Gartner Digital Marketing Transit Map - 2013
En réponse au paysage fragmenté du marketing numérique, l’institut Gartner a réalisé une carte du marketing numérique, sur le modèle des cartes de transport en commun, pour aider les entreprises dans la mise en place d’une stratégie digitale. Le but de cette carte est de comprendre les relations intrinsèques entre les diverses fonctions de l’entreprise, les applications et les fournisseurs, afin de rien négliger dans sa stratégie digitale. Sur la carte, «Neighborhoods» représentent des régions fonctionnelles. Les «Tracks» relient ces régions et peuvent être considérés comme des services d'application qui partagent des objectifs communs. Les «Stations» représentent des points d'interaction comme des fournisseurs et des catégories de produits. Enfin, les «Intersections» représentent des points de transfert où des solutions peuvent servir plus d'un secteur d'activité.
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Gartner Digital Marketing Transit Map - 2013
- 1. Gartner Digital Marketing Transit Map The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap Off-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. DM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUBDM HUB Connection to CMO Connection to General Advertising Connection to BI Web Content Mgmt Web Analytics Virtual Actors Video Ad Networks tmgMdAoediV Venues User Groups UXP UX Design Tag Mgmt Social TV Social Networks tmgMgtkMlaicoS Social Apps Social Analytics Social Advertising Smart Kiosks Site Retargeting Search Retargeting Search Engines SEO Tools SEM Platforms Rich Media Search Real-Time DecisioningQR Codes Programmatic Media Program Guide Promo sceR&sweiveR Embedded Merch Product Design Compliance Predictive Campaign Analytics OTT Video Online Video Publishing Online Retailers Data Exchanges NFC Natural Language Questioning Native Ads Marketing Analytics Campaign Mgmt Mobile Search Mobile Media & Targeting Mobile App & Content Svs Mobile App Marketplace Mobile Analytics Mobile Ad Networks Microsensors Media Labs Media Companies Media Agencies Marketing Service Providers Mktg Resource tmgM In-Game Ads Idea Mgmt IT ServiceConnection to IT Providers Connections to Sales & Service Geotargeting Geofencing Gamification Tools Finger- printing Experience Targeting Emotion DetectionEmail Mktg E-Commerce Enablers Dynamic Creative DOOH Media Svcs Media Metrics Digital Asset Mgmt Digital Agencies Data Warehouses DMP Customer Analytics Crowdsourcing Content Marketing Data Providers Communities CSPs Census & Panel Data Business Process Outsourcers Blogs Automatic Content noitingoceR Augmented Reality Attribution Agile Mktg PM Agency Holding Companies Advocacy Mktg Addressable TV Ad Verification Online Ad Networks Ad Exchanges A/B Testing