1. A B D U L Q A Y Y U M B A I G
20-J BLOCK MODEL TOWN, LAHORE,
PAKISTAN
E-mail: kjjumm@gmail.com
Tel:(+92-42) 0322-4776000 / (+92 42)35850520
D.O.B:2nd
Feb 1982
Nationality: Pakistani
EXPRIENCE
BBDO PAKISTAN
o ACCOUNT MANAGER (Beverages) (Jan 2016 – To date)
 Coordinate activities of businesses or departments concerned with the production, pricing, sales,
and/or distribution of products.
 Maintaining the relationship between the agency and the client. Liaison between the client
and the creative team to ensure clients needs are met. Dealing with the PR firm to ensure
maximum publicity for the clients brand. Retail visits to ensure the POS branding are placed
effectively
 Client- Agency- Consumer, understanding this equation is a skill I have mastered as an
Account Manager. Ensuring client satisfaction through developing and maintaining solid
relationships with Senior Client personnel, understanding external influences on the clients
business and how the agency can add value, exhibiting an ability to create cohesive
solutions, placing proper checks to confirm guidelines are being met.
 Undertaking the strategic and account planning for beverages within the agency
Identifying and making the guidelines for market & consumer research
Responsible for 360 degrees brand stewardship. (Contact points planning)
Collaborating with different media agencies to identify and utilize different contact points
Managing idea generation within the agency,
 Responsible for coordinating with the media for releases and PR. Responsible for planning
and arranging events for brand.
 My main focus has been to drive the business for PEPSICO Beverages. This involved
decoding and taking research initiatives to churn out key insights which were used to form
key brand strategy and also to identify areas for incremental business growth. Besides
planning and marking opportunities for business growth a major part of my role is to ensure
idea generation and 360 degrees execution. I have worked to ensure that brilliant ideas also
get executed and are not killed because of lack of technology in Pakistan, therefore I have
identified and developed relations with vendors in and outside Pakistan to implement out of
the box ideas.
BLACK BOX CONCEPTS
o HEAD OF OPERATIONS AND CLIENT SERVICE (Sep 2015 – Dec 2015)
 Direct and coordinate activities of businesses or departments concerned with the production, pricing,
sales, and/or distribution of products.
 Manage staff, preparing work schedules, gauging man hours and assigning specific duties.
 Review financial statements, sales and activity reports, recovery of outstanding’s from clients,
and other performance data to measure productivity and goal achievement and to determine
areas needing cost reduction and program improvement.
 Establish and implement departmental policies, goals, objectives, and procedures, conferring
with CEO, organization officials, and staff members as necessary.
 Determine staffing requirements, and interview, hire and train new employees, or oversee those
personnel processes.
 Monitor businesses and agencies to ensure that they efficiently and effectively provide needed
services while staying within budgetary limits.
 Oversee activities directly related to making products or providing services.
 Direct and coordinate organization's financial and budget activities to fund operations, maximize
investments, and increase efficiency.
 Determine services to be sold, and set prices and payment terms, based on forecasts of
customer demand.
 Manage the movement of services and products into and out of development facilities.
 Resolving Conflicts and Negotiating with Others -- Handling complaints, settling disputes, and
resolving grievances and conflicts, or otherwise negotiating with others.

