2. Developing Country with 1.21 billion population
Protectionist Economic Policy
2nd Largest Two Wheeler Market
13th largest Commercial Vehicle Market
World’s largest three wheeler market
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3. Aimed at promoting an integrated, phased
growth of the Indian automotive industry.
No minimum criteria for foreign
investment
Assist development of vehicles propelled
by alternate energy sources
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8. With the entry of global companies into the
Indian market, advanced technologies ,both in
product and production processes have
developed.
Evolution of alternate fuels, hybrid cars have
made entry into the market.
Few global companies have setup
their R&D centre in India.
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9. Major global players like Audi, BMW, Hyundai
etc. have setup their manufacturing units in
India
Government initiatives regarding tax rebates
has led to global players setting up their R&D
centre in India
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11. Indians are patriotic, they prefer Indian cars
Its difficult to enter in global mature market
Extensive R&D required
Aggressive Promotional Campaign
Joint Ventures, Long term contractual partners
Distribution Network
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12. “Mery des ki car” like campaign to gain approval
Give a strong reason to chose you
Collaborations with oil co. & petrol distributors
Racing competitions, Automobile exhibitions
Celebrities & sportsmen advertising campaign
Develop alliances with mechanical garages & distributors
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