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R E S U M E
1) Name : DR. B. KRISHNA REDDY
2) Father's Name : B. Nagi Reddy
3) Date of Birth : 1st July, 1955
4) Address : Professor (Retd.), Department of Business Management,
Osmania University, Hyderabad - 500 007.
ADDRESS
Dr. B. Krishna Reddy
Office Residence
Professor in Management
Pendekanti Institute of Management
Vasavi College of Engineering
Campus
9-5-81, Ibrahimbagh
Hyderabad - 500 031, TS
E-Mail: profbkr@pimhyd.ac.in
Flat # 303, S.V.S. Nivas, Road # 5, Kamalanagar,
Chaitanyapuri, Dilsukhnagar, Hyderabad- 500
060.
Tel. No: +91-040-24141546 (Res)
Mobile: 94904 23634, 9989441576 and
98484 39546
E-Mail: profbkr@gmail.com
drbkrishnareddy@yahoo.co.in
5) Educational Qualifications:
i) Ph. D. .. Business Management, Osmania University
Title: Analysis and Modelling of Coal Mining Systems, 1992.
ii) M. Phil. .. Statistics, Osmania University
Title: Some Network Flow Models, 1984.
iii) M. Sc. .. Statistics (Univ. 2nd Rank), Osmania University.
Specialisation: Operations Research, 1979.
iv) Green Belt Certificate from “Benchmark Six Sigma”
6) Awards:
i) BEST PAPER AWARD by Academy of Business Research in international conference held at
Las Vegas, Nevada, USA held during 14-16, November 2011.
ii) BEST PAPER AWARD for the Year 2007-08 by Industrial Engineering Journal published by
Indian Institution of Industrial Engineering.
iii) JRF of CSIR, Govt. of India during 1980-82.
iv) University II Rank in M. Sc. (Statistics) of Osmania University, 1979.
7) Administrative:
a) Dean, Faculty of Commerce & Management, Mahatma Gandhi University, Nalgonda, from
1-8-2013 to 13-7-2016.
b) Dean, Faculty of Management, Osmania University, Hyd. (2012-14)
c) Head, Department of Business Management, O.U., Hyd. (2010-12).
d) Chairman, Board of Studies in Business Management, O.U., Hyd. (2007-09).
e) Vice Principal, OUCC & BM, O.U., Hyd. (2000-01).
f) Head, Dept. of Business Mgt., OU College for Women, Koti.(1998-99)
g) Coordinator, PGD-MISCA Programme, OU College for Women, Koti (1998-99)
h) Director (Academic), Kranti PG College (on lien)(1997)
i) Principal, OUPG College, Vikarabad.(1994-96)
j) In - charge, MBA Programme, OUPG College, Godavari Khani (1991-92)
k) In-charge, Library & Vehicle Maintenance, KSM, Kothagudem.
l) Chairman, House Allotment Committee, KSM, Kothagudem.
m) General Secretary, Teacher’s Association, KSM, Kothagudem.
n) Head, Dept. of Business Mgt., Satavahana P.G. College, Karimnagar.
8) Visits abroad on Academic Activity:
a) Academy of Business Research in the international conference at Atlantic City, NJ, USA held during
24-26, September 2014.
b) Academy of Business Research in the international conference at Las Vegas, Nevada, USA held
during 14-16, November 2011.
c) Eighth International conference on operations and quantitative management (ICOQM -8) held at
Assumption University, Bangkok, October 17-20, 2007.
9) Research Supervision:
Ph.D. (In Adjudication Progress)
Degree and
Year
Name of the
Scholar
Title of the thesis University
1) Ph.D.
(2013)
Submitted
Bethapudi Anand Customer Satisfaction in Bank Services
(A Comparative Study of Select Public Sector
Banks in Hyderabad)
Rayalaseema
University
Ph.D. (Awarded)
Degree and
Year
Name of the
Scholar
Title of the thesis University
2) Ph.D.
(2016)
Cmde. Manohar
Nambiar
Development of a model for branch allocation of
officers in Indian Navy- A Job Analysis approach
Osmania
University
3) Ph.D.
(2016)
Maj. Gen. Nitin P
Gadkari
Motivational Factors for Sustaining Terrorism
– A Study
Osmania
University
4) Ph.D.
(2016)
Sammaiah
Buhukya
Rural Poverty Reduction among SC’s and
ST’s through MGNREGA – A Study in select
districts of Telangana State
Osmania
University
5) Ph.D.
(2016)
R. Anand IT Service Catalog Adoption at Higher Education
Insitutions: An International Perspective
JNTU- Hyd.
6) Ph.D.
(2015)
P. Ravi Performance of Public Sector Commercial Banks in
India – A case study of SBI
Osmania
University
7) Ph.D.
(2015)
A. Jagannatha
Reddy
Supply Chain Management Strategy: Issues and
Challenges in API Industry
JNTU- Hyd.
8) Ph.D.
(2014)
Tulasi Nagarani
Organisational Climate in Public & Private sector
Enterprises
Osmania
University
9) Ph.D.
(2014)
M. Swathy An Evaluation of Exchange Traded Funds Osmania
University
10) Ph.D.
(2014)
M. Kamalakar A Study of the Skill Development Strategies in the
Context of rapid changing Environment in
Selected Industries.
Osmania
University
11) Ph.D.
(2014)
Hojat Akhavan Tafti A study on Service Quality and Recovery at Retail
Chain Stores in Hyderabad and Secunderabad
Osmania
University
12) Ph.D.
(2013)
VVN Laxmi Customer Service Mix – A study of select retail
Outlets
Dr. BR
Ambedkar
Open
University,
Hyd.
13) Ph.D.
(2013)
Shaik Kamuruddin HRD Climate: A Comparative Study of V TPS and
KTPS
Osmania
University
14) Ph.D.
(2013)
Budha Prakash
Sagar
Supply Chain Management practices in a
technologically intensive R & D projects
Osmania
University
15) Ph.D.
(2012)
B. Madhavilatha Customer Satisfaction in Hospitality Industry- A
study of Select Star Hotels in Hyderabad
Osmania
University
16) Ph.D.
(2011)
K. Mamatha HR Practices in IT sector – A Study of selected
Enterprises
Osmania
University
17) Ph.D.
(2011)
M. S. Nair Corporate Social Responsibility – A Study of
Select Organisations in Hyderabad
Osmania
University
18) Ph.D.
(2011)
K. C. Prakash Buying Behavior of Urban Youth in the Organized
Retailing – A Study in Hyderabad City
Osmania
University
19) Ph.D.
(2010)
J. Suresh Reddy Customer Satisfaction in Organised Retailing- A
Study of Select Malls
Osmania
University
20) Ph.D.
(2009)
ST Upasani Value addition to military decision making at
operational and tactical levels
Osmania
University
21) Ph.D.
(2009)
G. Srinivas Rao HR Practices in APDDCF Ltd. Osmania
University
22) Ph.D.
(2008)
Shehbaz Ahmed Marketing Strategies of Service Industry with
special reference to Indian Airlines
Osmania
University
23) Ph.D.
(2008)
T. Lata Sujatha Outsourcing Practices in Healthcare Industry – A
study of Select Hospitals
Osmania
University
24) Ph.D.
(2008)
A. Sudha Supply Chain Management Practices in
Pharmaceutical Companies – A Study
Osmania
University
25) Ph.D.
(2005)
GVRK Acharyulu Supply Chain Management in Healthcare Industry
– A study of a Corporate Hospital
Osmania
University
M.Phil./M.Tech.
Degree and
Year
Name of the
Scholar
Title of the thesis University
1. M. Phil.
(2016)
Chander Sheikhar Enhancement of URC Functioning-Application of
SCM Techniques
Osmania
University
2. M. Phil.
(2015)
Santosh Kumar
Nair
Use of Quantitative Techniques in Planning of
Amphibious Operations in Army
Osmania
University
3. M. Phil.
(2014)
Vivek Chawla Life Cycle Costing of Naval Ships Osmania
University
4. M. Phil.
(2013)
Deepak Mehra Growing Influence of China in South East Asia and
India’s Response
Osmania
University
5. M. Phil.
(2011)
B. Chandra Sekhar Management of Defence Procurement Process:
Will A quantitative approach improve its Efficacy?
Osmania
University
6. M. Phil.
(2008)
VVN Lakshmi Consumer satisfaction in food retailing – A
Comparative study of Reliance Fresh, Fresh@ and
Subhiksha
Madhurai
Kamaraj
University
7. M. Phil.
(2008)
B. Madhavilata Performance Benchmarking in Hotel Industry- A
Study on Customer Satisfaction
Madurai
Kamaraj
University
8. M. Phil.
(2008)
PRR Rao Indian Values and effective leadership Osmania
University
9. M. Phil.
(2006)
V. Sowmya
Katyayini
Trend Analysis for Equity Schemes of UTI
Securities Ltd. – A comparative study
Madhurai
Kamaraj
University
10. M.Tech
.
(1994)
Praveen Kumar Prediction of Coal production trends – Application
of Regression models in some coal mines at S. C.
Co. Ltd
Osmania
University
A. Experience:
a) Research: Full time J.R.F. of C.S.I.R. from 01-02-1980 to 14-09-1982.
b) Conferences:
i) Inauguration & Key note speaker at “Marketing of Services: Challenges in the Era of Globalisation”
organized by Mahatma Gandhi University, Nalgonda on 29th
March 2016.
ii) Technical Session Chair at two day International Conference “BIG DATA ANALYTICS”, Siva Sivani
Institute of Management, Hyd. on 11 February 2016.
iii) Inauguration & Key note speaker at one day work shop on “Data Analytics with SPSS for Business
Decision Making” organized by Sidhartha college of Arts & Science: Vijayawada” on 9th
January 2016.
iv) Inauguration & Key note speaker at “Rural Market in India: An Unexplored Terrain” organized by
Mahatma Gandhi University, Nalgonda on 13th
March 2015.
v) Valedictory address at one day national seminar on “Recent trends in Financial Management and
Financial Services” organized by St. Joseph degree & PG College, Hyd. on 4th
January 2014.
vi) Inauguration and key note speech at National Seminar on “Business Management in New Era-Issues
and Challenges” Organised by Department of Management Studies, Mahatma Gandhi University
Nalgonda, during 6-7, Dec. 2013.
vii) Session Chair at two day National Seminar on “Business Management in New Era-Issues and
Challenges” Organised by Department of Management Studies, Mahatma Gandhi University, Nalgonda,
during 6-7th
, Dec. 2013.
viii) Session Chair at two day National Seminar on “Multivariate Data Analysis for Research” Organised by
Department of Business Management, OU, during 14-15,Sept. 2013.
ix) Valedictory address at two day national seminar on “New Era Marketing Challenges” by Dept.
Business Management, OU during 27-28th
Aug 2013.
x) One day seminar on UGC NET Examination jointly Organised by UGC & OU on 17-8-2013.
xi) “Staff Augmentation to Managed Service - Characteristics Indicative of Buyer’s Readiness for
Change” paper presented at 11th
Annual International Smart Sourcing Conference 2013 on GLOBAL
SOURCING OF FINANCIAL SERVICES AND HEALTHCARE held at Atlantic City, New Jersey, USA
during 8th
-9th
August 2013.
xii) Address at the valedictory function at annual management meet “Udhyathi ’12” on ‘Corporatisation
of Agriculture–Renewed Business Strategy of the Hour’ Organised by Pendekanti Institute of
Management, Hyderabad, 3-4 April 2012.
xiii) Inauguration and Key note speaker at one day workshop on “Entrepreneurship Development –
Institutional Support” Organised by Bhavan’s School of Management Hyderabad, 3 April 2012.
xiv)Inauguration and Key note speaker at one day workshop on “Customer Relationship Management
(CRM) – An initiative to understand customer Relationships” Organised by Department of
Business Management, S.D. Signodia PG Centre, Hyderabad, 31 March 2012.
xv) Inauguration and Key note speaker at “Product Exhibition” Organised by Sidhardha Technical Institute,
at Hyderabad on 15 March 2012.
xvi)Invited talk at a National Seminar on “Emerging Management Practices in Changing Global
Perspectives” Organised by Yogi Vemana University, Kadapa, 6-7 March 2012.
xvii) Inauguration and key note speech at National Seminar on “Emerging Trends in Banking and
Insurance ( An Initiative Under Financial Literacy & Inclusion)”, Organised by The Federation of
Andhra Pradesh Chambers of Commerce and Industry and Matrusri Institute of Post Graduate Studies,
Hyderabad, 5-6 March 2012.
