SlideShare a Scribd company logo
1 of 33
Download to read offline
What is accessibilityand why does it
matter toNetflix?
@KrissieBarrick
What is Accessibility and Why Does it Matter to Netflix?
Whyis this important?
What is Accessibility and Why Does it Matter to Netflix?
The unexpectedbenefits of accessibledesign
Accessibilitycan improve Search EngineOptimisation (SEO)
Best practice techniques for web accessibilitycomplement SEO strategy. The following allhelp in
search engine optimisation.
• Having a semantic heading structure (correct use of H1, H2s)
• Using descriptive alt-text for images
• Link text
• Adding captions to videos
The unexpectedbenefits of accessibledesign
Prioritisingaccessibilitybenefits yourbrand
“63% of consumers prefer to purchase products and services from companies that stand for a
purpose.”
Accenture research
The unexpectedbenefits of accessibledesign
Improving accessibility can boost sales
• Are you ‘designing out’ 20% of your customers?
• 14 million disabled people in the UK, 1 billion globally.
• 40% of UKhouseholds have at least one disabled person. That’s11million households.
The unexpectedbenefits of accessibledesign
Being accessible canstillmake you amarket leader today
A few businesses are driving competition in
their industries
• Barclays
• Disney Plus
• Sainsbury’s
What is Accessibility and Why Does it Matter to Netflix?
What is Accessibility and Why Does it Matter to Netflix?
How a lackof inclusivedesign affects spending decisions
"When you have problems buying goods orservices ona website orapp, or using an in-store machine,what do
you do?"
How a lackof inclusivedesign affects spending decisions
“In thepastyearhaveyouhada poordigital experiencein anyofthe followingbecauseyourdisabilitymadeit difficultto buyoruse
thosethings”
How a lackof inclusivedesign affects spending decisions
The Purple Pound is worth £274 billion, according to ONS data
What is Accessibility and Why Does it Matter to Netflix?
Themost commonissues (web)
Colour contrast
• Fortext to bereadable or other elements to bedistinguishable they need
to have sufficient contrast with the background. The recommended
minimum is 4.5:1.
• Download the contrast-ratio.com plugin and check yourcolourcontrast
for free.
Themost commonissues
Writing in PlainEnglish
• Theaverage reading agein the UK is 9 years old.
• Metaphors and figures of speechcan also be confusing for those whocannot understand the inferred
meaning.
• Write orpaste your text directly into www.hemingwayapp.com for a strong steer on how accessible
your content is.
Themost commonissues
Closed captions on videos
• Beit in Instagram stories, or MP’s lobbying for the nation’s
support, 11 million people in the UK rely on captions.
• Usethe Cliptomatic app to make yourown.
• Look-up #NoCaptionNoVote movement in the most recent
elections.
Themost commonissues
Keyboard-only navigation
• A fundamental accessibility principle.
• It affects a large range of people with motor, sensory and orcognitive impairments.
• Quick tip: Tab through your ownwebsite to understand howfrustrating it is for someone using
keyboard-only navigation.
Themost commonissues
Logical headingstructure
• It’s important to structure any long-form website
content using H1, H2 and H3 level headings.
• Quick tip: Use Webaim’s WAVE chromeplugin to
seehowyour headings arestructured.
Themost commonissues
Large links, buttonsand controls
• It’s important to make buttons, links and controls
large enough so that people with motor
impairments can use them.
Streaming
What is Accessibility and Why Does it Matter to Netflix?
What is Accessibility and Why Does it Matter to Netflix?
The 5 most commonissues (streaming)
5. Flashing images on content I want to watch
“Across all streaming services, warnings for flashing images aren’t consistent or
prominent enough. I often have my migraines triggered because of this.”
“I have photosensitive epilepsy and there are frequently no warnings on films
with flashing images, which is really annoying if you’re paying for something.”
The5 most common issues
4. No audio description
“I frequently find shows on Netflix that I would like to
watch, but do not have audio description. This mean
that I miss out on things that my friends are all
enjoying and using, and as a young person, it makes
me feel very alone in the world.”
The5 most common issues
3. Lack of trigger warnings on programmes and films
“It is extremely rare to see trigger warnings”
“I’m triggered by specific violent content which I often
have to search for online using websites such as
doesthedogdie.com as the warnings on Netflix and
Amazon Prime Video often don’t say.”
The5 most common issues
2. The video streaming app or website is difficult to
navigate
“I get easily confused and find it difficult to work out how to set up and use
accounts and services. A friend helped me with Amazon Prime. I have not used
other streaming services for this reason.”
“I mainly have difficulty logging in and navigating sites and services because of
visual problems. Without high contrast (black and white) I can’t focus. Also
moving images behind text sets of my severe vertigo. I cannot complete log in
without help.”
The5 most common issues
1. Closed captions are unavailable or poor quality
“The lack of subtitling is shocking on streamed TV services. There is absolutely
no excuse for dropping subtitles.”
“I am deaf, all programmes in this modern age should have subtitles”
“I have chronic fatigue syndrome (ME), part of which contains noise sensitivity,
so subtitles are a godsend as I can have the volume down low enough not to
aggravate my symptoms.”
“[I have] Autism. Sensitivity to flashing lights. Sometimes I prefer to watch with
the sound off, so I need subtitles.”
What is Accessibility and Why Does it Matter to Netflix?
What is Accessibility and Why Does it Matter to Netflix?
What is Accessibility and Why Does it Matter to Netflix?
Theresults…
www.bighack.org/resources
@ScopeBigHack
bighack@scope.org.uk

