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Marketing Mind Map for Small Business

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This mind map provides a one-page snapshot of those elements to take into consideration when developing and executing a marketing strategy for small businesses.

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Marketing Mind Map for Small Business

  1. 1. Storefront (retail) Psycho- Warehouse graphics Billboards (wholesale) Geographics E-Commerce (virtual) Competitive Landscape radio Client & CRM Prospect Software Professional Lists Mobile Memberships Supply Chain Physical SWOT TV Transpor- Demo- devices (i.e. Analysis Segmentation tation graphics cellphones) Web banners Website & Product or Market Analysis & pop-ups Blog Logistics Service Research Customer Delivery Seminars & Relationship Flyers, Workshops Newsletters Brochures, Management Industry Ad words Collateral Trends Magazines Trade Shows Value Chain & & PLAN Funding/ Newspapers Conferences PLACE Yellow pages Financing Networking Direct Mail Direct (physical & Events & Marketing online) Forums Paid Advertising Sales Webinars TV interviews The “BIG” Free Idea or Advertising Advertising “The Story”Radio showappearance PROMOTION MARKETING POSITION Personal Mission & Selling Vision Messaging Magazine/ Volunteer Public White Newspaper Work Relations/ Competitive Papers Feature or Consumer Interview Entertain Publicity advantage Consideration Social Product or Set Networking Service Target Presentation Market Sponsor- Document Perception ships High Tech PRICE Demonstrate vs. PRODUCT Proposal High Touch Associate Portfolio & Benefits Case Studies Value Barter & IOUs Risk & Legal Regulations Online Features Forums Payment Check or E- Collection URL Check Videos Brand Tracking Pricing (YouTube) Quality Packaging Strategy Margin Bookmarking Social Media Logo (Delicious) Tagging & Color Keywords Cash Credit Price- Price- Skimming © Copyright 2011. All Rights Presenta- Customer Penetration Name Reserved. This mind map tions Interaction (SlideShare) (FaceBook) is provided courtesy of Online Alicia Butler Pierre. Info Merchant Accounts Cost-Plus Join the Conversation on Exchange Market Professional (Twitter) Holding Twitter: @EfficiencyEngr networking (LinkedIn)

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