xviii) “Coal Production by Longwall Mining – A Study and Analysis of Equipment Breakdown Cause
Patterns” Presented at Academy of Business Research Conference in Las Vegas, Nevada, USA,
November 14-16, 2011. BEST PAPER AWARD.
xix)“Supply Chain Effectiveness Enhancement Through Cost Reduction – Some Strategic Issues”
Presented at Academy of Business Research Conference in Las Vegas, Neveda, USA November
14-16, 2011.
xx) "Factors Influencing the Satisfaction of Guests in Hotel Industry-An Empirical Study",
Presented at 5th International Conference on Services Management organized by Institute for
International Management and Technology, Oxford Brookes University and Pennsylvania State University
on May 19-21, 2011 at The Leela Kempinski, Gurgaon, Delhi (NCR) and also published in
conference proceedings by Viva books.
xxi) “Customer Satisfaction – Driving force behind Economic and Facility Development” presented at
the “International conference on Sustainable Strategies on Technology and Management for
Developing Countries” held at Tyndale College, Singapore during May 15-16, 2010.
xxii) “Customer Satisfaction in Hospitality Industry - A study on Star Hotels” presented at the
“International Conference on Statistics, Probability, Operations Research, Computer Science
and Allied Areas” held at Andhra University, Visakhapatnam during Jan 4-8, 2010.
xxiii) “Outsourcing Various Services in Hospitals” Presented at the Annual “International Smart
Sourcing conference” held at Hyatt Regency, New Jersey City, USA, 24-25th
Aug.2009.
xxiv) Session Chair at National Conference on Marketing and Strategy (ICOMBS–2007) “Business in the
New Global Order” on 29-30 November 2007.
xxv) Session Chair at National Conference on “Entrepreneurial Development through Management
Education - from means to ends” 3rd
November 2007.
xxvi) Session Chair at 8th
International conference on “Operations and Quantitative Management
(ICOQM-8) held at Assumption University, Bangkok during October 17-20, 2007.
xxvii)Session Chair at National Conference on “Impact of Supply Chain Management Practices on
Customer Satisfaction” University of Hyderabad (Hyd), February 2-4, 2006.
c) Education Programs:
i) Expert speaker in live telecast for Dr. BR Ambedkar Open University, Hyderabad on “Work
Design” dated 13-11-2013.
ii) Delivered a guest lecture on “Supply Chain Management-An Overview” for The Hindu Business
Line on 26-8-2009.
iii) Expert speaker in live telecast for Dr. BR Ambedkar Open University, Hyderabad on “Research
Design” dated 9-12-2007.
d) Teaching:
i) Lecturer: 15- 09-1982 to 14-09-1989
ii) Senior Lecturer: 15- 09-1989 to 14-09-1995
iii) Associate Professor: 15-09-1995 to 31-12-1996 & 21- 08-1997 to 14-09-2003
iv) Director (Academic): 1- 01-1997 to 20-08-1997(on lien)
v) Professor: 15- 09-2003 to 30-6-2015
vi) Professor: 6- 08-2015 till date
e) Resource Person:
i) Resource Person at Redeployment Training Program for armed persons on “Supply Chain
Management”
ii) Other training programs:
S.
No.
No. of
Refresher
/training
Programs
/Courses
Sponsoring
Agency
Organizer
1) 1 Academic Staff College University of Hyderabad
2) 1 The Managements of some
Muslim minority colleges
Amzad Ali Khan College of Business
Management, Hyd
3) 1 AICTE, New Delhi Navabharati college of management
4) 3 Affiliated Colleges to OU
offering MBA program
Dept. of Business Management, OU
5) 25 UGC Academic Staff College, O.U.
6) 1 ICSSR OUPG college, Mahabubnagar
7) 10 Apollo Hospitals Apollo Institute of Hospital
Administration, Hyd.
8) 8 Deccan Hospitals Deccan School of Management, Hyd.
9) 1 Govt. of AP Government College for women,
Begumpet, Hyd
10) 1 Affiliated Colleges of O.U. Dept. of Business Management,
f) Guest Faculty:
i) Delivered a lecture on “SCM – An overview” Central University of Kashmir, Srinagar on 2-5-2016
for the PG Students of Management and Tourism Management.
ii) Delivered a lecture on “Testing – Non-Parametric tests” Central University of Kashmir, Srinagar
on 30-4-2016 for the Research Scholar of Management and Tourism Management.
iii) Delivered a lecture on “Testing - Parametric tests” Central University of Kashmir, Srinagar on 29-
4-2016 for the Research Scholar of Management and Tourism Management.
iv) Delivered a lecture on “Hypothesis Testing” Central University of Kashmir, Srinagar on 28-4-2016
for the Research Scholar of Management and Tourism Management.
v) Delivered a lecture on “Regression Analysis and Forecasting” at Sree Chaitanya PG College (MBA),
Karimnagar on 25-1-2016.
vi) Delivered a lecture on “SCM – Some strategic Issues” Mizoram University, Aizawl on 23-9-2015.
vii) Data Analysis for Research” in FDP on ‘Effective Teaching and Research Methods for Academic
Excellence’ at AV College PG Center, Hyd on 14th
July 2015.
viii) Delivered a lecture on “Data Analysis for Research” in FDP on ‘Effective Teaching and Research
Methods for Academic Excellence’ at AV College PG Center, Hyd on 14th
July 2015.
ix) Delivered a lecture on “Issues and Challenges in Preparation of Project Report” at St. Joseph’s Degree
& PG College, Hyd. on 20-4-2015.
x) Delivered a lecture on “Project Report Preparation and presentation” to MBA students at St. Mary’s
Group of Institutions, Chebrolu, Guntur Dist.’ A.P. on 21-9-2013.
xi) Delivered a lecture on “Decision Analysis” at University of Hyderabad, Hyd.
xii) Delivered a lecture on “Linear Programming” at PG College, Kakatiya University, Warangal on 14-
11-2007.
xiii) Delivered a lecture on “Game theory” at Arts and Science College, Kakatiya University, Warangal
on 14-11-2007.
xiv)Delivered a lecture on “Measurement and Scaling” at Andhra University, Visakhapatnam on 12-4-
2007.
xv) Delivered a lecture on “Non Parametric tests” at Andhra University, Visakhapatnam on 13- 4-
2007.
xvi)Delivered a lecture on “Game Theory’ at Andhra University, Visakhapatnam on 20-8-2006.
xvii) Delivered a lecture on “Regression Analysis’ at Andhra University, Visakhapatnam on 21- 8-
2006.
xviii)Delivered a lectures on Application of “e-Commerce and Supply Chain Management” at Bangalore
University P.G. Centre, Tumkur.
xix)Delivered lectures on topics of OM, OR, DA, Statistics and Marketing Research at OUPG Colleges
Bhiknur, Mahabubnagar, Siddipet, Vikarabad, SN Vanita Mahavidyalaya for MBA Program.
xx) Delivered lectures on ‘Linear Programming’ and ‘Marketing Research’ at Apollo Institute of Hospital
Administration for MHM Program.
xxi)Delivered lectures on ‘Linear Programming’ and ‘Marketing Research’ at Deccan School of Hospital
Management for MHM Program.
g) Academic:
i) Ph.D. Thesis Adjudicator: NITIE(Mumbai), Pondicherry Central University, Mizoram Central
University, Aizawl, Bharati Vidyapeeth Univ.(Pune), Bangalore Univ.(Bangalore), Mysore Univ.
(Mysore), Bharatiyar Univ.(Coimbatore), Vinayaka Missions Univ.(Salem), Mother Theresa
Univ.,Tamilnadu., Andhra Univ., Acharya Nagarjuna Univ., SK Univ.(Anantapur), SV Univ. (Tirupati),
JNTU(Hyd), Sri Padmavathi Mahila Vishvavidyalam(Tirupati).
ii) M.Phil.,Thesis Adjudicator: Mizoram Central University, Aizawl, Osmania University, Bharati Dasan
University, Tiruchurapally, Tamilnadu.
iii) BOS Member:
a) Autonomous & Non- Autonomous, Osmania University,
b) Vikrama Simhapuri University, Nellore
c) Mahatma Gandhi University, Nalgonda.
d) Sri Krishnadevaraya University, Anantapur.
e) Jawaharlal Nehru Technological University, Anantapur
f) Telangana University, Nizamabad.
g) Palamur University, Mahabubnagar.
iv) Chairman, Faculty of Management, Dept. of Business Mgt., O.U. (2012-14)
v) Member, Faculty of Management, Dept. of Business Mgt., O.U. (2016-18)
vi) Chairman, Departmental Committee, Dept. of Business Mgt., O.U. (2010-12)
vii) Member, Departmental Committee, Dept. of Business Mgt., O.U.
viii) Member, Faculty of Management, O.U.
ix) Member, Editorial Board of 81st
, 82nd
, 83rd
, 85th
, 86th and 87th
Annual Report, O.U. for the years
1999-2000,2000-2001,2001-2002,2003-2004, 2004-2005 and 2005-2006.
i) Examiner: Andhra Univ., Anna univ. Bangalore Univ., JNTU, Kakatiya Univ., BRAOU, Mysore Univ.,
Acharya Nagarjuna Univ., SK Univ., , SV Univ., Vikrama Simhapuri Univ., Mahatma Gandhi Univ.,
Palamur Univ., Telangana Univ., Yogi Vemana Univ., Mizoram Central University, Aizawl.
h) Selection Committee(Subject Expert for Faculty Selection):
ii) Mizoram Central University, Aizawl.
iii) NIFTEM(National Institute of Food Technology Entrepreneurship and Management), Kundali,
Soanepat, Haryana.
iv) SV University, Tirupati.
v) Vikrama Simhapuri University, Nellore.
vi) Acharya Nagarjuna University, Guntur.
vii) Telangana University, Nizamabad.
viii) Mahatma Gandhi University, Nalgonda.
ix) Jawaharlal Nehru Technological University, Hyderabad
x) National Institute of Tourism and Hospitality Management, Hyderabad
xi) Osmania University MBA, M.Com, BCA and B.Com. Courses.
xii) SV Veterinary University, Tirupati.
xiii) Andhra University, Visakhapatnam
i) Admissions work:
i) Member of the Admissions team of MBA, Hospital Management and PGD-MISCA -1994 –2000.
ii) Regional coordinator, MBA CET 1996 to 2000.
iii) Regional coordinator, ICET 2001–2006.
iv) Regional coordinator, ICET 2012.
v) CET Committee member, ICET 2013.
vi) Special Observer, ICET 2013.
vii) Chief Regional Coordinator, ICET-2014, Hyderabad Region
B. Projects Handled:
i) “Analysis of Demand and Supply of Flight Instrumentation Packages and Support Documentation” DRDO-
CARS Project.
ii) “Physi-Psychological aspects in Electronics industry”, a project completed for GLOBARENA
IT@KNOWLEDGE
C. Seminars/ Training Programs Organised:
i) Coordinator for “Research Methodology" a one day Workshop to the M.B.A. I year students held on
13-5-2016.
ii) Convener for a two day National Seminar on “Logistics & Supply Chain Management– Issues,
Challenges and Prospects” organized in collaboration with ICSSR (SRC) at Pendekanti Institute of
Management, Vasavi College of Engineering Campus, Ibrahimbagh, Hyd-31 on 19-20 February 2016.
iii) “Emerging Trends in HRM” a one-day work shop is organized on 13-2-1016 at Pendekanti Institute of
Management, Vasavi College of Engineering Campus, Ibrahimbagh, Hyd-31.
iv) “Business Data Analytics” three one-day work shops were organized on 5-2-1016, 6-2-2016, 12-2-
2016 and 13-2-2016 for MBA IV Semester students at Pendekanti Institute of Management, Vasavi
College of Engineering Campus, Ibrahimbagh, Hyd-31.
v) Chairman for a two day National Seminar on “The Role of MGNREGS in Poverty Reduction”
sponsored by ICSSR (SRC) organized by DBM, OU on 30th
and 31st
December 2013 at Hyderabad.
vi) Seminar Director for “Public Private Partnerships in Infrastructure Sector” a one day National
seminar organised on 11-2-2011 at Hotel Katria, Hyderabad.
vii) Key note speaker at “Supply Chain Management” a one day seminar at Amzad Ali Khan College of
Business Management, Hyd on 29-2-2008.
viii) Key note speaker at “Supply Chain Management” a one day seminar at Navabharati college of
Management on 9-2-2008.
ix) Coordinator for orientation Program on “Operations Management” organized to Faculty members of
MBA Program held on 2-2-2008.
x) Coordinator for “Quantitative Methods" a training-cum-Workshop to the Faculty Members
M.B.A./PGD-MISCA Programs, during 27- 29th
April, 2001.
xi) Seminar Director for "Managing the Future” a one day Seminar organised on 11-2-1999 at OUCW,
Koti, Hyd.