More Related Content

What's hot

Live Auto Captioning Office Hours
Live Auto Captioning Office HoursLive Auto Captioning Office Hours
Live Auto Captioning Office Hours3Play Media
 
Want Your Video to Go Global? The Power of Community Translation
Want Your Video to Go Global? The Power of Community TranslationWant Your Video to Go Global? The Power of Community Translation
Want Your Video to Go Global? The Power of Community Translation3Play Media
 
Live Automatic Captioning Workshop
Live Automatic Captioning WorkshopLive Automatic Captioning Workshop
Live Automatic Captioning Workshop3Play Media
 
Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video
Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture VideoTegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video
Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video3Play Media
 
Quick Start to Video Search
Quick Start to Video SearchQuick Start to Video Search
Quick Start to Video Search3Play Media
 
Accessibility and Social Media
Accessibility and Social MediaAccessibility and Social Media
Accessibility and Social Media3Play Media
 
Quick Start to Captioning 02-06-2020
Quick Start to Captioning 02-06-2020Quick Start to Captioning 02-06-2020
Quick Start to Captioning 02-06-20203Play Media
 
2019 Trends in Video Accessibility
2019 Trends in Video Accessibility2019 Trends in Video Accessibility
2019 Trends in Video Accessibility3Play Media
 
The Future of Video Player Accessibility
The Future of Video Player AccessibilityThe Future of Video Player Accessibility
The Future of Video Player Accessibility3Play Media
 
Improving Engagement and Comprehension of Training Videos the Oracle Way
Improving Engagement and Comprehension of Training Videos the Oracle WayImproving Engagement and Comprehension of Training Videos the Oracle Way
Improving Engagement and Comprehension of Training Videos the Oracle Way3Play Media
 
Toolkit for Live Captioning
Toolkit for Live CaptioningToolkit for Live Captioning
Toolkit for Live Captioning3Play Media
 
Quick Start to Interactive Transcripts
Quick Start to Interactive TranscriptsQuick Start to Interactive Transcripts
Quick Start to Interactive Transcripts3Play Media
 
Automated-Accessibility-Testing
Automated-Accessibility-TestingAutomated-Accessibility-Testing
Automated-Accessibility-TestingManoj Kumar Kumar
 
Accessible Video Captioning for Blended Learning and Lecture Capture
Accessible Video Captioning for Blended Learning and Lecture CaptureAccessible Video Captioning for Blended Learning and Lecture Capture
Accessible Video Captioning for Blended Learning and Lecture Capture3Play Media
 
Tips from the trenches Accessibility Testing
Tips from the trenches Accessibility TestingTips from the trenches Accessibility Testing
Tips from the trenches Accessibility TestingManoj Kumar Kumar
 
Pennsylvania State of Higher Education (PASSHE) Virtual Conference
 Pennsylvania State of Higher Education (PASSHE) Virtual Conference Pennsylvania State of Higher Education (PASSHE) Virtual Conference
Pennsylvania State of Higher Education (PASSHE) Virtual Conference3Play Media
 
