Entrepreneurship development project work on INTERCROPPING.

1. ASSIGNMENT WORK
SUBMITTED TO
A.S COLLEGE ,DEOGHAR
A CONSTITUENT UNIT OF S.K.M UNIVERSITY ,DUMKA
DEPARTMENT OF VOCATIONAL COURSES
ASSIGNMENT OF : ENTREPRENEURSHIP DEVELOPMENT
NAME : RAGHAV RAMAN
CLASS : BBA SEMSTER (1)
ROLL NO : 05
SESSION : 2020 - 23
GUIDED BY : PROF. KUMAR DHARMADHIKARI SINGH
SUBMITTED BY : RAGHAV RAMAN
PROJECT NAME : INTERCROPPING OR MIXED CROPPING
SIGNATURE OF OBSERVER

2. I would like to express my special thanks of gratitude to my
Subject teacher (Prof.Kumar sir) and college authorities who
Provided me the great golden opportunity to do this project
On the topic (INTERCRROPING) , which also help me in doing
Lot of research and I came to know about so many new things
I am really thankful to them.
Secondly I would like to thanks my parents and friends who
Helped me a lot in finalizing this project within limited time
Frame.

3. COMPANY OVERVIEW
 INTRODUCTION
 BACKGROUND
 HOW TO DO?
 MISSION
 IMPORTANT AND ADVANTAGES
COMPANY DISCRIPTION
 FORM OF ORGANISATION
 MISSION STATEMENT
 VISION
GOVERNMENT POLICIES
 Pradhan Mantri Kisan Maandhan yojana
 Pradhan Mantri Fasal Bima Yojana (PMFBY)
 Kisan Credit Card (KCC) scheme
 Pradhan Mantri Krishi Sinchai Yojana (PMKSY)
 New Agriculture bill.
FEASIBILITY ANALYSIS
 INDUSTRIAL ANALIYSES
 MARKET ANALIYSES
 CUSTOMER ANALIYSES
 SWOT ANALYSIS
NETWORK ANALYSIS :
 (CPM) Critical path method
SOCIAL WORK

4.  CHARITY
FINANCIAL ANALIYSES
 TOTAL COST OF FIXED ASSETS
 COST OF PRODUCTION
 TOTAL PROJECT FUND
 SOURCE OF FINANCE
 RETUTN ON TOTAL INVESTMENT (ROI)
INDUSTRY AND MARKETPALCE ANALIYSES
 PLANT LOCATION
 PLANT LAYOUT
 QUALITY CONTROL UNIT
 TECHNOLOGY
MARKETING STRATERY
 ADVERTISEMENT AND SALES STRATERY
 PRODUCT PAKAGING
 DISTRIBUTION AND SALES STRATEGY
 PRICING POLICY

5.  Intercropping is a multiple cropping practice that involves growing two
or more crops in proximity. The most common goal of intercropping is to
produce a greater yield on a given piece of land by making use of
resources or ecological processes that would otherwise not be utilized
by a single crop.
 Intercropping is a farming method that involves planting or growing
more than one crop at the same time and on the same piece of land. It
means having more than one type of crop growing in the same space at
the same time. The rationale behind this farming practice is that
different crops planted are not likely to share insects and disease-
causing agents while the goal is to produce even greater yield than
would be if space was utilized by one crop. However, the careless
congregation of plants is not considered as intercropping.
 Intercropping: interspersion of different crops on the same
piece of land, such as a home garden, either at random or commonly in
alternate rows usually designed to decrease competition but increase
the potential for both crops to make use of the available nutrients, such
as nitrogen supplied by a legume.
Rotations: the growing of two or more crops in sequence on the same
piece of land.