D. Placement:
i) In-charge of the placement (Projects and Final) activities for MBA students at OU College for Women.
ii) In-charge of the placement (Projects and Final) activities for MBA students at OUPG College, Vikarabad.
iii) In-charge of the placement (Projects and Final) activities for MBA students at Kranti P.G. college, Hyd.
iv) In-charge of the placement (Projects) activities for MBA students at Satavahana PG College, OU.
E. Subjects taught:
Statistics For Management Marketing Research Operations Research
Supply Chain Management Operations Management Total Quality Management
F. Educational/ Industrial/ Field visits:
i) Escorted a team of 49 MBA previous & Final Students to Visakha Steel Plant, Visakha Port Trust,
Shipyard.
ii) Escorted a team of 22 MBA Final Students to Tungabhadra Dam, Hampi, Goa and Sanghi industries
iii) Escorted a team of 29 MBA Previous Students to BHEL and SIRIS Company.
G. Books Edited:
i) “Statistics for Management”, 2004, Published by PGRRCDE, OU, Hyd-7.
ii) “Quantitative Techniques for Decision Making”, 2004, Published by PGRRCDE, OU, Hyd-7,
iii) “Production and Operations Management”, Published by PGRRCDE, OU, Hyderabad-7, 2004.
H. Books Authored:
i) “Statistics for Management” JK Sarma & Krishna Reddy B., Pearson Education, 2012.
ii) “Production and Operations Management”, Himalaya Publishing House, First Edition, 2006.
iii) “Quantitative Techniques for Decision Making”, PGRRCDE, OU, Hyd-7, 2004.
iv) “Production and Operations Management”, PGRRCDE, OU, Hyd-7, 2004.
v) Course writer for “Quantitative techniques for Business Decisions”, PGRRCDE (M. Com.), OU, Hyd-
7, 2004.
vi) Course writer for “Quantitative techniques-I ”, PGRRCDE (B.Com.), OU, Hyd-7, 2004.
vii) “Statistics for Management” PGRRCDE, OU, Hyd-7, 2003.
viii) "Introduction to Statistical Methods and Quantitative Techniques", PGRRCDE, OU, Hyd-7, 1996.
I. Contribution in Edited Books:
i) “Customer Satisfaction Attributes in Organised Retailing – A Study of Retail Malls”
-Jakka Suresh Reddy & Prof. B. Krishna Reddy, International National seminar on ‘Big Data Analytics’,
Siva Sivani Institute of Management, Hyd, on 11-12 February 2016, ISBN:978-93-85926-04-4.
ii) “Effect of Atmospherics and Amenities on Customer Satisfaction – A Study of Star Hotels”
-Prof. B. Krishna Reddy & Dr. B. Madhavi Latha: International National seminar on ‘Big Data Analytics’,
Siva Sivani Institute of Management, Hyd. on 11-12 February 2016, ISBN:978-93-85926-04-4.
iii) Reverse auction: Opportunities and Challenges
-Prof. B. Krishna Reddy & A. Subash Reddy,11th
SIMSR Global Marketing Conference on ‘Experiential
Marketing Touchpoints, Technology, Communication, Customer Interface, K.J. Somaiya Institute of
Management Studies and Research, Mumbai held in January 2016, ISBN:978-93-85777-19-6.
iv) Foreign Direct Investment in Service Sector in India – A Study
-Prof. B. Krishna Reddy, Shaik Kamruddin, FDI in service sector Opportunities & Challenges, Paramount
Publishing House, Hyd, 2012.
v) Indian Hotel Industry – Challenges for Growth, Marketing and Technology
-Krishna Reddy, B. & B. Madhavi Lata - "Business Analytics and Business Intelligence in Management"
Elsevier publication, edited by Prof. R.K. Mishra, Prof. M.L. Sai Kumar & Ms. Shaheen, PP: 1-4, 2012.
vi) Supply Chain Cost Reduction - A Conceptual Frame Work
-Krishna Reddy, B. & T Raghaveni , "Business Analytics and Business Intelligence in Management"
Elsevier
publication, edited by Prof. R.K Mishra, Prof. M.L. Sai Kumar & Ms. Shaheen, PP: 104-109, 2012.
vii)Customer satisfaction factors in Hospitality Industry - A study of star hotels
-B. Madhavi Lata & Krishna Reddy, B. - "Strategic Quality Management through Innovation and Value
Creation" Excel Books, edited by Dr. Acharyulu and Dr. Rajasheker, PP: 253-258, 2010.
viii) Emerging Trends in Service Sector
-B. Krishna Reddy and VVN Laxmi: Opportunities for Outsourcing in Retail Industry – A Study of Fresh
Product outlets, Edited by Dr. VS Vyas and Deepak Joshi, JV Publishing House, Jodhpur, 2010.
ix) Conceptual Framework of Benchmarking
-B. Madhavi Lata & Krishna Reddy, B. BIFT Journal of International Management and Research, Vol. 1,
No.
3, April - June, 2009, pp- 80-87.
x) Supply Chain Management Practices in Pharmaceutical Industry
-B.Krishna Reddy and T. Sudha: Supply Chain Management, Edited by Jayashree Dubey and M.L.
Saikumar, IPE (Hyd) and New Century Publications, N. Delhi, 2007.
xi) Supply Chain Model of a Corporate Hospital
-B.Krishna Reddy and GVRK Acharyulu, Emerging trends in Supply Chain Management, Edited by B.S.
Sahay, Mcmilan India Ltd., 2004.
xii)Application of Regression Analysis to Production of Granite – An Empirical Study
-B.Krishna Reddy and S.Krishnam Raju, Business Research Conference- 2003, Edited by R. Nandagopal
and R. Krishnaveni, Vikas Publishing House Pvt.Ltd., 2004.
xiii) Modelling the Causes of Production Down Times- An Empirical Study of a Thermal
Power Generating Unit
-B.Krishna Reddy and GVRK Acharyulu, Business Research Conference- 2003, Edited by R. Nandagopal
and
R. Krishnaveni, Vikas Publishing House Pvt. Ltd., 2004.
xiv) Electronic Customer Relationship Management – A New Business Strategy
-B.Krishna Reddy and GVRK Acharyulu, Customer Relationship Management, Edited by V. Venkataramana
and G. Somayajulu, Excel Books, 2002.
Research Publications: Copy enclosed (Enclosure-I & II)
J. Participation in Conferences, Seminars & Training Programs: Copy enclosed (Enclosure-III & IV)
19. Membership of Advisory Board in Journals:
Advisory Board member of ‘IMED Journal of Management and Social Research’ Bharati Vidyapeeth
Deemed University, Institute of Management and Entrepreneurship Development, Pune, ISSN no.
09758429.
20. Research interests:
Operations Research, Data Analysis and Modelling, Networks, Logistics and Supply Chain Management.
21. References:
Prof. S. Vijaya Raju, Dean,
Faulty of Commerce & Management Studies
Acharya Nagarjuna University, Guntur
Nagarjuna Nagar – 522510, A.P.
Phone: 9440944133
Email: svraju@yahoo.com
Prof. A. Sudhakar,
Dept. of Commerce
BR Ambedkar Open University,
Prof G. Ram Reddy Marg, Road # 46, Jubilee Hills
Hyderabad – 500 033
Mobile No.: 98497 54802
E-Mail: monakarthik@yahoo.com
ENCLOSURE-I:
A- Research Papers Published (International Journals):
1. ATMOSPHRICS: A SILENT SALES PERSON IN ORGANISED RETAILING
- B. Krishna Reddy, Jakka Suresh Reddy: International Journal of Sales, Retailing & Marketing, Vol. 1, No.1,
2012, pp: 23-29, ISSN 2045-810 X.
B- Research Papers Published:
2. FUEL CONSUMPTION MODEL OF LIGHT COMMERCIAL TRUCKS
-B. Krishna Reddy, T. Raghaveni: International Journal of Science, Technology and Management, Vol. No. 4,
Issue 11, November 2015, ISSN 2394 - 1537, pp: 446-451.
3. A STUDY ON OPTIMIZATION OF CHAIR SIDE TIME (CST) - A LEAN SIX SIGMA APPROACH IN A DENTAL
HOSPITAL
-K. Farheen Khatoon1
, B. Krishna Reddy2
: International Journal of Contemporary Medical Research, Vol. 2,
Issue 03, July-Aug. 2015, ISBN -, PP: 616-622.
4. UTILIZATION OF E-RESOURCES:E-MARKETING
-B. Krishna Reddy, T. Raghaveni: International Journal of Research& Development in Technology and
Management Sciences, Vol.20, Issue 06, 2013, ISBN -978-1-62951-728-5, PP: 1-12.
5. LEADRSHIP COMPETENCIES ANALYSIS – A STUDY WITH REFERENCE TO WOMEN MANGERS IN SOFTWARE
INDUSTRY
-D. Sridevi Samineni, B. Krishna Reddy: IOSR Journal of Business and Management (IOSR-JBM), Vol.14,
Issue 04, (Nov-Dec. 2013), e-ISSN-2278-487X, p-ISSN-2319-7668,PP:77-81.
6. HOSPITALS OUTSOURCING COMPLETE DEPARTMENTS: A STUDY
-T. Latasujata, B. Krishna Reddy & C. Jayalakshmi: International Journal of Research in Commerce and &
Management, Vol. No. 4(2013), Issue No.09 (September), ISSN 0976-2183, pp.1-4.
7. NETWORK ANALYSIS FOR OPTIMUM SCHEDULING OF MACHINE TIME IN GRANITE PROCESSING
-K. Hemalatha, B. Krishna Reddy: The IUP journal of Operations Management, Vol. X, No.3, August 2011, PP:
7-13, ISSN- 0972-6888.
8. LARGE RETAIL OUTLETS IMPACT ON TRADITIONAL RETAIL SHOPS – A STUDY OF SELECT KIRANA STORES
-B. Krishna Reddy, J Suresh Reddy: ELK: Journal of Marketing & Retail Management, Vol.2, No.2, July 2011,
ISSN -0976-7193, PP: 453-461.
9. BUYING BEHAVIOUR IN ORGANIZED RETAILING: A STUDY OF DEMOGRAPHIC FACTORS
-B. Krishna Reddy, J Suresh Reddy: Mustang Journal of Business & Ethics Vol.1 (2010), ISSN 1949- 1735,PP:
121-132.
10. MODELLING THE CAUSES OF PRODUCTION DOWN TIMES: AN EMPERICAL STUDY OF A THERMAL POWER
GENERATING UNIT
-B. Krishna Reddy: The ICFAI Journal of Operations Management, VOL.VII, NO.2, MAY 2008, PP:33- 40.
11. CLUSTERING – AN EFFECTIVE TOOL FOR ANALYSING BREAK DOWN PATTERNS - BEST PAPER AWARD.
-B. Krishna Reddy: Industrial Engineering Journal, VOL. XXXVI, NO. 4, April 2007, PP: 37- 41.
12. DEVELOPING LOCATION SPECIFIC INFORMATION SYSTEM FOR FARMERS
-G. Bhaskar, B. Krishna Reddy: Osmania Journal of Management, Vol.II, No.1, Feb’ 2006,PP:1-9.
13. IMPACT OF VAT ON SUPPLY CHAIN MANAGEMENT
-GVRK Acharyulu, B. Krishna Reddy: ICFAI Journal of Managerial Economics, Feb’ 2006,pp:71-81.
14. INTEGRATED LOGISTICS MANAGEMENT- A NEW ORGANISATIONAL PARADIGM
-B. Krishna Reddy, GVRK Acharyulu: Osmania Journal of Management, Vol.4, No.4,Nov.2006, PP:30-40.
15. BENCHMARKING OF OPERATION THEATRE PROCESS – A STUDY IN A CORPORATE HOSPITAL
-B. Krishna Reddy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol. 17, No.1 & 2,
January- June & July-December 2005, pp:45-51. ISSN 0970-9542
16. SUPPLY CHAIN MODEL OF A CORPORATE HOSPITAL
-B. Krishna Reddy, GVRK Acharyulu: Emerging trends in Supply Chain Management, Edited By B.S. Sahay,
Mcmilan India ltd., 2004.
17. e- PROCUREMENT – A STRATEGY FOR EFFECTIVE COST REDUCTION
-B.Krishna Reddy, GVRK Acharyulu: ICWAI Research Bulletin, Vol. XXIV, January – 2004, pp: 73-79.
18. OPTIMUM SCHEDULING OF MACHINE TIMES IN GRANITE PROCESSING- NETWORK ANALYSIS
-B. Krishna Reddy, R. Brahmam: Business Research Conference- 2003, Vikas Publishing House Pvt. Ltd.,
2004.