It’s About The Destination, Not Just The Journey
It’s About The Destination, Not Just The JourneyIt’s About The Destination, Not Just The Journey
It’s About The Destination, Not Just The JourneyUserZoom
 
Quick Start to Captioning
Quick Start to CaptioningQuick Start to Captioning
Quick Start to Captioning3Play Media
 
State of Content 2021
State of Content 2021State of Content 2021
State of Content 20213Play Media
 
Designing, Developing & Testing for Accessibility
Designing, Developing & Testing for AccessibilityDesigning, Developing & Testing for Accessibility
Designing, Developing & Testing for AccessibilityEric Malcolm
 

What's hot (20)

Live Auto Captioning Office Hours
Live Auto Captioning Office HoursLive Auto Captioning Office Hours
Live Auto Captioning Office Hours
 
Want Your Video to Go Global? The Power of Community Translation
Want Your Video to Go Global? The Power of Community TranslationWant Your Video to Go Global? The Power of Community Translation
Want Your Video to Go Global? The Power of Community Translation
 
Live Automatic Captioning Workshop
Live Automatic Captioning WorkshopLive Automatic Captioning Workshop
Live Automatic Captioning Workshop
 
Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video
Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture VideoTegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video
Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video
 
Quick Start to Video Search
Quick Start to Video SearchQuick Start to Video Search
Quick Start to Video Search
 
Accessibility and Social Media
Accessibility and Social MediaAccessibility and Social Media
Accessibility and Social Media
 
Quick Start to Captioning 02-06-2020
Quick Start to Captioning 02-06-2020Quick Start to Captioning 02-06-2020
Quick Start to Captioning 02-06-2020
 
2019 Trends in Video Accessibility
2019 Trends in Video Accessibility2019 Trends in Video Accessibility
2019 Trends in Video Accessibility
 
The Future of Video Player Accessibility
The Future of Video Player AccessibilityThe Future of Video Player Accessibility
The Future of Video Player Accessibility
 
Improving Engagement and Comprehension of Training Videos the Oracle Way
Improving Engagement and Comprehension of Training Videos the Oracle WayImproving Engagement and Comprehension of Training Videos the Oracle Way
Improving Engagement and Comprehension of Training Videos the Oracle Way
 
Toolkit for Live Captioning
Toolkit for Live CaptioningToolkit for Live Captioning
Toolkit for Live Captioning
 
Quick Start to Interactive Transcripts
Quick Start to Interactive TranscriptsQuick Start to Interactive Transcripts
Quick Start to Interactive Transcripts
 
Automated-Accessibility-Testing
Automated-Accessibility-TestingAutomated-Accessibility-Testing
Automated-Accessibility-Testing
 
Accessible Video Captioning for Blended Learning and Lecture Capture
Accessible Video Captioning for Blended Learning and Lecture CaptureAccessible Video Captioning for Blended Learning and Lecture Capture
Accessible Video Captioning for Blended Learning and Lecture Capture
 
Tips from the trenches Accessibility Testing
Tips from the trenches Accessibility TestingTips from the trenches Accessibility Testing
Tips from the trenches Accessibility Testing
 
Pennsylvania State of Higher Education (PASSHE) Virtual Conference
 Pennsylvania State of Higher Education (PASSHE) Virtual Conference Pennsylvania State of Higher Education (PASSHE) Virtual Conference
Pennsylvania State of Higher Education (PASSHE) Virtual Conference
 
It’s About The Destination, Not Just The Journey
It’s About The Destination, Not Just The JourneyIt’s About The Destination, Not Just The Journey
It’s About The Destination, Not Just The Journey
 
Quick Start to Captioning
Quick Start to CaptioningQuick Start to Captioning
Quick Start to Captioning
 
State of Content 2021
State of Content 2021State of Content 2021
State of Content 2021
 
Designing, Developing & Testing for Accessibility
Designing, Developing & Testing for AccessibilityDesigning, Developing & Testing for Accessibility
Designing, Developing & Testing for Accessibility
 

Similar to What is Accessibility and Why Does it Matter to Netflix?