6. Multiple Cropping:
It is a traditional method of farming.
Which includes growing more than one crop on a piece of land during
the same year.
This method involves using traditional seeds that require less irrigation,
wooden tools and equipment, ancient machinery, etc.
It is a way of intensifying agricultural production and diversifying the crop
mix for economic and environmental benefits.
Multiple cropping is a form of Ecological Intensification (harvesting) that
is potentially highly sustainable when two or more crops are grown at the
same time or in a sequence.
Intercropping means interspersion of different crops on the same piece
of land, such as a home garden, either at random or more commonly in
alternate rows usually designed to minimize competition but maximize
the potential for both crops to make use of the available nutrients, such
as nitrogen supplied by a legume.
…
There are different forms and types of multiple cropping…
Intercropping means interspersion of different crops on the same piece
of land, such as a home garden, either at random or more commonly in
alternate rows usually designed to minimize competition but maximize
the potential for both crops to make use of the available nutrients, such
as nitrogen supplied by a legume.

7. Rotations: the growing of two or more crops in sequence on the same
piece of land.
Agro forestry: Annual herbaceous crops are grown interspersed with
perennial trees or shrubs. The deeper-rooted trees can often exploit
water and nutrients otherwise unavailable to the crops. The trees may
also provide shade and mulch, creating a microenvironment, whilst the
ground cover of crops reduces weeds and prevents erosion.
Green Maturing: the growing of legumes and other plants to fix nitrogen
and then incorporate the nutrients into the soil for the following crop.
Commonly used green manures are Sesbania and the fern Azolla, which
contains nitrogen-fixing, blue-green algae in rice fields.
Intercropping is a sustainable practice that can improve resource-use
efficiency, such as nutrients and water, allowing low input agricultural
practices.
This practice has regained attention worldwide, particularly in the tropics
due to its beneficial effects on soil fertility and nutrient cycling.
An important aspect of multiple cropping is the utilization of nutrients
more efficiently as the crops growing on the same piece of land
simultaneously would have different nutritional requirements.
Adopting the practice of multiple cropping on a large scale can help in
reducing the food crises of a country. The overall cost of input
decreases, cost spent on fertilizers, irrigation, labor, etc. reduces
because of growing two or more than two crops on the same field. Risk
of weed growth, pest and disease infestation reduces because of mutual
relationship within the crop. This results in better farm management and
increased income of the farmer. Although only 5% of global rained
cropland is under multiple cropping, whereas 40% of global irrigated
cropland is under multiple cropping.
It helps in increasing the production of different crops in the same land.
More production means more benefits and more income. Multiple
cropping also increases fertility of land. ... It also decreases the crop
effect with any insect or disease.

8. THE country has often faced food crises despite having the world's
largest irrigation system, abundant land and enormous human
resources.
Multiple cropping refers to growing more than one crop on the same field
during the season. This technique makes effective use of inputs such as
soil, water, fertilizer etc. Thus output per unit area increases with
manifold returns to the growers
Multiple cropping can be done in annual food crops, fodders, vegetables,
fruit plants and perennial crops. It could enable the country to be self-
sufficient in food production and export the surplus to generate revenue
to finance the cost of other projects.
Multiple cropping could also help in maintaining soil fertility provided
suitable crops such as legumes are included in the cropping system. For
example intercropping of a legume crop with others could increase the
process of nitrogen fixation that would enhance the nutrient status of the
soil.
Advantages of using intercropping are as following:
 It helps to maintain soil fertility.
 It increases productivity per unit area.
 It saves labour and time.
 Both crops can be easily harvested and processed separately.
 It improves the soil fertility.
 It avoids depletion of a particular nutrient from the soil.
 It minimizes pest infestation and diseases.
 It helps in weed control.
 Maximum utilization of nutrients present in the soil.
 It prevents change in the chemical nature of the soil
 Diversity and stability of fields.

