With 95% of college admissions offices using some form of social media, you’re probably already attuned to the power of online communication. And that’s great, because college students are currently some of the biggest consumers of media. This means that your students are congregating on the social web, and there’s no better time to gain perspective into their discussions.

1. Higher Education
With 95% of college admissions offices using some form of
social media, you’re probably already attuned to the power
of online communication. And that’s great, because college
students are currently some of the biggest consumers of
media. What all of this means for you is that your students
are congregating on the social web, and there’s no better
time to gain perspective into their discussions.
Current and potential students are more than That’s where social listening comes in, giving you
likely gathered electronically right now, discussing the chance to monitor the discussions that are the
everything from dining options to course selection. most important to you. Are students complaining
And those comments are just some of the things about the lack of vegetarian options in the cafeteria?
you could be listening for. How about building Wondering if their credits are going to transfer from
stronger connections with alumni or learning their last school? Or maybe they’re applauding the
what potential students are saying about other great lecture they just had. All of this are just some
schools? Social listening can help with that, too. of the things that social listening can help to uncover.
Whatever your reason for getting involved we’re
Going beyond just monitoring, social listening
here and we’re eager to help. The conversations are
tools can also provide a deep dive look at the
happening; don’t you want to know what’s being said?
commenter’s age, gender and location. Now you’ve
got a finger on the pulse of your brand, giving you
Let’s Talk about Listening the ability to tailor your marketing messages for
specific geographic regions and age ranges. You’ll
Think about the last time you walked across never again be left wondering who your messages
campus. You could hear many conversations going are touching or who’s talking about their interactions
on about your school, but wished you had the with your brand – if they’re saying it, you’ll be there.
power to actually listen to what was being said.
www.radian6.com
1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

2. HIGHER EDUCATION
Gain Competitive Knowledge situation escalates. This commitment to aiding your
students promptly and with ease will give you the
While it’s pretty cool to find out what people are power to turn a negative situation into a positive
saying about you on the social web, listening is also instance of stellar customer service.
an effective way to figure out what your audience
is saying about your competition. Monitoring these
conversations can give you a heads up on everything
from emerging trends in recruiting to student
Service is the New Marketing
success and engagement so that you’re never in the Effective engagement can bring an already tightly
dark about what’s important to students. knit campus community even closer together.
When the admissions office has the ability to field
And you’ll be able to gain insight into just how often
questions over the web, and support services can
your brand is brought up in comparison with your
respond to an issue on campus based on an e –
competition. Having an understanding of your share
request, then everyone feels as if their needs are
of the voice in industry conversations is instrumental
addressed. Engagement on the social web is all
in your investigation of just how you’re measuring up
about getting the right conversations to the people
against your rivals in providing the best services to
that matter.
your students.
And happy students become happy alumni. If they’ve
come this far with you on your social media journey,
Listen in Real Time you can keep the engagement going. Remaining
engaged with your alumni through the social web
While the social web provides people with a great is one of the best ways to maintaining the already
opportunity to discuss what they love about a brand, strong sense of community, fostering pride in your
it’s also a forum for those that might not be quite school that could translate to donor opportunities in
as content. With the help of social listening, you’ll
the future.
be able to build a strategy for times of crisis and if
required, know how to react. Your effective listening
strategy will not only enable you to hear those first
murmurs of dissatisfaction, but will also allow you
to inject your voice into the conversation before the
And that’s all just the tip of the iceberg when it comes to
social listening, measurement and engagement.
If you’re looking to get started with Radian6, visit our website at www.radian6.com, or contact
our sales team via email sales@radian6.com or telephone 1 888 672 3426.
Radian6, a salesforce.com company, is the leading provider for social media monitoring, engagement and insights. Radian6’s
customers include DeVry, Grand Canyon University, University of North Dakota, and GMAC, as well as the world’s leading public
relations and advertising agencies.
Copyright ©2012 Radian6