3. Introduction
SparkPerform is a product developed and marketed by Bit Order Technologies, Inc. We are a well known
product development partner (PDO) of Salesforce. We have been a part of Salesforce AppExchange eco-
system for over 5 years and have had the privilege to work with some of the most successful ISV/OEM
partners of Salesforce and their customer.
We have served more than 50 customers, which includes technology players as well as businesses using
Salesforce and AppExchange apps. This has given us a unique vantage point to follow the vision of prod-
ucts, how they solve problems for businesses and where gaps exist for businesses to fully realize the value
of automation in reaching their business goals.
With this experience came our key insight:
Businesses can significantly increase the value derived from Salesforce platform and the apps that they
have installed by harnessing the transaction data on Salesforce for tracking performance against metrics
at all levels of the organization. The key point here is that it is not just about using reports to analyze past
performance but it is about creating a proactive performance management system that has visibility into
enterprise data model and fully leverages the data generated by various business apps.
And, thus was born SparkPerform!
4. What’s in this document?
This document details the accurate application of the SparkPerform brand identity. It contains all the
information required to use and implement the SparkPerform brand identity elements accross all
brand touch-points.
Logo: How to write the brand names
Logo
Logo: Color versions
Logo: Don’ts
Primary typeface
Digital typeface
Creating descriptions
Typography
Ubuntu Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Ubuntu Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Color palette
Color
Color: SparkPerform colors shades & tints
SparkPerform WhiteSparkPerform Dark Grey
Full color
Primary Secondary
Primary Secondary
Primary Secondary
Primary Secondary
Simplified color
Greyscale Simplified greyscale
One color
This is a visual representaion of the greyscale logos – these artworks
will available shortly along with an update of the guidelines.
SparkPerform Blue
– n/a
tag = tagline
– n/a
hor = horizontal
ver = vertical
– American
English
uk = UK English
– full color
grey = greyscale
1col = single color
– n/a
sm = simplified
– primary
sec = secondary
Brand name
ALB
BRU
COR
DUL
DULTC
DULSC
DULV
FLE
INC
LEV
MAR
SAD
VIV
VIVG
LETSC
(Alba)
(Bruguer)
(Coral)
(Dulux)
(Dulux traditional Chinese)
(Dulux simplified Chinese)
(Dulux Valentine)
(Flexa)
(Inca)
(Levis)
(Marshall)
(Sadolin)
(Vivechrom)
(Vivechrom Greek)
(Let’s Color logo)
Tagline
–
tag
DUL_cmykpms
6. Logo: How to write the brand names
Logo
Logo: Color versions
Logo: Don’ts
Brand name
ALB (Alba)
Tagline
–
7. Logo: How to write the brand names (not in logo)
The way the brand names
appear in text should
be consistent across all
markets. They should
always be set with the first
letter in upper-case and the
remainder of the name in
lower-case.
Services, retail propositions and sub-brands
should start with SparkPerform and be set
with the first letter of each word in
upper-case and the remainder of the name
in lower-case.
For example, SparkPerform
should be written as it
appears here in this sentence,
SparkPerform like this, and
SparkAgent like this
Services, retail propositions
and sub-brands follow the
same principle.
Do not write the brand
names all in upper-case or
all in lower-case for example,
SPARKPERFORM or
sparkperform.
Brand name Tagline
8. Logo: Color versions
There are a number of
different color versions of
the logos. They are to be
used for use in situations
that have specific print and
size requirements.
Full color
Full color logo – The full color version of
the logo should be used on a Dulux Blue
background.
One color
Greyscale logo – For use with one color
printing in black and white (newspapers
etc), there are greyscale versions available.
greyscale logo – There are
simplified versions of the greyscale logos
for use at small sizes or when print quality
is low.
Single color – For one color printing of
a less high quality standard and for very
small use, there are orange, black
and white versions of the vector version.
These can also be useful for embossing,
embroidery, etc.
White Text color
White color logo Black color logo
Primary Secondary
Primary Secondary
Primary Secondary
Primary Secondary
Black Text color
Greyscale
One color
Primary Secondary
Primary Secondary
Simplified color
9. Logo: Don’t
Always use the logos in the recommended
way at the recommended sizes. Please
alwaysuse the artwork provided and do
notrecreate or change any of the elements.
Do not place the logo on same logo color background .
