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It's on the hearts and minds of neophyte and seasoned podcasters alike - monetization! But when you're new to podcasting, it can be difficult to achieve a return on your investment of the time you put into your podcast. In this presentation, you'll learn learn the specific people, processes, and tools to leverage your podcast as a business development (not sales) tool. By focusing on building relationships with your guests rather than converting them into clients, you can build a sustainable business model that ensures you don't leave money on the table. This presentation first appeared at the 2020 Podcast Movement Evolutions Conference in Los Angeles, CA.