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THE SOCIAL GRAPHThe KnowledgeWorks Digital Footprint
MULTIPLE CHANNELSFacebookTwitterLinkedInFour SquareBlogsYouTube
VARIETY OF VOICESForecasting the futureBoots-on-the-ground workLessons learnedAdvocacy centralSelling the modelsSocial jus...
billionaire boys club   Value Added education	 nationDiane Ravitch	 #Edreform	 	         Chancellor BlackWaiting for Super...
AGGREGATINGCreating the blog,Twitter and commentaggregatorOffering automaticlinks to Facebook andTwitterRemaining purposef...
RAPID CHANGEWoL blog is flexibleenough to easilyaccommodate shiftingfocal pointsThe WP format givesus the “webpreneur”advan...
“LIKE” IN LIKELY PLACESThe Facebook “like”button will become asubiquitous as the“Tweet This” buttonNow on NYT, HuffPo,YouT...
MULTIPLE VOICESWE ARE ONLY JUST BEGINNING TO CAPTURE THE                POTENTIAL
TRIAL ADSOctober: designed and deployed a trial ad onFacebook to improve brand awarenessNovember: added another ad featuri...
STEADY GROWTH                  KnowledgeWorks FaceBook Fans 2010800600400200   0Jan-Feb-Mar     Apr-May-Jun              J...
COMMUNITY BEGINS AT       HOMEEncourage participation by modeling how it is doneSignificant wins encourage collaborationCom...
CONTINUING EVOLUTIONDigital newsletter will launch in JanuaryExact Target roll-out will further amplify the multi-channel ...
YOUTUBE
YOUTUBE
LINKEDIN
LINKEDIN
TWITTER
Building community from inside out
Building community from inside out
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Building community from inside out

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Building social media communities within a social enterprise

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Building community from inside out

  1. 1. THE SOCIAL GRAPHThe KnowledgeWorks Digital Footprint
  2. 2. MULTIPLE CHANNELSFacebookTwitterLinkedInFour SquareBlogsYouTube
  3. 3. VARIETY OF VOICESForecasting the futureBoots-on-the-ground workLessons learnedAdvocacy centralSelling the modelsSocial justice
  4. 4. billionaire boys club Value Added education nationDiane Ravitch #Edreform Chancellor BlackWaiting for Superman #RttT Evidence Based ModelTenure Due Process Singapore PISA Rankings Finland Charters drop-out factories
  5. 5. AGGREGATINGCreating the blog,Twitter and commentaggregatorOffering automaticlinks to Facebook andTwitterRemaining purposefullyneutral
  6. 6. RAPID CHANGEWoL blog is flexibleenough to easilyaccommodate shiftingfocal pointsThe WP format givesus the “webpreneur”advantage within thesite
  7. 7. “LIKE” IN LIKELY PLACESThe Facebook “like”button will become asubiquitous as the“Tweet This” buttonNow on NYT, HuffPo,YouTube, AmazonTomorrow it could beLinkedIn
  8. 8. MULTIPLE VOICESWE ARE ONLY JUST BEGINNING TO CAPTURE THE POTENTIAL
  9. 9. TRIAL ADSOctober: designed and deployed a trial ad onFacebook to improve brand awarenessNovember: added another ad featuring theTEDxCincy videoRelatively inexpensive, the ads have exposed the KWbrand to 2,381,846 Facebook users
  10. 10. STEADY GROWTH KnowledgeWorks FaceBook Fans 2010800600400200 0Jan-Feb-Mar Apr-May-Jun Jul-Aug-Sep Oct-Nov-Dec
  11. 11. COMMUNITY BEGINS AT HOMEEncourage participation by modeling how it is doneSignificant wins encourage collaborationCommitment to digital is developing acrosssubsidiaries, building momentumEncouraging leaders to make their voices heard
  12. 12. CONTINUING EVOLUTIONDigital newsletter will launch in JanuaryExact Target roll-out will further amplify the multi-channel digital marketing footprintMore refined analytics will be in place to measureimpact of each channel
  13. 13. YOUTUBE
  14. 14. YOUTUBE
  15. 15. LINKEDIN
  16. 16. LINKEDIN
  17. 17. TWITTER

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