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1. How Design Thinking opens new
Frontiers for Strategy Development
Concept Paper
SOMC-038 Participants X,Y,Z

2. Design Thinking (Basic Definition) :
Design thinking is a human-centered problem-solving approach that emphasizes empathy, creativity,
and experimentation to generate innovative solutions.
Here's a breakdown of the key stages typically involved in the design thinking process:
I. Empathize
II. Define
III. Ideate
IV. Prototype
V. Test

3. Intersection of Design Mindset And Strategy Development
Design
Mindset
Strategy
Development

4. Seeing an opportunity : Design practices help businesses look in new places
Customer Focus (Human-Centered Design HCD):
Human-centered design (HCD) is a methodology that places the user at the heart of the design process. It seeks
to deeply understand users' needs, behaviors and experiences to create effective solutions catering to their unique
challenges and desires.

5. Learning in Action : Prototyping And Experimentation
Prototyping and experimentation are essential components of the innovation process in business.
They enable companies to test ideas, products, and strategies before fully committing resources,
thereby reducing risks and increasing the likelihood of success. Here's how prototyping and
experimentation contribute to business innovation:
I. Testing Assumptions
II. Iterative Improvement
III. Reducing Time to Market
IV. Mitigating Risk
V. Promoting Creativity and Innovation
VI. Enhancing Decision-Making

6. Managing a Portfolio : Design Practices focus on attention to new
strategies and offerings as bets

7. 1. Bring Build and Buy maps
2. Potential Value / Risk Grid Arrays
3. Co-creation & Prototyping Tools

8. Making change happen at scale : Design practices foster
engagement & alignment
Design practices that foster engagement and alignment in business involve methods and
processes aimed at actively involving team members in collaborative efforts, promoting
shared understanding, and ensuring that everyone is working towards common goals and
objectives.

9. The End