Do not recreate the brand names in any other typeface or alter the relationship between the elements of the logo
Do not stretch, distort or rotate the logo Do not create any other logolock-ups
Do not alter the color of any element of the logo
SparkPerform
x
x
x x
x
x
10. Color palette
Color
Color: SparkPerform colors shades & tints
SparkPerform WhiteSparkPerform Dark Grey
Full color
Primary Secondary Primary
Simplified co
Greyscale Simplified grThis is a visual representaion of the greyscale logos – these artworks
will available shortly along with an update of the guidelines.
SparkPerform Blue
– n/a
tag = tagline
– n/a
hor = horizontal
ver = vertical
– American
English
uk = UK English
– full color
grey = greyscale
1col = single color
– n/a
sm = simplifi
DULSC
DULV
FLE
INC
LEV
MAR
SAD
VIV
VIVG
LETSC
(Dulux simplified Chinese)
(Dulux Valentine)
(Flexa)
(Inca)
(Levis)
(Marshall)
(Sadolin)
(Vivechrom)
(Vivechrom Greek)
(Let’s Color logo)
DUL_cmykpms
11. Color: Color palette
The SparkPerform color palette
comprises six colors. This includes two
primary colors, three secondary
colors and one supplementary color.
SparkPerform blue is the primary
color for SparkPerform, with white as the
secondary support.
SparkPerform Orange is the primary
color for SparkPerform, with white &
SparkPerform Dark Grey as the secondary
support.
These colors can be reproduced
consistently across a wide range of
applications. Color references are provided
for the Pantone color system, in CMYK
for color printing, in RGB for use on
screen, hexadecimal values for use online.
Primary background colors
Supplementary color
SparkPerform White
HEX #ffffff
RGB rgb(255, 255, 255)
HSV hsv(0°, 0%, 100%)
HSL hsl(0°, 0%, 100%)
CMYK cmyk(0%, 0%, 0%, 0%)
SparkPerform Aquamarine
SparkPerform Silver
HEX #1abc9c
RGB rgb(26, 188, 156)
HSV hsv(168°, 86%, 74%)
HSL hsl(168°, 76%, 42%)
CMYK cmyk(86%, 0%, 17%, 26%)
HEX #cdcdcd
RGB rgb(205, 205, 205)
SparkPerform Dark Grey
HEX #383838
RGB rgb(56, 56, 56)
HSV hsv(0°, 0%, 22%)
HSL hsl(0°, 0%, 22%)
CMYK cmyk(0%, 0%, 0%, 78%)
Secondary colors
SparkPerform Blue
HEX #0070a9
RGB rgb(0, 112, 169)
HSV hsv(200°, 100%, 66%)
HSL hsl(200°, 100%, 33%)
CMYK cmyk(100%, 34%, 0%, 34%)
SparkPerform Orange
HEX #f37a20
RGB rgb(243, 122, 32)
HSV hsv(26°, 87%, 95%)
HSL hsl(26°, 90%, 54%)
CMYK cmyk(0%, 50%, 87%, 5%)
– n/a
tag = tagline
– n/a
hor = horizontal
ver = vertical
– American
English
uk = UK English
– full color
grey = greyscale
1col = single color
– n/a
sm = simplified
– primary
sec = secondary
INC
LEV
MAR
SAD
VIV
VIVG
LETSC
(Inca)
(Levis)
(Marshall)
(Sadolin)
(Vivechrom)
(Vivechrom Greek)
(Let’s Color logo)
DUL_cmykpms
Full color
Primary Secondary
Primary Secondary
Primary Secondary
Primary Secondary
Simplified color
Greyscale Simplified greyscale
One color
This is a visual representaion of the greyscale logos – these artworks
will available shortly along with an update of the guidelines.
Full color
Primary Secondary
Primary Secondary
Primary Secondary
Primary Secondary
Simplified color
Greyscale Simplified greyscale
One color
This is a visual representaion of the greyscale logos – these artworks
will available shortly along with an update of the guidelines.
y
dary
15. Ubuntu Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Ubuntu Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Ubuntu Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Ubuntu Bold Italic
Abc ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Typography: Primary typeface Italic
Typography plays a key role in bringing
messages to life and unifying the
graphic system.
Our working typeface is Ubuntu.
This is to be used for all communications,
including signage, logo descriptors, and for
all brand communications.
16. Open Sans Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Open Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123465789
Abc
Typography: Digital typeface
For all digital applications such as
PowerPoint, Word, email and web
(except for image based messaging),
or in cases where Open sans
is not available then Ubuntu should
be used.
19. Applications - Logo use in social network creatives
SparkPerform
20px
20px
SparkPerform
20px
20px
SparkPerform
20px
20px
SparkPerform
20px
20px
800x800px
Logo Size - 203x47px