Miles of Accessibility - An 'Accessibility 101'
Miles of Accessibility - An 'Accessibility 101' Miles of Accessibility - An 'Accessibility 101'
Miles of Accessibility - An 'Accessibility 101' Intopia
 
How to create accessible websites - WordCamp Boston
How to create accessible websites - WordCamp BostonHow to create accessible websites - WordCamp Boston
How to create accessible websites - WordCamp BostonRachel Cherry
 
Web accessibility with Ametys CMS
Web accessibility with Ametys CMSWeb accessibility with Ametys CMS
Web accessibility with Ametys CMSAmetys
 
How to create accessible websites - Web Accessibility Summit
How to create accessible websites - Web Accessibility SummitHow to create accessible websites - Web Accessibility Summit
How to create accessible websites - Web Accessibility SummitRachel Cherry
 
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemDenver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemAlli Berry
 
“Selfish Accessibility” for Create Upstate 2016
“Selfish Accessibility” for Create Upstate 2016“Selfish Accessibility” for Create Upstate 2016
“Selfish Accessibility” for Create Upstate 2016Adrian Roselli
 
Selfish Accessibility: a11y Camp NYC 2015
Selfish Accessibility: a11y Camp NYC 2015Selfish Accessibility: a11y Camp NYC 2015
Selfish Accessibility: a11y Camp NYC 2015Adrian Roselli
 
Selfish Accessibility: Government Digital Service
Selfish Accessibility: Government Digital ServiceSelfish Accessibility: Government Digital Service
Selfish Accessibility: Government Digital ServiceAdrian Roselli
 
Do you have a website? Do you want to get sued?
Do you have a website?  Do you want to get sued?Do you have a website?  Do you want to get sued?
Do you have a website? Do you want to get sued?Devin Olson
 
The 7 most common usability issues by UserTesting
The 7 most common usability issues by UserTestingThe 7 most common usability issues by UserTesting
The 7 most common usability issues by UserTestingInVision App
 
Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...
Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...
Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...Dylan Wilbanks
 
Wordcamp rochester-2017-accessibility-johnson-steigelman
Wordcamp rochester-2017-accessibility-johnson-steigelmanWordcamp rochester-2017-accessibility-johnson-steigelman
Wordcamp rochester-2017-accessibility-johnson-steigelmanH. Trevor Johnson-Steigelman
 
How to engineer accessible websites
How to engineer accessible websitesHow to engineer accessible websites
How to engineer accessible websitesRachel Cherry
 
Carl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 ppCarl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 ppwendyr1974
 
Carl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 ppCarl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 ppwendyr1974
 
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...graemecoleman
 
The Marketer's Toolkit for Accessible Digital Media
The Marketer's Toolkit for Accessible Digital MediaThe Marketer's Toolkit for Accessible Digital Media
The Marketer's Toolkit for Accessible Digital Media3Play Media
 

Similar to What is Accessibility and Why Does it Matter to Netflix? (20)

Miles of Accessibility - An 'Accessibility 101'
Miles of Accessibility - An 'Accessibility 101' Miles of Accessibility - An 'Accessibility 101'
Miles of Accessibility - An 'Accessibility 101'
 
How to create accessible websites - WordCamp Boston
How to create accessible websites - WordCamp BostonHow to create accessible websites - WordCamp Boston
How to create accessible websites - WordCamp Boston
 
Web accessibility with Ametys CMS
Web accessibility with Ametys CMSWeb accessibility with Ametys CMS
Web accessibility with Ametys CMS
 
Beginners Guide to Accessibility
Beginners Guide to AccessibilityBeginners Guide to Accessibility
Beginners Guide to Accessibility
 
How to create accessible websites - Web Accessibility Summit
How to create accessible websites - Web Accessibility SummitHow to create accessible websites - Web Accessibility Summit
How to create accessible websites - Web Accessibility Summit
 
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemDenver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
 
20 Website 'Must Haves'
20 Website 'Must Haves'20 Website 'Must Haves'
20 Website 'Must Haves'
 
Accessibility 101
Accessibility 101Accessibility 101
Accessibility 101
 
“Selfish Accessibility” for Create Upstate 2016
“Selfish Accessibility” for Create Upstate 2016“Selfish Accessibility” for Create Upstate 2016
“Selfish Accessibility” for Create Upstate 2016
 
Selfish Accessibility: a11y Camp NYC 2015
Selfish Accessibility: a11y Camp NYC 2015Selfish Accessibility: a11y Camp NYC 2015
Selfish Accessibility: a11y Camp NYC 2015
 
Selfish Accessibility: Government Digital Service
Selfish Accessibility: Government Digital ServiceSelfish Accessibility: Government Digital Service
Selfish Accessibility: Government Digital Service
 
Do you have a website? Do you want to get sued?
Do you have a website?  Do you want to get sued?Do you have a website?  Do you want to get sued?
Do you have a website? Do you want to get sued?
 