19. APPLICATION OF REGRESSION ANALYSIS TO PRODUCTION OF GRANITE- AN EMPERICAL STUDY
-B. Krishna Reddy, S. Krishnam Raju: Business Research Conference- 2003, Vikas Publishing House Pvt. Ltd.,
2004.
20. MODELLING THE CAUSES OF PRODUCTION DOWNTIMES- AN EMPERICAL STUDY OF A THERMAL POWER
GENERATING UNIT
-B. Krishna Reddy, GVRK Acharyulu: Business Research Conference- 2003,Vikas Publishing House Pvt.
Ltd., 2004.
21. A STUDY ON EMERGENCYCARE AND PATIENT DISCHARGE PROCESS-APPLICATION OF NETWORK ANALYSIS
-B. Krishna Reddy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol. 15, No.1,
January- June 2003, pp: 23-27.
22. A STRATEGY FOR SUCCESSFUL TQM IN A CORPORATE HOSPITAL – A STUDY USING SIX SIGMA
-B. Krishna Reddy, M. Arundhathy, GVRK Acharyulu: Journal of the Academy of Hospital Administration,
Vol.14, No.2, July-December 2002, pp: 7-14.
23. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN HEALTH CARE SECTOR- A CASE STUDY ON MASTER
HEALTH CHECK
-B. Krishna Reddy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol. 14, and No.1,
January- June 2002, pp: 21-32.
24. PREDICTION OF ABC COMPOSITIONS OF INVENTORY USING MARKOV ANALYSIS –A STUDY
-B. Krishna Reddy and T.Lata Sujata:Materials Management Review, Vol. III, Issue I, Jan-Feb.2002, pp:44-
49.
25. E-REVOLUTION AHEAD FOR MANUFACTURING INDUSTRIES – A REVIEW
-B. Krishna Reddy and GVRK Acharyulu: The Management Accountant, Vol.36, No.8, August 2001,PP:596-
614.
26. A STUDY ON SELECTIVE INVENTORY TECHNIQUES IN A TRANSPORT ORGANISATION
-P. Bucha Reddy, B.Krishna Reddy: The Management Accountant, Vol.30, No.12, December 1995, PP:891-
895.
27. OPTIMUM SERVICE PLAN FOR A WORKSHOP OF ANDHRA PRADESH STATE ROAD TRANSPORT CORPORATION
- A SIMULATION APPROACH
-P. Bucha Reddy, B. Goverdhan Reddy, B. Krishna Reddy: Indian Journal of Transport Management, Vol.19,
No.10, October, 1995, pp:629-637.
28. MARKOV ANALYSIS AND ITS APPLICATION IN INVENTORY MANAGEMENT - A CASE STUDY OF A.P.S.R.T.C.
-P. Bucha Reddy, B. Goverdhan Reddy, B. Krishna Reddy: Management Review, Journal of Narsee Monjee
Institute of Management Studies, Mumbai, Vol.vii, No.1, January-June 1995, pp:34-43.
29. REVIEW OF MARKOV ANALYSIS AND ITS APPLICATION TO INVENTORY MANAGEMENT - A CASE STUDY OF
A.P.S.R.T.C.
-P. Bucha Reddy, B. Goverdhan Reddy, B. Krishna Reddy: Southern Economist, Vol.34, No.7, August1995,
pp: 9-12.
30. STATISTICAL ANALYSIS OF LOAD BEARING CAPACITIES OF MINE TIMBER PROPS
-L.V.A. Sesha Sai, B. Krishna Reddy: The Institute of Engineers (India), Vol.73, Pt.MN2, November, 1992,
pp: 55-59.
31. DO OUR ACCOUNTS MISLEAD?
-S.N.Sarma, B.Krishna Reddy:The Management Accountant,Vol.21,No.12,December,1986,PP:717-721.
32. CONSUMPTION PATTERN IN KARIMNAGAR TOWN
-S.Sudhakar, B.Krishna Reddy: Satavahana (Quarterly) Vol.2, Nos.1 & 2, April 1984, pp:13-19.
33. A MAXIMUM FLOW PROBLEM WITH INTERMEDIATE NODE REQUIREMENTS
-S.N. Narahari Pandit, B. Krishna Reddy: Indian Academy of Sciences (Mathematical Sciences), Vol.92, No.3,
December 1983, pp:171-190.
ENCLOSURE-II -A: PAPERS PRESENTED AT CONFERENCES ABROAD:
1) “Customer Satisfaction in Organized Retailing –An Empirical study of Retail Malls”
-B. Krishna Reddy: Presented at Academy of Business Research Fall 2014 Conference in Atlantic City,
NJ, USA, September 24-26, 2014.
2) ”Retailing Trends of Store Brand Food Items - A Study of Select Malls”
-T.V.L.N.S. Sairam & B. Krishna Reddy: Presented at Academy of Business Research Fall 2014
Conference in Atlantic City, NJ, USA, September 24-26, 2014.
3) “Information Technology Service Catalogue: Correlational Study of Adoption at Top Ranked US
Colleges” International Handbook of Academic Research & Teaching (IHART), Intellect base
International Consortium, Peer-Reviewed Conference Proceedings, Volume 33, pp 117-123, April
17-19, 2014, San Antonio, TX, USA (Ramakrishnan, A & Dr. B. Krishna Reddy).
4) “Staff Augmentation to Managed Service - Characteristics Indicative of Buyer’s Readiness for
Change” paper presented at 11th
Annual International Smart Sourcing Conference 2013 on GLOBAL
SOURCING OF FINANCIAL SERVICES AND HEALTHCARE held at Atlantic City, New Jersey, USA
during 8-9 August 2013 (Ramakrishnan, A & Dr. B. Krishna Reddy).
5) “Coal Production by Longwall Mining – A Study and Analysis of Equipment Breakdown Cause
Patterns” Presented at Academy of Business Research Conference in Las Vegas, Neveda, USA,
November 14-16, 2011. BEST PAPER AWARD.
6) “Supply Chain Effectiveness Enhancement Through Cost Reduction – Some Strategic Issues”
Presented at Academy of Business Research Conference in Las Vegas, Neveda, USA, November 14-
16, 2011.
7) Customer Satisfaction – Driving force behind Economic and Facility Development presented at the
“International conference on Sustainable Strategies on Technology and Management for
Developing Countries” held at Tyndale College, Singapore, May 15-16, 2010.
8) “Outsourcing Various Services in Hospitals” Presented at the Annual “International Smart Sourcing
conference” held at Hyatt Regency, New Jersey City, USA, 24-25 August2009.
9) “Supply Chain of Granite Production - Machine Scheduling using Network Analysis
“
-B.Krishna Reddy, Eighth International conference on “Operations and Quantitative Management”
(ICOQM-8) held at Assumption University, Bangkok, October 17-20, 2007.
10) HOSPITAL LOGISTICS STRATEGY FOR MEDICAL TOURISM
-GVRK Acharyulu and B. Krishna Reddy, presented at International Conference on Logistics and Supply
Chain, Brisbane, Australia, 10-11th
June 2004.
ENCLOSURE-II -B: PAPERS PRESENTED AT CONFERENCES IN INDIA:
i) “Role and Significance of Bench Marking across Supply Chain Management”
- Hemalata Devi Karra & Prof. B. Krishna Reddy: National Seminar on “Logistics & Supply Chain
Management-Issues, Challenges and Prospects”, Pendekanti Institute of Management, Hyd. 19-20
February 2016.
ii) “Customer Satisfaction Attributes in Organised Retailing – A Study of Retail Malls”
-Jakka Suresh Reddy & Prof. B. Krishna Reddy, International National seminar on ‘Big Data Analytics’, Siva
Sivani Institute of Management, Hyd, on 11-12 February 2016.
iii) “Effect of Atmospherics and Amenities on Customer Satisfaction – A Study of Star Hotels”
-Prof. B. Krishna Reddy & Dr. B. Madhavi Latha: International National seminar on ‘Big Data Analytics’, Siva
Sivani Institute of Management, Hyd. on 11-12 February 2016.
iv) “Customer Satisfaction Elements of Service Marketing Mix – A Study”
-Prof. B. Krishna Reddy & Dr. VVN Laxmi, International National seminar on ‘Big Data Analytics’ , Siva
Sivani Institute of Management, Hyd, on 11-12 February 2016.
v) Foreign Direct Investment in Service Sector in India – A Study
-Prof. B. Krishna Reddy & Shaik Kamruddin: National seminar on ‘FDI in service sector Opportunities &
Challenges’, Maulana Azad National Urdu University, Hyd, 2012.
vi) Indian Hotel Industry – Challenges for Growth, Marketing and Technology
-Krishna Reddy, B. & B. Madhavi Lata: National Conference on "Business Analytics and Business
Intelligence in Management" 6-7 January 2012, IPE, Hyderabad.
vii) Supply Chain Cost Reduction – A Conceptual Frame Work
-Krishna Reddy, B. & T. Raghaveni: National Conference on “Business Analytics & Business
Intelligence”,
6-7 January 2012, IPE, Hyderabad.
viii) Customer Satisfaction in Hospitality Industry - Study on Star Hotels
-B. Krishna Reddy & B. Madhavi Lata: “International Conference on Statistics, Probability, Operations
Research, Computer Science and Allied Areas” Andhra University, Visakhapatnam, 4-8 January 2010.
ix) CORPORATE SOCIAL RESPONSIBILITY- EMERGING TRENDS IN INDIAN SCENARIO
-M.S. Nair & B. Krishna Reddy: National Conference on Marketing and Strategy (ICOMBS–2007) “Business
in the New Global Order”, 29-30 November 2007.
x) BENCH MARKING IN HOSPITALITY INDUSTRY
-B. Krishna Reddy & B. Madhavi Latha: National Conference on Marketing and Strategy (ICOMBS–2007)
“Business in the New Global Order”, 29-30 November 2007.
xi) INTEGRATED LOGISTICS MANAGEMENT – A NEW ORGANISATIONAL PARADIGM
-B. Krishna Reddy, GVRK Acharyulu & S. Krishnam Raju, ILSCM 2004: 2nd
International Conference, PSG
College of Technology, Coimbatore, 3- 5 August, 2004.
xii) BENCHMARKING THE OPERATION THEATRE PROCESSES IN A CORPORATE HOSPITAL
-B. Krishna Reddy & GVRK Acharyulu, ILSCM 2004: 2nd
International Conference, PSG College of
Technology, Coimbatore, 3 - 5 August, 2004.
XIII) APPLICATION OF REGRESSION ANALYSIS TO PRODUCTION OF GRANITE- AN EMPERICAL
STUDY
-B. Krishna Reddy & S. Krishnam Raju: 2nd
National Conference on “Business Research”,PSG College of
Technology, Coimbatore, 28-29 November, 2003.
XIV) MODELLING THE CAUSES OF PRODUCTION DOWNTIMES- AN EMPERICAL STUDY OF A
THERMAL POWER GENERATING UNIT
-B. Krishna Reddy & GVRK Acharyulu: 2nd
National Conference on “Business Research”, PSG College of
Technology, Coimbatore, 28-29 November, 2003.
XV) OPTIMUM SCHEDULING OF MACHINE TIMES IN GRANITE PROCESSING- NETWORK ANALYSIS
-B. Krishna Reddy & R. Brahmam: Second National Conference on “Business Research”, PSG College of
Technology, Coimbatore, 28-29 November, 2003.
xvi) A STRATEGY FOR SUCCESSFUL TQM IN A CORPORATE HOSPITAL – A STUDY USING SIX SIGMA
-B. Krishna Reddy, M.Arundhathy & GVRK Acharyulu: International Conference on “Trends in Healthcare
Facilities” Hospitrends – 2002, Academy of Hospital Administration, New Delhi, 24–26 October 2002 at
Cidade de Goa, Goa.
xvii) LOGISTICS -THE COMPETITIVE ADVANTAGE
-B. Krishna Reddy, GVRK Acharyulu & S. Krishnam Raju: National Conference on ‘Logistics Management:
Future Trends’, IPE, Hyderabad, 22-23 February 2002.
xviii)ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT – A NEW BUSINESS STRATEGY
-B. Krishna Reddy & GVRK Acharyulu: National Conference on ‘e- CRM’, IPE, Hyderabad, 22-23 February
2002.
xix) RELIABILITY OF REPAIRABLE SYSTEMS - NON HOMOGENEOUS POISSON PROCESS MODELS FOR
MATERIAL HANDLING EQUIPMENTS IN MINES
-K.R.M. Rao, B. Krishna Reddy & T. Madhusudhan: International Conference on ‘Stochastic models,
Optimization techniques and Computer Applications (ICSOC)’, PSG College of Technology,
Coimbatore, 15–17 December 1994.
xx) LONGWALL FACE EQUIPMENT DELAY ANALYSIS - SOME STATISTICAL MODELS
-K.R.M. Rao & B. Krishna Reddy: National Seminar on ‘Challenges of Mechanisation in Indian Mines’,
Kudremukh, 28th
February to 1st
Mar. 1990.
xxi) PRODUCTION DELAY ANALYSES OF A LONGWALL MINING SYSTEM
-K.R.M. Rao & B. Krishna Reddy: XXII Annual Conference of ‘ORSI’, Kharagpur, 7–10, December 1989.
xxii) STOCHASTIC - PASSAGE NETWORKS
-B. Krishna Reddy & S.N. Narahari Pandit: X-ISPS Conference and International Symposium on
‘Stochastic models, analysis and applications’, 15-18, June 1989.
xxiii)CONSUMPTION PATTERN IN KARIMNAGAR TOWN
-S. Sudhakar, B. Krishna Reddy & R. Narayana Reddy: 22nd ‘Indian Econometric Conference’, Bangalore,
2- 4 January 1984.
