This document provides information on social media strategies and platforms that can be used by a traveling agency. It discusses using Facebook, YouTube, Instagram, Twitter, and LinkedIn to increase exposure, gather leads, reach targeted audiences, build loyalty, and drive traffic. Specific tips are provided for each platform. The document also discusses some successful social media campaigns in the travel industry and benefits of using Google AdWords, such as small initial investment, defining budgets, high ROI, targeting traffic, testing marketing campaigns, and tracking success.

1. Mango holidays
SOCIAL MEDIA STRATEGY

2. 1. Increased Exposure to Potential Customers
2. Gather More Leads
3. Lower Your Marketing Expenses
4. Reach a Targeted Audience
5. Use Facebook Insights
6. Build Brand Loyalty
7. Increase Your Web Traffic
8. Boost SEO

3. Youtube benefits
1. Capturing Attention
• 2. High Traffic Volumes
• 3. Viral Marketing
• 4. Multiple Video Marketing Channels
• 5. Search Engine Rankings
• 6. World-Wide Accessibility

4. Instagram
• instagram isn’t going anywhere.
• In just three years, they have grown to 150
million users. This is a faster growth trajectory
than Facebook, Twitter, and Pinterest. And
with 60% of users outside of the US, the global
reach of Instagram is growing.
• High Levels of Engagement
• Visual marketing

5. Instagram(cont)
• High Visibility of Posts
• Connect With a Targeted Audience
• Drive Traffic to your Site
• It’s fun to do!

6. Twitter
• Keep up with the latest trends in your industry
• Promote your blog content, videos, presentations, etc.
• Increase brand awareness
• Drive website traffic
• Get instant feedback about your products and/or
services
• Increase the reach and impact of your PR initiatives
• Gather real-time competitive intelligence
• Monitor your brand reputation
• Gain direct access to high profile individuals

7. Linkedin
• Lead Generation
• Increased Exposure
• Higher Level Of Credibility
• Show Off Your Accomplishments
• Filtered Search Results
• Quality Business Connections

8. Some best social media campaign for
traveling agency
• A Map App for That – Vodafone
• Simple but effective, Vodafone’s #ukhols campaign brought
together Twitter and Google maps to plot the UK’s summer
holiday destinations.
• People were asked to tweet #ukhols followed by their age,
sex, postcode and their holiday destination. The data was
plotted on a live map showing who the tweet was by, their
destination and the distance in miles from their postcode.
• Adding an extra layer of interactivity, the map also synced
with TwitPic meaning, once on holiday, people could post
photos to TwitPic which would then appear on the map.
• after we won!”

9. • Jump To The Beat – Hotelsbycity.net
• An online campaign launched by HotelsByCity.net became an
internet craze, picked up by the mainstream media.
• If you’re not already doing it, bed jumping is apparently the must-
do in-room hotel activity. The premise is simple – go to a hotel;
have someone take your picture as you jump mid-air onto the bed;
post it to the website titled BedJump.
• Some hotels even took it a step further, holding events and special
offers to promote the craze. InterContinental Hotels attempted to
break the world record for bed jumping.
• Meanwhile, an aerobics team who travelled to the national
Australian Championships claimed: “We used bed jumping as part
of our pre-competition preparation – and also as part of the
celebrations after we won!”

10. • Send us your Facebook Profiles competition
(Cape Town Tourism)
• In September 2012, Cape Town Tourism launched
the Send us your Facebook Profiles competition.
The Facebook campaign urged travellers to send
their profiles for a virtual tour of Cape Town’s
least explored areas. After sending their
Facebook profiles, entrants could create their
own five-day Cape Town holiday, and watch their
profiles explore the hidden gems of the Mother
City.

11. • After over 150 Point of View (POV) videos, 400
first person Facebook status updates and 10 000
POV holiday photos, the campaign registered
5800 page impressions and 41 000 monthly page
visits. Through the campaign, tourist numbers in
Cape Town rose by 4% and Table Mountain
received its highest volumes in 83 years. The
competition also helped Cape Town Tourism win
theBest Overall Use of Social Media
Award (Convention and Visitors Bureau) at the
2013 Travel + Leisure Social Media Awards.

12. Google adwords benfits
• 1. Small Initial Investment
• This is the major reason why Google AdWords is so popular.
Google AdWords comes with a small initial investment. You
need to pay only a small amount to create an AdWords
account; thereafter you can bid on the best keywords. After
creating the Google AdWords account and releasing the
content, the payment is billed after every click. Therefore,
with each click, a certain amount is billed and if no click
happens, no amount is billed. In such a case, Google
AdWords comes with assured clicks, and payment is billed
only against clicks. Thus, there is no loss if keywords
generated are perfect, and effective related measures
(discussed later in the article) are taken

13. • 2. Defining Budget
• This is another important reason why Google AdWords is used. You
can set your own budget with Google AdWords and monitor your
budget, thereby reducing any overspending. After the account is
created, the bid for any keyword is independent of choice.
Therefore, any keyword that performs well can be bid high for
better results. And a keyword that does not perform well and does
not bring any profit to the site can be removed from the campaign.
Also, keywords that bring more clicks but less conversion can be
removed or bid with a reduced amount. You can also control your
budget during a crisis. At times, when a site is down, a bid can be
reduced in order to control the defined budget. Thus, defining the
budget becomes another essential reason behind the use of Google
AdWords.

