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© 2014 Marks Paneth LLP
It all adds up.®
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clients without the risk of getting lost in the crowd. Work closely with senior
client-side executives alongside some of the smartest professionals you’ll ever
meet. A collegial culture means that you’ll have access to partners, be able to
surface your ideas and put them into action.
Make the winning move
The Marks Paneth Advantage
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660 White Plains Road
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WE WERE VOTED TOP OF OUR CLASS
Ranked among the top 3 by the New York Law Journal
Page 6
Page 14
Page 22
	 C o n t e n t s
Since 1985
FEATURES
	 CAREER OUTLOOK
4	 Why I Became An Accountant
	 By Kevin Jones, JD, PhD, Professor, Department of Accounting,
	 Woodbury University
	 COVER STORY
6	 Strategies for CPA Exam Success:
	 What Are You Waiting For?
	 By Thomson Reuters
	 ACCOUNTING OUTLOOK
10	 Employer Expectations
	 By Dr. Linda Lee Larson, CPA, CIA, CISA, CFE, Associate Professor
	 of Accounting, Central Washington University, Lynnwood Center
	 SOCIAL OUTLOOK PEER REVIEWED
14	 The Use of Social Media By Accountants:
	 What You Need To Know
	 By William J. Crampton, PhD, Associate Professor, Department
	 of Accounting, Illinois State University and Roslin V. Hauck, PhD.
	 Associate Professor, Department of Accounting, Illinois State University
	 HISTORICAL OUTLOOK
15	 A Letter to Our Grandchildren
	 Edited by Bill Powell, Lt. Colonel US Army, USAR (retired)
	 REGULATIONS OUTLOOK
20	 A History of the IMA and
	 Ethical Considerations
	 By Roland L. Madison, CPA, PhD, Former Professor of Accountancy.
	 John Carroll University and William N. Bockanic, JD, Professor of
	 Business Law, Boler School of Business, John Carroll University
	 SCHOLASTIC OUTLOOK
22	 Business Education with a Technological Edge
	 By Michigan Technological University’s School of Business
	 and Economics
4 NEW ACCOUNTANT
Editor & Publisher
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Associate Publisher
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B
ut they must seize every
chance to hone and develop
their skills.Capitalizing on these
opportunities will be a recipe for
a successful accounting career filled with
limitless possibilities.
	 The evolution of an accounting career
in many ways mirrors the business growth
cycle’s stages of development because it
can adequately describe each phase and
inflection point in a professional accoun-
tant’s career. There is a start-up phase,
growth phase, mature phase and a change
in strategic direction. At each stage of my
career, I have evolved as an accounting
professional, which has led me to my cur-
rent trek.
	 In the start-up phase, I started out
as a young, newly-minted accounting
graduate ready to take on the world. At
that time, I had very clear, distinct goals
- land a job (preferably Big Four) and
pass the CPA Exam. I was fortunate
enough to secure an audit internship with
PriceWaterhouseCoopers(PWC) where I
received my first introduction to the field
of public accounting. I was eager to learn
a lot and increase my opportunities for
vertical mobility in the firm. After com-
pletion of my internship, I made the de-
cision to reside in South Carolina a little
longer because I was not ready to relocate.
Therefore, I moved on to my next assign-
ment, which was accepting a position as a
state auditor in South Carolina. During
my stint at the state auditor’s office, I
learned about governmental and compli-
ance auditing. I was able to strengthen
my analytical skills and prepare for the
CPA exam. After two years with the state,
I decided that it was time for a change. I
was ready to embrace new challenges by
seeking opportunities to position my ca-
reer for growth.
	 Now, I was ready to enter the growth
phase of my career. Having left the state
auditor’s office, I relocated to Louisville,
KYto accept a position with Philip Morris
USA as a cost accountant in one of its cig-
arette manufacturing facilities. This posi-
tion was my first introduction to manu-
facturing and my first real private sector
job. At Philip Morris, I learned to hone
and develop my budgeting and finance
skills through the experience I gained
working with manufacturing operations,
finance and IT. I was responsible for man-
aging a $113 million dollar budget, which
consisted of resources allocated for main-
tenance, engineering, primary processing
(tobacco), IT, facility operations and hu-
Continued on Page 26
Why I Became An
Accountant
This article provides an interest-
ing perspective about how an ac-
counting graduate evolves into an
accounting professional over time.
Moreover, it shows that there are
many channels to success if ac-
counting graduates are open to it...
By Kevin Jones
JD, PhD
Professor, Department of
Accounting
Woodbury University
Career Outlook
www.newaccountantUSA.com 5
Student Outlook
NewAccountantUSA.com 5
New Accountants’ 11 Rules For Living...
Here is a list of 11 things that many high school and college graduates did not learn in school.
Before you were born, your
parents weren’t as boring as
they are now. They got that way
from paying your bills, cleaning
your clothes, and listening to you
talk about how cool you are. So
before you save the rainforest
from the parasites of your parents’
generation, try “delousing” the
closet in your own room.
Flipping burgers is not
beneath your dignity. Your
grandparents had a different
word for burger flipping;
they called it opportunity.
Life is not fair;
get used to it.
If you mess up, it’s not
your parents’ fault, so
don’t whine about your
mistakes, learn from them.
Your school may have done away with
winners and losers, but life has not.
In some schools they have abolished
failing grades; they’ll give you as many
times as you want to get the right
answer. This doesn’t bear the slightest
resemblance to ANYTHING in real life.
If you think your
teacher is tough, wait
until you get a boss. He
doesn’t have tenure. Be nice to nerds.
Chances are you’ll end
up working for one.
Life is not divided into semesters. You
don’t get summers off and very few
employers are interested in helping you
find yourself. Do that on your own time.
Television is NOT real life. In real
life, people actually have to leave
the coffee shop and go to jobs.
Rule #1
The world won’t care
about your self-esteem.
The world will expect you
to accomplish something
BEFORE you feel good
about yourself.
Rule #2
You will NOT make 40
thousand dollars a year
right out of high school.
You won’t be a vice
president with a cell
phone, until you earn
both.
Rule #3
Rule #4
Rule #5
Rule #6
Rule #7
Rule #8
Rule #9
Rule #10
Rule #11
Excerpted from “Dumbing Down Our Kids: Why American Children Feel Good
About Themselves But Can’t Read, Write or Add” by Charles J. Sykes.
6 NEW ACCOUNTANT
Cover Story
A
re you waiting to sit for the
CPA Exam until you feel more
prepared? Perhaps you want
to get a little work experience
under your belt. Maybe you are just
waiting for life to slow down a bit. The
truth is that you will never feel 100%
ready to take the CPA exam, you will
never feel like you have enough work ex-
perience, and life will never slow down.
	 Since the CPA Exam went computer
based in 2004, the exam itself under-
goes change at a much faster pace than
it did in the old-fashioned paper and
pencil format. With computer technol-
ogy comes the ability to enact change,
whether it be content-related or func-
tionality, at a much faster rate.
	 Additionally, the CPA Exam under-
goes what is called a “practice analysis”
every few years to be sure the exam is
continuing to test entry-level require-
ments of a CPA.The last practice analy-
sis was done in 2008/2009, which led to
the most recent sweeping changes to the
exam that took effect in January 2011.
Those changes not only changed the
content specification outline (the body
of knowledge that is tested on the CPA
Exam), they also changed the format of
the exam questions themselves. Those
changes caused a flurry of testing activ-
ity in the final quarter of 2010, primar-
ily due to uncertainty regarding how
the changes were going to impact the
exam.The exam is currently undergoing
another practice analysis in order to de-
termine changes to the exam that would
Strategies for CPA Exam Success
What Are You Waiting For?
We all have heard the saying,“Never put off until tomorrow what can be done today.” Never before is this
statement truer when it comes to taking the CPA Exam than it is today.
NewAccountantUSA.com 7
potentially take effect in 2016/2017. The
anticipated changes to the exam could
be the most significant ever. In light of
this, now is definitely not the time to
postpone your testing.
	 So, what can you do to prepare for
the CPA Exam now? Below are some
helpful tips that will prepare you to test
now rather than later.
	 The CPA Exam is known for both
its difficulty and comprehensiveness.
However, success on the CPA exam is a
reasonable, attainable goal. You should
keep this point in mind as you develop
your study plan. A positive attitude to-
ward the examination, combined with
determination and discipline, will en-
hance your opportunity to pass.
Purpose of the CPA Exam
	 The exam is designed as a licens-
ing requirement to measure the tech-
nical competence of CPA candidates.
Although licensing occurs at the state or
territory level, the exam is uniform at all
sites and has national acceptance. Passing
the CPA exam in one jurisdiction gen-
erally allows candidates to obtain a re-
ciprocal certificate or license in another
jurisdiction provided they meet that ju-
risdiction’s other requirements.
	 Boards of accountancy also rely
upon other means to ensure that can-
didates possess the necessary technical
and character attributes, including in-
terviews, letters of reference, affidavits
of employment, ethics exams, and edu-
cational requirements. Each board’s con-
tact information is listed on the National
Association of the State Boards of
Accountancy’s (NASBA) website (www.
nasba.org).
When to Take the Exam
	 It is advantageous to take the exam
as soon as possible after completing
the formal education requirements. The
CPA exam is essentially an academic
exam that tests the breadth of material
covered by good accounting curricula. It
emphasizes the body of knowledge and
skill set required for the practice of pub-
lic accounting.
	 Bisk CPA Review recommends that
most candidates sit for no more than two
exam sections during one exam window.
By taking one exam section at the begin-
ning of a two-month exam window and
another exam section at the end, candi-
dates effectively can study for one exam
at a time and yet pass two exam sections
during an exam window. Candidates
with full-time jobs and other extensive
time commitments may find that study-
ing for just one exam section in an exam
window is best for them.
	 The CPA exam is more than a test
of your knowledge and technical com-
petence. It is also a test of your ability
to function under psychological pressure.
You easily could be thrown off balance
by an unexpected turn of events during
the days of the exam. Your objective is
to avoid surprises and eliminate hassles
and distractions that might shake your
confidence. You want to be in complete
control so that you can concentrate on
the exam material, rather than the exam
situation. By taking charge of the exam,
you will be able to handle pressure in a
constructive manner. The keys to control
are adequate preparation and an effective
examination strategy.
Overall Preparation
	 Advance preparation will arm you
with the confidence you need to over-
come the psychological pressure of the
exam. As you complete your compre-
hensive review, you will cover most of
the material that will be tested on the
exam. It is unlikely that any question will
deal with a topic you have not studied.
Similarly, you will not feel pressured to
write “perfect” written communication
answers, because you understand the
grading process. You recognize that there
is a limit to the points you can earn for
each answer, no matter how much or
how well you write.
	 The components of your advance
preparation program include the following.
1.	 Comprehensive review materials
	 such as the Bisk CPA Review Online
	program.
2.	 A method for pre-review and
8 NEW ACCOUNTANT
	 ongoing self-evaluation of your level
	 of proficiency.
3.	 A study plan that enables you to
	 review each subject area methodi-
	 cally and thoroughly.
4.	 An understanding of the grading
	 process and grader orientation skills.
CPA Exam Strategies
	 The second key to controlling the
exam is to develop effective strategies for
the days you take the exam. Your objec-
tive is to avoid surprises and frustrations
so that you can focus your full concentra-
tion on the questions and your answers.
	 You should be familiar with the
format of the CPA exam and know ex-
actly what you will do when you enter
the testing room. Remember to read
all instructions carefully, whether gen-
eral or specific to a particular question.
Disregarding the instructions may mean
loss of points.
	 As stated previously, the CPA exam
is in itself a physical and mental strain.
You can minimize this strain by avoid-
ing all unnecessary distractions and in-
conveniences during your exam week.
Consider the following:
•	 Use the AICPA’s free tutorial and
sample examination found online at least
a week before your examination. Because
the exam interface is subject to change,
re-visit the site to be sure that you are
familiar with the current interface, even
if you took an exam in a previous win-
dow. The site also has the most current
Uniform CPA Examination Candidate
Bulletin, a publication with useful in-
formation for candidates. These are not
available at the test center.
•	 Carefully register for the examina-
tion. You must bring two forms of iden-
tification and your notice to schedule to
the test center on the day of your exam.
The name you use to make the appoint-
ment must match both your name on
your identification and your notice to
schedule exactly.. Also note that the last
two weeks of an exam window tend to
be the busiest.
•	 Stick to your normal eating, sleeping,
and exercise habits. Eat lightly before the
exam. Watch your caffeine and alcohol
intake. If you are accustomed to regular
exercise, continue a regular routine lead-
ing up to your exam day.
•	 Locate the examination facilities be-
fore your examination day and familiar-
ize yourself with the surroundings and
alternate routes.
•	 Arrive early for the exam. Pre-exam
procedures take significant time and
are not factored into your scheduled
appointment. Allow plenty of time for
unexpected delays. Nothing is more de-
moralizing than getting caught in a traf-
fic jam ten minutes before your exam is
scheduled to begin. Your appointment
time is the time that the actual examina-
tion process is scheduled to start, not the
start of the test center pre-exam proce-
dures: identification verification, digital
photography, storage locker assignment,
etc. The examiners recommend that you
arrive at least 30 minutes before your
scheduled appointment. If your exami-
nation doesn’t begin within 30 minutes
of your scheduled start time, you may
have to reschedule.
•	 Avoid possible distractions, such as
friends and pre-exam conversation, im-
mediately before the exam.
•	 In general,you should not attempt se-
rious study on the nights before exam ses-
sions. It’s better to relax—watch a movie,
exercise, or read a novel. If you feel you
must study, spend half an hour or so go-
ing over the chapter outlines in the text.
Some candidates develop a single page
of notes for each chapter (or each exam
section) throughout their review process
to review for a few minutes during the
evening before the exam.This single page
includes only those things that are par-
ticularly troublesome for that candidate,
such as the definition of a capital asset or
the economic order quantity formula.
•	 Don’t discuss exam answers with oth-
er candidates. Not only have you signed
a statement of confidentiality, but some-
one is sure to disagree with your answer,
and if you are easily influenced by his or
her reasoning, you can become doubt-
ful of your own ability. If you are writ-
ing more than one exam section within
a two-month exam window, you might
not have the reliable feedback that only
your score can provide from your first
section before you sit for the second sec-
tion.Wait and analyze your performance
by yourself when you are in a relaxed and
objective frame of mind.
•	 Avoid self-evaluation of your exam
performance until after you receive your
official score. Self-evaluation without an
official score is unreliable. Not all ques-
tions are the same point value. Further,
candidates have no reliable way to know
which questions are not scored. Instead
of speculating, focus on preparing for
your next exam section.
Learn more by visiting
www.cpaexam.com/ILNAM, now part of
Thomson Reuters, today.
Cover Story
“As stated previously, the CPA exam is in itself
a physical and mental strain. You can minimize this
strain by avoiding all unnecessary distractions and
inconveniences during your exam week.
”
Do you plan to
become a CPA?
Do you have the
150 credit hours
required for the
CPA exam?
The Master of Science in Accountancy (MSA) is a flexible degree
program designed for both accounting and non-accounting college
graduates who aspire to a profession in accounting.
• Preparation for a career in public accounting or
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• Full-time, two semester program of study
• Elective 10-week paid internship
• Course in Accounting Ethics
(required for CPA licensure in 2017)
• Among the highest first-time CPA exam pass rates in
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The Lucas College and Graduate School of Business is accredited
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For more information:
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10 NEW ACCOUNTANT
Accounting Outlook
NewAccountantUSA.com 11
T
housands of new ac-
counting graduates
hit the job market
each year. These young
hopefuls want get hired
and be successful in their
first professional account-
ing positions. Therefore
meeting the expectations
of those doing the hiring is
very important if they want
to get that get their account-
ing careers started off on
the right foot. This article
discusses 10 of these key
work place	
	 Graduating accounting
majors need to be aware
of the various job-related
expectations that they will
be expected to meet during
the hiring process and then
later on the job. Although
expectations in the work-
place do vary from place to
place, new hires need to be
aware of these workplace
expectations if they want to
be successful. This article
will address a number of
these issues.
Employer
Expectations
By Dr. Linda Lee Larson
CPA, CIA, CISA, CFE
Associate Professor of Accounting
Central Washington University
Lynnwood Center
E
mployers in this econ-
omy generally want to
hire the best and the
brightest candidates. So, yes,
grades do definitely matter
- and the higher the better.
Grades are considered a “proxy”
for being very bright and very
hardworking. Do not expect
that you will get hired strictly
because you know someone.
