This document provides an overview of a presentation on how documentation can be used to drive revenue growth. The presentation will discuss how focusing on increasing revenue through documentation rather than cutting costs can benefit businesses. Attendees will learn strategies for using documentation to reach more potential customers, ways companies have generated revenue through documentation, and how to structure content to deliver it across devices in a way that meets users' needs. The presentation will be a mix of best practices and case studies delivered by Bernard Aschwanden, an expert in publishing technologies and technical communication.

1. Bernard Aschwanden
www.publishingsmarter.com
bernard@publishingsmarter.com
Document your way
to revenue growth
22:45
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@publishsmarter

2. Description
22:45@publishsmarter
 These are teaser slides:
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 Don’t overly focus on
cutting costs; increase
revenue
 Improve support docs
and target your reader
 Deliver content to
multiple audiences on
multiple devices
 Instead of cuts, let’s talk
about
 Business growth
 Increased profits
 Great ROI
 A mix of how to and case
study, delivering value
 Explore ways docs put
products and services on
the map and front-of-
mind for customers
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3. In this session you will learn
22:45@publishsmarter
 Why cutting is the wrong
way to make docs look
good on the bottom line
 How documentation can
reach out to more
potential customers
 How you can (easily) let
people consume content
as they wish, rather than
as you demand
 How companies actually
use documentation to
generate revenue
 Ways to use structure to
deliver better docs
 Vendor neutral
information about many
aspects of delivering
quality content, quickly,
and in many formats.
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4. About your presenter
22:45@publishsmarter
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 Bernard Aschwanden
 Publishing Smarter: President
 Content strategist, publishing technologies expert, author, and geek-
enough
 Certified Technical Trainer
 DITA
 Content management
 Topic-based writing
 Society for Technical Communication
 Vice President
 STC Associate Fellow