ENCLOSURE-III: PARTICIPATION IN SEMINARS/ CONFERENCES/ SYMPOSIA/ WORK SHOPS/
REFRESHER COURSES/ SUMMER SCHOOLS:
i) Participated in three day workshop (30 hours) on “Stress Management Professional Certification”
International Stress Management Association IND
, Hyderabad, 25-27 February 2016.
ii) Participated in a one day work shop on “Supply Chain Analytics” organized by IMT, Hyderabad on 20
January 2016.
iii) Participated in a one day work shop on “Data Analytics with SPSS for Business Decision Making”
organized by Sidhartha college of Arts & Science: Vijayawada on 9 January 2016.
iv) “OR and Data Analytics Workshop - Risk Management in an Uncertain World” at Indian School of
Business (ISB), Hyderabad, 19-20 November 2009.
v) “PEDAGOGICAL TOOLS AND RESEARCH METHODS IN MARKETING”, Dhruva college of Management,
Hyd, 6th
Dec, 2006.
vi) ‘SUPPLY CHAIN MANAGEMENT’, a Quality Improvement Program during September 27- October 1, 2004
at MDI campus, Gurgaon.
vii) SECOND NATIONAL CONFERENCE ON BUSINESS RESEARCH: PSG College of Technology, Coimbatore,
28-29 November 2003.
viii) APPLICATION OF MANAGEMENT TECHNIQUES IN HOSPITALS Participated as a delegate in CME
organized seminar on 15-12-2002 Hyderabad.
ix) FACULTY DEVELOPMENT PROGRAMME: Participated in Faculty Development Program sponsored by AICTE
from 18 December 2000 to 8 January 2001, CBIT, Hyderabad.
x) WORKSHOP ON "CASE TEACHING” Dept. of Business Management, O.U. from 2–6 July 1997.
xi) COMPUTER SOFTWARE AND RESOURCES MANAGEMENT TECHNIQUES: ISTE summer school, PSG
College of Technology, Coimbatore, 7–20 June 1989.
xii) ALGORITHMIC ASPECTS AND APPLICATIONS OF MATHEMATICAL PROGRAMMING: Summer
Institute organised by SQC and OR Division of I.S.I., Madras, from 21 May to 9 June 1984.
xiii) RESEARCH METHODS IN SOCIAL SCIENCES: ICSSR, Southern Region at Karimnagar during 1–6
February 1983.
xiv)ANNUAL CONFERENCE OF A. P. ECONOMIC ASSOCIATION: Satavahana Institute of P.G. Studies,
Karimnagar 1983.
xv) QUALAITY CONTROL, RELIABILITY AND OPERATIONAL RESEARCH: Golden Jubilee Celebrations
Conference of Indian Statistical Institute, New Delhi, 18–20 February 1982.
ENCLOSURE-IV: COMPUTER TRAINING PROGRAMMES:
i) E-COMMERCE & INTERNET: A training program sponsored by ISTE, New Delhi from 11th
-24th
Nov.2000.
ii) TRAINING PROGRAMME TO TEACHERS in E-Commerce, Software Engg., DSS, Oracle: Organised by
Dept. of Business Management, O.U. during March- June, 1999.
iii) INTRODUCTION TO COMPUTERS, WORDSTAR, LOTUS 1-2-3, dBASE III PLUS: Indotronix Institute of
Informatics.

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CV-Prof-BKR-OCT-2016

  • 1. R E S U M E 1) Name : DR. B. KRISHNA REDDY 2) Father's Name : B. Nagi Reddy 3) Date of Birth : 1st July, 1955 4) Address : Professor (Retd.), Department of Business Management, Osmania University, Hyderabad - 500 007. ADDRESS Dr. B. Krishna Reddy Office Residence Professor in Management Pendekanti Institute of Management Vasavi College of Engineering Campus 9-5-81, Ibrahimbagh Hyderabad - 500 031, TS E-Mail: profbkr@pimhyd.ac.in Flat # 303, S.V.S. Nivas, Road # 5, Kamalanagar, Chaitanyapuri, Dilsukhnagar, Hyderabad- 500 060. Tel. No: +91-040-24141546 (Res) Mobile: 94904 23634, 9989441576 and 98484 39546 E-Mail: profbkr@gmail.com drbkrishnareddy@yahoo.co.in 5) Educational Qualifications: i) Ph. D. .. Business Management, Osmania University Title: Analysis and Modelling of Coal Mining Systems, 1992. ii) M. Phil. .. Statistics, Osmania University Title: Some Network Flow Models, 1984. iii) M. Sc. .. Statistics (Univ. 2nd Rank), Osmania University. Specialisation: Operations Research, 1979. iv) Green Belt Certificate from “Benchmark Six Sigma” 6) Awards: i) BEST PAPER AWARD by Academy of Business Research in international conference held at Las Vegas, Nevada, USA held during 14-16, November 2011. ii) BEST PAPER AWARD for the Year 2007-08 by Industrial Engineering Journal published by Indian Institution of Industrial Engineering. iii) JRF of CSIR, Govt. of India during 1980-82. iv) University II Rank in M. Sc. (Statistics) of Osmania University, 1979. 7) Administrative: a) Dean, Faculty of Commerce & Management, Mahatma Gandhi University, Nalgonda, from 1-8-2013 to 13-7-2016. b) Dean, Faculty of Management, Osmania University, Hyd. (2012-14) c) Head, Department of Business Management, O.U., Hyd. (2010-12). d) Chairman, Board of Studies in Business Management, O.U., Hyd. (2007-09). e) Vice Principal, OUCC & BM, O.U., Hyd. (2000-01). f) Head, Dept. of Business Mgt., OU College for Women, Koti.(1998-99) g) Coordinator, PGD-MISCA Programme, OU College for Women, Koti (1998-99) h) Director (Academic), Kranti PG College (on lien)(1997) i) Principal, OUPG College, Vikarabad.(1994-96) j) In - charge, MBA Programme, OUPG College, Godavari Khani (1991-92) k) In-charge, Library & Vehicle Maintenance, KSM, Kothagudem. l) Chairman, House Allotment Committee, KSM, Kothagudem. m) General Secretary, Teacher’s Association, KSM, Kothagudem. n) Head, Dept. of Business Mgt., Satavahana P.G. College, Karimnagar. 8) Visits abroad on Academic Activity: a) Academy of Business Research in the international conference at Atlantic City, NJ, USA held during 24-26, September 2014. b) Academy of Business Research in the international conference at Las Vegas, Nevada, USA held during 14-16, November 2011. c) Eighth International conference on operations and quantitative management (ICOQM -8) held at Assumption University, Bangkok, October 17-20, 2007.
  • 2. 9) Research Supervision: Ph.D. (In Adjudication Progress) Degree and Year Name of the Scholar Title of the thesis University 1) Ph.D. (2013) Submitted Bethapudi Anand Customer Satisfaction in Bank Services (A Comparative Study of Select Public Sector Banks in Hyderabad) Rayalaseema University Ph.D. (Awarded) Degree and Year Name of the Scholar Title of the thesis University 2) Ph.D. (2016) Cmde. Manohar Nambiar Development of a model for branch allocation of officers in Indian Navy- A Job Analysis approach Osmania University 3) Ph.D. (2016) Maj. Gen. Nitin P Gadkari Motivational Factors for Sustaining Terrorism – A Study Osmania University 4) Ph.D. (2016) Sammaiah Buhukya Rural Poverty Reduction among SC’s and ST’s through MGNREGA – A Study in select districts of Telangana State Osmania University 5) Ph.D. (2016) R. Anand IT Service Catalog Adoption at Higher Education Insitutions: An International Perspective JNTU- Hyd. 6) Ph.D. (2015) P. Ravi Performance of Public Sector Commercial Banks in India – A case study of SBI Osmania University 7) Ph.D. (2015) A. Jagannatha Reddy Supply Chain Management Strategy: Issues and Challenges in API Industry JNTU- Hyd. 8) Ph.D. (2014) Tulasi Nagarani Organisational Climate in Public & Private sector Enterprises Osmania University 9) Ph.D. (2014) M. Swathy An Evaluation of Exchange Traded Funds Osmania University 10) Ph.D. (2014) M. Kamalakar A Study of the Skill Development Strategies in the Context of rapid changing Environment in Selected Industries. Osmania University 11) Ph.D. (2014) Hojat Akhavan Tafti A study on Service Quality and Recovery at Retail Chain Stores in Hyderabad and Secunderabad Osmania University 12) Ph.D. (2013) VVN Laxmi Customer Service Mix – A study of select retail Outlets Dr. BR Ambedkar Open University, Hyd. 13) Ph.D. (2013) Shaik Kamuruddin HRD Climate: A Comparative Study of V TPS and KTPS Osmania University 14) Ph.D. (2013) Budha Prakash Sagar Supply Chain Management practices in a technologically intensive R & D projects Osmania University 15) Ph.D. (2012) B. Madhavilatha Customer Satisfaction in Hospitality Industry- A study of Select Star Hotels in Hyderabad Osmania University 16) Ph.D. (2011) K. Mamatha HR Practices in IT sector – A Study of selected Enterprises Osmania University 17) Ph.D. (2011) M. S. Nair Corporate Social Responsibility – A Study of Select Organisations in Hyderabad Osmania University 18) Ph.D. (2011) K. C. Prakash Buying Behavior of Urban Youth in the Organized Retailing – A Study in Hyderabad City Osmania University 19) Ph.D. (2010) J. Suresh Reddy Customer Satisfaction in Organised Retailing- A Study of Select Malls Osmania University 20) Ph.D. (2009) ST Upasani Value addition to military decision making at operational and tactical levels Osmania University 21) Ph.D. (2009) G. Srinivas Rao HR Practices in APDDCF Ltd. Osmania University 22) Ph.D. (2008) Shehbaz Ahmed Marketing Strategies of Service Industry with special reference to Indian Airlines Osmania University 23) Ph.D. (2008) T. Lata Sujatha Outsourcing Practices in Healthcare Industry – A study of Select Hospitals Osmania University 24) Ph.D. (2008) A. Sudha Supply Chain Management Practices in Pharmaceutical Companies – A Study Osmania University 25) Ph.D. (2005) GVRK Acharyulu Supply Chain Management in Healthcare Industry – A study of a Corporate Hospital Osmania University
  • 3. M.Phil./M.Tech. Degree and Year Name of the Scholar Title of the thesis University 1. M. Phil. (2016) Chander Sheikhar Enhancement of URC Functioning-Application of SCM Techniques Osmania University 2. M. Phil. (2015) Santosh Kumar Nair Use of Quantitative Techniques in Planning of Amphibious Operations in Army Osmania University 3. M. Phil. (2014) Vivek Chawla Life Cycle Costing of Naval Ships Osmania University 4. M. Phil. (2013) Deepak Mehra Growing Influence of China in South East Asia and India’s Response Osmania University 5. M. Phil. (2011) B. Chandra Sekhar Management of Defence Procurement Process: Will A quantitative approach improve its Efficacy? Osmania University 6. M. Phil. (2008) VVN Lakshmi Consumer satisfaction in food retailing – A Comparative study of Reliance Fresh, Fresh@ and Subhiksha Madhurai Kamaraj University 7. M. Phil. (2008) B. Madhavilata Performance Benchmarking in Hotel Industry- A Study on Customer Satisfaction Madurai Kamaraj University 8. M. Phil. (2008) PRR Rao Indian Values and effective leadership Osmania University 9. M. Phil. (2006) V. Sowmya Katyayini Trend Analysis for Equity Schemes of UTI Securities Ltd. – A comparative study Madhurai Kamaraj University 10. M.Tech . (1994) Praveen Kumar Prediction of Coal production trends – Application of Regression models in some coal mines at S. C. Co. Ltd Osmania University A. Experience: a) Research: Full time J.R.F. of C.S.I.R. from 01-02-1980 to 14-09-1982. b) Conferences: i) Inauguration & Key note speaker at “Marketing of Services: Challenges in the Era of Globalisation” organized by Mahatma Gandhi University, Nalgonda on 29th March 2016. ii) Technical Session Chair at two day International Conference “BIG DATA ANALYTICS”, Siva Sivani Institute of Management, Hyd. on 11 February 2016. iii) Inauguration & Key note speaker at one day work shop on “Data Analytics with SPSS for Business Decision Making” organized by Sidhartha college of Arts & Science: Vijayawada” on 9th January 2016. iv) Inauguration & Key note speaker at “Rural Market in India: An Unexplored Terrain” organized by Mahatma Gandhi University, Nalgonda on 13th March 2015. v) Valedictory address at one day national seminar on “Recent trends in Financial Management and Financial Services” organized by St. Joseph degree & PG College, Hyd. on 4th January 2014. vi) Inauguration and key note speech at National Seminar on “Business Management in New Era-Issues and Challenges” Organised by Department of Management Studies, Mahatma Gandhi University Nalgonda, during 6-7, Dec. 2013. vii) Session Chair at two day National Seminar on “Business Management in New Era-Issues and Challenges” Organised by Department of Management Studies, Mahatma Gandhi University, Nalgonda, during 6-7th , Dec. 2013. viii) Session Chair at two day National Seminar on “Multivariate Data Analysis for Research” Organised by Department of Business Management, OU, during 14-15,Sept. 2013. ix) Valedictory address at two day national seminar on “New Era Marketing Challenges” by Dept. Business Management, OU during 27-28th Aug 2013. x) One day seminar on UGC NET Examination jointly Organised by UGC & OU on 17-8-2013. xi) “Staff Augmentation to Managed Service - Characteristics Indicative of Buyer’s Readiness for Change” paper presented at 11th Annual International Smart Sourcing Conference 2013 on GLOBAL SOURCING OF FINANCIAL SERVICES AND HEALTHCARE held at Atlantic City, New Jersey, USA during 8th -9th August 2013. xii) Address at the valedictory function at annual management meet “Udhyathi ’12” on ‘Corporatisation of Agriculture–Renewed Business Strategy of the Hour’ Organised by Pendekanti Institute of Management, Hyderabad, 3-4 April 2012. xiii) Inauguration and Key note speaker at one day workshop on “Entrepreneurship Development – Institutional Support” Organised by Bhavan’s School of Management Hyderabad, 3 April 2012. xiv)Inauguration and Key note speaker at one day workshop on “Customer Relationship Management (CRM) – An initiative to understand customer Relationships” Organised by Department of Business Management, S.D. Signodia PG Centre, Hyderabad, 31 March 2012.
