3. BRIEF
INTRO
• Asmall company in 1929 to sell sweets andtoffees.
• Original company split up into Parle Products, ParleAgro & ParleBisleri
• Market Leaderin GlucoseBiscuits (ParleG)
• 40%share in biscuit market , 15%in confectionaries
• Parle haslargest manufacturing units in India
• Ranked7th in the asone of the most trustedbrands.
4. INTERESTING
FACTS
• 32 products including biscuits , toffee, candies.
• 10000 workers are employed in parle.
• 10 mother units and 65 manufacturingunits
• BrandAmbassadors
• It hasworld’s largest machines attheir
manufacturing plant.
8. PRODUC
T
• Associated with the positivevalues.
• Multitude ofproducts
• Consistencyof Products
• Earnedasarenowned brand
• Enjoyable by all agegroups
9. PRICING
STRATEGY
• Market Penetration strategy with lowprice.
• Valuefor moneypositioning
• Appeals to all incomegroups
• Profit margin for distributors is 4%and for retailers is10-12%
10. PLAC
E
• Extensive distribution network
• Reachto remote rural areas
• Value for moneypositioning
• 1500 wholesalers and 4.25 lakh retailers
• Setting up of factories at strategiclocations
• Parle Products availablility
11. PROMOTION
STRATEGY
• Advertised mainly through Pressmedia
• SalesPromotion
• TheDadaji TVCommercial in1989
• Using celebrities in ADto generatefantasy
• Public relations
15. STRENGH
TS
• Low Price
• Sizablemarket share
• Variety of products
• Deep & EffectiveCoverage
• Largest distribution system
• Better Understanding of consumerpsyche
16. WEAKNESS
• Depends on ParleG
• Lackingschemes
• Replacement of Damagedstock
• Improper & irregularsupply
• Packing of Biscuits
17. OPPORTUNITI
ES
• Demand for innovativepacking
• Improving supply for brands
• Information throughtelevision
• Retaining loyal retailers
18. THREAT
S
• Hike in cost of production
• Competition from MNC’s
• Emerging substitutes like toast,wafers.
• Entry of various new entrant, ITCetc