The 7 most common usability issues by UserTesting
The 7 most common usability issues by UserTestingThe 7 most common usability issues by UserTesting
The 7 most common usability issues by UserTesting
 
Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...
Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...
Twin Redheaded Stepchildren of a Different Mother: The Usability of Accessibi...
 
Wordcamp rochester-2017-accessibility-johnson-steigelman
Wordcamp rochester-2017-accessibility-johnson-steigelmanWordcamp rochester-2017-accessibility-johnson-steigelman
Wordcamp rochester-2017-accessibility-johnson-steigelman
 
How to engineer accessible websites
How to engineer accessible websitesHow to engineer accessible websites
How to engineer accessible websites
 
Carl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 ppCarl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 pp
 
Carl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 ppCarl week 5 dont make me think part 2 pp
Carl week 5 dont make me think part 2 pp
 
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
Tales from the Accessibility Trenches - Highland Fling talk, Edinburgh, 19th ...
 
The Marketer's Toolkit for Accessible Digital Media
The Marketer's Toolkit for Accessible Digital MediaThe Marketer's Toolkit for Accessible Digital Media
The Marketer's Toolkit for Accessible Digital Media
 

More from 3Play Media

Advancing Equity and Inclusion for Deaf Students in Higher Education
Advancing Equity and Inclusion for Deaf Students in Higher EducationAdvancing Equity and Inclusion for Deaf Students in Higher Education
Advancing Equity and Inclusion for Deaf Students in Higher Education3Play Media
 
"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity
"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity
"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity3Play Media
 
The 3Play Way: Real-Time Captioning in Higher Education
The 3Play Way: Real-Time Captioning in Higher EducationThe 3Play Way: Real-Time Captioning in Higher Education
The 3Play Way: Real-Time Captioning in Higher Education3Play Media
 
Developing a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State UniversityDeveloping a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State University3Play Media
 
Developing a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State UniversityDeveloping a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State University3Play Media
 
Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...
Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...
Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...3Play Media
 
Product Innovation is on the Edge
Product Innovation is on the EdgeProduct Innovation is on the Edge
Product Innovation is on the Edge3Play Media
 
Why Every Company Needs to Think and Act Like a Media Company
Why Every Company Needs to Think and Act Like a Media CompanyWhy Every Company Needs to Think and Act Like a Media Company
Why Every Company Needs to Think and Act Like a Media Company3Play Media
 
2023 State of Automatic Speech Recognition
2023 State of Automatic Speech Recognition2023 State of Automatic Speech Recognition
2023 State of Automatic Speech Recognition3Play Media
 
Complex Identities: The Intersection of Disability with Race, Culture, Gender...
Complex Identities: The Intersection of Disability with Race, Culture, Gender...Complex Identities: The Intersection of Disability with Race, Culture, Gender...
Complex Identities: The Intersection of Disability with Race, Culture, Gender...3Play Media
 
Accessibility as a Gateway to Creativity
Accessibility as a Gateway to CreativityAccessibility as a Gateway to Creativity
Accessibility as a Gateway to Creativity3Play Media
 
Disability Inclusion for Leadership
Disability Inclusion for LeadershipDisability Inclusion for Leadership
Disability Inclusion for Leadership3Play Media
 
How to Tell Whether UDL is Working
How to Tell Whether UDL is WorkingHow to Tell Whether UDL is Working
How to Tell Whether UDL is Working3Play Media
 
Neurodivergency at work (P2) – 3Play and B-I.pdf
Neurodivergency at work (P2) – 3Play and B-I.pdfNeurodivergency at work (P2) – 3Play and B-I.pdf
Neurodivergency at work (P2) – 3Play and B-I.pdf3Play Media
 
Neurodiversity in the Workplace - Part 1
Neurodiversity in the Workplace - Part 1Neurodiversity in the Workplace - Part 1
Neurodiversity in the Workplace - Part 13Play Media
 
How To Deliver an Accessible Online Presentation
How To Deliver an Accessible Online PresentationHow To Deliver an Accessible Online Presentation
How To Deliver an Accessible Online Presentation3Play Media
 