9.  Reduction in chemical/fertilizer application.
 A complementary sharing of plant resources, such as Nitrogen from N fixing plants.
FORM OF OWNERSHIP OF DOING BUSINESS
SOLE PROPRIETORSHIP
PRODUCTION MARKETING FANANCE
MANAGER MANAGER ACCOUNTANT
WORKER WORKER WORKER
I have selected sole proprietorship for my business. This is the organisation which is owned
And managed by a single individual who is solely responsible for the its management
Receives the losses and profits.
COMPANY ANALYSIS
NAME OF THE ORGANISATION
AND COMPANY
DOUBLE R FARM
FORM OF ORGANISATION SOLE PROPRIETORSHIP
SIZE OF ORGANISATION SMALL SCALE (SSI)
NAME OWNER RAGHAV RAMAN
STATEMENT
“To promote sustainable development of agriculture productivity,
Cost reduction in farming. And to make our area self sufficient in

10. food grains’’.
VISION
“Our vision to be a vertical eco-friendly company “
These are the following government policies which would help us in new
Start ups, in agriculture field…
(1)Pradhan Mantri Kisan Maandhan yojana
Prime Minister Narendra Modi launched a pension scheme for the small & marginal
farmers of India last September. Under the PM Kisan Maandhan scheme about 5
crore marginalised farmers will get a minimum pension of Rs 3000 / month on
attaining the age of 60. Those who fall in the age group of 18 - 40 years will be
eligible to apply for the scheme. Under this scheme, the farmers will be required to
make a monthly contribution of Rs 55 to 200, depending on their age of entry, in the
Pension Fund till they reach the retirement date, 60 years. The Government will
make an equal contribution of the same amount in the pension fund for the
cultivators.
(2) Pradhan Mantri Fasal Bima Yojana (PMFBY)
Pradhan Mantri Fasal Bima Yojana is an actuarial premium based scheme where
farmer has to pay maximum premium of 2 percent for Kharif, 1.5 percent for Rabi

11. food & oilseed crops and 5 percent for annual commercial or horticultural crops and
the remaining part of the actuarial or bidded premium is equally shared by the
Central & State Government. An important purpose of the scheme is to facilitate
quick claims settlement. The claims should be settled within 2 months of harvest
subject to timely provision of both yield data & share of premium subsidy by the
State Government.
(3)Kisan Credit Card (KCC) scheme
Kisan Credit Card scheme is yet another important Government scheme that
provides farmers with timely access to credit. Kisan Credit Card scheme was
introduced in 1998 to provide short-term formal credit to the farmers. KCC scheme
was launched to ensure that the credit requirements for cultivators in the agriculture,
fisheries & animal husbandry sector were being met. Under this scheme, farmers are
given short-term loans to purchase equipment & for their other expenses as well.
There are many banks that offer KCC including SBI, HDFC, ICICI, Axis.
(4) Pradhan Mantri Krishi Sinchai Yojana (PMKSY)
Pradhan Mantri Krishi Sinchai Yojana was launched on 1 July 2015 with the motto
‘Har Khet Ko Paani’ to provide end-to end solutions in irrigation supply chain, viz.
water sources, distribution network & farm level applications. PMKSY focuses on
creating sources for assured irrigation, also creating protective irrigation by
harnessing rain water at micro level through ‘Jal Sanchay’ & ‘Jal Sinchan.

12. (5) New Agriculture bill -The government has said these reforms will accelerate
growth in the sector through private sector investment in building infrastructure and
supply chains for farm produce in national and global markets.They are intended to
help small farmers who don't have means to either bargain for their produce to get a
better price …
INDUSTRIAL ANALYSIS
India has the 10th-largest arable land resource in the world. With 20 agri-climatic
regions, all the 15 major climates in the world exist in India. The country also has 46
of the 60 soil types in the world. India is the largest producer of spices, pulses, milk,
tea, cashew, and jute, and the second largest producer of wheat, rice, fruits and
vegetables, sugarcane, cotton, and oilseeds. Further, India is second in the global
production of fruits and vegetables and is the largest producer of mango and
banana.
MARKET ANALYSIS
Following are the findings which we got after a personal iteration and
observation with the farmers, Retail owner, and other publics that in the other
farming process only one output we got which is not sufficient to feed the huge
population, because the resources are limited but wants are unlimited. At a same
time while doing Intercropping two or more than crops we got at a same time.