  • 4. xv) Inauguration and Key note speaker at “Product Exhibition” Organised by Sidhardha Technical Institute, at Hyderabad on 15 March 2012. xvi)Invited talk at a National Seminar on “Emerging Management Practices in Changing Global Perspectives” Organised by Yogi Vemana University, Kadapa, 6-7 March 2012. xvii) Inauguration and key note speech at National Seminar on “Emerging Trends in Banking and Insurance ( An Initiative Under Financial Literacy & Inclusion)”, Organised by The Federation of Andhra Pradesh Chambers of Commerce and Industry and Matrusri Institute of Post Graduate Studies, Hyderabad, 5-6 March 2012. xviii) “Coal Production by Longwall Mining – A Study and Analysis of Equipment Breakdown Cause Patterns” Presented at Academy of Business Research Conference in Las Vegas, Nevada, USA, November 14-16, 2011. BEST PAPER AWARD. xix)“Supply Chain Effectiveness Enhancement Through Cost Reduction – Some Strategic Issues” Presented at Academy of Business Research Conference in Las Vegas, Neveda, USA November 14-16, 2011. xx) "Factors Influencing the Satisfaction of Guests in Hotel Industry-An Empirical Study", Presented at 5th International Conference on Services Management organized by Institute for International Management and Technology, Oxford Brookes University and Pennsylvania State University on May 19-21, 2011 at The Leela Kempinski, Gurgaon, Delhi (NCR) and also published in conference proceedings by Viva books. xxi) “Customer Satisfaction – Driving force behind Economic and Facility Development” presented at the “International conference on Sustainable Strategies on Technology and Management for Developing Countries” held at Tyndale College, Singapore during May 15-16, 2010. xxii) “Customer Satisfaction in Hospitality Industry - A study on Star Hotels” presented at the “International Conference on Statistics, Probability, Operations Research, Computer Science and Allied Areas” held at Andhra University, Visakhapatnam during Jan 4-8, 2010. xxiii) “Outsourcing Various Services in Hospitals” Presented at the Annual “International Smart Sourcing conference” held at Hyatt Regency, New Jersey City, USA, 24-25th Aug.2009. xxiv) Session Chair at National Conference on Marketing and Strategy (ICOMBS–2007) “Business in the New Global Order” on 29-30 November 2007. xxv) Session Chair at National Conference on “Entrepreneurial Development through Management Education - from means to ends” 3rd November 2007. xxvi) Session Chair at 8th International conference on “Operations and Quantitative Management (ICOQM-8) held at Assumption University, Bangkok during October 17-20, 2007. xxvii)Session Chair at National Conference on “Impact of Supply Chain Management Practices on Customer Satisfaction” University of Hyderabad (Hyd), February 2-4, 2006. c) Education Programs: i) Expert speaker in live telecast for Dr. BR Ambedkar Open University, Hyderabad on “Work Design” dated 13-11-2013. ii) Delivered a guest lecture on “Supply Chain Management-An Overview” for The Hindu Business Line on 26-8-2009. iii) Expert speaker in live telecast for Dr. BR Ambedkar Open University, Hyderabad on “Research Design” dated 9-12-2007. d) Teaching: i) Lecturer: 15- 09-1982 to 14-09-1989 ii) Senior Lecturer: 15- 09-1989 to 14-09-1995 iii) Associate Professor: 15-09-1995 to 31-12-1996 & 21- 08-1997 to 14-09-2003 iv) Director (Academic): 1- 01-1997 to 20-08-1997(on lien) v) Professor: 15- 09-2003 to 30-6-2015 vi) Professor: 6- 08-2015 till date e) Resource Person: i) Resource Person at Redeployment Training Program for armed persons on “Supply Chain Management” ii) Other training programs: S. No. No. of Refresher /training Programs /Courses Sponsoring Agency Organizer 1) 1 Academic Staff College University of Hyderabad 2) 1 The Managements of some Muslim minority colleges Amzad Ali Khan College of Business Management, Hyd 3) 1 AICTE, New Delhi Navabharati college of management
  • 5. 4) 3 Affiliated Colleges to OU offering MBA program Dept. of Business Management, OU 5) 25 UGC Academic Staff College, O.U. 6) 1 ICSSR OUPG college, Mahabubnagar 7) 10 Apollo Hospitals Apollo Institute of Hospital Administration, Hyd. 8) 8 Deccan Hospitals Deccan School of Management, Hyd. 9) 1 Govt. of AP Government College for women, Begumpet, Hyd 10) 1 Affiliated Colleges of O.U. Dept. of Business Management, f) Guest Faculty: i) Delivered a lecture on “SCM – An overview” Central University of Kashmir, Srinagar on 2-5-2016 for the PG Students of Management and Tourism Management. ii) Delivered a lecture on “Testing – Non-Parametric tests” Central University of Kashmir, Srinagar on 30-4-2016 for the Research Scholar of Management and Tourism Management. iii) Delivered a lecture on “Testing - Parametric tests” Central University of Kashmir, Srinagar on 29- 4-2016 for the Research Scholar of Management and Tourism Management. iv) Delivered a lecture on “Hypothesis Testing” Central University of Kashmir, Srinagar on 28-4-2016 for the Research Scholar of Management and Tourism Management. v) Delivered a lecture on “Regression Analysis and Forecasting” at Sree Chaitanya PG College (MBA), Karimnagar on 25-1-2016. vi) Delivered a lecture on “SCM – Some strategic Issues” Mizoram University, Aizawl on 23-9-2015. vii) Data Analysis for Research” in FDP on ‘Effective Teaching and Research Methods for Academic Excellence’ at AV College PG Center, Hyd on 14th July 2015. viii) Delivered a lecture on “Data Analysis for Research” in FDP on ‘Effective Teaching and Research Methods for Academic Excellence’ at AV College PG Center, Hyd on 14th July 2015. ix) Delivered a lecture on “Issues and Challenges in Preparation of Project Report” at St. Joseph’s Degree & PG College, Hyd. on 20-4-2015. x) Delivered a lecture on “Project Report Preparation and presentation” to MBA students at St. Mary’s Group of Institutions, Chebrolu, Guntur Dist.’ A.P. on 21-9-2013. xi) Delivered a lecture on “Decision Analysis” at University of Hyderabad, Hyd. xii) Delivered a lecture on “Linear Programming” at PG College, Kakatiya University, Warangal on 14- 11-2007. xiii) Delivered a lecture on “Game theory” at Arts and Science College, Kakatiya University, Warangal on 14-11-2007. xiv)Delivered a lecture on “Measurement and Scaling” at Andhra University, Visakhapatnam on 12-4- 2007. xv) Delivered a lecture on “Non Parametric tests” at Andhra University, Visakhapatnam on 13- 4- 2007. xvi)Delivered a lecture on “Game Theory’ at Andhra University, Visakhapatnam on 20-8-2006. xvii) Delivered a lecture on “Regression Analysis’ at Andhra University, Visakhapatnam on 21- 8- 2006. xviii)Delivered a lectures on Application of “e-Commerce and Supply Chain Management” at Bangalore University P.G. Centre, Tumkur. xix)Delivered lectures on topics of OM, OR, DA, Statistics and Marketing Research at OUPG Colleges Bhiknur, Mahabubnagar, Siddipet, Vikarabad, SN Vanita Mahavidyalaya for MBA Program. xx) Delivered lectures on ‘Linear Programming’ and ‘Marketing Research’ at Apollo Institute of Hospital Administration for MHM Program. xxi)Delivered lectures on ‘Linear Programming’ and ‘Marketing Research’ at Deccan School of Hospital Management for MHM Program. g) Academic: i) Ph.D. Thesis Adjudicator: NITIE(Mumbai), Pondicherry Central University, Mizoram Central University, Aizawl, Bharati Vidyapeeth Univ.(Pune), Bangalore Univ.(Bangalore), Mysore Univ. (Mysore), Bharatiyar Univ.(Coimbatore), Vinayaka Missions Univ.(Salem), Mother Theresa Univ.,Tamilnadu., Andhra Univ., Acharya Nagarjuna Univ., SK Univ.(Anantapur), SV Univ. (Tirupati), JNTU(Hyd), Sri Padmavathi Mahila Vishvavidyalam(Tirupati). ii) M.Phil.,Thesis Adjudicator: Mizoram Central University, Aizawl, Osmania University, Bharati Dasan University, Tiruchurapally, Tamilnadu. iii) BOS Member: a) Autonomous & Non- Autonomous, Osmania University, b) Vikrama Simhapuri University, Nellore c) Mahatma Gandhi University, Nalgonda. d) Sri Krishnadevaraya University, Anantapur. e) Jawaharlal Nehru Technological University, Anantapur f) Telangana University, Nizamabad.