Power of an Accessible Website.pdf
Power of an Accessible Website.pdfPower of an Accessible Website.pdf
Power of an Accessible Website.pdf3Play Media
 
2022 Digital Accessibility Legal Update.pdf
2022 Digital Accessibility Legal Update.pdf2022 Digital Accessibility Legal Update.pdf
2022 Digital Accessibility Legal Update.pdf3Play Media
 
Intro to Live Captioning for Broadcast.pdf
Intro to Live Captioning for Broadcast.pdfIntro to Live Captioning for Broadcast.pdf
Intro to Live Captioning for Broadcast.pdf3Play Media
 
How to Scale a Sustainable Accessibility Program
How to Scale a Sustainable Accessibility Program How to Scale a Sustainable Accessibility Program
How to Scale a Sustainable Accessibility Program 3Play Media
 

More from 3Play Media (20)

Advancing Equity and Inclusion for Deaf Students in Higher Education
Advancing Equity and Inclusion for Deaf Students in Higher EducationAdvancing Equity and Inclusion for Deaf Students in Higher Education
Advancing Equity and Inclusion for Deaf Students in Higher Education
 
"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity
"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity
"Am I Doing This Right?" Imposter Syndrome and Accessibility Maturity
 
The 3Play Way: Real-Time Captioning in Higher Education
The 3Play Way: Real-Time Captioning in Higher EducationThe 3Play Way: Real-Time Captioning in Higher Education
The 3Play Way: Real-Time Captioning in Higher Education
 
Developing a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State UniversityDeveloping a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State University
 
Developing a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State UniversityDeveloping a Centrally Supported Captioning System with Utah State University
Developing a Centrally Supported Captioning System with Utah State University
 
Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...
Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...
Lessons Learned: Canada’s Past, Present, and Future Leadership in Digital Acc...
 
Product Innovation is on the Edge
Product Innovation is on the EdgeProduct Innovation is on the Edge
Product Innovation is on the Edge
 
Why Every Company Needs to Think and Act Like a Media Company
Why Every Company Needs to Think and Act Like a Media CompanyWhy Every Company Needs to Think and Act Like a Media Company
Why Every Company Needs to Think and Act Like a Media Company
 
2023 State of Automatic Speech Recognition
2023 State of Automatic Speech Recognition2023 State of Automatic Speech Recognition
2023 State of Automatic Speech Recognition
 
Complex Identities: The Intersection of Disability with Race, Culture, Gender...
Complex Identities: The Intersection of Disability with Race, Culture, Gender...Complex Identities: The Intersection of Disability with Race, Culture, Gender...
Complex Identities: The Intersection of Disability with Race, Culture, Gender...
 
Accessibility as a Gateway to Creativity
Accessibility as a Gateway to CreativityAccessibility as a Gateway to Creativity
Accessibility as a Gateway to Creativity
 
Disability Inclusion for Leadership
Disability Inclusion for LeadershipDisability Inclusion for Leadership
Disability Inclusion for Leadership
 
How to Tell Whether UDL is Working
How to Tell Whether UDL is WorkingHow to Tell Whether UDL is Working
How to Tell Whether UDL is Working
 
Neurodivergency at work (P2) – 3Play and B-I.pdf
Neurodivergency at work (P2) – 3Play and B-I.pdfNeurodivergency at work (P2) – 3Play and B-I.pdf
Neurodivergency at work (P2) – 3Play and B-I.pdf
 
Neurodiversity in the Workplace - Part 1
Neurodiversity in the Workplace - Part 1Neurodiversity in the Workplace - Part 1
Neurodiversity in the Workplace - Part 1
 
How To Deliver an Accessible Online Presentation
How To Deliver an Accessible Online PresentationHow To Deliver an Accessible Online Presentation
How To Deliver an Accessible Online Presentation
 
Power of an Accessible Website.pdf
Power of an Accessible Website.pdfPower of an Accessible Website.pdf
Power of an Accessible Website.pdf
 
2022 Digital Accessibility Legal Update.pdf
2022 Digital Accessibility Legal Update.pdf2022 Digital Accessibility Legal Update.pdf
2022 Digital Accessibility Legal Update.pdf
 
Intro to Live Captioning for Broadcast.pdf
Intro to Live Captioning for Broadcast.pdfIntro to Live Captioning for Broadcast.pdf
Intro to Live Captioning for Broadcast.pdf
 
How to Scale a Sustainable Accessibility Program
How to Scale a Sustainable Accessibility Program How to Scale a Sustainable Accessibility Program
How to Scale a Sustainable Accessibility Program
 

Recently uploaded

Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 

Recently uploaded (20)

Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 

What is Accessibility and Why Does it Matter to Netflix?