You may get a courtesy inter-
view, but unless your grades are
top-notch and you come across
well during the interview, you
will not likely be hired. Also,
do not expect that going on
to earn a master’s degree will
negate a mediocre undergrad
grade point average and get
you hired in at a higher rank
and salary. This is unlikely.
E
mployers want someone
who is very bright and
very hard working. Do not
expect that a potential employer
will take into account personal
situations, such as working full-
time during college, to explain
your C average. Many employers
prefer straight-A students because
they likely are both bright and
hard working. Typically, employ-
ers want what is called a type-A
driver, a self-starter, not someone
who comes in late and leaves early.
Good Grades Work Ethic
12 NEW ACCOUNTANT
Work Time
Teamwork
P
ublic accounting is typically considered a
conservative work environment. Students
need to plan to have a good go-to-interview
suit. For the ladies, this can be a pants suit
or a skirted suit as long as the skirt is
of a conservative length. (No micro-
mini skirts with fish net stockings and
6” heels, please.) Gentlemen, it would
be wise to cover any tattoos and not
draw attention to any piercings; no
extravagant haircuts or blue hair,
please. Ladies, please avoid low-
cut or see-through blouses, super
short skirts,and the like on the job.
Otherwise, you may find yourself
called into the partner’s office for a
reprimand. Everyone should plan
to wear at least “business casual”
attire at work. Once hired, ask
your supervisor about dress code
expectations, especially when go-
ing out to client workplaces. In
general, you should probably not
plan to wear blue jeans or sweats
in a professional setting unless you
are told specifically that it is appro-
priate. (Wearing jeans if assigned to
perform inventory test counts in a
warehouse would likely be accept-
able, for example.)
Conservative Appearance
E
mployers want someone
who excels in accounting
(theory and practice) -
not a bookkeeper to be trained
on the job. Employers want
someone who is a hard working
numbers person. Keeping track
of financial matters should be
something you like to do, or
you are in the wrong major. The
purpose of the 4-year (or 5-year)
course of study is for you to
become technically competent
when hired. So study hard to
master the technical topics in
your coursework now. Do not
plan to learn the material later
in a CPA Review Course. Learn
it while in school
Strong Technical Background
Y
ou will be expected to be a “team
player” and to “play well with
others.” A new accounting grad
is expected to “start at the bottom” and
to prove him or herself. So plan to work
hard and try to impress your supervi-
sors. Do not think that you know it all
because you just earned your degree. In
many professional situations, your “real”
accounting education actually begins on
your first day on the job. Experience in
a clerical accounting position for a few
months or years does not mean that a
new accounting grad is qualified to ap-
ply for senior level positions (as compared
to entry level positions). You will need to
work your way up. Do not expect to be
running engagements any time soon after
starting a job in public accounting. Stu-
dents are hired into entry-level jobs. This
means that, if you perform well, someday
(in a few years) you might be promoted
to an “in-charge” level of responsibility. A
considerable amount of on-the-job train-
ing is involved in professional accounting
positions. Know that you will have much
to learn from your supervisors during
your first years on the job.
I
nquire about working hours
and adhere to them. It is fine
to ask about, but not demand,
flexible working hours. In many
accounting positions, especially on
audits, you will be expected to keep
detailed time records each day. For
example, you may even be asked
to keep track of your time by the
1/10th of an hour. Typically you will
use codes for various job functions.
You may be asked to account for
your time by audit program steps.
Billable hours recordkeeping is a
relatively standard part of being
in public accounting. In addition,
professionals are typically expected
to stay until the job is done. So
do not expect this to be a 9 to 5
job, especially during busy season.
Also, be aware that organizations
typically do not pay exempt (i.e.,
professional) employees overtime.
Accounting Outlook
NewAccountantUSA.com 13
K
now going
in that you
will be ex-
pected to “follow
orders” when given
an assignment by
your supervisor. If
you have questions
concerning how
the job should be done, that is fine. But it
is not wise to question whether a task has
to be done or not. You will be expected to
complete the work when your boss needs
it done, not at your convenience. This may
mean putting in long hours at month-end
or during busy season, for example. Or-
ganizations expect new hires to be good
“worker bees.”
Respect for
Authority
Work Place Focus on
Work at Work
Professionalism
Conclusion
I
n conclusion, as graduating accounting
majors prepare to start their professional ac-
counting careers, they need to understand
workplace expectations, and do their best to
meet them, if they want to start their careers
out on the right foot.
D
o not expect to be able to take
care of personal business dur-
ing working hours. That is what
evenings, weekends, and lunch hours are
for. You may even be asked to turn your
cell phone off and/or not to “text” during
working hours. I recently heard about two
students who were fired from internships
because of texting during working hours.
O
rganizations want to hire a per-
son who will become a profes-
sional. Professionals join profes-
sional organizations, earn professional cre-
dentials, and keep up in their field. They
do what it takes to get the job done on
time. They know how to set priorities and
how to meet deadlines. It is important to
establish your reputation as a competent,
hard-working professional. This should be
your goal as you start your professional ac-
counting career.
D
uring the interview process, do
not make demands regarding
where you prefer to work. For ex-
ample, do not demand that you be allowed
to work from home at least half the time.
That is a totally unrealistic expectation for
most professional accounting (corporate or
public accounting) jobs. If you are in audit-
ing, for example, you will likely not be al-
lowed to take company records home. Also,
new hires need to be supervised, and that
means working at work (or at the client’s
place of business) most of the time.
MPac quarter ad.indd 1 5/27/2014 12:16:35 PM
14 NEW ACCOUNTANT
A
s a new accountant, you need
to be aware of the opportunities,
risks, and the dos and don’ts as-
sociated with using social me-
dia tools. During college, you most likely
used social media sites such as Facebook,
YouTube, Twitter or LinkedIn. You may
have used a service such as Blogger or
WordPress to create your own blog. You are
certainly not alone in your use of social me-
dia. There has been a phenomenal rise in
the use of social media by both individuals
and organizations. Consider the following:
•	 Facebook has over 1 billion active users.
•	 Over 6 billion hours of video are
	 watched each month on YouTube—
	 that’s almost an hour for every person
	 on Earth.
•	 On average,135,000 new Twitter users
	 sign up every day and approximately 1
	 billion tweets are sent every five days.
•	 LinkedIn has more than 225 million
	 users in more than 200 countries.
•	 It is estimated that there are about
	 200,000,000 blogs on the Internet.
	 As you transition from student to new
accountant,you will most likely participate
Social Outlook Peer Reviewed
The Use of Social Media
By Accountants:
LinkedIn has more
than 225 million
users in more than
200 countries...
By William J. Crampton
PhD
Associate Professor,
Department of Accounting
Illinois State University
By Roslin V. Hauck
PhD
Associate Professor,
Department of Accounting
Illinois State University
Continued on Page 18
What You Need
To Know
Historical Outlook
NewAccountantUSA.com 15
A Letter to Our Grandchildren
Accounting, economics, science, marketing, history and philosophy courses are an excellent preparation for busi-
ness. These courses are also very useful throughout life. It is important to study certain economists and philoso-
phers. Here are a few important people whose lives and ideas may be found in books and also on the internet.
If you think you are beaten, you are
If you think you dare not, you don’t
If you think you’d like to win, but
you can’t
It’s almost a “cinch” you won’t
If you think you’ll lose, you’ve lost
For out in the world you’ll find
Success begins with a fellow’s will
It’s all in the state of mind
Full many a race is lost
Ere even a race is run
And many a coward fail
Ere even his work’s begun
Think big and your deeds will grow
Think small and you fall behind
Think that you can and you will
It’s all in the state of mind
Rags make paper
Paper makes money
Money makes banks
Banks make loans
Loans make poverty
Poverty makes rags
First, you have to learn the
business inside and out and
to be able to process the work
efficiently. This is the easiest job
of the three. Most workers can’t
get beyond this first leg.
Second, you must learn how to
bring good customers into your
place of business. A business
relies upon customers who need
your products and bring in a
steady stream of money.
Third, you must be able to manage
the business, grow, and make
a consistent profit. This is the
hardest leg of the three legs on the
stool to master.
Worry is like a rocking chair;
Gives you something to do, but
you won’t get anywhere.
It has often been said that
a company, corporation, or
organization is… “Too big to fail.”
We don’t believe “too big to fail”
is accurate. Witness the number
of industry leaders who have been
failing and/or going bankrupt in
only the past two years.
We believe that it is more
accurate to say that as company,
corporation, or even government
may become “too big to survive.”
In other words, the Topple Down
Theory applies- The larger and
more complex the organization,
the more likely it will collapse
from its own size.
Too Big to Survive State of Mind
From Rags to Rags
A Good Businessman
Worry
Edited by Bill Powell
Lt. Colonel
US Army
USAR (retired)
in the use of many of these social media
tools. It is important to be aware of the
opportunities and risks that these tools rep-
resent in your new career.
Opportunities
	 Social media presents you with many
opportunities to advance your own career
and benefit your firm. KPMG and IBM
are two high-profile firms that actively en-
courage their employees to participate in
social media to realize these opportunities
for both the good of the employees and the
good of the firm. KPMG states that the
adoption of social media by its employees
is vital for their employees’ future and for
the future of the KPMG brand.
	 Below, we offer some of the opportuni-
ties that social media represent for the new
accountant and select examples of how you
can realize these opportunities using to-
day’s most popular social media platforms.
Professional networking
	 Social media allows you to build relation-
ships, collaborate, and share ideas with oth-
ers within and outside the firm. LinkedIn
provides an ideal platform to establish and
strengthen connections to other accountants
and industry professionals. Blogs allow you
to showcase your knowledge, experience,
and expertise by sharing relevant thoughts
and ideas, thereby establishing and strength-
ening your professional network.
Staying current
	 It is essential that you stay current
with the latest news not only within the
accounting discipline but also news in
your firm’s or your clients’ industries. The
easiest way to receive the most up-to-date
information on accounting practices is
through the use of Twitter, which allows
you to follow current developments as
viewed by industry leaders in the field. By
following your clients or potential clients
on Facebook, you can stay current with
their activities. As they post their news
items, you immediately receive them on
your Facebook News Feed.
Professional development
	 If you want to prosper as an accountant,
it is necessary that you engage in life-long
learning activities to further your profes-
sional development. The vast and growing
library of videos available on YouTube and
the tremendous amount of information
and educational material on blogs provide
an excellent resource for expanding your
knowledge of accounting and accounting-
related topics.
Brand management
	 Brand management includes not only
the brand of your company, but also your
professional brand. As an accountant,
your professional brand reflects your ca-
pabilities, your reputation, and your char-
acter that has a major influence on how
you are viewed by others. The wide expo-
sure and reach inherent in Facebook and
LinkedIn pages, YouTube videos, Blogs,
and tweets provide an outstanding oppor-
tunity for you to manage and promote not
only your professional brand but also your
firm’s brand.
Risks
	 While the use of social media tools
represent abundant opportunities for new
accountants, these tools come with sub-
stantial risks that must be recognized and
avoided. Although there have always been
risks to both the individual and the firm
with the use of any new technology, the
ease and the potential wide-spread impact
associated with social media tools greatly
exacerbate these risks.
	 Some of these major risks are discussed
below.
Loss of sensitive, confidential
information
	 Accountants deal with sensitive informa-
tion on a regular basis within their firm and
with their clients. The loss of this informa-
tion can have tremendous negative conse-
quences for you, your firm and your clients.
Given the nature of social media tools, the
opportunity to inadvertently disclose private
information increases greatly, and the poten-
tial impact is greatly magnified.
Negative representation of yourself and
your firm
	 As an employee, you are a representa-
tive of the firm, not only in the “real world”
during working hours, but also in cyber-
space during both working hours and non-
working hours. Using social media tools
can blur the line between your professional
and personal lives, causing you to overlook
the possible impact that an inappropriate
post can have on your professional repu-
tation and your firm’s reputation. These
inappropriate posts have the potential to
go viral, spreading like wildfire across the
Internet. Your posts should always make
it very clear that you are stating your own
opinions and not those of the firm’s.
Decreased productivity
	 Your use of social media tools can re-
sult in decreased productivity if you spend
an inordinate amount of time using these
tools. Time spent using these tools can
be time wasted, if it takes away from your
organizational responsibilities, which can
have a detrimental effect on your personal
performance and career advancement, and
the performance of your firm.
Social Media Guidelines
	 To help their employees use social
media appropriately, many firms have de-
veloped formal social media guidelines.
Some firms have thorough guidelines, oth-
ers have brief guidelines, while others have
18 NEW ACCOUNTANT
The Use of Social Media By Accountants: What You Need To Know
Continued from Page 14
Social Outlook Peer Reviewed
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no social media guidelines at all. A review
of social media guidelines used by various
firms (IBM, KPMG, PwC and Intel) yields
a list of guidelines that should be followed
by any employee. [Note: Links to these
corporate social media guidelines are at the
end of this article.]
Don’t give away confidential or
proprietary information
	 When using social media, you need to
be very sensitive to the type of information
that you are sharing. This includes confi-
dential information within your firm and
information relating to your firm’s clients,
suppliers, or partners. Avoid discussing
anything related to your firm’s financial
performance, business plans or prospects.
When discussing yourself, your co-workers,
or management, do not share with others
information that can be damaging to an
individual’s or your firm’s reputation.
Be honest and transparent
	 Honesty is the best policy when it
comes to social media. Don’t put a “spin”
on information for your benefit or your
firm’s benefit. Furthermore, if you post
something in error, take responsibility for it
by correcting it in a timely manner. When
you post anything related to your company,
industry, or your corporate partners be ex-
plicit as to who you are and your role in
your firm. If you can potentially benefit
from your post, be the first to point it out.
Use a disclaimer
	 When sharing your personal views, be
careful not to give the impression that you
are speaking on behalf of your organization.
Make this explicit with a disclaimer such
as: “The views and opinions expressed here
are my own and do not necessarily reflect
my firm’s positions, strategies or opinions.”
Be respectful in all online interactions
	 Be respectful when interacting with
others in the workplace and in your online
interactions. Certain behavior is clearly
unacceptable, such the use of ethnic slurs,
discriminatory remarks, personal insults, or
obscenity. It is also best to avoid topics
that may be considered objectionable or in-
flammatory—such as politics and religion.
Follow laws, regulations and terms
of service
	 When engaged in online interactions,
many laws can come into play. In particular,
be vigilant not to violate copyright, fair use,
libel, defamation, and trademark laws. Give
credit where credit is due by referencing the
sources of your information. Use your com-
mon sense; be careful that your comments
cannot be viewed as slanderous, thereby
possibly violating libel and defamation laws.
Do not use corporate logos or trademarks
without first securing permission. Review
the terms of service of the social media sites
that you use and conform to the rules.
Conclusion
	 In this article, we reviewed many op-
portunities and risks associated with the
use of social media by accountants and pre-
sented the most common guidelines used
by organizations to help mitigate many of
the risks. Take advantage of these oppor-
tunities, while always being aware of the
tangible risks that these social media tools
represent to you and your firm. Just as you
strive to be professional in the workplace,
strive to be professional in all of your online
interactions. You are personally responsible
for what you publish online and what you
publish online can be there for a long time.
So, think before you publish. If what you
plan to publish gives you pause, then pause
before you publish. While there are real
risks associated with your use of social
media as a new accountant, there are also
great opportunities that cannot be ignored.
Perhaps the greatest risk of all is not taking
advantage of these opportunities.
Corporate Social Media
Guidelines Links:
IBM:
www.ibm.com/blogs/zz/en/guidelines.html
KPMG:
http://www.kpmg.com/global/en/pages/
social-media.aspx {then click on social
media guidelines video}
PwC:
http://www.youtube.com/
watch?v=5Kp8knYN4fY {a YouTube
video}
Intel:
http://www.intel.com/content/www/us/
en/legal/intel-social-media-guidelines.html
NewAccountantUSA.com 19
20 NEW ACCOUNTANT
Regulations Outlook
T
his year marks the ninety-fifth
birthday of the Institute of Manage-
ment Accountants (IMA) from its
formation in 1919 as the National
Association of Cost Accountants (NACA).
This article reviews a number of significant
dates in the history of the IMA, as well as the
numerous resources and services provided to
professionals in managerial accounting, in-
cluding CFOs, controllers and a wide range
of those practitioners of financial manage-
ment. It also contains a rebuttal to the as-
sertions contained in the July 2013 ethics col-
umn of Strategic Finance edited by Curtis C.
