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Loop Media Brand Guideline
- 2. We are a content and design studio. We help brands meet the demands of an ever-changing world. We have 20+ years experience pioneering thoughtful custom content solutions that engage audiences and drive results. And we make it happen all under one roof. Our one-of-a-kind production infrastructure eliminates the inevitable disconnect between idea and execution, delivering better creative and smarter solutions. We’re loopmedia. Think. Make. Deliver. ABOUT US
- 3. WORDMARK Lines and circles form the wordmark. The three circles represent a sequence which is the essence of motion and video. The two lines mark the beginning and ending of the sequence thus implicitly expressing a story line. Please refrain from using it in any other way than shown here. Three options of color combinations show which one to use based on the color of the background. Never use any other color for a solid background.
- 4. WORDMARK Appropriate versions of the wordmark should be chosen for these three different types of background images. Only for B&W, the two alternatives can be used, as shown below.
- 5. TYPOGRAPHY Avenir Next LT Pro is the typeface of the brand. All the weights within the family are allowed and encouraged. The designer should try to create contrast when combining two different fonts from thesame family, like a light font combined with a bold one. Avenir Next LT Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Avenir Avenir Avenir Avenir Avenir We are loopmedia. Masters of Motion. THINK. MAKE. DELIVER. STORYEvery emotional connection starts with a good story.
- 6. COLORS The rich pink tone represents the energy of motion design where movement is of essence. In order to prevent color clashing, please refrain from using the pink when using a full color imagery for marketing materials. B&W and pink duotone imagery can be used freely with any of these four colors. Also as mentioned previously, be careful to use the right version of the wordmark when using one of these colors as the backdrop. loop dark pink is only used for duotone imagery. The image is colored in loop pink for lighter colors and loop dark pink for darker colors. For everything else, only loop pink, white and black should be used. LOOP PINK Pantone P 68-7 C (Pantone+ CMYK Coated) CMYK/ 0 89 29 0 RGB/ 238 67 119 HEX/ #EE4377 LOOP DARK PINK CMYK/ 0 80 30 85 RGB/ 75 4 27 HEX/ #4B041B WHITE CMYK/ 0 0 0 0 RGB/ 255 255 255 HEX/ #FFFFFF RICH BLACK CMYK/ 60 50 40 100 RGB/ 0 0 0 HEX/ #000000
- 7. IMAGERY Images can be in full color, B&W or duotone based on the needs of the designer.For the duotone image, only loop pink and loop dark pink should be used for coloring.
- 8. THANK YOU.