Group 2 members are Nitya Tailang, Prashant Chauhan, Radhika Agarwal, Rishabh Jain, Rupesh Singh, Salony Rathee. Amazon was founded in 1994 and is headquartered in Seattle, Washington. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon strives to offer low prices, selection, and convenience. It has leadership principles like customer obsession and innovation.

1. Group 2:-
Nitya Tailang 19DM128
Prashant Chauhan 19DM138
Radhika Agarwal 19DM148
Rishabh Jain 19DM159
Rupesh Singh 19DM169
Salony Rathee 19DM179

2. • Founded by “Jeff Bezos” on 5 July 1994
• Headquartered at “Seattle Washington”
• Focuses on e-commerce, cloud computing, digital streaming,
and artificial intelligence

3. “We strive to offer our customers the lowest possible
prices, the best available selection, and the utmost
convenience”
“Our leadership Principles empower us to be owners and
innovators while maintaining our customer centricity.
We are willing to take risks-innovating requires failing.”
• Highest standards
• Ownership
• Earn trust
• Customer obsession
• Invent & simplify
• Frugality
• Delivery results

4. Board Of
Directors
Corporate
R&D
Jeff Bezos
Founder and
CEO
Corporate HQs
Staff
CEO
Marketing
CEO
Operations
CEO Business
Expansion
CEO
Development
CEO
Editorial
Advertising
Communicatio
ns Strategic
Relationships
Warehouse Ops.
Customer Service
Special Orders
Customer Programs
Business
development
New product &
service
development
Software
design,
development
and
maintenance
Web site design
Editorial
content Book
features
Organizational Structure

5. Products/Services USP's
•INNOVATION
•CUSTOMER SERVICE
•EXECUTION
•DIVERSIFICATION
•AN “IN IT TO WIN IT” MINDSET

6. Market Competitors Of Amazon
• ALIBABA
• WALMART
• OTTO
• JD
• PRICELINE
• EBAY
• FLIPKART

7. Limitations Before Adopting New Technology
• REFERENCE OF CUSTOMERS OF CASH ON DELIVERY MODE DUE TO LACK OF TRUST ON
ONLINE TRANSACTIONS. THIS TENDS TO BE COSTLIER TO SELLERS.
• MAJORITY OF THE PAYMENT GATEWAYS LEADS TO FAILURE. THIS LEADS TO LOSS IN
BUSINESS AS THE CUSTOMERS DO NO REATTEMPT TO MAKE THE PAYMENT.
• SMALL RETAILERS AND VENDORS
• POOR QUALITY OF CONNECTIVITY AND INTERNET SERVICES
• LACK OF TOUCH AND FEEL EXPERIENCE TO THE CUSTOMERS
• INCREASE IN REVERSE LOGISTICS
• POOR DELIVERY ADDRESS
• LOGISTICS

8. • Virtual assistant developed by
Amazon.
• Capable of voice interaction, music
playback, making to-do lists, setting
alarms, streaming podcasts, playing
audiobooks, and providing weather,
traffic, sports, and other real-time
information, such as news.
• Alexa can also control several smart
devices using itself as a home
automation system.
Amazon Alexa

9. ANTICIPATORY
SHIPPING
INNOVATIVE SUPPLY
CHAIN MANAGEMENT
PRIME VIDEO

10. A delivery system from
Amazon designed to safely
get packages to customers
in 30 minutes or less using
unmanned aerial vehicles,
also called drones.
Amazon Prime Air

11. • AWS is a comprehensive, evolving cloud computing platform
• AWS launched in 2006.
• Mix of infrastructure as a service (IaaS), platform as a service (PaaS)
and packaged software as a service (SaaS) offerings.
• More than 100 services comprise the Amazon Web Services
portfolio, including those for compute, databases, infrastructure
management, application development and security.
• Benefits:- Performance, Availability, Security, Reliability,
Scalability, Low Cost

12. Amazon Warehouse Robots
•Making inventory management more
efficient.
•Used to shift through the stacks, pick
the product, pack it, and ship it.
•Time reduced from 60 to 75 minutes to
15 minutes.

13. • Fully-electric delivery system
designed to safely get packages to
customers using autonomous
delivery devices.
• These devices autonomously follow
their delivery routes during daylight
hours, operating 5 days in a week.
Amazon Meet Scout

14. Business Value
MARKET SHARE-
In 2019,amazon is expected to account for 13.7% of the global market share and
52.4% of U.S.A. Market share, as compared to 13.3 % and 48% respectively in
2018.
REVENUEGROWTH MARKETVALUE
$232.89 b
$10.07b
$878.57b

15. STRENGTHS
1. Strong background and Large
Merchandise Selection
2. Efficient delivery network
3. Cost leadership
4. Customer centric
5. GLOCAL strategy
OPPORTUNITIES
1. Backward Integration
2. Forward integration
3. . Diversification
4. Acquisitions
5. Opening physical
stores outside U.S
WEAKNESSES
1. Shrinking margins
2. Tax Avoidance issue
3. High Debt
4. Product flops
5.Physical Stores
THREATS
1. Cyber Security.
2. Local competition
3. Stronger dollar
4. Government regulations
5. Low entry barriers of the
industry
SWOT

16. FUTURE PLANS
• Fleets of delivery drones
• Innovative healthcare
• AI-powered home robots(Project Vesta)
• Amazon Go

17. THANK YOU!!!