2.  Evaluating Information to Determine Compliance with Standards -- Using relevant information
and individual judgment to determine whether events or processes comply with laws, regulations,
or standards.
 Judging the Qualities of Things, Services, or People -- Assessing the value, importance, or
quality of things or people.
 Staffing Organizational Units -- Recruiting, interviewing, selecting, hiring, and promoting
employees in the organization.
 Guiding, Directing, and Motivating Subordinates -- Providing guidance and direction to
subordinates, including setting performance standards and monitoring performance.
OFFROAD STUDIOS
o HEAD OF CLIENT SERVICE / SR. PROJECT MANAGER (Aug 2014 – Sep 2015)
 Responsible to handle multiple projects simultaneously with departments including Mobile
(iOS & Android) and Web development, gaming and interactive, 3D, animation and VFX,
Search engine optimization and social media marketing (SEO, SMM), and the Creative
department.
 To ensure Product development and marketing strategy for the project is at par
with the marketing standards and norms of the net age for best results.
 To manage external and internal communication efficiently avoiding confusions and conflicts
 Built firm processes and systems for 4 eyed cross check, project induction and project
management through scrum implementation, breaking down a project into modules, tasks and
sub-tasks to handle progress efficiently, manage timeline and to avoid confusion, keeping the
client in the loop throughout the cycle.
 To manage man hours of various department teams comprising of 45 members in total
including team leaders, developers, sales personnel, motion graphic artists, SEO / SMM.
 To work and communicate with the clients and ensure all ongoing projects are proactively
driven forward as per the committed timelines, keeping them in look for every task, milestone
and final product.
 To build strong relationships with client teams both at global and local level through results
and effective communication, understanding their budget and timing needs and working
closely with them to achieve Product Development Goals and marketing objectives.
 Worked on Coke motion graphic TVC with Billal lashari producing a standard product.
 Worked with BBDO team producing Mountain dew sponsored creative intro video for
Chohlistan jeep rally.
 Worked with PEPSI producing 4 cricket world cup video collages for airing during world cup.
 Worked on OPPO Pakistan, making Marketing Strategy, delivered expected results in half
the committed time with Social Media campaigns and search engine optimization.
 Delivered around 50 multi platform projects in 10 months including marketing strategy
development and campaigns (OPPO), websites (AUDI U.A.E), Mobile applications (iOS and
Android e.g. Beepshealth, and Guitarchamp), 3D animations and motion graphics (Cheetos
TVC, CokeTVC), 3D interactive games (e.g. Cricket interactive game for PEPSI, CHOKER
for chess community etc), 2D animated TVC’s (e.g. Staples international)
PUBLICIS PAKISTAN / MODEM4
o SENIOR CLIENT SERVICE MANAGER (May 2013 – Aug 2014)
 To Analyze market trends to address business opportunities and issues, and to achieve the
brands’ annual objectives, strategies, positioning, tactics and measures
 To work with the client business director and the rest of the team to communicate marketing
strategies and to ensure projects are proactively driven forward and results are delivered.
 To take responsibility for the campaign, strategy making, resource planning and day-to-day
management of the projects.

3.  To build strong relationships with client teams both at global and local level, understanding
their budget and timing needs and working closely with them to achieve marketing objectives
through great design, strategies and execution.
 To handle multiple projects /clients simultaneously, working closely with the creative teams
and experts.
 To manage budgets and timelines with the best of quality.
• FERRERO ROCHER
Country wide campaign, including billboards, print and Malls activities with the creative custom
build kiosk, and brand activation with flyers, coupons, lucky draw for drop boxes and prize
distribution.
• TIC TAC
Country wide campaign introducing new flavors, including billboards, print and Malls activities with
the creative custom build kiosk.
• LAHORE MOTORWAY CITY
Campaign included recreational event, outdoor and print media
 CHARCOLE Clothing Brand:
Print, Electronic and Outdoor Campaign
 ENGINE
BTL Campaign and launch of outlets for ENGINE, a high profile clothing brand.
 Management of OUTDOOR MEDIA, MODEL TOWN SOCIETY
Sales & Marketing of Outdoor Streamers across Model Town Society.
 VITAL TEA:
Brand activation and Ramzan Bazar stalls.
 Waseem Jewelers:
Billboards, Streamers and print.
 Fazal Jewelers:
Billboards, Streamers and print.
SILKBANK LTD
o SENIOR RELATIONSHIP / FLOOR MANAGER (Manager Grade)  Gulberg Branch (Feb 2011 –
Apr 2013)
 Managing the Branch sales and service. Leading from the front.
 Managing a team of three RMs, Five sales executives.
 Reporting into Area Manager
 Maintained a balance in targets at the time of Credit crunch, effectively managed the budget of the
branch to ensure positive variance over the target in revenues and profits.
 To present the results and analysis to senior management through formal presentations.
NIB BANK
o FLOOR MANAGER (Manager Grade)  NIB Muslim Town Branch (Jan 2009 – March 2010)
 Managing the Branch, Leading from the front, responsible for branch targets .
 Leading a team of three (3) Personal banker (PBC), three (3) Relationship Officers and 1 CS Rep.
 Reporting into Cluster Manager
 Doubled the sales of wealth Management products increasing the profitability and minimizing the cost
of funds
o MANAGER (Manager Grade)  NIB Model Town Branch (May 2008 – Dec 2008)
 Managing the Branch, Responsible for branch targets working Parallel to BM
 Developed CASA portfolio of PKR 230 MM, closed June 2008 at PKR 182 MM.
 Leading a team of four (4) PBC, four (4) Relationship Officers and 1 CS Rep.
 Reporting into Cluster Manager
CITIBANK NA

