The document outlines brand guidelines for Ease Entertainment Services, including specifications for fonts, colors, logos, and imagery. It provides details on using Museo Slab for body text and Myriad Pro for headings in various weights. Colors include two shades of blue and guidelines state headings should be the lighter blue. The Ease logo consists of an icon, wordmark, and tagline that should be used together at a specified ratio and spacing. Natural photography should be used for imagery over stock photos or vectors.

1. These are the brand
guidelines for Ease
Entertainment Services.

2. If you would kindly follow
them, our work will all
match and look more
professional.

3. You may have noticed this
typeface. It’s called Museo
Slab.

4. It can be bold.
It can also be italicized.

5. That’s about it.

6. You should use it when
you are writing in
complete sentences.
You could also use it for
bullet points in the body
text of a document.

7. You should also make
sure that it’s left-aligned
and has a space after each
paragraph that’s the same
height as the text.
Like that.
TEXT

8. Headings
Headings are the other
thing you might type.

9. Myriad Pro
The font we use for
headings is Myriad Pro.

10. It comes in a few weights:
Regular
Semi-Bold
Bold

11. Which Weight to Use
Use Regular for headings,
unless you have
subheadings.

12. Headings
with Subheadings
If you have both, use Semi-
Bold for headings and
Regular for subheadings.

13. Display Text
Only use Bold for display
text. If you aren’t sure what
that is, then don’t use Bold.

14. Colors
Ease uses two shades of
blue:
Ease Dark Blue (#244566)
Ease Light Blue (#00ABEF)

15. If you are using color,
make the headings Ease
Light Blue. If you are doing
a presentation, sentences
should be white.

16. Otherwise, plain black is
fine.

17. Backgrounds
This background pattern
can be used for title pages
and presentations.

18. For printed documents
and correspondence (like
email), just use a plain
white background.

19. For presentations and
documents that will
be viewed on a screen,
you can use Pale Blue
(#C0E2EF).
For presentations and
documents that will
be viewed on a screen,
you can use Pale Blue
(#C0E2EF).

20. This is the Ease logo:
production made modern
™

21. It has three parts.

22. The Icon

23. The Wordmark

24. The Tagline

25. We also include a
trademark symbol.

26. When the whole logo
appears together, it should
be spaced according to a
particular ratio called the
lock-up.

27. production made modern
™
25
25
23

28. It should also have a
minimum amount of
space around it.

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production made modern
™

30. You can use the wordmark
by itself.
™

31. And you can use the logo
by itself.

32. But please don’t use any of
the other parts in any other
configurations.
PRODUCTION
MADE
MODERN
No

33. The Ease logo should only
be Ease Light Blue with a
white E in the icon.

34. Only use the color logo on
backgrounds that are:
• White
• Blue
• 40% gray or lighter

35. For color backgrounds, use
a monochromatic white
logo.

36. For printing in black and
white on paper, use a
monochromatic black
logo.

37. If the logo is surrounded
by a lot of busy graphics,
add a subtle drop shadow
so it stands out.

38. production made modern
™
production made modern
™
Like
that

39. If you are picking imagery,
use natural, documentary
style photography and
eschew stock photography
and vector graphics.

40. Yes!

41. No!

42. That way, people think we
know what we’re talking
about.

43. Those are all the things
you need to know.
If you have any questions,
please ask Marketing.
Thanks!