13. CUSTOMER ANALYSIS
We would offer our products to the….
 People who want best quality product
 People who doesn’t compromise with quality
 People who need fresh vegetables.
NOW FINNANCIAL ANALYSIS OF FEASIBILTY STUDY
Why any new business ideas fail ….
These are the following reasons why new starts ups and new ideas are failed ..
(1) The first reason is lack of proper evaluation – (YES) I have done
proper evalution of market. Any agriculture project or program is necessarily part of
a highly complex , interralated system. To deliver utility and value, evalution in the
agriculture sector must taken into account of contextually sensitive issues
(2) No proper detail of market – (YES) I have done detail market analysis.
Agriculture product from the farm to the consumer involved agriculture marketing
services. This services involves the planning ,organising ,directing, and handling of
agriculture produce in such a way as to satisfy Farmers , intermediaries and
consumers.
(3) No proper understanding of technical requirements - Yes, I
have done the proper technical understanding in agriculture i.e - agriculture
drone ,automatic irrigation, intelligence software analysis for pest and disease
prediction ,soil management and other involved analytical tasks.
(4) No proper financial understanding - yes, I have also done proper
financial understanding in the multiple types of services dedicated to supporting both
on and off from agricultural activities and business including the input, provision
,production distribution, wholesale, processing and marketing.
(5) Ignoring legal issues – I haven’t ignored any legal issue I will properly seen
the Revenue report of land. I haven’t purchased any acquire land. And also done the
Registration process and I got the ownership of the land. I will purchased such
agro land in there is no political issues are involved.

14. It is strategic planning technique used to help a person or organisation
identify Strengths, weaknesses, opportunities, and threats related to
business Competition or project planning.
STRENGTHS
 Availability of raw material.
 Suitable geographical conditions
For agriculture production.
 Government provides subsidies.
 Improvement in product quality.
 Strong traditional knowledge.
 Good labour supply.
WEAKNESSES OR AREA IMPROVEMENT
 Lack of modern technology.
 Low quality of the raw material.
 Lack of infrastructure facility.
 Complex export procedure.
 Political interferences.
 Lack of finance.
OPPORTUNITIES
 Proper utilization of natural
resources through E mandi.
 Entrepreneurship development
in the rural areas.
 More employment generation or
value addition.
 Increasing market span.
THREATS
 Global competition.
 Unorganised market.
 Bad trade practise.
 Price fluctuations.
 Political biasness.
 Huge cost of modern technology.
Network analysis refers to a number of techniques for the planning and control of
Complex projects.
The two most frequently used forms of network planning are:
1. Programme Evaluation and Review Technique (PERT)

15. 2. Critical Path Method (CPM).
Critical path Method (CPM) is basically a step by step project management
techniques that separates planning and scheduling.
It also clarifies the inter relationship of time and cost.
CPM evaluates all the possible alternatives plans for project and associates
each plans with schedule.
It is mathematical based algorithm for scheduling a set of project activities.
CPM is important because it…….
Identifies the most
Important tasks
Compress to reduce
timelines
Helps to reduce timeliness
Six key steps in CPM
Step 1 Step 4
Specify Each Activity Estimate Activity completion Time
Step 2 Step 5
Establish Dependencies Activity Identify the critical Path
Step 3 Step 6
Draw the Network Diagram Update the critical path diagram to
show progress.
Step 1 : Specify Each Activity

16. The first step is to identify the main deliverables of a project. Then you can
start breaking down the high level activities into smaller chunks of works.
Project Name Task 1 Subtask 1.1 Work package 1.1
Work package 1.1
Subtask 1.2 Work package 1.2
Work package 1.2
Task 2
Subtask 2.1
Work package 2.1
Work package 2.1
Step 2: Establish Dependencies (Activity sequence)
Some activities will depends on the completion of others .Listing the
immediate predecessors of each activity will help you identify the correct
order.
Step 3: Draw the Network Diagram
Once you have identified the activities and their dependencies, you can draw
the critical path analysis chart (CPA),known as the network diagram.
Task B Task D Task F
Task A Task E Task G Task H
Task C
Step 4: Estimate Activity Completion Time