  • 1. What is accessibilityand why does it matter toNetflix? @KrissieBarrick
  • 5. The unexpectedbenefits of accessibledesign Accessibilitycan improve Search EngineOptimisation (SEO) Best practice techniques for web accessibilitycomplement SEO strategy. The following allhelp in search engine optimisation. • Having a semantic heading structure (correct use of H1, H2s) • Using descriptive alt-text for images • Link text • Adding captions to videos
  • 6. The unexpectedbenefits of accessibledesign Prioritisingaccessibilitybenefits yourbrand “63% of consumers prefer to purchase products and services from companies that stand for a purpose.” Accenture research
  • 7. The unexpectedbenefits of accessibledesign Improving accessibility can boost sales • Are you ‘designing out’ 20% of your customers? • 14 million disabled people in the UK, 1 billion globally. • 40% of UKhouseholds have at least one disabled person. That’s11million households.
  • 8. The unexpectedbenefits of accessibledesign Being accessible canstillmake you amarket leader today A few businesses are driving competition in their industries • Barclays • Disney Plus • Sainsbury’s
  • 11. How a lackof inclusivedesign affects spending decisions "When you have problems buying goods orservices ona website orapp, or using an in-store machine,what do you do?"
  • 12. How a lackof inclusivedesign affects spending decisions “In thepastyearhaveyouhada poordigital experiencein anyofthe followingbecauseyourdisabilitymadeit difficultto buyoruse thosethings”
  • 13. How a lackof inclusivedesign affects spending decisions The Purple Pound is worth £274 billion, according to ONS data
  • 15. Themost commonissues (web) Colour contrast • Fortext to bereadable or other elements to bedistinguishable they need to have sufficient contrast with the background. The recommended minimum is 4.5:1. • Download the contrast-ratio.com plugin and check yourcolourcontrast for free.
  • 16. Themost commonissues Writing in PlainEnglish • Theaverage reading agein the UK is 9 years old. • Metaphors and figures of speechcan also be confusing for those whocannot understand the inferred meaning. • Write orpaste your text directly into www.hemingwayapp.com for a strong steer on how accessible your content is.
  • 17. Themost commonissues Closed captions on videos • Beit in Instagram stories, or MP’s lobbying for the nation’s support, 11 million people in the UK rely on captions. • Usethe Cliptomatic app to make yourown. • Look-up #NoCaptionNoVote movement in the most recent elections.
  • 18. Themost commonissues Keyboard-only navigation • A fundamental accessibility principle. • It affects a large range of people with motor, sensory and orcognitive impairments. • Quick tip: Tab through your ownwebsite to understand howfrustrating it is for someone using keyboard-only navigation.
  • 19. Themost commonissues Logical headingstructure • It’s important to structure any long-form website content using H1, H2 and H3 level headings. • Quick tip: Use Webaim’s WAVE chromeplugin to seehowyour headings arestructured.
  • 20. Themost commonissues Large links, buttonsand controls • It’s important to make buttons, links and controls large enough so that people with motor impairments can use them.
  • 24. The 5 most commonissues (streaming) 5. Flashing images on content I want to watch “Across all streaming services, warnings for flashing images aren’t consistent or prominent enough. I often have my migraines triggered because of this.” “I have photosensitive epilepsy and there are frequently no warnings on films with flashing images, which is really annoying if you’re paying for something.”
  • 25. The5 most common issues 4. No audio description “I frequently find shows on Netflix that I would like to watch, but do not have audio description. This mean that I miss out on things that my friends are all enjoying and using, and as a young person, it makes me feel very alone in the world.”
  • 26. The5 most common issues 3. Lack of trigger warnings on programmes and films “It is extremely rare to see trigger warnings” “I’m triggered by specific violent content which I often have to search for online using websites such as doesthedogdie.com as the warnings on Netflix and Amazon Prime Video often don’t say.”
  • 27. The5 most common issues 2. The video streaming app or website is difficult to navigate “I get easily confused and find it difficult to work out how to set up and use accounts and services. A friend helped me with Amazon Prime. I have not used other streaming services for this reason.” “I mainly have difficulty logging in and navigating sites and services because of visual problems. Without high contrast (black and white) I can’t focus. Also moving images behind text sets of my severe vertigo. I cannot complete log in without help.”
  • 28. The5 most common issues 1. Closed captions are unavailable or poor quality “The lack of subtitling is shocking on streamed TV services. There is absolutely no excuse for dropping subtitles.” “I am deaf, all programmes in this modern age should have subtitles” “I have chronic fatigue syndrome (ME), part of which contains noise sensitivity, so subtitles are a godsend as I can have the volume down low enough not to aggravate my symptoms.” “[I have] Autism. Sensitivity to flashing lights. Sometimes I prefer to watch with the sound off, so I need subtitles.”