Verschoor and titled “Maximizing Returns or
Unethical Tax Avoidance?”
	 One of the first major assets created by
the NACA was the introduction of the NACA
Bulletin in 1925. Ten years later a library for
members was established at the NACA na-
tional office, and in 1949 the Bulletin became
a monthly publication of the NACA.
	 In 1957 the NACA became the National
Association ofAccountants (NAA),and broad-
ened the focus of the organization beyond
cost accounting. In 1969 the Management
Accounting Practices Committee (MAP)
was formed to issue authoritative guidance to
members on a variety of topics in cost, and
in later years, on managerial accounting. To
date, the MAP has issued thirty-nine state-
ments on cost and management accounting
topics, including Cost of Capital, Activity-
Based Costing, Measuring the Cost of
Capacity, Managing Cross-Functional Teams
and Redesigning the Finance Function, just to
mention several of those Statements.
	 In moving closer to becoming a truly
professional organization, the NAA started the
Certified Management Accounting (CMA)
program in 1972. Today, this program is now
recognized worldwide as the authoritative cre-
dential for practitioners of management ac-
counting and financial management. No or-
ganization, however, is complete until there are
standards of ethical and professional conduct
for its members. The MAP Committee com-
pleted this process when Standards of Ethical
Conduct of Management Accountants (SMA-
1C), the first code of ethics for management
accountants in the U.S. was issued in 1983.
	 After twenty three years as the NAA, the
organization changed its name to the Institute
of Management Accountants (1991), again to
broaden the horizon of membership beyond
the United States. At the same time, the IMA
incorporated SMA-1C into its bylaws, mak-
ing it applicable to all members; not just to
those members who were certified (the hold-
ers of the CMA certificate). Later that same
decade, the CMA exam changed from a pa-
per and pencil exam to a computerized exam
(1997) and in that same year issued SMA-1C
(Revised), titled Standards of Ethical Conduct
for Practitioners of Management Accounting
and Financial Management. This revision re-
flected the applicability of the ethics standards
to IMA members who practiced “both domes-
tically and internationally…” Just two years
later, the Journal of Management Accounting
was replaced by Strategic Finance as the flag-
ship journal of the IMA (1999). The focus of
the monthly journal was articles pertaining
to strategic leadership for accountants and
financial people largely in the practice com-
munity. Management Accounting became
Management Accounting Quarterly, which
was an on-line journal whose focus leaned to-
ward the academic community.
	 In 2005, as a reaction to the pas-
sage of Sarbanes-Oxley in 2002(SOX), the
Professional Ethics Committee of the IMA
rewrote SMA-1C, titled IMA Statement of
Ethical Professional Practice. The 1997 ver-
sion of the Code contained language that was
not consistent with the provisions of SOX.
The 1997 version allowed external whistle-
blowing but only if the whistle-blower re-
signed his/her position in the organization.
The first of two major provisions in the 2005
version included the addition of four overarch-
ing principles (apparently contained in SOX),
which are: Honesty, Fairness, Objectivity and
Responsibility. Next the code identifies and
briefly describes the four qualitative standards
which are:  Competence, Confidentiality,
Integrity, and Credibility. It then closes with
a much abbreviated section on Resolution of
Ethical Conflict.
A History of the IMA and
Ethical Considerations
One of the most valuable
assets the IMA provides
members is the Ethics
Column published monthly
in Strategic Finance.
By Roland L. Madison
CPA, PhD
Former Professor of
Accountancy
John Carroll University
By William N. Bockanic
JD
Professor of
Business Law
Boler School of Business
John Carroll University
The only mention of external whistle-blowing is in the final part of
step one, which says in part:
“...Communication of such problems to authorities or individuals
not employed or engaged by the organization is not considered ap-
propriate, unless you believe there is a clear violation of the law.”
(emphasis added)
	 The preceding statement permits one to whistle-blow externally
under one condition, and it does not mention or require resigna-
tion from the organization, as did the 1997 version.  Its title is “IMA
Statement of Ethical Professional Practice.”
	 The second revision was to permit members to contact persons
outside the organization (external whistleblowing) if they “believe there
is a clear violation of the law.” This is to be done after consulting with
an attorney. This action is supported by SOX, which provides a safe-
harbor for external whistleblowers.
	 Finally, just five years ago, the IMA launched LinkUp IMA, as its
exclusive on-line service to the professional community (2009).
While the preceding discussion is not exhaustive of all the services and
values the IMA provides for its members, it does identify the keynotes
and highlights of the IMA’s history.
Profit-Maximization: An Ethical Issue?
	 One of the most valuable assets the IMA provides members is the
Ethics Column published monthly in Strategic Finance. As mentioned
above, Column Editor Curtis C. Verschoor published a column titled
“Maximizing Returns or Unethical Tax Avoidance?” in the July, 2013
issue. The gist of the article is that certain companies, namely Google
and Apple,“take advantage of the varied tax laws of different countries
to limit their tax payments …and claim they are maximizing share-
holder returns.”
	 The two countries most affected by these actions are the United
States and the United Kingdom. The column indicated that “Apple has
been able to create corporations that pay no income tax to any taxing
nation. This is possible because Ireland doesn’t assess income tax on
entities that are managed from outside the country, and the U.S. assesses
taxes on the country of subsidiary incorporation only.”
	 Senator Carol Levin (D-Mich) chair of the Investigating
Subcommittee’s statement concluded that “Apple makes use of multiple
U.S. tax loopholes, including the check-the-box rules to shield offshore
income otherwise taxable under Subpart F (of the Internal Revenue
Code.)” “As a result Apple has continued to build up its offshore cash
holding which now exceed $102 billion.”
	 Now let us be candid and objective. Both the United States and
the United Kingdom have provided these companies with tax loopholes
that the companies have legally and rightfully utilized to maximize the
returns to their shareholders. If any reader who was a shareholder of
either Apple or Google learned that the board of directors of either of
these companies had chosen to ignore these loopholes, such sharehold-
ers would likewise legally and rightfully be able charge the directors
with dereliction of their fiduciary duties to the shareholders and prop-
erly seek to remove these board members from their positions.
	 While “there’s no international organization with the ability to har-
monize tax laws on a global basis,” both the U.S. and the U.K could
collaborate to either eliminate or at least minimize some of the tax loop-
holes their countries provide these companies. Yes, these companies are
working to avoid income tax payments using tax loopholes provided
by the U.S. and U.K., but is this unethical? Unequivocally, the authors
say it is not! Are their actions illegal – are they guilty of tax evasion?
Likewise, clearly they are not – they are merely acting as responsible
corporate officials for the benefit of their shareholders. For the board
of directors of those corporations to do anything less, would lead to
allegations of both unethical and incompetent behavior which could,
and from a corporate fiduciary duty perspective should, result in their
dismissal from their respective boards. This behavior by board mem-
bers would be a violation of the IMA’s Statement SMA-1C (2005).
	 Let us draw a parallel with respect to tax preparer services. What
would happen if a CPA, Tax Attorney, or enrolled agent subjectively
believed that a client was not paying their “fair share” of taxes and
was utilizing too many deductions, exemptions, credits, or other legal
tax avoidance devices to minimize or even avoid paying income tax?
What if using all of these so-called tax loopholes resulted in the client
paying a zero income tax? Should that tax preparer then decide to
not utilize those tax avoidance devices because the preparer believes
NewAccountantUSA.com 21
Continued on Page 25
Historical Outlook
WHAT’S THE BOTTOM LINE? An advanced degree in accounting
will advance your career further and faster, and Purdue’s
Krannert School is home to one of the best master’s programs
in the field. Building on our historical strengths in developing
students’ analytical, technical and critical-thinking skills,
we produce CPA-exam ready graduates who work at top firms
and companies across the globe.
DO
THE
MATH
two semesters + 30 credit hours
+ an MS degree from Purdue
equals a world of opportunities
More information – Prof.Troy Janes
tjanes@purdue.edu • 765.494.4456
www.krannert.purdue.edu/academics/Accounting/msa.asp
ADD IT UP
EA/EOU
Continued from Page 9
Scholastic Outlook
Business Education with a
Technological Edge
Michigan Technological University’s School of Business and Economics (SBE) gives students an important advan-
tage. Regardless of degree program, all SBE students are schooled in technology, thanks to our location in a
world-renowned technological university.
T
hat is at the very core of our
scholarship and research in the
SBE. In fact, senior-level students
handle financial planning, market-
ing plans, and business management for real-
world research projects and engineering de-
sign teams through Michigan Tech’s Business
Development Experience.
	 Undergraduate degree program offerings
include the Bachelor of Science in Accounting,
Economics, Engineering Management, Finance,
Management (with Entrepreneurship or Supply
Chain and Operations Management concentra-
tions), Management Information Systems, and
Marketing.
	 The new Master of Science in Accounting
joins the Master of Science in Applied Natural
Resource Economics and the MBA. Our MBA
was recently ranked 76th in the nation by
Beyond Grey Pinstripes, for integrating “issues
concerning social and environmental steward-
ship into the curriculum.”	
	 Outside the classroom, business students
have the opportunity to take an annual trip
to Silicon Valley to tour companies like Tesla
and Google; compete in the New Venture
Competition, where they have gained fund-
ing totaling $40,000 and were recognized this
year for having the most socially aware busi-
ness plan; and an annual Project Management
Competition, where, in 2014, they created
better veteran benefit processes for the State
of Michigan and were recognized by the
Governor of Michigan for their efforts.
	 Most famously, students succeed in the
Applied Portfolio Management Program
(APMP); the 2014 team won two international
investment competitions. Our APMP team
has a distinct advantage over other business
schools: they operate out of a new LSGI trad-
ing room with the ultra-high-tech Bloomberg
Machine, connecting them to the latest finan-
cial data. And, they manage more than $1 mil-
lion of real money!
	 Enterprising students have plenty of organi-
zations and activities to get involved with in their
free time, including the American Marketing
Association, Association of Information
Technology Professionals, Beta Gamma Sigma
business honor society, Distributive Education
Clubs of America, Entrepreneurs Club, Finance
Club, IT Oxygen, Omicron Delta Upsilon eco-
nomics honor society, and Kappa Sigma Iota ac-
counting club.
	 More than 400 companies annually re-
cruit Michigan Tech students on campus, and
starting salaries for SBE graduates have exceed-
ed the national average.
	 Michigan Tech offers more than 130 un-
dergraduate and graduate degree programs in
engineering; forest resources; computing; tech-
nology; business; economics; natural, physical,
and environmental sciences; arts; humanities;
and social sciences—all with a reputation for
extraordinary hands-on learning.
	 One of Michigan Tech’s biggest advan-
tages is its location. Nestled in the state’s
beautiful Upper Peninsula on the shores of
the Keweenaw Waterway, just moments down
the road from the largest freshwater lake in the
world, Michigan Tech’s 7,000 students enjoy a
600-acre forest and trail system on campus and
nearby ski hill and golf course. The Student
Development Complex provides plenty of op-
portunities for indoor recreation and presents
NCAA Division I and II sporting events. The
Rozsa Center for the Performing Arts offers
world-class entertainment for all.
	 And when fun beckons, Michigan Tech
answers the call—Parade of Nations and
Multicultural Festival, cardboard boat races,
Spring Fling, oozeball, broomball, and other
crazy smart traditions. Tech’s most cherished
(and famous) event is Winter Carnival, a
weeklong celebration featuring human dogsled
races, ice bowling, frosty fireworks, and an epic
snow sculpture competition.
	 All in all, it’s a great combination: a high-
tech business education in a beautiful loca-
tion, with career possibilities that offer an in-
credible ROI.
Michigan Tech: Home to 7,000 students and nestled on the scenic shores of the Keweenaw
Waterway in Michigan’s Upper Peninsula.
22 NEW ACCOUNTANT
NewAccountantUSA.com 23
An accounting degree from a
technological university?
It makes perfect (business) sense!
• Gain the “tech edge” by interning,
networking, and getting a great job with a
top CPA firm, a major corporation, or a tech
startup
• Become certified as a CPA or CMA
• Prep for high-level leadership and
management—our programs emphasize
communication skills, strong student-faculty
interaction, and critical thinking
• BS to MS in +1 year—Michigan Tech’s
Accelerated Master’s program allows
students the opportunity to earn an MS in
just one additional year
• Michigan Tech’s School of Business and
Economics is accredited by the AACSB
www.mtu.edu/new-accounting
School of Business and Economics
Master Your
Accounting Degree
Michigan Technological University is an equal opportunity educational
institution/equal opportunity employer, which includes providing equal
opportunity for protected veterans and individuals with disabilities.
340070614
Words of Wisdom
Under the UK’s Tax Avoidance
Schemes Regulations 2006, it
is illegal not to tell the taxman
anything you don’t want him
to know, though you don’t
have to tell him anything you
don’t mind him knowing.
In Boulder, Colorado,
it is illegal to kill a
bird within the city
limits and also to
“own” a pet – the
town’s citizens, legally
speaking, are merely
“pet minders”.
In Vermont, women must
obtain written permission
from their husbands to
wear false teeth.
In the UK, a man who
feels compelled to
urinate in public can
do so only if he aims
for his rear wheel and
keeps his right hand on
his vehicle.
In Kentucky, it is
illegal to carry a
concealed weapon
more than six-feet
long.
In San
Salvador, drunk
drivers can be
punished by
death before a
firing squad.
The World’s Strangest Laws
Did you know it’s illegal in France to name a pig Napoleon?
Or that in Ohio you’re not allowed to get a fish drunk?
It is an act of
treason to place
a postage stamp
bearing the
British monarch
upside down.
In Alabama, it is
illegal for a driver to
be blindfolded while
driving a vehicle.
In Florida, unmarried
women who parachute
on Sundays can be
jailed.
24 NEW ACCOUNTANT
Regulations Outlook
it is “unfair” or even “unethical” that the cli-
ent is not paying any individual income tax?
What would be the result if the tax preparer
took such an approach? The answer is quite
clear. The preparer would be in violation of
the ethical standards of his/her respective pro-
fession. Additionally, they would be liable for
professional malpractice, and likely be sued
by the client for damages and breach of fidu-
ciary duty. If a multi-billion dollar corpora-
tion merely takes advantage of the tax laws as
written, why should it be judged to be act-
ing any more unethically than an individual
tax preparer/payer who legally utilizes all tax
avoidance measures available to him or her?
If it is unfair that some governments are not
receiving their “fair share” of revenue as a re-
sult of multinational corporations employing
legal measures to minimize or even totally
avoid paying taxes, perhaps the appropriate
remedy would be to remove the loopholes
rather than accuse the taxpaying entity of un-
ethical behavior.
Conclusion	
	 The authors have traced the history of
the IMA and noted the significant benefits to
its members. They have also focused on the
ethical values the IMA has provided, and dis-
cussed an ethical issue that was presented to
members in a recent issue of Strategic Finance.
Application of our code of conduct would ex-
onerate members of both Apples or Google’s
board of directors from any violation of the
IMA’s Statement of Ethical Practice. Those
boards are merely seeking legally to minimize
the tax obligations of their respective compa-
nies, and maximize the returns to their share-
holders. The shareholders of their respective
companies have every legal and ethical right
to expect that such be done. Utilizing what
the law allows is neither immoral nor unethi-
cal. We should not, and quite often cannot,
equate law with ethics. For example, what if
out of compassion for consumers, competi-
tors fixed the price of a gallon of gas at .50/
gal. during the holiday season. Their purpose
in agreeing to lower the price of gas was solely
to help those consumers financially during
the holiday season when they typically incur
large debts. We might look at such as being
an exercise of good corporate social responsi-
bility and, in fact, truly ethical behavior. The
Sherman Antitrust Act, however, deems such
an agreement to be illegal as all price fixing
whether high, low or medium violates the law.
Looking at the converse, however, to equate
legal behavior with unethical behavior would
put us on a very slippery slope indeed.
A History of the IMA and Ethical Considerations
Continued from Page 21
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NewAccountantUSA.com 25
26 NEW ACCOUNTANT
Accounting Outlook
man resources. I had responsibility for
serving as the finance liaison and support
for each function as well as closing the
books and preparing the monthly finan-
cial reporting package. In the midst of
my responsibilities and activities, I partici-
pated in many continuous improvement
and training practices. The Louisville
plant became ISO 9000 certified during
my tenure at the facility. Although the
facility was profitable and efficient, senior
management made the decision to close
the facility as part of its long-term strate-
gic plan to move manufacturing to more
favorable cost poles outside of the United
States. After a short time in the role, I re-
ceived notification that I passed the CPA
Exam. Passing the CPA Exam was a sig-
nificant milestone for me because it repre-
sented the gold standard in the account-
ing profession, thereby validating me as a
true accounting professional. Therefore,
it was time to move forward to my next
professional adventure.
