1. E- COMMERCE AND THE INDIAN
MARKET
Presented by:-
Ramawatar
Tawaniya
ram.tawaniya@gmail.com

2. MEANING OF E-COMMERCE
 It is the art and science of selling products
/services over the Internet
 It is the paperless exchange of business
information using electronic data interchange (EDI)
 Refers to shopping at online stores on the WWW.
 E-commerce can be business to business (B to B).
 Business to consumer (B to C).
 It is all about using the Internet to do business
better and faster.

3. Objective of e-commerce
 Generate maximum profit.
 Utilization of facilities and services.
 Better customer satisfaction.
 Product comparison.
 Providing sufficient facilities.
 Maintaining the brand name.
 Information towards next product which is about to
launch.

4. Benefits of e-commerce
 Time saving process.
 Better range of products.
 Global Location
 Open 24 x 7, 365 days of the year
 Wide range of products can be compared
 It cuts down the cost of marketing, processing, etc.
 It not only reduce communication cost but also
increase flexibility in locating activities.

5. INDIAN CONSUMER
 Cheap and better product
 Product Satisfaction
 Fast service
 Cheaper communication
 Possible Demo use
 Home delivery
 C2C facilities

6. Disadvantages of e-commerce
 Returned items
 Electronic payment
 No guarantee of product quality
 Customer Relation Problems
 Privacy problem.
 Security issue
 Loss of a segment of customers who buys the
products only after seeing

7. Now a days, e-commerce has a vital role in Indian
market. Better consumer services and online
payment increases sales and decrease cost.
To increase the Indian economy and maximum
utilization of services E Commerce is needed.
CONCLUSION

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