17. Using past experience and knowledge of an experienced team member, you
must now estimate the time required to complete each activity. If you are
managing a smaller project, you will most likely estimate time in days are
working with a complex project, you may have to measure time in weeks.
Step 5: Identify the critical Path
There are two ways you can identify critical Path.
1. You can eyeball your network diagram and simply identity the longest
path throughout the network.
Step 6 : Update the critical Path Diagram to show progress
As the project progresses, you will learn actual activity completion
times. The network diagram can then be updated to include this
information (rather than continuing to use estimations).
.
2 Weeks 4 Weeks
2 Weeks 2 Weeks
2 Weeks
3 Weeks 3 Weeks 1 Weeks
START
P R U
S FINISH
Q T V

18. FANNANCIAL ANALYSIS
The purpose of financial analysis is to ensure the financial feasibility of a project.
This analysis gives a clear picture about the extent of investment to be made in a project
to achieve the desired results.
LAND
PARTICULAR SQ.FTS. RATES(RS.) TOTAL COST
LAND 1500 500 750000
PLANT AND MACHINERY
NAME QTR RATE TOTAL COST
SHOVEL 3 500 1500
HOE 4 400 1600
BOLO 2 200 400
HAND TROWEL 2 300 600
SICKLE 5 200 1000
AXE 2 400 800
SPRINKER 2 675 1350
SPRAYERS 2 1000 2000
HAMMER 1 250 250
TOTAL FIXED ASSET
NO. PARTICULAR AMOUNT
1. LAND 7,50,000
2. BOUNDARY WALL S GATE 75,000
3. SHOVEL 1500
4. HOE 1600
5. BOLO 400
6. HAND TROWEL 600
7. SICKLE 1000
8. AXE 1200
9. SPINKER 1350
10. SPRAYERS 2000
11. HAMMER 250
12. TRACTOR 5,00,000

19. 13. ELECTRIC S INSTALL CH. 75000
14. COMPUTER 1,00,000
TOTAL - 15,09,500
RAW MATERIAL
PARTICULAR RATE QTR TOTAL
SOIL ENRICHER 1000 15 KG 15000
ORGANIC FERT. 500 15 KG 7500
INSECTICIDES 400 30 KG 12000
BIO FERTILISER 300 30 KG 9000
PLANT NUTRIENT 1000 15 KG 15000
SEEDS 3000 3000
61,500
STAFF S LABOUR
PARTICULAR NO. PER. MONTH PER. ANNUM
CAUSAL LABOUR 2 5000 60000
TECHNICAL
SUPER VISOR
1 10000 120000
MANAGER 1 12000 144000
PEON S
WATCHMAN
1 4000 48000
TOTAL - 61500
OTHER UTILITY EXPENSES
PARTICULAR PER. MONTH PER. ANNUM
ELECTRICITY 2000 240000
REPAIRS 1000 120000
TELEPHONE 400 4800
DIESEL 3000 360000
MISCELLENEOUS 1000 120000
AUDIT -------- 1000
INSURANCE -------- 1000
TOTAL - 846000

20. TOTAL WORKING CAPITAL REQUIREMENT
PARTICULAR PER. MONTH PER. ANNUM TOTAL
STAFF $ LABOUR 10000 120000
OTHER EXP. 9000 108000
RAW MATERIAL 5000 60000 288000
TOTAL FUND OF PROJECT -30,80,000
SOURCES OF FINNANCE
OWN CAPITAL -11,40,000 BORROWED CAPITAL -19,40,000
INTEREST ON CAPITAL
BORROWED CAP. @10% CAP. AMT. INTEREST PER YEAR
HDFC BANK 10,40,000 10,400
SBI BANK 9,00,000 9000
RETURN ON TOTAL INVESTMENT
I Have started a business by purchasing a land of a Rs 7,50,000 And raw
material of Rs 3,49,500 .And invested Rs 75,000 to make the boundary and
wall. I have Rs 11,40,000 as a cash in hand, and Rs 19,40,000 borrowed from
banks. I have assumed net profit after deduction is Rs 3,00,000 .Now
calculate return on total investment.
RETURN ON TOTAL INVESTMENT
= × 100
Total Asset
= 3,00,000 × 100
16,91,000
= 17.74 %