	 The year was 1998 and I was still a
resident of Louisville, KY contemplating
what would be my next move. I felt that
even though Philip Morris was closing,
Louisville was still a city with promis-
ing career opportunities. I put out feel-
ers for accounting positions and received
a call from a recruiter about a newly
formed company called Tricon Global
Restaurants, Inc. Tricon was the former
restaurant division of Pepsico that was
spun off in October1997. Tricon included
the three key fast food brands: KFC,Taco
Bell and Pizza Hut. After interviewing, I
received an offer to become a staff auditor
in the internal audit department. During
that same time, I was considering an offer
to work for Arthur Andersen. Since I had
previously worked at PWC as an intern, I
knew that the goal of many associates in
the firm was to transition into an industry
job if they were not suited for a long term
career in public accounting with the hopes
of ascending to the role of partner. Tricon
was a great opportunity for me to grow
with a new organization and broaden my
horizon. At Tricon, I learned a lot about
the fast food restaurant business. My pri-
mary responsibilities were conducting op-
erational audits of the company’s corpo-
rate owned restaurants in the continental
US and financial audits of the restaurant
support center and domestic and interna-
tional franchisees in each of the brands.
I traveled approximately 100 percent of
the time. Conducting operational audits
allowed me an opportunity to learn the
operational side of the business and gain
an appreciation for the value chain as well
as exposure to how the business was inte-
grated in different cultural environments
all over the world. It truly was an excit-
ing time with a lot of great experience.
While I was at Tricon in 2000, I received
an offer to work for General Electric
Company in the Appliance Division as
a financial analyst in Louisville, KY sup-
porting three operational teams: metals,
plastics and electronic controls. In addi-
tion to the being the finance liaison for
each operating team, I was a part of the
finance organization with responsibili-
ties that were separate and distinct from
Why I Became An Accountant
Continued from Page 4
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the operational support that I provided.
It was a fast-paced, dynamic environ-
ment that was driven by huge amounts
of data. Prioritization and multi-tasking
were critical traits to the job. While I was
still at General Electric, I was selected to
participate in the American Institute of
Certified Public Accountants’ (AICPA)
Accounting Scholars Leadership Program
in 2000. Even though I was in practice,
I still felt a need to be connected to the
academic and intellectual part of the ac-
counting profession.
	 Tricon called me up and asked me to
return to accept a promotion to senior au-
ditor, and I agreed to the offer. The scope
of my responsibilities expanded to include
frequent international assignments and
other ad hoc assignments for the organi-
zation. Shortly after my return, Tricon
changed its name to Yum! Brands, Inc.
This name change served two purposes to
acknowledge its growth in additional con-
cepts (Long John Silvers and A&W) and
to select a name that would increase its
brand equity and market sector presence.
My tenure at Yum lasted until July 2004.
In that same year, I secured a position
with a consumer products company by the
name of the Georgia Pacific Corporation.
At Georgia Pacific, my role was manager of
analysis in the Dixie Products Group. My
responsibilities included supporting twelve
Dixie products manufacturing facilities in
the US and Canada. In addition, I was re-
sponsible for Sarbanes-Oxley Compliance.
While at Georgia Pacific, I decided to pur-
sue the Certified Management Accountant
(CMA) Exam to enhance my professional
knowledge and expertise. I completed
the exam in 2006. In November of 2005,
Georgia Pacific was acquired by Koch
Industries. Georgia Pacific’s stock was del-
isted and it became a privately held sub-
sidiary of Koch Industries. As a result of
this organizational change, a significant
portion of my responsibilities were elimi-
nated. Therefore, I decided to pursue other
opportunities in the marketplace and an
opportunity became available to become
the audit manager for GE Consumer
Retail Finance in 2006. My responsibilities
included SOX and compliance testing. In
2007/2008 the financial services crisis hit,
which sent shock waves throughout the
capital markets. Then, in late 2008, I ac-
cepted a promotion to Global Operational
Controller in GE Energy’s Parts and Repair
Services Division. I held this position un-
til my position was eliminated in 2012 due
to restructuring. The lesson learned is that
jobs will come and go, but your skills and
expertise provide stability, security and an
opportunity to write the next chapter of
your professional career. I can truly say that
completing the CMA Exam was an en-
durance test that allowed me to hone and
validate my skills as a true management
accountant. The knowledge, skills and
expertise garnered from the CMA Exam
helped me advance my career in industry.
Moreover, the exam was more than just a
management accounting exam; it offered
a set of competencies that would make
me a more successful business profession-
al. The topics covered relate to account-
ing issues that business professionals face
whether they are in finance, accounting or
other parts of the value chain. Because the
CMA is a global credential, it is recognized
in many venues outside of the US. I saw it
as double threat because I was a CPA and
CMA, which meant I had flexibility from
both perspectives (internal and external)
of an organization. Over time, these com-
petencies are marketable assets that can
provide a platform for business profession-
als as well as accountants to leverage their
strengths to blaze new trails. So, I em-
barked upon a new career as an accounting
educator. Again, I was able to continue to
use my transferable skills to teach prospec-
tive accountants and finance professionals
technical accounting skills and share with
them the many opportunities that the ac-
counting profession has to offer.
Editor’s Note:
Tell us why you want to be
an Accountant/CPA!
Email us your reasons
(include photo) or your video
to be posted on
NewAccountantUSA.com.
Send to:
Editor@NewAccountantUSA.com
NewAccountantUSA.com 27
28 NEW ACCOUNTANT
Directory
Anchin, Block & Anchin, LLP		
www.anchin.com
Anderson ZurMuehlen & Co PC		
www.azworld.com
Andrews Hooper & Pavlik PLC		
www.ahpplc.com
Argy, Wiltse & Robinson, P.C.		
www.argy.com
Armanino LLP		
www.amllp.com
Aronson LLC	 		
www.aronsoncompany.com
Arthur Place & Company, PC		
www.apcoadvisors.com
Baker Newman & Noyes, LLC		
www.bnncpa.com
Baker Tilly	 		
www.bakertilly.com
BDO USA LLP			
www.bdo.com
Belfint, Lyons & Shuman, PA		
www.belfint.com
Berkowitz Pollack & Brant		
www.bpbcpa.com
Berman Hopkins Wright & Laham
CPA LLP	 	
www.bermanhopkins.com
Berntson Porter & Company, PLLC	
www.bpcpa.com
Berry Dunn LLC	
www.berrydunn.com
BKD, LLP	
910 E. St. Louis Street	
Suite 400	
Springfield,	MO 65806	
417-831-7283	
www.bkd.com
Blackman Kallick	 		
www.blackmankallick.com
Bland Garvey, PC		
www.taxsmart.com
Blue & Co., LLC.			
www.blueandco.com
Blum Shapiro			
www.blumshapiro.com
The Bonadio Group	
171 Sully’s Trail	
Suite 201	
Pittsford, NY 14534	
800-487-7624	
www.bonadio.com
Bonamassa, Maietta & Cartelli, LLP	
www.bmccpas.com
Boulay, Heutmaker, Zibell & Co.
P.L.L.P.		
www.bhz.com
Brockman, Coats, Gedelian & Co.	
www.bcgcompany.com
Brown Schultz Sheridan & Fritz		
www.bssf.com
Buffamante Whipple Buttafaro, PC	
www.bwbcpa.com
Burnett + Company LLP		
www.burnettco.com
Burr, Pilger & Mayer LLP		
www.bpmllp.com
Carr, Riggs & Ingram, LLC		
www.cricpa.com
CBIZ				
www.cbiz.com
CBIZ Tofias			
www.cbiz.com/tofias
Cherry Bekaert LLP		
www.cbh.com
Citrin Cooperman & Company, LLP	
www.citrincooperman.com
Clare & Storey LLP			
www.clarecpa.com
Clark Nuber			
www.clarknuber.com
Clark, Schaefer, Hackett		
www.cshco.com
Clifton Larson Allen LLP		
www.cliftoncpa.com
Cohen & Company			
www.cohencpa.com
Cohn Reznick LLP	
4 Becker Farm Road		
Roseland,	 NJ 07068	
973-228-3500	
www.cohnreznick.com
Crowe Horwath LLP	 		
www.crowehorwath.com
Dalby, Wendland & Co., PC		
www.dalbycpa.com
Daszkal Bolton LLP			
www.daszkalbolton.com
Decosimo				
www.decosimo.com
Deloitte				
www.deloitte.com
Dixon Hughes Goodman LLP	 	
www.dhgllp.com
Doeren Mayhew			
www.doeren.com
Ehrhardt Keefe Steiner
& Hottman PC			
www.eksh.com
Eide Bailly LLP			
www.eidebailly.com
Eisner Amper			
www.eisneramper.com
Elliott Davis, LLC			
www.elliottdavis.com
Ernst & Young LLP			
www.ey.com
Ewbank Group PC	
www.ewbankgroup.com
Feeley & Driscoll, PC			
www.fdcpa.com
Frank, Rimerman & CO. LLP		
www.frankrimerman.com
Frazier & Deeter, LLC			
www.frazierdeeter.com
Freed Maxick CPAs		
www.freedmaxick.com
Friedman LLP			
www.friedmanllp.com
Galusha, Higgins & Galusha, PC		
www.ghg-cpa.com
GBQ Partners LLC			
www.gbq.com
Gettry Marcus	 		
www.gettrymarcus.com
Grant Thornton LLP			
www.grantthornton.com
Grassi & Co			
www.grassicpas.com
Grossman St. Amour		
www.greenseiftercpas.com
GT Reilly & Company			
www.gtreilly.com
H&R Block				
www.hrblock.com
Habif, Arogeti & Wayne LLP		
www.hawcpa.com
Haynie & Company, CPAs		
www.hayniecpa.com
Hein & Associates LLP	 	
www.heincpa.com
JOHN F. WELCH COLLEGE OF BUSINESS
MASTER OF SCIENCE
IN ACCOUNTING
JOHN F. WELCH COLLEGE OF BUSINESS
Program Benefits
FLEXIBLE SCHEDULING—The graduate accounting
program can be completed in one year with hybrid
courses taken in a trimester format. Courses will be
offered online with once-per-month Saturday seminars
at our Fairfield campus.
INDUSTRY EXPERTS—Our faculty members are
established scholars in the accounting field.
CPA EXAM PREPARATION—This degree will provide
graduates with the necessary skills and knowledge to
pass the CPA exam upon graduation.
DISTINGUISHED REPUTATION—Among an elite
membership of fewer than five percent of business
schools worldwide, the Welch College of Business is
accredited by AACSB International.
THIS 30-CREDIT M.S. DEGREE PROGRAM HAS TWO
CONCENTRATIONS TO CHOOSE FROM:
• International Accounting
• Forensic Accounting
FOR MORE INFORMATION visit www.sacredheart.edu/accountingmasters
Hill, Barth & King, LLC	 	
www.hbkcpa.com
Holthouse, Carlin & Van Trigt LLP	
www.hcvt.com
Holtz Rubenstein Reminick LLP		
www.hrcpa.com
Honkamp Krueger & Co.		
www.honkamp.com	
Horne LLP				
www.horne-llp.com
Internal Revenue Service		
www.jobs.irs.gov
Jaynes, Reitmeier, Boyd &
Therrell, PC			
www.jrbt.com
Johnson Lambert		
www.johnsonlambert.com
Katz, Sapper & Miller, LLP		
www.ksmcpa.com
Kaufman Rossin & Co.	 	
www.krco-cpa.com
Kearney & Company	
1701 Duke Street	
Suite 500	
Alexandria,	VA 22304	
703-931-5600	
www.kearneyco.com
Kemper CPA Group LLP		
www.kempercpa.com
Kennedy and Coe, LLC	 	
www.kcoe.com
Kerber, Eck & Braeckel LLP		
www.kebcpa.com
Kernutt Brandt LLP	
www.kernuttstokes.com
Kolb + Co.				
www.kolbco.com
KPMG LLP			
www.us.kpmg.com
LarsonAllen LLP			
www.larsonallen.com
Lattimore Black Morgan & Cain, PC	
www.lbmc.com
LECG, LLC			
	
Loeb & Troper			
www.loebandtroper.com	
Lurie Besikof Lapidus &
Company, LLP			
www.lblco.com
Marcum LLP			
www.marcumllp.com
Margolin, Winer & Evens LLP	
400 Garden City Plaza, 5th Floor	
Garden City, NY 11530	
516-747-2000	
370 Lexington Avenue	
12th Floor	
New York,	 NY 10017	
212-973-1000	
www.mwellp.com
Marks Paneth & Shron, LLP		
www.markspaneth.com
Mauldin & Jenkins, LLC		
www.mjcpa.com
NewAccountantUSA.com 29
30 NEW ACCOUNTANT
RSM McGladrey, Inc
www.mcgladrey.jobs
McKonly & Asbury LLP		
www.macpas.com
Mikunda, Cottrell & Co., Inc.	
www.mcc-cpa.com
Mohler, Nixon & Williams		
www.mohlernixon.com
Moody, Famiglietti & Andronico, LLP	
www.mfa-cpa.com
Moore Colson			
www.moorecolson.com
Morrison, Brown, Argiz & Farra, LLP	
www.mbafcpa.com
Moss Adams LLP			
www.mossadams.com
Novogradac & Company, LLP		
www.novoco.com
O’Connor Davies Munns &
Dobbins, LLP			
www.odmd.com
Olson & Company, PC		
www.olsoncpafirm.com
Pailet, Meunier and LeBlanc, LLP	
www.pmlcpa.com
ParenteBeard LLC	
One Liberty Place	
1650 Market Street
Suite 4500	
Philadelphia, PA 19103	
215-972-0701	
www.parentebeard.com
Perelson Weiner LLP			
www.pwcpa.com
Petrinovich Pugh & Company, LLP	
www.ppandco.com
Plante & Moran, PLLC	 	
www.plantemoran.com
Postlethwaite & Netterville		
www.pncpa.com
PricewaterhouseCoopers		
www.pwc.com
Proctor, Crook, Crowder & Fogal, P.A.	
www.pcc-cpa.com
Protiviti				
www.protiviti.com
Rea & Assoc			
www.reacpa.com
Rehmann Group, LLC			
www.rehmann.com
Robert Half International		
www.rhi.com
Rosen Seymour Shapss Martin &
Company LLP			
www.rssmcpa.com
	
Rotenberg Meril Solomon
Bertiger & Guttilla, P.C.		
www.rmsbg.com
	
Rothstein Kass			
www.rkco.com
	
RubinBrown, LLP			
www.rubinbrown.com
SaxBst	
855 Valley Rd		
Clifton, NJ 07013	
973-472-6250	
www.saxbst.com
	
SC&H Group, LLC			
www.scandh.com
	
Schenck SC			
www.schencksc.com
	
Schneider Downs & Co., Inc.		
www.schneiderdowns.com
FTI Consulting		
www.fticonsulting.com
Sciarabba Walker & Co. LLP		
www.sciarabbawalker.com
	
Seiler & Company, LLP		
www.seiler.com
	
Seward and Monde			
www.sewardmonde.com
	
Siegfried Group, LLP			
www.siegfriedgroup.com
	
Sikich LLP				
www.sikich.com
Silberstein Ungar, PLLC		
www.sucpas.com
SingerLewak
www.singerlewak.com
Smolin, Lupin & Co.
www.smolin.com
Squar Milner
www.squarmilner.com
SS&G
www.ssandg.com
Stephen James Associates
www.stephenjames.com
Stone Carlie
www.stonecarlie.com
Stonefield Josephson, Inc.
www.sjaccounting.com
SVA Professional Services
www.sva.com
Tate & Tryon CPAs
and Consultants
2021 L Street,NW
Suite 400
Washington, DC 20036
202-293-2200	
www.tatetryon.com
Templeton & Company, LLP		
www.templetonco.com
Thorp & Company
www.thorpco.com
Trien Rosenberg, a division of
Raich Ende & Malter Co. LLP
www.trienrosenberg.com
www.rem-co.com
	
UHY Advisors
www.uhyadvisors-us.com
Vavrinek, Trine, Day & Co., LLP	 	
www.vtdcpa.com
	
Warren, Averett, Kimbrough &
Marino, LLC
www.wakm.com
Watkins Meegan
www.watkinsmeegan.com
Weaver
www.weaverllp.com
PMS 294 PMS 5425
WeiserMazars LLP	
135 West 50th Street		
New York, NY 10020-1299	
212-812-7000	
www.weisermazars.com
Wipfli LLP
www.wipfli.com
WithumSmith+Brown, PC
5 Vaughn Drive		
Princeton, NJ 08540
609-520-1188
www.withum.com
Wolf & Company P.C.
www.wolfandco.com
Yeo & Yeo
www.yeoandyeo.com
Directory
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Visit us today at merage.uci.edu/go/campusMPAc or call 949.824.8153.