4. o BRANCH SALES MANAGER  CitiBank Gulberg Branch (July 2007 – April 2008)
 Backup to the branch manager and the responsible for managing, developing a portfolio with the
strength of 15 employees (including sales, operations, customer services and compliance)
 Managed the Required Revenue growth with focus on Saving Plan and Wealth Management
 Doubled the sales of assets from branch (cards, autos and personal loans)
o CITIGOLD EXECUTIVE AM  CitiBank Cavalry Branch (Jan 2007 – June 2007)
 Managed and developed a portfolio of US$ 4.3MM
 Maintained a liaison with Compliance and Product Development Team to formulate controls and
procedures against money laundering yet expanding client base
o RELATIONSHIP MANAGER  CitiBank Cavalry Branch (May 2006 – Dec 2006)
 Developed and managed a portfolio of US$ 1.64MM
 Solicited deposits with a minimum account opening balance of US$10,000
 Sale of wide range of asset products (Credit Card, Auto Loans, bancassurance, personal loans and
house loans)

ABN-AMRO BANK N.V
o PERSONAL BANKING CONSULTANT  Cavalry Branch (Feb 2005 – April 2006)
 Developed a portfolio of USD 1.5MM with 120 New to Bank customers
 Identified new areas of business development collecting an authentic database of prospective
customers
ENTERPENORAL VENTURES
o BON APPETIT (Oct 2013 –May 2014)
 Fast Food Restaurant sited in Model Town offering Dine-In and Home delivery service
 A 360° solution from Concept, Placement, Photography, Design, till campaign through, web and
social media, Streamers and PR strictly staying within a tight budget.
o COCOA CLUB (Mar 2013 – Jan 2014)
 Fast Food Café placed in DHA Phase VII (Next to Lahore School of Economics)
o BANANA TEEZ
 A funky T-shirt range merchandized at major emporiums in Lahore & Karachi
o FASHION NIGHT OUT
 Marketing, Media Campaign & Management of Fashion show at Royal Palm Country Club
EDUCATION
2000 – 2004 Institute of Management Sciences (PAK-AIMS)
BBA (Marketing)
Proficiencies and Specialties
Brand Management | Brand Architecture | Customer Insight
Consumer Behavior | Market Research | Market Segmentation
Global Marketing | Marketing Strategy | Product Marketing
Advertising | Networking | Team Leadership
CERTIFICATIONS AND ACHIEVEMENTS
 Certified Wealth Manager by Citibank N.A.

5.  Core Compliance, KYC and Global Privacy Promise Courses
 Anti-money Laundering Certified
 Award of maximum NTB Citigold customers (Country wide)
REFERENCES
To be furnished upon request.

6.  Core Compliance, KYC and Global Privacy Promise Courses
 Anti-money Laundering Certified
 Award of maximum NTB Citigold customers (Country wide)
REFERENCES
To be furnished upon request.