MEDIATA's latest Case Study (Travel Category). Client is a major international operator. Conversion based campaign with excellent ROI.

1. Case Study
International Airline Operator
info@mediata.co
mediata.co
Sydney, Australia
(Travel Category, 2013)

2. International Airline Operator Case Study
Targeting:
In combination with building a look-a-like
and re-targeting audience from the
client’s own visitors, we recommended
targeting relevant packaged audiences
within the MEDIATA platform.
The re-targeting fulfilled the aim of
moving ‘considerers’ to ‘Purchase’. The
other products looked for similar users to
this primary group to increase to volume
of purchasers.
Using dynamic creative to target users
that displayed interest in a particular
destination with an offer for that same
destinations.
Optimization:
The campaign delivery occurred in real-
time on our platform, optimizing out
those users and properties that were not
performing from a conversion basis. Our
team of Campaign Managers also check
performance daily adding invaluable
human insight to the proceedings.
Solution
By placing MEDIATA pixels on the client’s home pages and selected pages of the ticket purchase process ,
MEDIATA began building a rich understanding of the most likely to convert audience to ensure the
effectiveness of re-targeting and look-a-like targeting.
This major airline was running a primarily, online campaign . Our
aim was to convert active considerers to purchasers. This was a
performance campaign using an ROI of %200 to gage success.
Awareness Considerers Purchasers
info@mediata.co | www.mediata.co