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BANA024 © 2014 Thomson Reuters/Tax & Accounting. All Rights Reserved.
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New accountant #761_enhanced_online_edition

  • 1.
  • 2. © 2014 Marks Paneth LLP It all adds up.® 685 Third Avenue New York, NY 10017 P. 212.503.8800 F. 212.370.3759 88 Froehlich Farm Boulevard Woodbury, NY 11797 P. 516.992.5900 F. 516.992.5800 Visit markspaneth.com. offers a perfect balance of big and small firm advantages. At Marks Paneth, you’ll have the chance to work with dynamic, New York-based clients without the risk of getting lost in the crowd. Work closely with senior client-side executives alongside some of the smartest professionals you’ll ever meet. A collegial culture means that you’ll have access to partners, be able to surface your ideas and put them into action. Make the winning move The Marks Paneth Advantage • Professional Development – career goal-setting, mentoring, coaching, skills training • Work/Life Balance – including flexible work arrangements • Education and Training – hands-on training, CPE, tuition reimbursement • Excellent Benefits – comprehensive package including 401(k) match, generous paid time off 660 White Plains Road Tarrytown, NY 10591 P.914.524.9000 F.914.524.9185 WE WERE VOTED TOP OF OUR CLASS Ranked among the top 3 by the New York Law Journal
  • 3. Page 6 Page 14 Page 22 C o n t e n t s Since 1985 FEATURES CAREER OUTLOOK 4 Why I Became An Accountant By Kevin Jones, JD, PhD, Professor, Department of Accounting, Woodbury University COVER STORY 6 Strategies for CPA Exam Success: What Are You Waiting For? By Thomson Reuters ACCOUNTING OUTLOOK 10 Employer Expectations By Dr. Linda Lee Larson, CPA, CIA, CISA, CFE, Associate Professor of Accounting, Central Washington University, Lynnwood Center SOCIAL OUTLOOK PEER REVIEWED 14 The Use of Social Media By Accountants: What You Need To Know By William J. Crampton, PhD, Associate Professor, Department of Accounting, Illinois State University and Roslin V. Hauck, PhD. Associate Professor, Department of Accounting, Illinois State University HISTORICAL OUTLOOK 15 A Letter to Our Grandchildren Edited by Bill Powell, Lt. Colonel US Army, USAR (retired) REGULATIONS OUTLOOK 20 A History of the IMA and Ethical Considerations By Roland L. Madison, CPA, PhD, Former Professor of Accountancy. John Carroll University and William N. Bockanic, JD, Professor of Business Law, Boler School of Business, John Carroll University SCHOLASTIC OUTLOOK 22 Business Education with a Technological Edge By Michigan Technological University’s School of Business and Economics
  • 4. 4 NEW ACCOUNTANT Editor & Publisher Steven N. Polydoris Associate Publisher Marie Centenail Graphic Design Michael Thomas Contributing Editor Cathy Demetropoulos Contact Us Advertising Advertising@NewAccountantUSA.com 773-866-9900 ext.11 Editorial Editor@NewAccountantUSA.com Subscriptions Subscriptions@NewAccountantUSA.com Editorial Advisors William Aiken Douglas K. Barney - Chairman Peer Review Process William A. Broadus, Jr. Barry C. Broden John F. Chironna D. Larry Crumbley Roger H. Hermanson Nitham Hindi Robert L. Israeloff John Karayn Roland L. Madison Frank M. Messina - Chmn. Henry Montero Bill Powell Lt. Colonel U.S. Army, USAR (Retired) Marshall Romney Doyle Williams Editorial, Advertising, and Circulation Offices: 3525 W. Peterson Ave. Chicago, IL 60659 Phone: 773.866.9900 Fax: 773.866.9907 www.NewAccountantUSA.com Issue #761 Copyright © 2014 by Real Estate News Corp. All rights reserved. 3525 W. Peterson Ave. Chicago, Illinois 60659 Phone (773) 866-9900 Fax (773) 866-9881 B ut they must seize every chance to hone and develop their skills.Capitalizing on these opportunities will be a recipe for a successful accounting career filled with limitless possibilities. The evolution of an accounting career in many ways mirrors the business growth cycle’s stages of development because it can adequately describe each phase and inflection point in a professional accoun- tant’s career. There is a start-up phase, growth phase, mature phase and a change in strategic direction. At each stage of my career, I have evolved as an accounting professional, which has led me to my cur- rent trek. In the start-up phase, I started out as a young, newly-minted accounting graduate ready to take on the world. At that time, I had very clear, distinct goals - land a job (preferably Big Four) and pass the CPA Exam. I was fortunate enough to secure an audit internship with PriceWaterhouseCoopers(PWC) where I received my first introduction to the field of public accounting. I was eager to learn a lot and increase my opportunities for vertical mobility in the firm. After com- pletion of my internship, I made the de- cision to reside in South Carolina a little longer because I was not ready to relocate. Therefore, I moved on to my next assign- ment, which was accepting a position as a state auditor in South Carolina. During my stint at the state auditor’s office, I learned about governmental and compli- ance auditing. I was able to strengthen my analytical skills and prepare for the CPA exam. After two years with the state, I decided that it was time for a change. I was ready to embrace new challenges by seeking opportunities to position my ca- reer for growth. Now, I was ready to enter the growth phase of my career. Having left the state auditor’s office, I relocated to Louisville, KYto accept a position with Philip Morris USA as a cost accountant in one of its cig- arette manufacturing facilities. This posi- tion was my first introduction to manu- facturing and my first real private sector job. At Philip Morris, I learned to hone and develop my budgeting and finance skills through the experience I gained working with manufacturing operations, finance and IT. I was responsible for man- aging a $113 million dollar budget, which consisted of resources allocated for main- tenance, engineering, primary processing (tobacco), IT, facility operations and hu- Continued on Page 26 Why I Became An Accountant This article provides an interest- ing perspective about how an ac- counting graduate evolves into an accounting professional over time. Moreover, it shows that there are many channels to success if ac- counting graduates are open to it... By Kevin Jones JD, PhD Professor, Department of Accounting Woodbury University Career Outlook
  • 5. www.newaccountantUSA.com 5 Student Outlook NewAccountantUSA.com 5 New Accountants’ 11 Rules For Living... Here is a list of 11 things that many high school and college graduates did not learn in school. Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes, and listening to you talk about how cool you are. So before you save the rainforest from the parasites of your parents’ generation, try “delousing” the closet in your own room. Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping; they called it opportunity. Life is not fair; get used to it. If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them. Your school may have done away with winners and losers, but life has not. In some schools they have abolished failing grades; they’ll give you as many times as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life. If you think your teacher is tough, wait until you get a boss. He doesn’t have tenure. Be nice to nerds. Chances are you’ll end up working for one. Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you find yourself. Do that on your own time. Television is NOT real life. In real life, people actually have to leave the coffee shop and go to jobs. Rule #1 The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself. Rule #2 You will NOT make 40 thousand dollars a year right out of high school. You won’t be a vice president with a cell phone, until you earn both. Rule #3 Rule #4 Rule #5 Rule #6 Rule #7 Rule #8 Rule #9 Rule #10 Rule #11 Excerpted from “Dumbing Down Our Kids: Why American Children Feel Good About Themselves But Can’t Read, Write or Add” by Charles J. Sykes.
  • 6. 6 NEW ACCOUNTANT Cover Story A re you waiting to sit for the CPA Exam until you feel more prepared? Perhaps you want to get a little work experience under your belt. Maybe you are just waiting for life to slow down a bit. The truth is that you will never feel 100% ready to take the CPA exam, you will never feel like you have enough work ex- perience, and life will never slow down. Since the CPA Exam went computer based in 2004, the exam itself under- goes change at a much faster pace than it did in the old-fashioned paper and pencil format. With computer technol- ogy comes the ability to enact change, whether it be content-related or func- tionality, at a much faster rate. Additionally, the CPA Exam under- goes what is called a “practice analysis” every few years to be sure the exam is continuing to test entry-level require- ments of a CPA.The last practice analy- sis was done in 2008/2009, which led to the most recent sweeping changes to the exam that took effect in January 2011. Those changes not only changed the content specification outline (the body of knowledge that is tested on the CPA Exam), they also changed the format of the exam questions themselves. Those changes caused a flurry of testing activ- ity in the final quarter of 2010, primar- ily due to uncertainty regarding how the changes were going to impact the exam.The exam is currently undergoing another practice analysis in order to de- termine changes to the exam that would Strategies for CPA Exam Success What Are You Waiting For? We all have heard the saying,“Never put off until tomorrow what can be done today.” Never before is this statement truer when it comes to taking the CPA Exam than it is today.
  • 7. NewAccountantUSA.com 7 potentially take effect in 2016/2017. The anticipated changes to the exam could be the most significant ever. In light of this, now is definitely not the time to postpone your testing. So, what can you do to prepare for the CPA Exam now? Below are some helpful tips that will prepare you to test now rather than later. The CPA Exam is known for both its difficulty and comprehensiveness. However, success on the CPA exam is a reasonable, attainable goal. You should keep this point in mind as you develop your study plan. A positive attitude to- ward the examination, combined with determination and discipline, will en- hance your opportunity to pass. Purpose of the CPA Exam The exam is designed as a licens- ing requirement to measure the tech- nical competence of CPA candidates. Although licensing occurs at the state or territory level, the exam is uniform at all sites and has national acceptance. Passing the CPA exam in one jurisdiction gen- erally allows candidates to obtain a re- ciprocal certificate or license in another jurisdiction provided they meet that ju- risdiction’s other requirements. Boards of accountancy also rely upon other means to ensure that can- didates possess the necessary technical and character attributes, including in- terviews, letters of reference, affidavits of employment, ethics exams, and edu- cational requirements. Each board’s con- tact information is listed on the National Association of the State Boards of Accountancy’s (NASBA) website (www. nasba.org). When to Take the Exam It is advantageous to take the exam as soon as possible after completing the formal education requirements. The CPA exam is essentially an academic exam that tests the breadth of material covered by good accounting curricula. It emphasizes the body of knowledge and skill set required for the practice of pub- lic accounting. Bisk CPA Review recommends that most candidates sit for no more than two exam sections during one exam window. By taking one exam section at the begin- ning of a two-month exam window and another exam section at the end, candi- dates effectively can study for one exam at a time and yet pass two exam sections during an exam window. Candidates with full-time jobs and other extensive time commitments may find that study- ing for just one exam section in an exam window is best for them. The CPA exam is more than a test of your knowledge and technical com- petence. It is also a test of your ability to function under psychological pressure. You easily could be thrown off balance by an unexpected turn of events during the days of the exam. Your objective is to avoid surprises and eliminate hassles and distractions that might shake your confidence. You want to be in complete control so that you can concentrate on the exam material, rather than the exam situation. By taking charge of the exam, you will be able to handle pressure in a constructive manner. The keys to control are adequate preparation and an effective examination strategy. Overall Preparation Advance preparation will arm you with the confidence you need to over- come the psychological pressure of the exam. As you complete your compre- hensive review, you will cover most of the material that will be tested on the exam. It is unlikely that any question will deal with a topic you have not studied. Similarly, you will not feel pressured to write “perfect” written communication answers, because you understand the grading process. You recognize that there is a limit to the points you can earn for each answer, no matter how much or how well you write. The components of your advance preparation program include the following. 1. Comprehensive review materials such as the Bisk CPA Review Online program. 2. A method for pre-review and
  • 8. 8 NEW ACCOUNTANT ongoing self-evaluation of your level of proficiency. 3. A study plan that enables you to review each subject area methodi- cally and thoroughly. 4. An understanding of the grading process and grader orientation skills. CPA Exam Strategies The second key to controlling the exam is to develop effective strategies for the days you take the exam. Your objec- tive is to avoid surprises and frustrations so that you can focus your full concentra- tion on the questions and your answers. You should be familiar with the format of the CPA exam and know ex- actly what you will do when you enter the testing room. Remember to read all instructions carefully, whether gen- eral or specific to a particular question. Disregarding the instructions may mean loss of points. As stated previously, the CPA exam is in itself a physical and mental strain. You can minimize this strain by avoid- ing all unnecessary distractions and in- conveniences during your exam week. Consider the following: • Use the AICPA’s free tutorial and sample examination found online at least a week before your examination. Because the exam interface is subject to change, re-visit the site to be sure that you are familiar with the current interface, even if you took an exam in a previous win- dow. The site also has the most current Uniform CPA Examination Candidate Bulletin, a publication with useful in- formation for candidates. These are not available at the test center. • Carefully register for the examina- tion. You must bring two forms of iden- tification and your notice to schedule to the test center on the day of your exam. The name you use to make the appoint- ment must match both your name on your identification and your notice to schedule exactly.. Also note that the last two weeks of an exam window tend to be the busiest. • Stick to your normal eating, sleeping, and exercise habits. Eat lightly before the exam. Watch your caffeine and alcohol intake. If you are accustomed to regular exercise, continue a regular routine lead- ing up to your exam day. • Locate the examination facilities be- fore your examination day and familiar- ize yourself with the surroundings and alternate routes. • Arrive early for the exam. Pre-exam procedures take significant time and are not factored into your scheduled appointment. Allow plenty of time for unexpected delays. Nothing is more de- moralizing than getting caught in a traf- fic jam ten minutes before your exam is scheduled to begin. Your appointment time is the time that the actual examina- tion process is scheduled to start, not the start of the test center pre-exam proce- dures: identification verification, digital photography, storage locker assignment, etc. The examiners recommend that you arrive at least 30 minutes before your scheduled appointment. If your exami- nation doesn’t begin within 30 minutes of your scheduled start time, you may have to reschedule. • Avoid possible distractions, such as friends and pre-exam conversation, im- mediately before the exam. • In general,you should not attempt se- rious study on the nights before exam ses- sions. It’s better to relax—watch a movie, exercise, or read a novel. If you feel you must study, spend half an hour or so go- ing over the chapter outlines in the text. Some candidates develop a single page of notes for each chapter (or each exam section) throughout their review process to review for a few minutes during the evening before the exam.This single page includes only those things that are par- ticularly troublesome for that candidate, such as the definition of a capital asset or the economic order quantity formula. • Don’t discuss exam answers with oth- er candidates. Not only have you signed a statement of confidentiality, but some- one is sure to disagree with your answer, and if you are easily influenced by his or her reasoning, you can become doubt- ful of your own ability. If you are writ- ing more than one exam section within a two-month exam window, you might not have the reliable feedback that only your score can provide from your first section before you sit for the second sec- tion.Wait and analyze your performance by yourself when you are in a relaxed and objective frame of mind. • Avoid self-evaluation of your exam performance until after you receive your official score. Self-evaluation without an official score is unreliable. Not all ques- tions are the same point value. Further, candidates have no reliable way to know which questions are not scored. Instead of speculating, focus on preparing for your next exam section. Learn more by visiting www.cpaexam.com/ILNAM, now part of Thomson Reuters, today. Cover Story “As stated previously, the CPA exam is in itself a physical and mental strain. You can minimize this strain by avoiding all unnecessary distractions and inconveniences during your exam week. ”
  • 9. Do you plan to become a CPA? Do you have the 150 credit hours required for the CPA exam? The Master of Science in Accountancy (MSA) is a flexible degree program designed for both accounting and non-accounting college graduates who aspire to a profession in accounting. • Preparation for a career in public accounting or corporate accounting/finance • Full-time, two semester program of study • Elective 10-week paid internship • Course in Accounting Ethics (required for CPA licensure in 2017) • Among the highest first-time CPA exam pass rates in California The Lucas College and Graduate School of Business is accredited by AACSB International. Less than 5% of business programs worldwide have earned this distinguished hallmark of excellence in business education. For more information: CALL- 408-924-3420 VISIT - www.sjsu.edu/lucasschool/prospective-msa Master of Science in Accountancy with the Silicon Valley Experience