  • 6. g) Palamur University, Mahabubnagar. iv) Chairman, Faculty of Management, Dept. of Business Mgt., O.U. (2012-14) v) Member, Faculty of Management, Dept. of Business Mgt., O.U. (2016-18) vi) Chairman, Departmental Committee, Dept. of Business Mgt., O.U. (2010-12) vii) Member, Departmental Committee, Dept. of Business Mgt., O.U. viii) Member, Faculty of Management, O.U. ix) Member, Editorial Board of 81st , 82nd , 83rd , 85th , 86th and 87th Annual Report, O.U. for the years 1999-2000,2000-2001,2001-2002,2003-2004, 2004-2005 and 2005-2006. i) Examiner: Andhra Univ., Anna univ. Bangalore Univ., JNTU, Kakatiya Univ., BRAOU, Mysore Univ., Acharya Nagarjuna Univ., SK Univ., , SV Univ., Vikrama Simhapuri Univ., Mahatma Gandhi Univ., Palamur Univ., Telangana Univ., Yogi Vemana Univ., Mizoram Central University, Aizawl. h) Selection Committee(Subject Expert for Faculty Selection): ii) Mizoram Central University, Aizawl. iii) NIFTEM(National Institute of Food Technology Entrepreneurship and Management), Kundali, Soanepat, Haryana. iv) SV University, Tirupati. v) Vikrama Simhapuri University, Nellore. vi) Acharya Nagarjuna University, Guntur. vii) Telangana University, Nizamabad. viii) Mahatma Gandhi University, Nalgonda. ix) Jawaharlal Nehru Technological University, Hyderabad x) National Institute of Tourism and Hospitality Management, Hyderabad xi) Osmania University MBA, M.Com, BCA and B.Com. Courses. xii) SV Veterinary University, Tirupati. xiii) Andhra University, Visakhapatnam i) Admissions work: i) Member of the Admissions team of MBA, Hospital Management and PGD-MISCA -1994 –2000. ii) Regional coordinator, MBA CET 1996 to 2000. iii) Regional coordinator, ICET 2001–2006. iv) Regional coordinator, ICET 2012. v) CET Committee member, ICET 2013. vi) Special Observer, ICET 2013. vii) Chief Regional Coordinator, ICET-2014, Hyderabad Region B. Projects Handled: i) “Analysis of Demand and Supply of Flight Instrumentation Packages and Support Documentation” DRDO- CARS Project. ii) “Physi-Psychological aspects in Electronics industry”, a project completed for GLOBARENA IT@KNOWLEDGE C. Seminars/ Training Programs Organised: i) Coordinator for “Research Methodology" a one day Workshop to the M.B.A. I year students held on 13-5-2016. ii) Convener for a two day National Seminar on “Logistics & Supply Chain Management– Issues, Challenges and Prospects” organized in collaboration with ICSSR (SRC) at Pendekanti Institute of Management, Vasavi College of Engineering Campus, Ibrahimbagh, Hyd-31 on 19-20 February 2016. iii) “Emerging Trends in HRM” a one-day work shop is organized on 13-2-1016 at Pendekanti Institute of Management, Vasavi College of Engineering Campus, Ibrahimbagh, Hyd-31. iv) “Business Data Analytics” three one-day work shops were organized on 5-2-1016, 6-2-2016, 12-2- 2016 and 13-2-2016 for MBA IV Semester students at Pendekanti Institute of Management, Vasavi College of Engineering Campus, Ibrahimbagh, Hyd-31. v) Chairman for a two day National Seminar on “The Role of MGNREGS in Poverty Reduction” sponsored by ICSSR (SRC) organized by DBM, OU on 30th and 31st December 2013 at Hyderabad. vi) Seminar Director for “Public Private Partnerships in Infrastructure Sector” a one day National seminar organised on 11-2-2011 at Hotel Katria, Hyderabad. vii) Key note speaker at “Supply Chain Management” a one day seminar at Amzad Ali Khan College of Business Management, Hyd on 29-2-2008. viii) Key note speaker at “Supply Chain Management” a one day seminar at Navabharati college of Management on 9-2-2008. ix) Coordinator for orientation Program on “Operations Management” organized to Faculty members of MBA Program held on 2-2-2008. x) Coordinator for “Quantitative Methods" a training-cum-Workshop to the Faculty Members M.B.A./PGD-MISCA Programs, during 27- 29th April, 2001. xi) Seminar Director for "Managing the Future” a one day Seminar organised on 11-2-1999 at OUCW, Koti, Hyd.
  • 7. D. Placement: i) In-charge of the placement (Projects and Final) activities for MBA students at OU College for Women. ii) In-charge of the placement (Projects and Final) activities for MBA students at OUPG College, Vikarabad. iii) In-charge of the placement (Projects and Final) activities for MBA students at Kranti P.G. college, Hyd. iv) In-charge of the placement (Projects) activities for MBA students at Satavahana PG College, OU. E. Subjects taught: Statistics For Management Marketing Research Operations Research Supply Chain Management Operations Management Total Quality Management F. Educational/ Industrial/ Field visits: i) Escorted a team of 49 MBA previous & Final Students to Visakha Steel Plant, Visakha Port Trust, Shipyard. ii) Escorted a team of 22 MBA Final Students to Tungabhadra Dam, Hampi, Goa and Sanghi industries iii) Escorted a team of 29 MBA Previous Students to BHEL and SIRIS Company. G. Books Edited: i) “Statistics for Management”, 2004, Published by PGRRCDE, OU, Hyd-7. ii) “Quantitative Techniques for Decision Making”, 2004, Published by PGRRCDE, OU, Hyd-7, iii) “Production and Operations Management”, Published by PGRRCDE, OU, Hyderabad-7, 2004. H. Books Authored: i) “Statistics for Management” JK Sarma & Krishna Reddy B., Pearson Education, 2012. ii) “Production and Operations Management”, Himalaya Publishing House, First Edition, 2006. iii) “Quantitative Techniques for Decision Making”, PGRRCDE, OU, Hyd-7, 2004. iv) “Production and Operations Management”, PGRRCDE, OU, Hyd-7, 2004. v) Course writer for “Quantitative techniques for Business Decisions”, PGRRCDE (M. Com.), OU, Hyd- 7, 2004. vi) Course writer for “Quantitative techniques-I ”, PGRRCDE (B.Com.), OU, Hyd-7, 2004. vii) “Statistics for Management” PGRRCDE, OU, Hyd-7, 2003. viii) "Introduction to Statistical Methods and Quantitative Techniques", PGRRCDE, OU, Hyd-7, 1996. I. Contribution in Edited Books: i) “Customer Satisfaction Attributes in Organised Retailing – A Study of Retail Malls” -Jakka Suresh Reddy & Prof. B. Krishna Reddy, International National seminar on ‘Big Data Analytics’, Siva Sivani Institute of Management, Hyd, on 11-12 February 2016, ISBN:978-93-85926-04-4. ii) “Effect of Atmospherics and Amenities on Customer Satisfaction – A Study of Star Hotels” -Prof. B. Krishna Reddy & Dr. B. Madhavi Latha: International National seminar on ‘Big Data Analytics’, Siva Sivani Institute of Management, Hyd. on 11-12 February 2016, ISBN:978-93-85926-04-4. iii) Reverse auction: Opportunities and Challenges -Prof. B. Krishna Reddy & A. Subash Reddy,11th SIMSR Global Marketing Conference on ‘Experiential Marketing Touchpoints, Technology, Communication, Customer Interface, K.J. Somaiya Institute of Management Studies and Research, Mumbai held in January 2016, ISBN:978-93-85777-19-6. iv) Foreign Direct Investment in Service Sector in India – A Study -Prof. B. Krishna Reddy, Shaik Kamruddin, FDI in service sector Opportunities & Challenges, Paramount Publishing House, Hyd, 2012. v) Indian Hotel Industry – Challenges for Growth, Marketing and Technology -Krishna Reddy, B. & B. Madhavi Lata - "Business Analytics and Business Intelligence in Management" Elsevier publication, edited by Prof. R.K. Mishra, Prof. M.L. Sai Kumar & Ms. Shaheen, PP: 1-4, 2012. vi) Supply Chain Cost Reduction - A Conceptual Frame Work -Krishna Reddy, B. & T Raghaveni , "Business Analytics and Business Intelligence in Management" Elsevier publication, edited by Prof. R.K Mishra, Prof. M.L. Sai Kumar & Ms. Shaheen, PP: 104-109, 2012. vii)Customer satisfaction factors in Hospitality Industry - A study of star hotels -B. Madhavi Lata & Krishna Reddy, B. - "Strategic Quality Management through Innovation and Value Creation" Excel Books, edited by Dr. Acharyulu and Dr. Rajasheker, PP: 253-258, 2010. viii) Emerging Trends in Service Sector -B. Krishna Reddy and VVN Laxmi: Opportunities for Outsourcing in Retail Industry – A Study of Fresh Product outlets, Edited by Dr. VS Vyas and Deepak Joshi, JV Publishing House, Jodhpur, 2010. ix) Conceptual Framework of Benchmarking -B. Madhavi Lata & Krishna Reddy, B. BIFT Journal of International Management and Research, Vol. 1, No. 3, April - June, 2009, pp- 80-87. x) Supply Chain Management Practices in Pharmaceutical Industry
  • 8. -B.Krishna Reddy and T. Sudha: Supply Chain Management, Edited by Jayashree Dubey and M.L. Saikumar, IPE (Hyd) and New Century Publications, N. Delhi, 2007. xi) Supply Chain Model of a Corporate Hospital -B.Krishna Reddy and GVRK Acharyulu, Emerging trends in Supply Chain Management, Edited by B.S. Sahay, Mcmilan India Ltd., 2004. xii)Application of Regression Analysis to Production of Granite – An Empirical Study -B.Krishna Reddy and S.Krishnam Raju, Business Research Conference- 2003, Edited by R. Nandagopal and R. Krishnaveni, Vikas Publishing House Pvt.Ltd., 2004. xiii) Modelling the Causes of Production Down Times- An Empirical Study of a Thermal Power Generating Unit -B.Krishna Reddy and GVRK Acharyulu, Business Research Conference- 2003, Edited by R. Nandagopal and R. Krishnaveni, Vikas Publishing House Pvt. Ltd., 2004. xiv) Electronic Customer Relationship Management – A New Business Strategy -B.Krishna Reddy and GVRK Acharyulu, Customer Relationship Management, Edited by V. Venkataramana and G. Somayajulu, Excel Books, 2002. Research Publications: Copy enclosed (Enclosure-I & II) J. Participation in Conferences, Seminars & Training Programs: Copy enclosed (Enclosure-III & IV) 19. Membership of Advisory Board in Journals: Advisory Board member of ‘IMED Journal of Management and Social Research’ Bharati Vidyapeeth Deemed University, Institute of Management and Entrepreneurship Development, Pune, ISSN no. 09758429. 20. Research interests: Operations Research, Data Analysis and Modelling, Networks, Logistics and Supply Chain Management. 21. References: Prof. S. Vijaya Raju, Dean, Faulty of Commerce & Management Studies Acharya Nagarjuna University, Guntur Nagarjuna Nagar – 522510, A.P. Phone: 9440944133 Email: svraju@yahoo.com Prof. A. Sudhakar, Dept. of Commerce BR Ambedkar Open University, Prof G. Ram Reddy Marg, Road # 46, Jubilee Hills Hyderabad – 500 033 Mobile No.: 98497 54802 E-Mail: monakarthik@yahoo.com ENCLOSURE-I: A- Research Papers Published (International Journals): 1. ATMOSPHRICS: A SILENT SALES PERSON IN ORGANISED RETAILING - B. Krishna Reddy, Jakka Suresh Reddy: International Journal of Sales, Retailing & Marketing, Vol. 1, No.1, 2012, pp: 23-29, ISSN 2045-810 X. B- Research Papers Published: 2. FUEL CONSUMPTION MODEL OF LIGHT COMMERCIAL TRUCKS -B. Krishna Reddy, T. Raghaveni: International Journal of Science, Technology and Management, Vol. No. 4, Issue 11, November 2015, ISSN 2394 - 1537, pp: 446-451. 3. A STUDY ON OPTIMIZATION OF CHAIR SIDE TIME (CST) - A LEAN SIX SIGMA APPROACH IN A DENTAL HOSPITAL -K. Farheen Khatoon1 , B. Krishna Reddy2 : International Journal of Contemporary Medical Research, Vol. 2, Issue 03, July-Aug. 2015, ISBN -, PP: 616-622. 4. UTILIZATION OF E-RESOURCES:E-MARKETING -B. Krishna Reddy, T. Raghaveni: International Journal of Research& Development in Technology and Management Sciences, Vol.20, Issue 06, 2013, ISBN -978-1-62951-728-5, PP: 1-12. 5. LEADRSHIP COMPETENCIES ANALYSIS – A STUDY WITH REFERENCE TO WOMEN MANGERS IN SOFTWARE INDUSTRY -D. Sridevi Samineni, B. Krishna Reddy: IOSR Journal of Business and Management (IOSR-JBM), Vol.14, Issue 04, (Nov-Dec. 2013), e-ISSN-2278-487X, p-ISSN-2319-7668,PP:77-81. 6. HOSPITALS OUTSOURCING COMPLETE DEPARTMENTS: A STUDY -T. Latasujata, B. Krishna Reddy & C. Jayalakshmi: International Journal of Research in Commerce and & Management, Vol. No. 4(2013), Issue No.09 (September), ISSN 0976-2183, pp.1-4. 7. NETWORK ANALYSIS FOR OPTIMUM SCHEDULING OF MACHINE TIME IN GRANITE PROCESSING -K. Hemalatha, B. Krishna Reddy: The IUP journal of Operations Management, Vol. X, No.3, August 2011, PP: 7-13, ISSN- 0972-6888. 8. LARGE RETAIL OUTLETS IMPACT ON TRADITIONAL RETAIL SHOPS – A STUDY OF SELECT KIRANA STORES
