Cruise Tourism.pptx

1. C A B I T O U R I S M T E X T S
Cruise Tourism

2. C A B I T O U R I S M T E X T S
Cruise Ships
cruise ship: a passenger ship intended to provide passengers with a
full tourist experience. All passengers have cabins. Facilities for
entertainment aboard are included (Glossary of Transport Statistics,
2009)
cruise product
• complex package of transportation, accommodation and leisure
facilities on board
• itinerary of several destinations to be visited
• overall experience is of primary importance
• transportation itself plays only a secondary role

3. C A B I T O U R I S M T E X T S

4. C A B I T O U R I S M T E X T S
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5. C A B I T O U R I S M T E X T S
Reasons Why People Cruise
Getting away from it all
Luxury and service
Interesting destinations
A no-hassle vacation
Learning experience
Social and romantic experiences

6. C A B I T O U R I S M T E X T S
Kinds of Cruise Lines and Ships
Luxury cruise lines
Education and adventure cruise lines
Masted sailing ships
Riverboats

7. C A B I T O U R I S M T E X T S
Classifications for Cruise Ships
Very small ship
Small ship
Medium ship
Large ship
Megaship

8. C A B I T O U R I S M T E X T S
Breaking Down the Ship
Experience
Before you sail
Bon voyage
At-sea days
In-port days
End of the cruise

9. C A B I T O U R I S M T E X T S
Factors Contributing to Higher
Costs
The higher the deck the stateroom is on
Ocean view vs. inside staterooms
Private balconies
Size of stateroom
Extra amenities

10. C A B I T O U R I S M T E X T S
Pre-, Post-, and Off-ship
Experiences
Pre-cruise and post-cruise packages
Intermediary port stops and shore excursions
When a ship arrives in a port, guests have 4
options:
• Elect to stay on board
• Explore the port on their own
• Buy a tour from a vendor
• Go on a shore excursion that they purchased prior to
boarding

11. C A B I T O U R I S M T E X T S
How Cruises Are Sold
Travel agents
Tour companies
Cruise lines

12. C A B I T O U R I S M T E X T S
Source : Adapted from The United Nations Convention on the
Law of the Sea, 1998
Institutional Framework
Treaty - UNCLOS maritime zones
IMO = International body responsible for maritime affairs

13. C A B I T O U R I S M T E X T S
Demand
• fastest growing segment within the leisure travel market
• average annual passenger growth rate: approx. 7.5%
• between 1980 and 2012: 225 million passengers
Source: Adapted from G.P. Wild, 2012
International demand (numbers of passengers in millions)
6.91
10.38 10.45 10.29 10.4 11.11 11.5
2.14
3.44 4.05 4.46 5
5.54
6.18
0.87
1.29
1.37 1.45
2.18
2.25
2.91
0
5
10
15
20
25
2001 2006 2007 2008 2009 2010 2011
North America Europe Rest of the world

14. C A B I T O U R I S M T E X T S
Supply
Cruise sales
Cruise customer
Ship owner
Shipping company
Tour operator
Cruise sales
Cruise sales
Management
Financing company
Charter
Independent shipping
company
Vessel
ownership
Power of
disposition
Broker of the
ships
Charter
Leasing
Cruise sales
Uncommon operating model Common operating model
Charter,
General sales agent,
Commission sales
agreements
Charter,
General sales
agent,
Commission
sales
agreements

15. C A B I T O U R I S M T E X T S
Supply
Market shares of the major cruise shipping companies in 2010
(percentage share of berths)
Carnival
46%
Royal
Caribbean
Cruises
22%
Star Cruises
8%
Mediterranean
Shipping
Cruises
6%
Others
18%

16. C A B I T O U R I S M T E X T S
Supply
Passenger capacity of world active cruise fleet 1990–2012
0
50
100
150
200
250
300
350
400
450
500
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
1000
berths

17. C A B I T O U R I S M T E X T S
Supply
World passenger and cargo passenger fleet: average size
development 1991-2012
3000
4500
6000
7500
9000
10500
12000
1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
gt
Passenger ships Passenger/rorro cargo ships