PPT on Meaning of Colors by Rahul student of Kurukshetra university, Kurukshetra and owned a youtube channel named Exam capital.

1. Submitted by
Rahul
M. Com Previous 'A'
Roll No.33
Department of Commerce
A PRESENTATION
OF
GENERAL MANNERS AND TABLE ETTIQUETES
ON
MEANING OF COLORS
Submitted To
Prof. Rajiv Ruliya
Department of Hotel Management

2. CONTENTS
➢ Introduction
➢ Different Types of Colors
➢ Effects of Colors
➢ Importance/Role of Colors
➢ Summary

3. MEANING OF
COLORS

4. INTRODUCTION
Color is the visual perception based on
the electromagnetic spectrum. Though
color is not an inherent property of matter,
color perception is related to an object's
light, absorption, reflection, emission
spectra and interference.
4

5. "COLOR IS A POWER WHICH
DIRECTLY INFLUENCES THE SOUL."
-WASSILY KANDINSKY
(PAINTER)
5
QUOTE

6. DIFFERENT TYPES OF COLOR
6
RED GREEN YELLOW BLUE PINK
Energy, Love,
Anger, Danger,
Courage etc.
Nature, Safety,
Honesty, Freshness,
Harmony Etc.
Attention-
grabbing, Comfort,
Liveliness, Conflict
etc.
Peace, loyalty,
Reliability,
Honor, Trust,
Feminine, love,
Caring, Nurture
etc.

7. 7

8. 8

9. EFFECTS OF COLOR

10. EFFECTS OF COLOR 10
CULTURAL EFFECT GENDER EFFECTS
• Females prefer Reddish
hues and dislike
Greenish-Yellowish hues
significantly more than
males. The hue preference
could be due to culture
(Langenbeck, 1913).
• For example, In Hindu
religion people are wear
the white clothes on the
death of someone but in
opposite christian
religion white clothes are
wear on the occasion of
marriage.

11. 11

12. EFFECTS OF COLOR
12
BRANDING AND MARKETING COLOR OF BRAND LOGO
• A Brand's Logo Creates
the visualisation in the
customers mind.
Diffferent types
of Colored shapes used in
making of logo.
• For example, Green is
often used to represent
Eco-friendly, Nature,
and Health, While
Black can be associated
with luxury and
sophistication etc.

13. IMPORTANCE OF COLORS
13
Communication: Colors can communicate
important messages and meanings, such as the red
stop sign indicating the need to halt. It emotions
and moods, such as blue being associated with
calmness and trust.

14. IMPORTANCE OF COLORS
14
Aesthetics: Color can add visual
interest and appeal to objects and spaces. The right
color choices can create
a harmonious and attractive look.

15. IMPORTANCE OF COLORS
15
Symbolism: Color can be used for
symbolism: purposes, such as the colors used
for uniforms etc.

16. IMPORTANCE OF COLORS
16
Functionality: Color can serve a functional
purpose, such as the color of traffic signals
indicating when to stop, go, or
proceed with caution.

17. SUMMARY
17
Colors play an important role in our life. Ther no
imagination of life without colors because colors
are an important aspect of our daily lives,
affecting our emotions, moods, and behaviors.
Colors can convey messages, create visual interest,
and provide aesthetic appeal in various contexts,
such as art, design, fashion, and branding.

18. THANK YOU
Rahul
M.Com Previous 'A'
Roll No.33
Department of Commerce
Kurukshetra University, Kurukshetra