This seminar focused on Unified Communications - a strengthening trend in enterprise communications. There is another trend, which has been affecting consumers and is now making its way towards the enterprise – Social Media. These two trends are about to collide. This presentation will try to find the similarities of the two and view at the future beyond UC.

1. Beyond Unified Communications The Continuum of Communication Types Tsahi Levent-Levi Project Director & Community Facilitator

4. Research Editor, Technology Markets Group, Aberdeen Group

5. A Brief History of VoIP

6. PSTN, but on the Internet

7. Why not add MORE value? Do Video!

8. Then we Added Presence

9. But Something Was Still Missing

10. Communication Is a Continuum

11. AND It is All About Conversations

12. Immediacy Bandwidth Participation Direction

13. Video Conferencing Bandwidth High Synchronous Immediacy Direction Bidirectional Participation N:N

14. Twitter Bandwidth Low Asynchronous Immediacy Direction Unidirectional Participation 1:N

15. Social Media andUnified Communicationsare Set to Converge

16. No Single Vendor is Enough

17. Web 2.0 Style CollaborationWill be Required For UC

18. DeveloperCommunity Corporate Website www.radvision.com developer.radvision.com Where to Find us? Newsletter Blogs realizeVoIP.radvision.com blog.radvision.com

19. @tsahil

20. Tsahi Levent-Levi tsahil@radvision.com 03-7679640 03-7679606