21. FUND MANAGEMENT
As we know business requires huge amount of capital for different
production, operation and for other utilities expenses. I have also Lump sum
amount of capital available for business and for other business works. I did
not require the whole money at a same time. As a smart financial planner I
am going to invest my capital on different portfolio. For that I prefer to invest
25 percent money on overnight mutual funds, short term debt funds and
other Banking s PSU funds. And 10 percent of the money is on Bank fixed
deposit. And the remaining amount will be used by me for trading in stock
market.
SOCIAL WORK OR CSR DONE BY ME
Social entrepreneurship is an approach by individual, groups, start -ups
company, or entrepreneurs in which they developed the fund and implement
solution to the social cause or environmental issues. Under the corporate
social responsibility (CSR) law, it shall invest at least 2% of its average net
profit in project in the field of education, water supply, health care,
environment, social empowerment sports, culture ,etc.
CSR is often the considered as a mean of charity or donation. In practice it is a
successful approach for companies to engage themselves in the activities that
help society. CSR is a way f achieving a balance between profitable activities
and social development. We do CSR by charity spent of 2.5 % of our net profit
to the old age home or to the orphans.
INDUSTRY AND MARKET ANALYSIS
1) PLANT LOCATION
Location plays an important role in the starting industries. Before starting any
industry entrepreneurs have to take a decision about the location of
industries. They have to select that location where all the facilities must be
available. They have to take right decision about the selection of location
because once a location selected it can’t be change in the near future. The
following should take into consideration.
AVAILABITY OF MARKET

22. It pales an important role the selection of location .market should be near to
the industry so; the immediate sale of the product is possible. It also helps in
the reduction of cost.
AVAILABITY OF LABOUR
Without the manpower no one can start his or her industry. If we have a
machine but not the manpower we cannot start industry. So, labor should be
available at cheap rate.
AVAILABITY OF TRANSPORT
It is required for the assembling of the raw material and distribution of the
finished product. So, all type of transportation facility should be available.
AVAILABITY OF POWER & WATER
Power & water is pre-requirement of an industry. So, the facility of power &
water must be sufficiently available.
Thus, all the above factor justify the selection of the location. So, the selection
would definitely contribute to the profitability.
2) PLANT LAYOUT
It can be defined as a technique of the locating machines, processes, and the
factors so as to achieve the greatest possible output of the high quality at the
lowest possible total cost of manufacturing.
MAHOGINI GAMHAR SHEESHAM
MAIN GATE DHANYA DHANYA
MANGO PAPAYA BANANA
PLANT LAYOUT FOR THE AGRI BUSINESS
OFFICE
STORE ROOM
LADY’S
FINGER
S
BRINJAL
ROSE
PLANT
SUN
FLOWER
SPANC
H
AMARA
NTH
CHILLI
PARKING
WASHRO
OM
PLANT
UTILITY
WARE
HOUSE

23. 3 ) QUALITY CONTROL – A quality control unit is essential. In a large facility,
there may be a department responsible for the function. The quality control
unit, work as to test the product. They have containers, in process materials,
packaging materials the power to approve or reject all the component,
products, labeling. Only when the products strength, quality, and defines is not
as per the order of the clients.
4 ) TECHNOLOGY – Technology has important effect on business operations.
No matter the size of your enterprise, technology has both tangible and
intangible benefits, that will help you make money and produce the result your
customers demand. Technology infrastructure affects the culture, efficiency
and relationship of a business. For the best result we used fully automated
machines. Which will help us in reducing the cost of production and also it to
improve of the quality of the product.
MARKETING STRATEGY
ADVERTISING AND SALES PORMOTION
 ADVERTISING: - In the initial stage we will be using print media like
newspaper, magazine, poster, and social media also.
 PRESONAL SELLING: - Sales team will engaged in the promoting the product
and the value we give and getting the order.
 PUBLIC REALATION: - We intend to post write-up of the company, the ideology
and advantages to client and society.
 DIRECT MARKETING: - This component will comprise of interactive with
consumer Through websites, catalog distribution and promotional letter.
PRODUCT PACKAGING
At the most basic level, product packaging serves to product the product
inside. Packaging must keep the product safe during shipment between
the manufacturing and the retailer and must prevent damage while the