  • 11. Accounting Outlook NewAccountantUSA.com 11 T housands of new ac- counting graduates hit the job market each year. These young hopefuls want get hired and be successful in their first professional account- ing positions. Therefore meeting the expectations of those doing the hiring is very important if they want to get that get their account- ing careers started off on the right foot. This article discusses 10 of these key work place Graduating accounting majors need to be aware of the various job-related expectations that they will be expected to meet during the hiring process and then later on the job. Although expectations in the work- place do vary from place to place, new hires need to be aware of these workplace expectations if they want to be successful. This article will address a number of these issues. Employer Expectations By Dr. Linda Lee Larson CPA, CIA, CISA, CFE Associate Professor of Accounting Central Washington University Lynnwood Center E mployers in this econ- omy generally want to hire the best and the brightest candidates. So, yes, grades do definitely matter - and the higher the better. Grades are considered a “proxy” for being very bright and very hardworking. Do not expect that you will get hired strictly because you know someone. You may get a courtesy inter- view, but unless your grades are top-notch and you come across well during the interview, you will not likely be hired. Also, do not expect that going on to earn a master’s degree will negate a mediocre undergrad grade point average and get you hired in at a higher rank and salary. This is unlikely. E mployers want someone who is very bright and very hard working. Do not expect that a potential employer will take into account personal situations, such as working full- time during college, to explain your C average. Many employers prefer straight-A students because they likely are both bright and hard working. Typically, employ- ers want what is called a type-A driver, a self-starter, not someone who comes in late and leaves early. Good Grades Work Ethic
  • 12. 12 NEW ACCOUNTANT Work Time Teamwork P ublic accounting is typically considered a conservative work environment. Students need to plan to have a good go-to-interview suit. For the ladies, this can be a pants suit or a skirted suit as long as the skirt is of a conservative length. (No micro- mini skirts with fish net stockings and 6” heels, please.) Gentlemen, it would be wise to cover any tattoos and not draw attention to any piercings; no extravagant haircuts or blue hair, please. Ladies, please avoid low- cut or see-through blouses, super short skirts,and the like on the job. Otherwise, you may find yourself called into the partner’s office for a reprimand. Everyone should plan to wear at least “business casual” attire at work. Once hired, ask your supervisor about dress code expectations, especially when go- ing out to client workplaces. In general, you should probably not plan to wear blue jeans or sweats in a professional setting unless you are told specifically that it is appro- priate. (Wearing jeans if assigned to perform inventory test counts in a warehouse would likely be accept- able, for example.) Conservative Appearance E mployers want someone who excels in accounting (theory and practice) - not a bookkeeper to be trained on the job. Employers want someone who is a hard working numbers person. Keeping track of financial matters should be something you like to do, or you are in the wrong major. The purpose of the 4-year (or 5-year) course of study is for you to become technically competent when hired. So study hard to master the technical topics in your coursework now. Do not plan to learn the material later in a CPA Review Course. Learn it while in school Strong Technical Background Y ou will be expected to be a “team player” and to “play well with others.” A new accounting grad is expected to “start at the bottom” and to prove him or herself. So plan to work hard and try to impress your supervi- sors. Do not think that you know it all because you just earned your degree. In many professional situations, your “real” accounting education actually begins on your first day on the job. Experience in a clerical accounting position for a few months or years does not mean that a new accounting grad is qualified to ap- ply for senior level positions (as compared to entry level positions). You will need to work your way up. Do not expect to be running engagements any time soon after starting a job in public accounting. Stu- dents are hired into entry-level jobs. This means that, if you perform well, someday (in a few years) you might be promoted to an “in-charge” level of responsibility. A considerable amount of on-the-job train- ing is involved in professional accounting positions. Know that you will have much to learn from your supervisors during your first years on the job. I nquire about working hours and adhere to them. It is fine to ask about, but not demand, flexible working hours. In many accounting positions, especially on audits, you will be expected to keep detailed time records each day. For example, you may even be asked to keep track of your time by the 1/10th of an hour. Typically you will use codes for various job functions. You may be asked to account for your time by audit program steps. Billable hours recordkeeping is a relatively standard part of being in public accounting. In addition, professionals are typically expected to stay until the job is done. So do not expect this to be a 9 to 5 job, especially during busy season. Also, be aware that organizations typically do not pay exempt (i.e., professional) employees overtime. Accounting Outlook
  • 13. NewAccountantUSA.com 13 K now going in that you will be ex- pected to “follow orders” when given an assignment by your supervisor. If you have questions concerning how the job should be done, that is fine. But it is not wise to question whether a task has to be done or not. You will be expected to complete the work when your boss needs it done, not at your convenience. This may mean putting in long hours at month-end or during busy season, for example. Or- ganizations expect new hires to be good “worker bees.” Respect for Authority Work Place Focus on Work at Work Professionalism Conclusion I n conclusion, as graduating accounting majors prepare to start their professional ac- counting careers, they need to understand workplace expectations, and do their best to meet them, if they want to start their careers out on the right foot. D o not expect to be able to take care of personal business dur- ing working hours. That is what evenings, weekends, and lunch hours are for. You may even be asked to turn your cell phone off and/or not to “text” during working hours. I recently heard about two students who were fired from internships because of texting during working hours. O rganizations want to hire a per- son who will become a profes- sional. Professionals join profes- sional organizations, earn professional cre- dentials, and keep up in their field. They do what it takes to get the job done on time. They know how to set priorities and how to meet deadlines. It is important to establish your reputation as a competent, hard-working professional. This should be your goal as you start your professional ac- counting career. D uring the interview process, do not make demands regarding where you prefer to work. For ex- ample, do not demand that you be allowed to work from home at least half the time. That is a totally unrealistic expectation for most professional accounting (corporate or public accounting) jobs. If you are in audit- ing, for example, you will likely not be al- lowed to take company records home. Also, new hires need to be supervised, and that means working at work (or at the client’s place of business) most of the time. MPac quarter ad.indd 1 5/27/2014 12:16:35 PM
  • 14. 14 NEW ACCOUNTANT A s a new accountant, you need to be aware of the opportunities, risks, and the dos and don’ts as- sociated with using social me- dia tools. During college, you most likely used social media sites such as Facebook, YouTube, Twitter or LinkedIn. You may have used a service such as Blogger or WordPress to create your own blog. You are certainly not alone in your use of social me- dia. There has been a phenomenal rise in the use of social media by both individuals and organizations. Consider the following: • Facebook has over 1 billion active users. • Over 6 billion hours of video are watched each month on YouTube— that’s almost an hour for every person on Earth. • On average,135,000 new Twitter users sign up every day and approximately 1 billion tweets are sent every five days. • LinkedIn has more than 225 million users in more than 200 countries. • It is estimated that there are about 200,000,000 blogs on the Internet. As you transition from student to new accountant,you will most likely participate Social Outlook Peer Reviewed The Use of Social Media By Accountants: LinkedIn has more than 225 million users in more than 200 countries... By William J. Crampton PhD Associate Professor, Department of Accounting Illinois State University By Roslin V. Hauck PhD Associate Professor, Department of Accounting Illinois State University Continued on Page 18 What You Need To Know
  • 15. Historical Outlook NewAccountantUSA.com 15 A Letter to Our Grandchildren Accounting, economics, science, marketing, history and philosophy courses are an excellent preparation for busi- ness. These courses are also very useful throughout life. It is important to study certain economists and philoso- phers. Here are a few important people whose lives and ideas may be found in books and also on the internet. If you think you are beaten, you are If you think you dare not, you don’t If you think you’d like to win, but you can’t It’s almost a “cinch” you won’t If you think you’ll lose, you’ve lost For out in the world you’ll find Success begins with a fellow’s will It’s all in the state of mind Full many a race is lost Ere even a race is run And many a coward fail Ere even his work’s begun Think big and your deeds will grow Think small and you fall behind Think that you can and you will It’s all in the state of mind Rags make paper Paper makes money Money makes banks Banks make loans Loans make poverty Poverty makes rags First, you have to learn the business inside and out and to be able to process the work efficiently. This is the easiest job of the three. Most workers can’t get beyond this first leg. Second, you must learn how to bring good customers into your place of business. A business relies upon customers who need your products and bring in a steady stream of money. Third, you must be able to manage the business, grow, and make a consistent profit. This is the hardest leg of the three legs on the stool to master. Worry is like a rocking chair; Gives you something to do, but you won’t get anywhere. It has often been said that a company, corporation, or organization is… “Too big to fail.” We don’t believe “too big to fail” is accurate. Witness the number of industry leaders who have been failing and/or going bankrupt in only the past two years. We believe that it is more accurate to say that as company, corporation, or even government may become “too big to survive.” In other words, the Topple Down Theory applies- The larger and more complex the organization, the more likely it will collapse from its own size. Too Big to Survive State of Mind From Rags to Rags A Good Businessman Worry Edited by Bill Powell Lt. Colonel US Army USAR (retired)
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  • 18. in the use of many of these social media tools. It is important to be aware of the opportunities and risks that these tools rep- resent in your new career. Opportunities Social media presents you with many opportunities to advance your own career and benefit your firm. KPMG and IBM are two high-profile firms that actively en- courage their employees to participate in social media to realize these opportunities for both the good of the employees and the good of the firm. KPMG states that the adoption of social media by its employees is vital for their employees’ future and for the future of the KPMG brand. Below, we offer some of the opportuni- ties that social media represent for the new accountant and select examples of how you can realize these opportunities using to- day’s most popular social media platforms. Professional networking Social media allows you to build relation- ships, collaborate, and share ideas with oth- ers within and outside the firm. LinkedIn provides an ideal platform to establish and strengthen connections to other accountants and industry professionals. Blogs allow you to showcase your knowledge, experience, and expertise by sharing relevant thoughts and ideas, thereby establishing and strength- ening your professional network. Staying current It is essential that you stay current with the latest news not only within the accounting discipline but also news in your firm’s or your clients’ industries. The easiest way to receive the most up-to-date information on accounting practices is through the use of Twitter, which allows you to follow current developments as viewed by industry leaders in the field. By following your clients or potential clients on Facebook, you can stay current with their activities. As they post their news items, you immediately receive them on your Facebook News Feed. Professional development If you want to prosper as an accountant, it is necessary that you engage in life-long learning activities to further your profes- sional development. The vast and growing library of videos available on YouTube and the tremendous amount of information and educational material on blogs provide an excellent resource for expanding your knowledge of accounting and accounting- related topics. Brand management Brand management includes not only the brand of your company, but also your professional brand. As an accountant, your professional brand reflects your ca- pabilities, your reputation, and your char- acter that has a major influence on how you are viewed by others. The wide expo- sure and reach inherent in Facebook and LinkedIn pages, YouTube videos, Blogs, and tweets provide an outstanding oppor- tunity for you to manage and promote not only your professional brand but also your firm’s brand. Risks While the use of social media tools represent abundant opportunities for new accountants, these tools come with sub- stantial risks that must be recognized and avoided. Although there have always been risks to both the individual and the firm with the use of any new technology, the ease and the potential wide-spread impact associated with social media tools greatly exacerbate these risks. Some of these major risks are discussed below. Loss of sensitive, confidential information Accountants deal with sensitive informa- tion on a regular basis within their firm and with their clients. The loss of this informa- tion can have tremendous negative conse- quences for you, your firm and your clients. Given the nature of social media tools, the opportunity to inadvertently disclose private information increases greatly, and the poten- tial impact is greatly magnified. Negative representation of yourself and your firm As an employee, you are a representa- tive of the firm, not only in the “real world” during working hours, but also in cyber- space during both working hours and non- working hours. Using social media tools can blur the line between your professional and personal lives, causing you to overlook the possible impact that an inappropriate post can have on your professional repu- tation and your firm’s reputation. These inappropriate posts have the potential to go viral, spreading like wildfire across the Internet. Your posts should always make it very clear that you are stating your own opinions and not those of the firm’s. Decreased productivity Your use of social media tools can re- sult in decreased productivity if you spend an inordinate amount of time using these tools. Time spent using these tools can be time wasted, if it takes away from your organizational responsibilities, which can have a detrimental effect on your personal performance and career advancement, and the performance of your firm. Social Media Guidelines To help their employees use social media appropriately, many firms have de- veloped formal social media guidelines. Some firms have thorough guidelines, oth- ers have brief guidelines, while others have 18 NEW ACCOUNTANT The Use of Social Media By Accountants: What You Need To Know Continued from Page 14 Social Outlook Peer Reviewed
  • 19. Only One Degree is a solid investment. You are your greatest asset. Invest in yourself with an AACSB accredited Master of Accountancy degree from Colorado State University. We offer a broad general curriculum with electives in forensics and oil/gas accounting. A specialization in taxation is also available. Our practical, skills-based program has one of the highest CPA exam pass rates in the region. Earning a MAcc degree is an investment in yourself that will never lose value. Start your journey at www.csuMAcc.com/na no social media guidelines at all. A review of social media guidelines used by various firms (IBM, KPMG, PwC and Intel) yields a list of guidelines that should be followed by any employee. [Note: Links to these corporate social media guidelines are at the end of this article.] Don’t give away confidential or proprietary information When using social media, you need to be very sensitive to the type of information that you are sharing. This includes confi- dential information within your firm and information relating to your firm’s clients, suppliers, or partners. Avoid discussing anything related to your firm’s financial performance, business plans or prospects. When discussing yourself, your co-workers, or management, do not share with others information that can be damaging to an individual’s or your firm’s reputation. Be honest and transparent Honesty is the best policy when it comes to social media. Don’t put a “spin” on information for your benefit or your firm’s benefit. Furthermore, if you post something in error, take responsibility for it by correcting it in a timely manner. When you post anything related to your company, industry, or your corporate partners be ex- plicit as to who you are and your role in your firm. If you can potentially benefit from your post, be the first to point it out. Use a disclaimer When sharing your personal views, be careful not to give the impression that you are speaking on behalf of your organization. Make this explicit with a disclaimer such as: “The views and opinions expressed here are my own and do not necessarily reflect my firm’s positions, strategies or opinions.” Be respectful in all online interactions Be respectful when interacting with others in the workplace and in your online interactions. Certain behavior is clearly unacceptable, such the use of ethnic slurs, discriminatory remarks, personal insults, or obscenity. It is also best to avoid topics that may be considered objectionable or in- flammatory—such as politics and religion. Follow laws, regulations and terms of service When engaged in online interactions, many laws can come into play. In particular, be vigilant not to violate copyright, fair use, libel, defamation, and trademark laws. Give credit where credit is due by referencing the sources of your information. Use your com- mon sense; be careful that your comments cannot be viewed as slanderous, thereby possibly violating libel and defamation laws. Do not use corporate logos or trademarks without first securing permission. Review the terms of service of the social media sites that you use and conform to the rules. Conclusion In this article, we reviewed many op- portunities and risks associated with the use of social media by accountants and pre- sented the most common guidelines used by organizations to help mitigate many of the risks. Take advantage of these oppor- tunities, while always being aware of the tangible risks that these social media tools represent to you and your firm. Just as you strive to be professional in the workplace, strive to be professional in all of your online interactions. You are personally responsible for what you publish online and what you publish online can be there for a long time. So, think before you publish. If what you plan to publish gives you pause, then pause before you publish. While there are real risks associated with your use of social media as a new accountant, there are also great opportunities that cannot be ignored. Perhaps the greatest risk of all is not taking advantage of these opportunities. Corporate Social Media Guidelines Links: IBM: www.ibm.com/blogs/zz/en/guidelines.html KPMG: http://www.kpmg.com/global/en/pages/ social-media.aspx {then click on social media guidelines video} PwC: http://www.youtube.com/ watch?v=5Kp8knYN4fY {a YouTube video} Intel: http://www.intel.com/content/www/us/ en/legal/intel-social-media-guidelines.html NewAccountantUSA.com 19
