season of the competition.
The first ever pilates studio in Dhaka,
Fitness Studio focused on promoting their
Indian celebrity trainer, and we realized
we needed to incorporate edgy and loud
graphical creative layouts to go along with
her extremely fit and charismatic imagery.

An electronics startup with a smartphone wing
who worked with us starting from launching the
product to follow up activations and product
marketing campaigns.
One of the pioneer brands of the building
material and construction industry of
Bangladesh, Anwar Cement has been one of the
most dynamic brands we have worked with.
They hardly focus on promoting their products,
instead they prefer to run monthly social media
campaigns which generate page reach, likes
and activity to increase brand awareness
towards the younger TG.

SOCIAL MEDIA
CAMPAIGNS

Once Upon a Valentines
A pick and drop on a flagship BMW 7 Series and a one night stay with dinner and breakfast at
Le Méridien Dhaka for 3 Couples on 14th Feb.
Objective of the campaign
To make a lasting impression on the TG that represents the identity of both the brands and at
the same time generate leads for potential customers.
Through the campaign we also aimed to promote distinctive features of both LMD and BMW
through experiences that will be featured throughout the elements in the campaign.
Campaign Modality
The Campaign was hosted through a microsite - www.onceuponavalentines.com
The campaign consisted of 4 segments.
• The Registration
• The Questionnaire
• The Contest
• The Story Telling
Each segment aimed to filter out the participants in terms of eligibility as to how they can be
converted to quality leads for being potential customers and maximize Campaign ROI.
Post Reach Post Clicks Reactions, Comments & Shares
1 8431 324 338
2 52 2308 2096
3 2170 175 62
4 63536 8796 1102
5 75569 1225 204
6 5630 194 99
7 5947 181 79
8 26096 168 287
187431 13371 4267
Campaign Results

Anwar Cement KE DIBE GOAL?
The Big Idea: The FIFA WC is a trending topic in social media and undoubtedly the most talked
about topic in general. This gives us an opportunity to post content in the page which actually
resonates with the audience's interests and also engage with followers by letting them have a
say to generate interaction.
Objective: Page Fan Engagement which will lead to brand awareness in social media platform
which will eventually generate additional page fans and consecutive increase in reach for both
page and future posts.
Modality:
• A series campaign with 5 posts before the day of 5 key games.
• Before each game, two key players from each team to be selected.
• Page fans to comment who they think will score in each game from these four players.
• Each of the player who we have selected for the post to be assigned points.
• Page fans will also be asked to comment a player who they think will score (who is not in
our selection of the four players).
• After the end of the match, each of the predictions of scorer will be recorded from our end
and the points will be accumulated for a score.
Campaign Results
1 38.1K 868 6.6K
2 44.3K 662 7.7K
3 36.5K 739 7.4K
4 33.4K 568 5.4K
5 36.3K 931 6.9K
6 36.1K 639 6.9K
7 44.9K 1.3K 7.7K
269.6 K 5.5 K 48.6 K

Tasty Tibet #ItsMaaTime
The Big Idea: A campaign that will directly relate to the TG by striking a chord
with their ‘nostalgia’.
Objective: Page Fan Engagement which will lead to brand awareness in social
media platform which will eventually generate additional page fans and
consecutive increase in reach for both page and future posts.
Modality:
Share your nostalgic picture with Mom in the comment section and get a chance
to win a free MOMO treat! Selected three winners with the highest number of
Engagements in the comment will win a free MOMO treat with their Mom on
Mother's Day!
Campaign Results
1 12145 98 4066

AUDIO VISUAL
PORTFOLIO

AUDIO VISUALS
A feature on the location of quite
possibly one of the largest agro
business of Bangladesh. The Itna
Group AV is as soothing to the eyes as
it to the ears with breathtaking
visuals of the island and a soundtrack
to compliment the whimsical charm
of the place.
https://www.facebook.com/itnagrou
p/videos/1205344639481671/
A tributary on the he memory of the
Father of the Nation Bangabandhu
Sheikh Mujibur Rahman on the
occasion of his birthday.
https://www.facebook.com/mishfaqa
hsanbd/videos/1943446409260989/
One of our very first stock motion
videos to showcase the unboxing of
the Linnex smartphone as a part of its
launching campaign on social media.
https://www.facebook.com/LinnexM
obile/videos/1509469432405104/
A Profile AV of a globally recognized
hospitality training institute in
Bangladesh.
https://www.facebook.com/RHTiBD/
videos/638378296341656/

WEBSITES AND MOBILE APPDEVELOPMENT

THANK
YOU.
www.csraxisbd.com
facebook.com/ CSR Axis

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