The document discusses design thinking and innovation. It defines design thinking as a broad, customer-oriented approach to generating and developing creative business ideas and models. Design thinking attempts to apply the methods of project designers to business processes. The document also defines business and provides reasons for doing business, including making, buying or selling goods or services in exchange for money. Design thinking is then described as a non-linear, iterative process consisting of 5 phases - empathize, define, ideate, prototype and test - to understand users, challenge assumptions, and create innovative solutions. Examples of automotive electronics are also listed.

1. COURSE: Design Thinking and
Innovation
Dr. Raju Hajare,
Associate Professor &HoD,
Dept. of ETE, BMSIT&M

2. What is Design Thinking (DT)
 DT is a comprehensive(broad) customer oriented
innovation approach that aims to generate and develop
creative business ideas or entire business models
 DT attempts to implement Project Designers’ approach
onto business process.
 DT Approach is applicable to all kinds of business ideas
– Product or Service

3. What is Business
 Commercial activity engaged in as a means of livelihood
 The activity of making, buying, or selling goods or providing
services in exchange for money
Why One should do Business

4. DT
 Design thinking is a non-linear, iterative
process which seeks to understand users,
challenge assumptions, redefine problems and
create innovative solutions to prototype and
test.
 The method consists of 5 phases:
Empathize, Define, Ideate, Prototype and Test
and is most useful when you want to tackle
problems that are ill-defined or unknown.

5. Automotive Electronics
•Anti-collision unit
•Infotainment console
•Anti-lock braking
system
•Cruise control
•Traction control
•Window regulators
•Electronic Control Unit
(ECU)
•Airbag control