  • 20. 20 NEW ACCOUNTANT Regulations Outlook T his year marks the ninety-fifth birthday of the Institute of Manage- ment Accountants (IMA) from its formation in 1919 as the National Association of Cost Accountants (NACA). This article reviews a number of significant dates in the history of the IMA, as well as the numerous resources and services provided to professionals in managerial accounting, in- cluding CFOs, controllers and a wide range of those practitioners of financial manage- ment. It also contains a rebuttal to the as- sertions contained in the July 2013 ethics col- umn of Strategic Finance edited by Curtis C. Verschoor and titled “Maximizing Returns or Unethical Tax Avoidance?” One of the first major assets created by the NACA was the introduction of the NACA Bulletin in 1925. Ten years later a library for members was established at the NACA na- tional office, and in 1949 the Bulletin became a monthly publication of the NACA. In 1957 the NACA became the National Association ofAccountants (NAA),and broad- ened the focus of the organization beyond cost accounting. In 1969 the Management Accounting Practices Committee (MAP) was formed to issue authoritative guidance to members on a variety of topics in cost, and in later years, on managerial accounting. To date, the MAP has issued thirty-nine state- ments on cost and management accounting topics, including Cost of Capital, Activity- Based Costing, Measuring the Cost of Capacity, Managing Cross-Functional Teams and Redesigning the Finance Function, just to mention several of those Statements. In moving closer to becoming a truly professional organization, the NAA started the Certified Management Accounting (CMA) program in 1972. Today, this program is now recognized worldwide as the authoritative cre- dential for practitioners of management ac- counting and financial management. No or- ganization, however, is complete until there are standards of ethical and professional conduct for its members. The MAP Committee com- pleted this process when Standards of Ethical Conduct of Management Accountants (SMA- 1C), the first code of ethics for management accountants in the U.S. was issued in 1983. After twenty three years as the NAA, the organization changed its name to the Institute of Management Accountants (1991), again to broaden the horizon of membership beyond the United States. At the same time, the IMA incorporated SMA-1C into its bylaws, mak- ing it applicable to all members; not just to those members who were certified (the hold- ers of the CMA certificate). Later that same decade, the CMA exam changed from a pa- per and pencil exam to a computerized exam (1997) and in that same year issued SMA-1C (Revised), titled Standards of Ethical Conduct for Practitioners of Management Accounting and Financial Management. This revision re- flected the applicability of the ethics standards to IMA members who practiced “both domes- tically and internationally…” Just two years later, the Journal of Management Accounting was replaced by Strategic Finance as the flag- ship journal of the IMA (1999). The focus of the monthly journal was articles pertaining to strategic leadership for accountants and financial people largely in the practice com- munity. Management Accounting became Management Accounting Quarterly, which was an on-line journal whose focus leaned to- ward the academic community. In 2005, as a reaction to the pas- sage of Sarbanes-Oxley in 2002(SOX), the Professional Ethics Committee of the IMA rewrote SMA-1C, titled IMA Statement of Ethical Professional Practice. The 1997 ver- sion of the Code contained language that was not consistent with the provisions of SOX. The 1997 version allowed external whistle- blowing but only if the whistle-blower re- signed his/her position in the organization. The first of two major provisions in the 2005 version included the addition of four overarch- ing principles (apparently contained in SOX), which are: Honesty, Fairness, Objectivity and Responsibility. Next the code identifies and briefly describes the four qualitative standards which are:  Competence, Confidentiality, Integrity, and Credibility. It then closes with a much abbreviated section on Resolution of Ethical Conflict. A History of the IMA and Ethical Considerations One of the most valuable assets the IMA provides members is the Ethics Column published monthly in Strategic Finance. By Roland L. Madison CPA, PhD Former Professor of Accountancy John Carroll University By William N. Bockanic JD Professor of Business Law Boler School of Business John Carroll University
  • 21. The only mention of external whistle-blowing is in the final part of step one, which says in part: “...Communication of such problems to authorities or individuals not employed or engaged by the organization is not considered ap- propriate, unless you believe there is a clear violation of the law.” (emphasis added) The preceding statement permits one to whistle-blow externally under one condition, and it does not mention or require resigna- tion from the organization, as did the 1997 version.  Its title is “IMA Statement of Ethical Professional Practice.” The second revision was to permit members to contact persons outside the organization (external whistleblowing) if they “believe there is a clear violation of the law.” This is to be done after consulting with an attorney. This action is supported by SOX, which provides a safe- harbor for external whistleblowers. Finally, just five years ago, the IMA launched LinkUp IMA, as its exclusive on-line service to the professional community (2009). While the preceding discussion is not exhaustive of all the services and values the IMA provides for its members, it does identify the keynotes and highlights of the IMA’s history. Profit-Maximization: An Ethical Issue? One of the most valuable assets the IMA provides members is the Ethics Column published monthly in Strategic Finance. As mentioned above, Column Editor Curtis C. Verschoor published a column titled “Maximizing Returns or Unethical Tax Avoidance?” in the July, 2013 issue. The gist of the article is that certain companies, namely Google and Apple,“take advantage of the varied tax laws of different countries to limit their tax payments …and claim they are maximizing share- holder returns.” The two countries most affected by these actions are the United States and the United Kingdom. The column indicated that “Apple has been able to create corporations that pay no income tax to any taxing nation. This is possible because Ireland doesn’t assess income tax on entities that are managed from outside the country, and the U.S. assesses taxes on the country of subsidiary incorporation only.” Senator Carol Levin (D-Mich) chair of the Investigating Subcommittee’s statement concluded that “Apple makes use of multiple U.S. tax loopholes, including the check-the-box rules to shield offshore income otherwise taxable under Subpart F (of the Internal Revenue Code.)” “As a result Apple has continued to build up its offshore cash holding which now exceed $102 billion.” Now let us be candid and objective. Both the United States and the United Kingdom have provided these companies with tax loopholes that the companies have legally and rightfully utilized to maximize the returns to their shareholders. If any reader who was a shareholder of either Apple or Google learned that the board of directors of either of these companies had chosen to ignore these loopholes, such sharehold- ers would likewise legally and rightfully be able charge the directors with dereliction of their fiduciary duties to the shareholders and prop- erly seek to remove these board members from their positions. While “there’s no international organization with the ability to har- monize tax laws on a global basis,” both the U.S. and the U.K could collaborate to either eliminate or at least minimize some of the tax loop- holes their countries provide these companies. Yes, these companies are working to avoid income tax payments using tax loopholes provided by the U.S. and U.K., but is this unethical? Unequivocally, the authors say it is not! Are their actions illegal – are they guilty of tax evasion? Likewise, clearly they are not – they are merely acting as responsible corporate officials for the benefit of their shareholders. For the board of directors of those corporations to do anything less, would lead to allegations of both unethical and incompetent behavior which could, and from a corporate fiduciary duty perspective should, result in their dismissal from their respective boards. This behavior by board mem- bers would be a violation of the IMA’s Statement SMA-1C (2005). Let us draw a parallel with respect to tax preparer services. What would happen if a CPA, Tax Attorney, or enrolled agent subjectively believed that a client was not paying their “fair share” of taxes and was utilizing too many deductions, exemptions, credits, or other legal tax avoidance devices to minimize or even avoid paying income tax? What if using all of these so-called tax loopholes resulted in the client paying a zero income tax? Should that tax preparer then decide to not utilize those tax avoidance devices because the preparer believes NewAccountantUSA.com 21 Continued on Page 25 Historical Outlook WHAT’S THE BOTTOM LINE? An advanced degree in accounting will advance your career further and faster, and Purdue’s Krannert School is home to one of the best master’s programs in the field. Building on our historical strengths in developing students’ analytical, technical and critical-thinking skills, we produce CPA-exam ready graduates who work at top firms and companies across the globe. DO THE MATH two semesters + 30 credit hours + an MS degree from Purdue equals a world of opportunities More information – Prof.Troy Janes tjanes@purdue.edu • 765.494.4456 www.krannert.purdue.edu/academics/Accounting/msa.asp ADD IT UP EA/EOU
  • 22. Continued from Page 9 Scholastic Outlook Business Education with a Technological Edge Michigan Technological University’s School of Business and Economics (SBE) gives students an important advan- tage. Regardless of degree program, all SBE students are schooled in technology, thanks to our location in a world-renowned technological university. T hat is at the very core of our scholarship and research in the SBE. In fact, senior-level students handle financial planning, market- ing plans, and business management for real- world research projects and engineering de- sign teams through Michigan Tech’s Business Development Experience. Undergraduate degree program offerings include the Bachelor of Science in Accounting, Economics, Engineering Management, Finance, Management (with Entrepreneurship or Supply Chain and Operations Management concentra- tions), Management Information Systems, and Marketing. The new Master of Science in Accounting joins the Master of Science in Applied Natural Resource Economics and the MBA. Our MBA was recently ranked 76th in the nation by Beyond Grey Pinstripes, for integrating “issues concerning social and environmental steward- ship into the curriculum.” Outside the classroom, business students have the opportunity to take an annual trip to Silicon Valley to tour companies like Tesla and Google; compete in the New Venture Competition, where they have gained fund- ing totaling $40,000 and were recognized this year for having the most socially aware busi- ness plan; and an annual Project Management Competition, where, in 2014, they created better veteran benefit processes for the State of Michigan and were recognized by the Governor of Michigan for their efforts. Most famously, students succeed in the Applied Portfolio Management Program (APMP); the 2014 team won two international investment competitions. Our APMP team has a distinct advantage over other business schools: they operate out of a new LSGI trad- ing room with the ultra-high-tech Bloomberg Machine, connecting them to the latest finan- cial data. And, they manage more than $1 mil- lion of real money! Enterprising students have plenty of organi- zations and activities to get involved with in their free time, including the American Marketing Association, Association of Information Technology Professionals, Beta Gamma Sigma business honor society, Distributive Education Clubs of America, Entrepreneurs Club, Finance Club, IT Oxygen, Omicron Delta Upsilon eco- nomics honor society, and Kappa Sigma Iota ac- counting club. More than 400 companies annually re- cruit Michigan Tech students on campus, and starting salaries for SBE graduates have exceed- ed the national average. Michigan Tech offers more than 130 un- dergraduate and graduate degree programs in engineering; forest resources; computing; tech- nology; business; economics; natural, physical, and environmental sciences; arts; humanities; and social sciences—all with a reputation for extraordinary hands-on learning. One of Michigan Tech’s biggest advan- tages is its location. Nestled in the state’s beautiful Upper Peninsula on the shores of the Keweenaw Waterway, just moments down the road from the largest freshwater lake in the world, Michigan Tech’s 7,000 students enjoy a 600-acre forest and trail system on campus and nearby ski hill and golf course. The Student Development Complex provides plenty of op- portunities for indoor recreation and presents NCAA Division I and II sporting events. The Rozsa Center for the Performing Arts offers world-class entertainment for all. And when fun beckons, Michigan Tech answers the call—Parade of Nations and Multicultural Festival, cardboard boat races, Spring Fling, oozeball, broomball, and other crazy smart traditions. Tech’s most cherished (and famous) event is Winter Carnival, a weeklong celebration featuring human dogsled races, ice bowling, frosty fireworks, and an epic snow sculpture competition. All in all, it’s a great combination: a high- tech business education in a beautiful loca- tion, with career possibilities that offer an in- credible ROI. Michigan Tech: Home to 7,000 students and nestled on the scenic shores of the Keweenaw Waterway in Michigan’s Upper Peninsula. 22 NEW ACCOUNTANT
  • 23. NewAccountantUSA.com 23 An accounting degree from a technological university? It makes perfect (business) sense! • Gain the “tech edge” by interning, networking, and getting a great job with a top CPA firm, a major corporation, or a tech startup • Become certified as a CPA or CMA • Prep for high-level leadership and management—our programs emphasize communication skills, strong student-faculty interaction, and critical thinking • BS to MS in +1 year—Michigan Tech’s Accelerated Master’s program allows students the opportunity to earn an MS in just one additional year • Michigan Tech’s School of Business and Economics is accredited by the AACSB www.mtu.edu/new-accounting School of Business and Economics Master Your Accounting Degree Michigan Technological University is an equal opportunity educational institution/equal opportunity employer, which includes providing equal opportunity for protected veterans and individuals with disabilities. 340070614
  • 24. Words of Wisdom Under the UK’s Tax Avoidance Schemes Regulations 2006, it is illegal not to tell the taxman anything you don’t want him to know, though you don’t have to tell him anything you don’t mind him knowing. In Boulder, Colorado, it is illegal to kill a bird within the city limits and also to “own” a pet – the town’s citizens, legally speaking, are merely “pet minders”. In Vermont, women must obtain written permission from their husbands to wear false teeth. In the UK, a man who feels compelled to urinate in public can do so only if he aims for his rear wheel and keeps his right hand on his vehicle. In Kentucky, it is illegal to carry a concealed weapon more than six-feet long. In San Salvador, drunk drivers can be punished by death before a firing squad. The World’s Strangest Laws Did you know it’s illegal in France to name a pig Napoleon? Or that in Ohio you’re not allowed to get a fish drunk? It is an act of treason to place a postage stamp bearing the British monarch upside down. In Alabama, it is illegal for a driver to be blindfolded while driving a vehicle. In Florida, unmarried women who parachute on Sundays can be jailed. 24 NEW ACCOUNTANT
