1. BRAND TOOLKIT GUIDE | FEBURARY 2015
CREATED BY
TO BE ISSUED TO AND REFERENCED ANY TIME A CONTRACTOR,
VOLUNTEER, OR STAFF MEMBER USES THE LOGO IN ANY CONTEXT.

2. PREPARED BY WYATT BRAND
TABLE OF
CONTENTS
LOGO ELEMENTS
Logotype And Logomark 3
LOGO STANDARDS
Spacing 4
Logo Colors 5
Primary Color Palette 7
Logo Color Options 8
Sizing 9
Incorrect Usage 10

3. 3PREPARED BY WYATT BRAND
A logo is the most recognizable component of an
entity’s visual identity system. It uniquely and most
commonly identifies the brand. For Andrea Ariel
Dance Theatre creating a distinctive and cohesive
brand is key to differentiating the organization
amongst competitors as a compelling and
trustworthy entity with integrity.
LOGOMARKLOGO - HORIZONTAL
LOGOTYPE
LOGO ELEMENTS
Black / White The logotype and logomark make up the Barron &
Newburger brand. They indicate the organization in
the absence of all other text and graphic elements.

4. A logo is the most recognizable component of an
entity’s visual identity system. It uniquely and most
commonly identifies the brand. For Andrea Arial
Dance Theatre, creating a distinctive and cohesive
brand is key to differentiating the organization
amongst competitors as a compelling and
trustworthy entity with integrity.
LOGO ELEMENTS
With Color The logotype and logomark make up the Barron &
Newburger brand. They indicate the organization in
the absence of all other text and graphic elements.

5. 5PREPARED BY WYATT BRAND
The logo should be used with an area of open space
around it that is free from all graphic elements such
as text, images and other logos. Generally, the open
space around the logo is defined by the height of the
capital A. The same rule applies when using the icon
by itself.
LOGO STANDARDS
Spacing

6. 6PREPARED BY WYATT BRAND
Each color option should be used appropriately
according to the background color it is placed
on. For grayscale placements, if the shade of
the background is 50% or lower, the black logo
should be used. If the shade of the background is
50% or higher, the white logo should be used for
optimal legibility.
Andrea Ariel Dance Theatre uses four colors for
the logotype and for the logomark. These colors
should not be altered or switched.
LOGO STANDARDS
Logo Colors

7. 7PREPARED BY WYATT BRAND
Andrea Arial Dance Theatre brand colors convey
strength and vibrance. The primary palette is
navy blue and violet, with a secondary palette
of black, gray, and ivory. Use the chart to find
the Pantone® Matching System (PMS) numbers
(coated and uncoated), as well as corresponding
formulas for four-color process printing (CMYK),
electronic reproduction (RGB), and Hex Values.
LOGO STANDARDS
Primary Color Palette
CMYK
RGB
WEB-SAFE & HEX VALUES
181R/66G/97B
25C/88M/47Y/6K
#000000
PANTONE®
CMYK
RGB
WEB-SAFE & HEX VALUES
112R/64G/141B
#000000
69C/90M/10Y/0KPANTONE®
CMYK
RGB
WEB-SAFE & HEX VALUES
37R/64G/143B
#000000
100C/90M/10Y/0KPANTONE®
CMYK
RGB
WEB-SAFE & HEX VALUES
33R/27G/89B
#000000
100C/100M/33Y/28KPANTONE®

8. 8PREPARED BY WYATT BRAND
Outside of the original colors, the logo may only
be used in black or white. Each option should be
used appropriately according to the background
it is placed on. If the shade of the background is
50% or lower, the black logo should be used. If
the shade of the background is 50% or higher, the
white logo should be used, for optimal legibility.
50% BLACK 100% BLACK0% BLACK
LOGO STANDARDS
Logo Color Options
HORIZONTAL
SQUARE
INITIAL

9. 9PREPARED BY WYATT BRAND
150 PIXELS AT 72DPI
(SMALLEST DIGITAL SIZE)*
2 INCHES
(SMALLEST PRINTED SIZE)
The logo should not appear any smaller than
2 inches in width on print materials and no
smaller than 150 pixels in width at 72dpi on
digital platforms, such as e-mail signatures.
LOGO STANDARDS
Logo Sizing

10. 10PREPARED BY WYATT BRAND
NEVER APPLY A DROP SHADOW OR ANY
OTHER EFFECTS TO THE LOGO
NEVER PLACE ON TOP OF TEXTURE OR PHOTO
WHERE THE LOGO IS NOT CLEARLY DEFINED
NEVER COMPRESS, STRETCH OR DISTORT THE LOGO
DO NOT PLACE LOGO IN FRAME
LOGO STANDARDS
Incorrect Usage