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Breaking The Boundaries Of Video Conferencing


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RADVISION Moshe Machline's presentation in Wainhouse Research "Collaboration Futures Summit" 2009

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Breaking The Boundaries Of Video Conferencing

  1. 1. Breaking the Boundaries of Videoconferencing Moshe Machline Vice President, Corporate Marketing April 2009
  2. 2. Designed primarily for conference rooms started as an ISDN based connectivity Very limited dialing options In most cases – Prescheduled meetings Very limited in scale and quality Assumes a homogeneous environment Video Conferencing as a siloed world
  3. 3. Barrier: Physical Location Conferencing and Collaboration go beyond the conference rooms The users want to connect to Desktops , Mobile Users, Cellular Phones & UMPCs Breaking the wall: Additional infrastructure components, 3G gateways, non standard SW clients Expanding the reach of video communications
  4. 4. Barrier: Network QOS Organizations often rely on public internet Remote locations don’t often have MPLS or guaranteed lines Breaking the wall: BW optimization (Virtual MCUs), Error Resilience Scalable Video Coding UEP (Unequal Error Protection) Coping with real life network issues
  5. 5. Barrier: Inter Organization Communications A need to communicate with customers, partners, suppliers Real-time video communications to facilitate business processes The transition from ISDN to IP connectivity only enhanced this barrier A business driver for Service Providers Breaking the wall: Firewall Traversal Web Clients (with no pre-install) Facilitating Business processes
  6. 6. Barrier: Connectivity to Unified Communications Platforms Organizations are deploying collaboration solutions across all employees Basic packages include presence, IM, voice, call control A need for presence based call initiation Breaking the wall: Standardized video clients integrated into UC Gateways between UC and traditional video conferencing MCUs integrated into Multi-point UC calls Separation of Voice and Video Making two worlds meet
  7. 7. Barrier: Price per Port & Scalability HD MCU ports for room systems are highly priced Desktop video clients will be orders of magnitude more than room systems A need to accommodate variable pricing for different EPs / clients Two ruling paradigms: - Single price per port - Variable price based on service quality (SD, HD) Price as a barrier for growth?
  8. 8. Barrier: Price per Port & Scalability Breaking the wall: Different pricing for desktop & room systems (correlation between EP price & port price) BW optimization (virtual MCU) SW/HW architecture Price as a barrier for growth?
  9. 9. Barrier: Temporal Proximity Meetings’ content need to be available to participants and other parties Ability to access meetings need to be possible after meetings have occurred Breaking the wall: Easy archiving solutions Indexed retrieval and playback Far is not only distance
  10. 10. Video Communications – a holistic view Leading Telepresence room systems Complete connectivity to Legacy Executive & Room HW room systems (HD & SD) systems SCOPIA Desktop Network endpoints with scaled video coding Connectivity to leading UC vendors – for external conferencing
  11. 11. The Technologies Involved: Powerful Media Processing Scalable Video Coding SW video client embedded into UC Virtual MCU concepts SW / HW architecture Meetings without walls
  12. 12. Thank You Moshe Machline Email Tel. +972-3-7679321 Fax.