Web 2.0 Presentation


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Charlie Mansells presentation on the use of Web 2.0 at TCC

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  • Web 2.0 Presentation

    1. 1. Web 2.0 – What is it good for? <ul><ul><li>Web 2.0 applications and their relevance to TCC </li></ul></ul>
    2. 2. Web 2.0 – A single author....? <ul><ul><li>“ By Charlie Mansell?” </li></ul></ul>
    3. 3. Web 2.0 – ......or collaboration! <ul><li>Charlie Mansell </li></ul><ul><li>Ben Wild </li></ul><ul><li>Anna Chester </li></ul><ul><li>Jonathan Upton </li></ul><ul><li>Kathryn Upton </li></ul><ul><li>Morgan McSweeney </li></ul><ul><li>Nick Buckby </li></ul><ul><li>Aline Delawa </li></ul>
    4. 4. Web 2.0 and TCC <ul><li>How relevant is all this to TCC? </li></ul>
    5. 5. Web 2.0 - Outline of this presentation <ul><li>What was Web 1.0 then?? </li></ul><ul><li>What do we think that it is? </li></ul><ul><li>What are the core elements? </li></ul><ul><li>What did the recent conference tell us? </li></ul><ul><li>What is TCC doing already? </li></ul><ul><li>Future prospects? </li></ul><ul><li>Web 3.0 – Not Yet!! </li></ul>
    6. 6. Web 2.0 <ul><ul><li>So what was web 1.0 then? </li></ul></ul>
    7. 7. Web 1.0 – Clubbing and web pages
    8. 8. Websites can only get better
    9. 9. Web 2.0 <ul><li>Web 1.0 is ‘watching the television’ </li></ul><ul><li>Web 2.0 is ‘going down the pub’ </li></ul>
    10. 10. Web 2.0 <ul><ul><li>So what do we think it is? </li></ul></ul>
    11. 11. Invented by a Cork man? Tim O'Reilly (Irish: Tadhg Ó Raghallaigh, 1954-) was born in Cork, Ireland. He is the founder of O'Reilly Media (formerly O'Reilly & Associates) and a supporter of the free software and open source movements. He is widely credited with coining the term Web 2.0.
    12. 12. Web 2.0
    13. 13. Web 2.0
    14. 14. Web 2.0 <ul><li>http://www.youtube.com/watch?v=RoWKkl5nA08&feature=related </li></ul><ul><li>http://www.youtube.com/watch?v=6gmP4nk0EOE&feature=related </li></ul>
    15. 15. More people make it better <ul><li>The more people that get involved the better it gets </li></ul>
    16. 16. Web 2.0 <ul><li>New way of working and communicating which takes the benefits of the internet onto a different / higher level </li></ul><ul><li>Creative and collaborative </li></ul><ul><li>Users add value </li></ul><ul><li>Technology that allows people to achieve more by working together than they can alone </li></ul><ul><li>But … </li></ul><ul><li>Some of the language is a barrier – the geekiness needs stripping out – and we need tourist phrasebooks not Web 2.0 to English dictionaries </li></ul>
    17. 17. Web 2.0 <ul><li>What is it? </li></ul><ul><li>The future! </li></ul><ul><li>Benefits? </li></ul><ul><li>- The power lies with everyone not just one person to edit or change a medium. </li></ul><ul><li>- You don’t need to be an expert in Dreamweaver! </li></ul><ul><li>Disadvantages? </li></ul><ul><li>Clients don’t understand that you have to sacrifice some </li></ul><ul><li>functionality for easy access – eg design may be lost over accessibility </li></ul><ul><li>TCC use? </li></ul><ul><li>Improving internal communication especially with people working remotely </li></ul><ul><li>Collaborative work spaces with clients (eg project specific or external wiki) </li></ul>
    18. 18. Web 2.0 – Discussion points <ul><li>Can you “force”collaboration on people? </li></ul><ul><li>Does it emerge from the approach you adopt? </li></ul>
    19. 19. Web 2.0 <ul><ul><li>Core Elements? </li></ul></ul>
    20. 20. Blogs...
    21. 21. Wikis...
    22. 22. Social Networks...
    23. 23. Sharing...
    24. 24. E-Business...
    25. 25. Synthetic Worlds
    26. 26. Web 2.0 – Discussion points <ul><li>Are there any other elements to web 2.0 that we are missing? </li></ul><ul><li>Are we making the most of the elements either separately or together? </li></ul>
    27. 27. Web 2.0 <ul><ul><li>So where do the geeks think it is going? </li></ul></ul>
    28. 28. Web 2.0 - Conference -1 <ul><li>Wiki's are better than email for collaboration </li></ul><ul><li>Delete all messages that are not sent direct </li></ul><ul><li>Reduces costs of marketing for small business </li></ul><ul><li>Free content and knowledge management </li></ul><ul><li>Easier for small business to compete internationally </li></ul><ul><li>Improve searchability of wikis </li></ul><ul><li>Facebook contacts can be cheaper than direct mail </li></ul><ul><li>Understand who is on the blogroll of a journalist </li></ul>
    29. 29. Web 2.0 - Conference -2 <ul><li>Online videos are very good at spreading bad news </li></ul><ul><li>The first 10 seconds of an online video are the most important </li></ul><ul><li>Tagging means difficult to control your visual image </li></ul><ul><li>The new “first impression” is your digital identity </li></ul><ul><li>Measure success by business outcome not volume </li></ul><ul><li>Online polls should be immediate and not moderated by time </li></ul><ul><li>Develop rewards (points) to encourage usage of social networks </li></ul>
    30. 30. Web 2.0 – Discussion points <ul><li>Is there anything else you want to know about the conference? </li></ul><ul><li>Is blogging a conference you are at the best way to report back? </li></ul><ul><li>Should more people go for half day sessions to conferences like these so we have more collaborative report back? </li></ul>
    31. 31. Web 2.0 <ul><ul><li>What is TCC using it for? </li></ul></ul>
    32. 32. TCC Blog – Making Democracy Work
    33. 33. Barking and Dagenham Wikispaces
    34. 34. Brighton and Hove Best for Babies
    35. 35. Wikis aid engagement
    36. 36. NDC Network
    37. 37. Barnsley PCT
    38. 38. The Ning is dead? Love live the Ning?
    39. 39. Web 2.0 – Discussion points <ul><li>How we can we make it easier for people to blog? </li></ul><ul><li>What are people's experiences of our wikis? </li></ul><ul><li>Should we move everything to Central Desktop or does Ning still have a role? </li></ul>
    40. 40. Web 2.0 <ul><ul><li>What next? </li></ul></ul>
    41. 41. Central Desktop – more later
    42. 42. TCC wiki project
    43. 43. Blog roll?
    44. 44. Web 2.0 <ul><li>Can see how it might be used for patient feedback in the NHS </li></ul><ul><li>Could help us to build ‘virtual’ unions </li></ul><ul><li>Potentially makes remote working easier </li></ul>
    45. 45. Web 2.0 – Discussion points <ul><li>Can you suggest other future developments? </li></ul><ul><li>Are there any initial disadvantages? </li></ul>
    46. 46. Web 2.0 – To sum up <ul><li>Web 1.0 – watching TV </li></ul><ul><li>Web 2.0 – It's you! </li></ul><ul><li>Blogs, wiki's, social networks, sharing, e-business, synthetic worlds? </li></ul><ul><li>The conference </li></ul><ul><li>What TCC is doing already </li></ul><ul><li>The Future </li></ul>
    47. 47. Are you ready for the future?