24. product sits on the itself. Therefore, product packaging must be reliable.
It also refers the creation of the exterior of the product. That includes the
choice in the material and from we can use different graphical, color, and
fonts that are used on wrapping, a box to look attractive our product.
ADVERTISEMENT CELENDER
JANUARY We introduce our product to the customers. (Brand
campaigns)
FEBRUARY Promote our product by giving exclusive offer (i.e.
xx% off).
MARCH No adv.
APRIL Organizing an event. And attend networking event.
MAY No adv.
JUNE Running ads on social media. And develop social
media presence.
JULY No adv.
AUGUST Publish content on LinkedIn.
SEPTEMBER Promote our product by giving exclusive offer (i.e.
coupons).
OCTOBER PRINT ADVERTISEMENTS (I.E. HOLDINGS, POSTERS,
etc).
NOVEMBER No adv.
DECEMBER Press release.

25. SALES CHANNELS
DISTRIBUTION METHOD
 DIRECT CHANNEL OR ZERO LEVEL CHANNEL: -It
involves a direct sale from manufactures to consumer with no
intermediary .We are going for direct selling as a new startup. Direct
selling will be looked upon by internal sales people. Sales teams will
deals with the delivery of the orders received and follows up to check
the recording of the stocks from the clients. We chose the direct selling
as having a distribution network will not be viable options for the
company.
PRICING POLICY
Our company is new to the market and sets the Prices of it products and
services based on costs, value, demand, and competition. We will go for the
target costing as will be competing against the small scale producer, which are
not well established and we are going for the large scale production.
Price according to the size of the product demanded by the customers and
according to the printing cost and all the raw material used.
MODE OF PAYMENT
We accept payment almost in every digital modes of payment like- in cash,
cheque, UPI payments , Debit card etc, But only in Indian currency (₹).There is
no delivery charge if the customer’s order is more than Rs 500.
HUMAN RESOURCE
ORGANISATIONAL STRUCTURE

26. PANEL OF DIRECTORS
PRODUCTION MARKETING FINANCE
MANAGER MANAGER ACCOUNTANT
WORKER WORKER WORKER
DIVISION OF
DEPARTMENT
NO OF
PERSONS
LEVEL OF
PERSONS
SELECTION
CRITERIA
SALARY
STAFF
(LABOUR)
3 SEMI SKILLED DIRECT 2000- 3000
TECHNICAL
EXPERT
1 TECHNICAL
SPECIALIST
WITH 2 YEAR
EXPERIENCE
GD AND PI 3000 - 5000
ACCOUNTANT
FREELANCER
1 BACHELOR’S
DEGREE WITH
DIPLOMA
DIRECT 3000 - 5000
SALES MAN 3 AN ASPIRANT
OF BACHELOR’S
DEGREE AT
LEAST 60%
MARKS WITH 2
YEAR OF SALES
EXPERIANCE
GD AND
INTERNSHIP
3000 - 6000
 The security and maintenance will be outsourced to reputed agencies that will
provide us as well as the required amount workers to helps maintain basic
cleanliness.
 Also the training and development department will be outsourced as we required
training only during the stage of set up.
 Requirement duties will be handled by the hr department who keep record on
any available vacancy, promotion, and other needs.
 At the set up stage the hr department will outsourced to hire the first batch
of employees. They will responsible for forming t he company the will handle
all the duties later.
BUSINESS GROWTH STRATEGY

27. So My business will take birth in the form of new business it will growth in the
maturity. So that my business does not decline depending on the need out of the
following options I shall choose most relevant options..
1. Expansion
2. Diversification
3. Joint ventures
4. Mergers and acquisition
5. Sub contracting