Convergence of Offline and Online Activities


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Case studies of Indonesia's brand activations that use technology for engagement.

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Convergence of Offline and Online Activities

  1. 1. Convergence of Offline and Online Activities@pitra
  2. 2. ONLINE – OFFLINE | OFFLINE - ONLINE• Generate online buzz about offline event.• Live tweet conversation during event.• Location based applications.• Offline activations that lead to social media. 2
  3. 3. TYPES OF OFFLINE DIGITAL ENGAGEMENT• Database acquisition.• Soft message within activation.• Bonus for point of purchase.• Information spread in social media.• Future of commerce? 3
  4. 4. Shopping while commuting by Tesco in Korea. 4
  5. 5. Virtual Shoe Fitting by Goertz. User may browsemany shoes and test them virtually. User may alsoscan the shoe’s QR Code info to purchase the item directly. 5
  6. 6. Samsung with NFC technology. Just tap to receive or transfer data. 6
  7. 7. Indonesia’s Case Studies 7
  8. 8. Twitter buzz before event, receiving 16,400Twitter’s #cornettosummerfest mentions and 75,400 YouTube’s video views. 8
  9. 9. BlackBerry’s Foursquare Swarm Badge with 19,000 people and 31,000 checkins on venue. 9
  10. 10. Interactive LED billboard in Taman Anggrek. Askthe billboard by tweeting with #asktami hashtag. 10
  11. 11. Attach QR Code for each different Levi’s jeans style. When users scan each code, they will beredirected to galleries of people wearing that jeans style. 11
  12. 12. Not all mediums are suitable for QR Code placement. 12
  13. 13. Augmented reality of Nutrilon Royal’s product knowledge. 13
  14. 14. Imaginary profession of a child, shown by using face tracking technology. 14
  15. 15. Hemaviton concentration game show. Participants have to type as fast as they can by using 10 BlackBerries with intranet connection. 15
  16. 16. Mirror-look-alike-surface that plays video whenever a user move closer. 16
  17. 17. Holographic display that can be integrated with multitouch interaction. 17
  18. 18. Interactive silhouette that follow user’s move. 18
  19. 19. Tweet with #ArthursDay hashtag to fill Guinnessglass. Visitors will get a free flow for each time the glass is full. 19
  20. 20. Each tweet with #cupoffaith hashtag and eachadditional likes on Facebook will be converted to a cup of rice. Users may also live tweet to see their tweets appear on the screen. 20
  21. 21. Register with Facebook Connect and receive RFIDwristband. Tap the wristband on photo booth, and automatically publish the photo to Facebook. 21
  22. 22. Create a photo, put some texts or ornaments, and publish the photo to Facebook. 22
  23. 23. Two players racing game with branded message within the game. 23
  24. 24. Virtual bicycle race between two players on Nutricia Nutrima event. 24
  25. 25. Use static bicycle to fly a virtual dragon. 25
  26. 26. Player swings a green racket and fight a virtual player on the screen. 26
  27. 27. Play physical game that will reflect user’s action in virtual space. 27
  28. 28. Application based on sound detection. Players hasto scream as loud as they can to change the avatar design. 28
  29. 29. Interactive projection wall showing logo animation whenever a user walk in front of it. 29
  30. 30. Interactive projection floor where users can play directly on any surface floor. 30
  31. 31. Getting engaged in brand related environment. Multiple users play shooting game inside a “spaceship.” 31
  32. 32. Catch virtual butterflies in iButterfly application. Full collection of branded butterflies can be redeemed with prize. 32
  33. 33. Augmented reality of XL Xjuta Mawar, spesifically design for mobile application. 33
  34. 34. iPad games as tools for engagement and getting member registration in event. 34