how Louis Vuitton Moet Hennessy expand its brand dominance in Asia

1. Presented by
Rajat Agarwal

3. Company Profile
LVMH is the world’s leading luxury products group.
A $13 Bn group of companies with operations across
the world- 1,500 retail stores in about 60 countries.
A parent of around 50 sub-companies
In 2004 40% of the sales is from Asian market.
In early 1990s it decided to expand in China, South
Korea & India.

4. Industry Profile : Luxury Goods
 The sales of luxury products were expected to rise by 3%
to 5%.
 Shares in luxury companies tend to go up
 Growing middle class is also buying designer goods.
 26% of the worlds millionaires are in Asia
 8% increase in GDP

6. What are the external factors hindering the
purchase of luxury goods in India? Why do
luxury goods retailers form the clusters ?

7. LVMH launched its first store in India in 2003
 Product brands from its watches and jewellery group-
TAG Heuer and Christian Dior.
 India’s growing economy, its English-speaking
population, its improved social & political stability and
opening of the economy to outside investors attracted
LVMH to invest in India.
India :

8. EXTERNAL FACTOR:
 To create a culture in India to shop luxury goods
& make them aware of the same .
 Convince Indian customers who shop luxury
brand to buy from India.
 To face huge competition in watch market
 A high percentage of duty charge.

9. WHY DO LUXURY GOODS RETAIERS FORM
CLUSTERS?

10. https://www.indiatoday.in/magazine/nation/story/20121119-luxury-
market-in-india-luxury-goods-products-760507-1999-11-30

11. Large number of luxury mall coming up
To attract more footfall of the high value clientele
Luxurious goods is much of brand then price

12. REFERENCES
http://jllapsites.com/real-estate-
compass/2013/09/india-retail-luxury-quotient/
https://www.indiatoday.in/magazine/nation/stor
y/20121119-luxury-market-in-india-luxury-goods-
products-760507-1999-11-30

13. THANK YOU