14. • 3. High ROI
• Google AdWords comes with a Return of Investment
(ROI). This means you need to pay Google per click,
which suggests your investment is returned against
assured business. Google AdWords increase click
through rates and visits; therefore, there is a greater
chance of business. Now, by following some other rules
such as generating the best converting keywords,
effective bidding, a fast loading site, and so on, these
clicks can be converted into profitable business.
Therefore, Google AdWords ROI makes people pay only
for business and profit, so evident loss can be
controlled.

15. • 4. Target Traffic
• This is another important and very useful aspect of Google
AdWords that serves as a major reason behind the use of
the Google AdWords campaign. By using this, you can bring
targeted traffic directly to a Web site. As ads are displayed
along with a defined title and description, a serious
audience will end up clicking these links and taking a
further call to action. Thus, Google AdWords serves as an
effective way of bringing traffic to your online business.
This target traffic can be defined as per location and places
as well. There are options through which you can specify a
definite keyword for a specific location. This increases the
rate of visits and conversion, which improves the business
of a site tremendously.

16. • 5. Test Marketing Campaigns
• These campaigns are another major reason why you can still use
Google AdWords. Test Marketing Campaigns means using different
types of ads for different keywords. If a certain ad campaign fails,
you can use a different campaign with a different title line and
description. For example, the first marketing campaign can be
tested with an exact match, then a phrase match of the keyword,
and so on. Such flexibility in a marketing campaign makes Google
AdWords more usable. You can test marketing campaigns many
times without paying anything extra. Thus, you get many chances to
experiment with the right title line and description for display ads.
The same goes for having keywords included. While good
performing keywords can be bid high, low performing keywords can
be bid lower or removed from the marketing campaign. Thus, you
get enough tests to experiment with marketing campaigns, which
serves as a major plus point for using Google AdWords.

17. • 6. Instant traffic
• This is one of the most important reasons why you can still use
Google AdWords. Google AdWords bring instant gratification or
traffic to one’s Web site. On-page optimization and off-page
optimization is very important for bringing traffic to one’s online
Web site. However, all measures such as link building, on-page
optimization, and so on do not come with assured traffic brought by
Google AdWords. Google AdWords showcases relevant ads in
relevant sites and also at the top of search pages, which increases
the chances of clicks and visits, which later convert to business.
Google AdWords brings instant traffic to a site, which would
otherwise take a much longer time and require greater investment.
Thus, as it comes with instant gratification against a certain
investment, it becomes an effective way of bringing immediate
traffic to a Web site, which translates into a profitable and
successful business.

18. • 7. Tracking success
• By using Google AdWords, you can track your success and
take effective measures when required. You can use Get
Clicky or Google Analytics to track the reports of the Google
AdWords campaign against keywords. This allows you to
decide on their future steps with regard to a certain
keyword or marketing campaign. Suppose a keyword or a
campaign is performing well; you can track its report and
place it prominently with a high bid in future to increase
traffic towards a profit-making business. On the other
hand, a keyword or a campaign that fails to bring expected
traffic can be removed for future usage. Thus, you can track
success and failure in real time and decide on calls to action
for future marketing.

19. • 8. Targeting ads locally
• Google AdWords offers location targeting for display ads. You can
specify definite display ads for certain locations, which will enable
those particular ads to display exclusively to a particular location.
This enhances the effective use of Google AdWords as it allows you
to reach browsers at local, national, and international level. You can
also customize ads in the local language to make them more useful
and prominent for a particular location. For example, ads that will
be displayed in France can be customized in French, which will have
a direct impact on a French audience. By customizing your ads, you
can focus on a targeted geographical audience with focused goals,
which will give you a greater chance of getting instant traffic and
business. Also, customizing ads per the seasons relevant to
locations makes them more effective.

20. • 9. Suggested high volume keywords
• Google AdWords does not just display ads, but also
suggests high-volume keywords for an ad campaign
that will convert to purchases and a profitable
business. High-volume keywords are those that are
searched the most, so including them prominently in
the ads, title lines, and in the description improve the
click rates for the ads. High- volume keywords can be
included keeping in mind the competition. Also, as
phrase matches for keywords work better, such search
terms can be included for the ads and the campaign to
be more relevant. This is another major reason why
you can use Google AdWords.