  • 25. Regulations Outlook it is “unfair” or even “unethical” that the cli- ent is not paying any individual income tax? What would be the result if the tax preparer took such an approach? The answer is quite clear. The preparer would be in violation of the ethical standards of his/her respective pro- fession. Additionally, they would be liable for professional malpractice, and likely be sued by the client for damages and breach of fidu- ciary duty. If a multi-billion dollar corpora- tion merely takes advantage of the tax laws as written, why should it be judged to be act- ing any more unethically than an individual tax preparer/payer who legally utilizes all tax avoidance measures available to him or her? If it is unfair that some governments are not receiving their “fair share” of revenue as a re- sult of multinational corporations employing legal measures to minimize or even totally avoid paying taxes, perhaps the appropriate remedy would be to remove the loopholes rather than accuse the taxpaying entity of un- ethical behavior. Conclusion The authors have traced the history of the IMA and noted the significant benefits to its members. They have also focused on the ethical values the IMA has provided, and dis- cussed an ethical issue that was presented to members in a recent issue of Strategic Finance. Application of our code of conduct would ex- onerate members of both Apples or Google’s board of directors from any violation of the IMA’s Statement of Ethical Practice. Those boards are merely seeking legally to minimize the tax obligations of their respective compa- nies, and maximize the returns to their share- holders. The shareholders of their respective companies have every legal and ethical right to expect that such be done. Utilizing what the law allows is neither immoral nor unethi- cal. We should not, and quite often cannot, equate law with ethics. For example, what if out of compassion for consumers, competi- tors fixed the price of a gallon of gas at .50/ gal. during the holiday season. Their purpose in agreeing to lower the price of gas was solely to help those consumers financially during the holiday season when they typically incur large debts. We might look at such as being an exercise of good corporate social responsi- bility and, in fact, truly ethical behavior. The Sherman Antitrust Act, however, deems such an agreement to be illegal as all price fixing whether high, low or medium violates the law. Looking at the converse, however, to equate legal behavior with unethical behavior would put us on a very slippery slope indeed. A History of the IMA and Ethical Considerations Continued from Page 21 MBA & MACC PROGRAMS gonzaga.edu/maccEnrolling now: » 95% job placement » 82% first-time CPA pass rate » Concentrations in taxation or audit GONZAGA Master of Accountancy Iveth Canales, MAcc ’14, Audit Intern, KPMG Launch your accounting career NewAccountantUSA.com 25
  • 26. 26 NEW ACCOUNTANT Accounting Outlook man resources. I had responsibility for serving as the finance liaison and support for each function as well as closing the books and preparing the monthly finan- cial reporting package. In the midst of my responsibilities and activities, I partici- pated in many continuous improvement and training practices. The Louisville plant became ISO 9000 certified during my tenure at the facility. Although the facility was profitable and efficient, senior management made the decision to close the facility as part of its long-term strate- gic plan to move manufacturing to more favorable cost poles outside of the United States. After a short time in the role, I re- ceived notification that I passed the CPA Exam. Passing the CPA Exam was a sig- nificant milestone for me because it repre- sented the gold standard in the account- ing profession, thereby validating me as a true accounting professional. Therefore, it was time to move forward to my next professional adventure. The year was 1998 and I was still a resident of Louisville, KY contemplating what would be my next move. I felt that even though Philip Morris was closing, Louisville was still a city with promis- ing career opportunities. I put out feel- ers for accounting positions and received a call from a recruiter about a newly formed company called Tricon Global Restaurants, Inc. Tricon was the former restaurant division of Pepsico that was spun off in October1997. Tricon included the three key fast food brands: KFC,Taco Bell and Pizza Hut. After interviewing, I received an offer to become a staff auditor in the internal audit department. During that same time, I was considering an offer to work for Arthur Andersen. Since I had previously worked at PWC as an intern, I knew that the goal of many associates in the firm was to transition into an industry job if they were not suited for a long term career in public accounting with the hopes of ascending to the role of partner. Tricon was a great opportunity for me to grow with a new organization and broaden my horizon. At Tricon, I learned a lot about the fast food restaurant business. My pri- mary responsibilities were conducting op- erational audits of the company’s corpo- rate owned restaurants in the continental US and financial audits of the restaurant support center and domestic and interna- tional franchisees in each of the brands. I traveled approximately 100 percent of the time. Conducting operational audits allowed me an opportunity to learn the operational side of the business and gain an appreciation for the value chain as well as exposure to how the business was inte- grated in different cultural environments all over the world. It truly was an excit- ing time with a lot of great experience. While I was at Tricon in 2000, I received an offer to work for General Electric Company in the Appliance Division as a financial analyst in Louisville, KY sup- porting three operational teams: metals, plastics and electronic controls. In addi- tion to the being the finance liaison for each operating team, I was a part of the finance organization with responsibili- ties that were separate and distinct from Why I Became An Accountant Continued from Page 4
  • 27. Only One Degree is a solid investment. You are your greatest asset. Invest in yourself with an AACSB accredited Master of Accountancy degree from Colorado State University. We offer a broad general curriculum with electives in forensics and oil/gas accounting. A specialization in taxation is also available. Our practical, skills-based program has one of the highest CPA exam pass rates in the region. Earning a MAcc degree is an investment in yourself that will never lose value. Start your journey at www.csuMAcc.com/na the operational support that I provided. It was a fast-paced, dynamic environ- ment that was driven by huge amounts of data. Prioritization and multi-tasking were critical traits to the job. While I was still at General Electric, I was selected to participate in the American Institute of Certified Public Accountants’ (AICPA) Accounting Scholars Leadership Program in 2000. Even though I was in practice, I still felt a need to be connected to the academic and intellectual part of the ac- counting profession. Tricon called me up and asked me to return to accept a promotion to senior au- ditor, and I agreed to the offer. The scope of my responsibilities expanded to include frequent international assignments and other ad hoc assignments for the organi- zation. Shortly after my return, Tricon changed its name to Yum! Brands, Inc. This name change served two purposes to acknowledge its growth in additional con- cepts (Long John Silvers and A&W) and to select a name that would increase its brand equity and market sector presence. My tenure at Yum lasted until July 2004. In that same year, I secured a position with a consumer products company by the name of the Georgia Pacific Corporation. At Georgia Pacific, my role was manager of analysis in the Dixie Products Group. My responsibilities included supporting twelve Dixie products manufacturing facilities in the US and Canada. In addition, I was re- sponsible for Sarbanes-Oxley Compliance. While at Georgia Pacific, I decided to pur- sue the Certified Management Accountant (CMA) Exam to enhance my professional knowledge and expertise. I completed the exam in 2006. In November of 2005, Georgia Pacific was acquired by Koch Industries. Georgia Pacific’s stock was del- isted and it became a privately held sub- sidiary of Koch Industries. As a result of this organizational change, a significant portion of my responsibilities were elimi- nated. Therefore, I decided to pursue other opportunities in the marketplace and an opportunity became available to become the audit manager for GE Consumer Retail Finance in 2006. My responsibilities included SOX and compliance testing. In 2007/2008 the financial services crisis hit, which sent shock waves throughout the capital markets. Then, in late 2008, I ac- cepted a promotion to Global Operational Controller in GE Energy’s Parts and Repair Services Division. I held this position un- til my position was eliminated in 2012 due to restructuring. The lesson learned is that jobs will come and go, but your skills and expertise provide stability, security and an opportunity to write the next chapter of your professional career. I can truly say that completing the CMA Exam was an en- durance test that allowed me to hone and validate my skills as a true management accountant. The knowledge, skills and expertise garnered from the CMA Exam helped me advance my career in industry. Moreover, the exam was more than just a management accounting exam; it offered a set of competencies that would make me a more successful business profession- al. The topics covered relate to account- ing issues that business professionals face whether they are in finance, accounting or other parts of the value chain. Because the CMA is a global credential, it is recognized in many venues outside of the US. I saw it as double threat because I was a CPA and CMA, which meant I had flexibility from both perspectives (internal and external) of an organization. Over time, these com- petencies are marketable assets that can provide a platform for business profession- als as well as accountants to leverage their strengths to blaze new trails. So, I em- barked upon a new career as an accounting educator. Again, I was able to continue to use my transferable skills to teach prospec- tive accountants and finance professionals technical accounting skills and share with them the many opportunities that the ac- counting profession has to offer. Editor’s Note: Tell us why you want to be an Accountant/CPA! Email us your reasons (include photo) or your video to be posted on NewAccountantUSA.com. Send to: Editor@NewAccountantUSA.com NewAccountantUSA.com 27
  • 28. 28 NEW ACCOUNTANT Directory Anchin, Block & Anchin, LLP www.anchin.com Anderson ZurMuehlen & Co PC www.azworld.com Andrews Hooper & Pavlik PLC www.ahpplc.com Argy, Wiltse & Robinson, P.C. www.argy.com Armanino LLP www.amllp.com Aronson LLC www.aronsoncompany.com Arthur Place & Company, PC www.apcoadvisors.com Baker Newman & Noyes, LLC www.bnncpa.com Baker Tilly www.bakertilly.com BDO USA LLP www.bdo.com Belfint, Lyons & Shuman, PA www.belfint.com Berkowitz Pollack & Brant www.bpbcpa.com Berman Hopkins Wright & Laham CPA LLP www.bermanhopkins.com Berntson Porter & Company, PLLC www.bpcpa.com Berry Dunn LLC www.berrydunn.com BKD, LLP 910 E. St. Louis Street Suite 400 Springfield, MO 65806 417-831-7283 www.bkd.com Blackman Kallick www.blackmankallick.com Bland Garvey, PC www.taxsmart.com Blue & Co., LLC. www.blueandco.com Blum Shapiro www.blumshapiro.com The Bonadio Group 171 Sully’s Trail Suite 201 Pittsford, NY 14534 800-487-7624 www.bonadio.com Bonamassa, Maietta & Cartelli, LLP www.bmccpas.com Boulay, Heutmaker, Zibell & Co. P.L.L.P. www.bhz.com Brockman, Coats, Gedelian & Co. www.bcgcompany.com Brown Schultz Sheridan & Fritz www.bssf.com Buffamante Whipple Buttafaro, PC www.bwbcpa.com Burnett + Company LLP www.burnettco.com Burr, Pilger & Mayer LLP www.bpmllp.com Carr, Riggs & Ingram, LLC www.cricpa.com CBIZ www.cbiz.com CBIZ Tofias www.cbiz.com/tofias Cherry Bekaert LLP www.cbh.com Citrin Cooperman & Company, LLP www.citrincooperman.com Clare & Storey LLP www.clarecpa.com Clark Nuber www.clarknuber.com Clark, Schaefer, Hackett www.cshco.com Clifton Larson Allen LLP www.cliftoncpa.com Cohen & Company www.cohencpa.com Cohn Reznick LLP 4 Becker Farm Road Roseland, NJ 07068 973-228-3500 www.cohnreznick.com Crowe Horwath LLP www.crowehorwath.com Dalby, Wendland & Co., PC www.dalbycpa.com Daszkal Bolton LLP www.daszkalbolton.com Decosimo www.decosimo.com Deloitte www.deloitte.com Dixon Hughes Goodman LLP www.dhgllp.com Doeren Mayhew www.doeren.com Ehrhardt Keefe Steiner & Hottman PC www.eksh.com Eide Bailly LLP www.eidebailly.com Eisner Amper www.eisneramper.com Elliott Davis, LLC www.elliottdavis.com Ernst & Young LLP www.ey.com Ewbank Group PC www.ewbankgroup.com Feeley & Driscoll, PC www.fdcpa.com Frank, Rimerman & CO. LLP www.frankrimerman.com Frazier & Deeter, LLC www.frazierdeeter.com Freed Maxick CPAs www.freedmaxick.com Friedman LLP www.friedmanllp.com Galusha, Higgins & Galusha, PC www.ghg-cpa.com GBQ Partners LLC www.gbq.com Gettry Marcus www.gettrymarcus.com Grant Thornton LLP www.grantthornton.com Grassi & Co www.grassicpas.com Grossman St. Amour www.greenseiftercpas.com GT Reilly & Company www.gtreilly.com H&R Block www.hrblock.com Habif, Arogeti & Wayne LLP www.hawcpa.com Haynie & Company, CPAs www.hayniecpa.com Hein & Associates LLP www.heincpa.com
  • 29. JOHN F. WELCH COLLEGE OF BUSINESS MASTER OF SCIENCE IN ACCOUNTING JOHN F. WELCH COLLEGE OF BUSINESS Program Benefits FLEXIBLE SCHEDULING—The graduate accounting program can be completed in one year with hybrid courses taken in a trimester format. Courses will be offered online with once-per-month Saturday seminars at our Fairfield campus. INDUSTRY EXPERTS—Our faculty members are established scholars in the accounting field. CPA EXAM PREPARATION—This degree will provide graduates with the necessary skills and knowledge to pass the CPA exam upon graduation. DISTINGUISHED REPUTATION—Among an elite membership of fewer than five percent of business schools worldwide, the Welch College of Business is accredited by AACSB International. THIS 30-CREDIT M.S. DEGREE PROGRAM HAS TWO CONCENTRATIONS TO CHOOSE FROM: • International Accounting • Forensic Accounting FOR MORE INFORMATION visit www.sacredheart.edu/accountingmasters Hill, Barth & King, LLC www.hbkcpa.com Holthouse, Carlin & Van Trigt LLP www.hcvt.com Holtz Rubenstein Reminick LLP www.hrcpa.com Honkamp Krueger & Co. www.honkamp.com Horne LLP www.horne-llp.com Internal Revenue Service www.jobs.irs.gov Jaynes, Reitmeier, Boyd & Therrell, PC www.jrbt.com Johnson Lambert www.johnsonlambert.com Katz, Sapper & Miller, LLP www.ksmcpa.com Kaufman Rossin & Co. www.krco-cpa.com Kearney & Company 1701 Duke Street Suite 500 Alexandria, VA 22304 703-931-5600 www.kearneyco.com Kemper CPA Group LLP www.kempercpa.com Kennedy and Coe, LLC www.kcoe.com Kerber, Eck & Braeckel LLP www.kebcpa.com Kernutt Brandt LLP www.kernuttstokes.com Kolb + Co. www.kolbco.com KPMG LLP www.us.kpmg.com LarsonAllen LLP www.larsonallen.com Lattimore Black Morgan & Cain, PC www.lbmc.com LECG, LLC Loeb & Troper www.loebandtroper.com Lurie Besikof Lapidus & Company, LLP www.lblco.com Marcum LLP www.marcumllp.com Margolin, Winer & Evens LLP 400 Garden City Plaza, 5th Floor Garden City, NY 11530 516-747-2000 370 Lexington Avenue 12th Floor New York, NY 10017 212-973-1000 www.mwellp.com Marks Paneth & Shron, LLP www.markspaneth.com Mauldin & Jenkins, LLC www.mjcpa.com NewAccountantUSA.com 29
  • 30. 30 NEW ACCOUNTANT RSM McGladrey, Inc www.mcgladrey.jobs McKonly & Asbury LLP www.macpas.com Mikunda, Cottrell & Co., Inc. www.mcc-cpa.com Mohler, Nixon & Williams www.mohlernixon.com Moody, Famiglietti & Andronico, LLP www.mfa-cpa.com Moore Colson www.moorecolson.com Morrison, Brown, Argiz & Farra, LLP www.mbafcpa.com Moss Adams LLP www.mossadams.com Novogradac & Company, LLP www.novoco.com O’Connor Davies Munns & Dobbins, LLP www.odmd.com Olson & Company, PC www.olsoncpafirm.com Pailet, Meunier and LeBlanc, LLP www.pmlcpa.com ParenteBeard LLC One Liberty Place 1650 Market Street Suite 4500 Philadelphia, PA 19103 215-972-0701 www.parentebeard.com Perelson Weiner LLP www.pwcpa.com Petrinovich Pugh & Company, LLP www.ppandco.com Plante & Moran, PLLC www.plantemoran.com Postlethwaite & Netterville www.pncpa.com PricewaterhouseCoopers www.pwc.com Proctor, Crook, Crowder & Fogal, P.A. www.pcc-cpa.com Protiviti www.protiviti.com Rea & Assoc www.reacpa.com Rehmann Group, LLC www.rehmann.com Robert Half International www.rhi.com Rosen Seymour Shapss Martin & Company LLP www.rssmcpa.com Rotenberg Meril Solomon Bertiger & Guttilla, P.C. www.rmsbg.com Rothstein Kass www.rkco.com RubinBrown, LLP www.rubinbrown.com SaxBst 855 Valley Rd Clifton, NJ 07013 973-472-6250 www.saxbst.com SC&H Group, LLC www.scandh.com Schenck SC www.schencksc.com Schneider Downs & Co., Inc. www.schneiderdowns.com FTI Consulting www.fticonsulting.com Sciarabba Walker & Co. LLP www.sciarabbawalker.com Seiler & Company, LLP www.seiler.com Seward and Monde www.sewardmonde.com Siegfried Group, LLP www.siegfriedgroup.com Sikich LLP www.sikich.com Silberstein Ungar, PLLC www.sucpas.com SingerLewak www.singerlewak.com Smolin, Lupin & Co. www.smolin.com Squar Milner www.squarmilner.com SS&G www.ssandg.com Stephen James Associates www.stephenjames.com Stone Carlie www.stonecarlie.com Stonefield Josephson, Inc. www.sjaccounting.com SVA Professional Services www.sva.com Tate & Tryon CPAs and Consultants 2021 L Street,NW Suite 400 Washington, DC 20036 202-293-2200 www.tatetryon.com Templeton & Company, LLP www.templetonco.com Thorp & Company www.thorpco.com Trien Rosenberg, a division of Raich Ende & Malter Co. LLP www.trienrosenberg.com www.rem-co.com UHY Advisors www.uhyadvisors-us.com Vavrinek, Trine, Day & Co., LLP www.vtdcpa.com Warren, Averett, Kimbrough & Marino, LLC www.wakm.com Watkins Meegan www.watkinsmeegan.com Weaver www.weaverllp.com PMS 294 PMS 5425 WeiserMazars LLP 135 West 50th Street New York, NY 10020-1299 212-812-7000 www.weisermazars.com Wipfli LLP www.wipfli.com WithumSmith+Brown, PC 5 Vaughn Drive Princeton, NJ 08540 609-520-1188 www.withum.com Wolf & Company P.C. www.wolfandco.com Yeo & Yeo www.yeoandyeo.com Directory
  • 31. Choose the Merage School Advantage for Your Accounting Career Success Our rigorous and innovative one-year Master of Professional Accountancy (MPAc) program will thoroughly prepare you for an executive career in accounting. Your career success is always our priority: Receive one-on-one career coaching and preparation Prepare for the CPA exam Opportunity to apply for a paid professional internship Learn from and network with top accounting leaders through our unique proseminar speaker series Earn a competitive edge over your peers Network with our dynamic MBA students Participate in student clubs, diverse cultural and educational activities Our MPAc degree provides you with the technical knowledge and professional skills Visit us today at merage.uci.edu/go/campusMPAc or call 949.824.8153.
  • 32. READY, SET, PASS! BANA024 © 2014 Thomson Reuters/Tax & Accounting. All Rights Reserved. CPA Exam prep is easier than ever with the Online CPA Review The profession’s top Online CPA Review includes: • Complete Online Review with guided assignment plan • 24/7 communications access (including chat, message board and email) • Comprehensive video lectures (both streaming and on CD) • Total classroom access extended to seven full months (spanning two exam windows) • Complete access to textbooks as e-books within the online classroom • Simulation DVDs to help you master the questions test-takers fear most • iPad compatibility *Call or visit cpaexam.com/ILNAM for more information Call or visit online for more information 800.671.5953 | cpaexam.com/ILNAM Prepare for the CPA Exam for a fraction of the price of other online test prep programs. Not only will you have everything you need to pass the exam at your fingertips, but you’ll pass it the first time guaranteed! Over 150,000 professionals have passed the CPA Exam with the help of the Online CPA Review. $1899 44% LOWER THAN THE COMPETITION “Bisk CPA Review study materials did the job— just got my REG score of 86 on the first shot, and I’M DONE!” – Matthew W. Merriam BISK CPA REVIEW