Editor's Notes

  1. https://www.3playmedia.com/2015/07/23/nad-v-netflix-ada-lawsuit-requires-closed-captioning-on-streaming-video/
  2. It’s a common myth that web accessibility only benefits disabled people or people with sensory, cognitive or motor impairments. In reality, making your website accessible means it’s easier for everyone to use. Different situations and environments affect how a person uses a website. Some people may be temporarily disabled, either through a broken leg, ear infection, by cataracts, or holding a baby for example. There is a famous quote from the Home Office which reads ‘we are all only temporarily not disabled’. Others may be in an environment that affects the way they interact with your website. For example, someone using a phone screen outdoors in bright sunlight, in a loud environment like a pub, using your website on the bus, or while they’re multi-tasking. Some great examples of where inclusive design has influenced innovation: OXO Good Grips line The typewriter Voice assistants
  3. Best practice techniques for web accessibility complement SEO strategy. Having a semantic heading structure (correct use of H1, H2s), using descriptive alt-text for images, link text and adding captions to videos all help in search optimisation. Legal & General developed a new website with accessibility at its forefront and tested it with disabled people. The results: Organic search traffic increased by 25% in the first 24 hours after launch, eventually growing to 50% Page loading times reduced by 75% Annual site maintenance savings of £200,000 Staff time spent managing content reduced from 5 days to half a day per job 100% return on investment (ROI) in 12 months
  4. Engineers at Apple have been accessibility innovators since the company began. For pioneering features like VoiceOver, Braille display, and baking accessibility into all their products, they are widely regarded as the best in the industry.
  5. Around 14 million people in the UK (20% of the population) are disabled. Design that does not consider disabled people is the same as stopping 1 in every 5 customers who try to get through your shop door coming in. Tesco worked with the RNIB in 2001 to make the home grocery service at Tesco.com more accessible to blind customers. By the launch of the separate new site, an accessible alternative, it was thoroughly tested by more than 70 blind and partially sighted people. Tesco built a faster version of the website with: more intuitive navigation structure (previously unusable with screenreader) clear descriptive link text simpler language fewer images, decreasing the time it takes a webpage to load Tesco discovered that fully sighted customers found it easier to use this new interface and shortly built accessibility into all its online services. The results: revenue from online sales increased to £13 million annually deliveries per average week increased from 28,000 in 2000, to 70,000 per week in 2001
  6. But the online world is still woefully un-inclusive and many sectors will gain the competitive edge by implementing accessible design. As web accessibility awareness increases, as does the legal and ethical obligation to make your digital services inclusive.
  7. Making sure your website is set up for keyboard-only navigation is a fundamental accessibility principle. It affects anyone who uses assistive technology, like a screen reader, to navigate through a website. This includes a large range of people with motor, sensory and or cognitive impairments. Keyboard users typically use the tab key to navigate through elements on a web page such as links, buttons and forms.
  8. Inconsistent page layouts make finding information difficult. It’s important to structure any long-form website content using H1, H2 and H3 level headings. This helps to organise the content visually, but also provides important functionality for those using assistive technology. The more predictable and intuitive your content is, the more likely a user will find the information they need.
  9. It’s important to make buttons, links and controls large enough so that people with motor impairments can use them. Small controls, or controls that are placed too close to each other are difficult for many people to use. It’s best to not demand precision from your user and give all clickable elements space. This is especially relevant on mobile and tablet devices with smaller screens.