  • 9. -B. Krishna Reddy, J Suresh Reddy: ELK: Journal of Marketing & Retail Management, Vol.2, No.2, July 2011, ISSN -0976-7193, PP: 453-461. 9. BUYING BEHAVIOUR IN ORGANIZED RETAILING: A STUDY OF DEMOGRAPHIC FACTORS -B. Krishna Reddy, J Suresh Reddy: Mustang Journal of Business & Ethics Vol.1 (2010), ISSN 1949- 1735,PP: 121-132. 10. MODELLING THE CAUSES OF PRODUCTION DOWN TIMES: AN EMPERICAL STUDY OF A THERMAL POWER GENERATING UNIT -B. Krishna Reddy: The ICFAI Journal of Operations Management, VOL.VII, NO.2, MAY 2008, PP:33- 40. 11. CLUSTERING – AN EFFECTIVE TOOL FOR ANALYSING BREAK DOWN PATTERNS - BEST PAPER AWARD. -B. Krishna Reddy: Industrial Engineering Journal, VOL. XXXVI, NO. 4, April 2007, PP: 37- 41. 12. DEVELOPING LOCATION SPECIFIC INFORMATION SYSTEM FOR FARMERS -G. Bhaskar, B. Krishna Reddy: Osmania Journal of Management, Vol.II, No.1, Feb’ 2006,PP:1-9. 13. IMPACT OF VAT ON SUPPLY CHAIN MANAGEMENT -GVRK Acharyulu, B. Krishna Reddy: ICFAI Journal of Managerial Economics, Feb’ 2006,pp:71-81. 14. INTEGRATED LOGISTICS MANAGEMENT- A NEW ORGANISATIONAL PARADIGM -B. Krishna Reddy, GVRK Acharyulu: Osmania Journal of Management, Vol.4, No.4,Nov.2006, PP:30-40. 15. BENCHMARKING OF OPERATION THEATRE PROCESS – A STUDY IN A CORPORATE HOSPITAL -B. Krishna Reddy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol. 17, No.1 & 2, January- June & July-December 2005, pp:45-51. ISSN 0970-9542 16. SUPPLY CHAIN MODEL OF A CORPORATE HOSPITAL -B. Krishna Reddy, GVRK Acharyulu: Emerging trends in Supply Chain Management, Edited By B.S. Sahay, Mcmilan India ltd., 2004. 17. e- PROCUREMENT – A STRATEGY FOR EFFECTIVE COST REDUCTION -B.Krishna Reddy, GVRK Acharyulu: ICWAI Research Bulletin, Vol. XXIV, January – 2004, pp: 73-79. 18. OPTIMUM SCHEDULING OF MACHINE TIMES IN GRANITE PROCESSING- NETWORK ANALYSIS -B. Krishna Reddy, R. Brahmam: Business Research Conference- 2003, Vikas Publishing House Pvt. Ltd., 2004. 19. APPLICATION OF REGRESSION ANALYSIS TO PRODUCTION OF GRANITE- AN EMPERICAL STUDY -B. Krishna Reddy, S. Krishnam Raju: Business Research Conference- 2003, Vikas Publishing House Pvt. Ltd., 2004. 20. MODELLING THE CAUSES OF PRODUCTION DOWNTIMES- AN EMPERICAL STUDY OF A THERMAL POWER GENERATING UNIT -B. Krishna Reddy, GVRK Acharyulu: Business Research Conference- 2003,Vikas Publishing House Pvt. Ltd., 2004. 21. A STUDY ON EMERGENCYCARE AND PATIENT DISCHARGE PROCESS-APPLICATION OF NETWORK ANALYSIS -B. Krishna Reddy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol. 15, No.1, January- June 2003, pp: 23-27. 22. A STRATEGY FOR SUCCESSFUL TQM IN A CORPORATE HOSPITAL – A STUDY USING SIX SIGMA -B. Krishna Reddy, M. Arundhathy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol.14, No.2, July-December 2002, pp: 7-14. 23. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN HEALTH CARE SECTOR- A CASE STUDY ON MASTER HEALTH CHECK -B. Krishna Reddy, GVRK Acharyulu: Journal of the Academy of Hospital Administration, Vol. 14, and No.1, January- June 2002, pp: 21-32. 24. PREDICTION OF ABC COMPOSITIONS OF INVENTORY USING MARKOV ANALYSIS –A STUDY -B. Krishna Reddy and T.Lata Sujata:Materials Management Review, Vol. III, Issue I, Jan-Feb.2002, pp:44- 49. 25. E-REVOLUTION AHEAD FOR MANUFACTURING INDUSTRIES – A REVIEW -B. Krishna Reddy and GVRK Acharyulu: The Management Accountant, Vol.36, No.8, August 2001,PP:596- 614. 26. A STUDY ON SELECTIVE INVENTORY TECHNIQUES IN A TRANSPORT ORGANISATION -P. Bucha Reddy, B.Krishna Reddy: The Management Accountant, Vol.30, No.12, December 1995, PP:891- 895. 27. OPTIMUM SERVICE PLAN FOR A WORKSHOP OF ANDHRA PRADESH STATE ROAD TRANSPORT CORPORATION - A SIMULATION APPROACH -P. Bucha Reddy, B. Goverdhan Reddy, B. Krishna Reddy: Indian Journal of Transport Management, Vol.19, No.10, October, 1995, pp:629-637. 28. MARKOV ANALYSIS AND ITS APPLICATION IN INVENTORY MANAGEMENT - A CASE STUDY OF A.P.S.R.T.C. -P. Bucha Reddy, B. Goverdhan Reddy, B. Krishna Reddy: Management Review, Journal of Narsee Monjee Institute of Management Studies, Mumbai, Vol.vii, No.1, January-June 1995, pp:34-43. 29. REVIEW OF MARKOV ANALYSIS AND ITS APPLICATION TO INVENTORY MANAGEMENT - A CASE STUDY OF A.P.S.R.T.C. -P. Bucha Reddy, B. Goverdhan Reddy, B. Krishna Reddy: Southern Economist, Vol.34, No.7, August1995, pp: 9-12. 30. STATISTICAL ANALYSIS OF LOAD BEARING CAPACITIES OF MINE TIMBER PROPS -L.V.A. Sesha Sai, B. Krishna Reddy: The Institute of Engineers (India), Vol.73, Pt.MN2, November, 1992, pp: 55-59. 31. DO OUR ACCOUNTS MISLEAD?
  • 10. -S.N.Sarma, B.Krishna Reddy:The Management Accountant,Vol.21,No.12,December,1986,PP:717-721. 32. CONSUMPTION PATTERN IN KARIMNAGAR TOWN -S.Sudhakar, B.Krishna Reddy: Satavahana (Quarterly) Vol.2, Nos.1 & 2, April 1984, pp:13-19. 33. A MAXIMUM FLOW PROBLEM WITH INTERMEDIATE NODE REQUIREMENTS -S.N. Narahari Pandit, B. Krishna Reddy: Indian Academy of Sciences (Mathematical Sciences), Vol.92, No.3, December 1983, pp:171-190. ENCLOSURE-II -A: PAPERS PRESENTED AT CONFERENCES ABROAD: 1) “Customer Satisfaction in Organized Retailing –An Empirical study of Retail Malls” -B. Krishna Reddy: Presented at Academy of Business Research Fall 2014 Conference in Atlantic City, NJ, USA, September 24-26, 2014. 2) ”Retailing Trends of Store Brand Food Items - A Study of Select Malls” -T.V.L.N.S. Sairam & B. Krishna Reddy: Presented at Academy of Business Research Fall 2014 Conference in Atlantic City, NJ, USA, September 24-26, 2014. 3) “Information Technology Service Catalogue: Correlational Study of Adoption at Top Ranked US Colleges” International Handbook of Academic Research & Teaching (IHART), Intellect base International Consortium, Peer-Reviewed Conference Proceedings, Volume 33, pp 117-123, April 17-19, 2014, San Antonio, TX, USA (Ramakrishnan, A & Dr. B. Krishna Reddy). 4) “Staff Augmentation to Managed Service - Characteristics Indicative of Buyer’s Readiness for Change” paper presented at 11th Annual International Smart Sourcing Conference 2013 on GLOBAL SOURCING OF FINANCIAL SERVICES AND HEALTHCARE held at Atlantic City, New Jersey, USA during 8-9 August 2013 (Ramakrishnan, A & Dr. B. Krishna Reddy). 5) “Coal Production by Longwall Mining – A Study and Analysis of Equipment Breakdown Cause Patterns” Presented at Academy of Business Research Conference in Las Vegas, Neveda, USA, November 14-16, 2011. BEST PAPER AWARD. 6) “Supply Chain Effectiveness Enhancement Through Cost Reduction – Some Strategic Issues” Presented at Academy of Business Research Conference in Las Vegas, Neveda, USA, November 14- 16, 2011. 7) Customer Satisfaction – Driving force behind Economic and Facility Development presented at the “International conference on Sustainable Strategies on Technology and Management for Developing Countries” held at Tyndale College, Singapore, May 15-16, 2010. 8) “Outsourcing Various Services in Hospitals” Presented at the Annual “International Smart Sourcing conference” held at Hyatt Regency, New Jersey City, USA, 24-25 August2009. 9) “Supply Chain of Granite Production - Machine Scheduling using Network Analysis “ -B.Krishna Reddy, Eighth International conference on “Operations and Quantitative Management” (ICOQM-8) held at Assumption University, Bangkok, October 17-20, 2007. 10) HOSPITAL LOGISTICS STRATEGY FOR MEDICAL TOURISM -GVRK Acharyulu and B. Krishna Reddy, presented at International Conference on Logistics and Supply Chain, Brisbane, Australia, 10-11th June 2004. ENCLOSURE-II -B: PAPERS PRESENTED AT CONFERENCES IN INDIA: i) “Role and Significance of Bench Marking across Supply Chain Management” - Hemalata Devi Karra & Prof. B. Krishna Reddy: National Seminar on “Logistics & Supply Chain Management-Issues, Challenges and Prospects”, Pendekanti Institute of Management, Hyd. 19-20 February 2016. ii) “Customer Satisfaction Attributes in Organised Retailing – A Study of Retail Malls” -Jakka Suresh Reddy & Prof. B. Krishna Reddy, International National seminar on ‘Big Data Analytics’, Siva Sivani Institute of Management, Hyd, on 11-12 February 2016. iii) “Effect of Atmospherics and Amenities on Customer Satisfaction – A Study of Star Hotels” -Prof. B. Krishna Reddy & Dr. B. Madhavi Latha: International National seminar on ‘Big Data Analytics’, Siva Sivani Institute of Management, Hyd. on 11-12 February 2016. iv) “Customer Satisfaction Elements of Service Marketing Mix – A Study” -Prof. B. Krishna Reddy & Dr. VVN Laxmi, International National seminar on ‘Big Data Analytics’ , Siva Sivani Institute of Management, Hyd, on 11-12 February 2016. v) Foreign Direct Investment in Service Sector in India – A Study -Prof. B. Krishna Reddy & Shaik Kamruddin: National seminar on ‘FDI in service sector Opportunities & Challenges’, Maulana Azad National Urdu University, Hyd, 2012. vi) Indian Hotel Industry – Challenges for Growth, Marketing and Technology -Krishna Reddy, B. & B. Madhavi Lata: National Conference on "Business Analytics and Business Intelligence in Management" 6-7 January 2012, IPE, Hyderabad. vii) Supply Chain Cost Reduction – A Conceptual Frame Work -Krishna Reddy, B. & T. Raghaveni: National Conference on “Business Analytics & Business Intelligence”, 6-7 January 2012, IPE, Hyderabad. viii) Customer Satisfaction in Hospitality Industry - Study on Star Hotels -B. Krishna Reddy & B. Madhavi Lata: “International Conference on Statistics, Probability, Operations Research, Computer Science and Allied Areas” Andhra University, Visakhapatnam, 4-8 January 2010.
  • 11. ix) CORPORATE SOCIAL RESPONSIBILITY- EMERGING TRENDS IN INDIAN SCENARIO -M.S. Nair & B. Krishna Reddy: National Conference on Marketing and Strategy (ICOMBS–2007) “Business in the New Global Order”, 29-30 November 2007. x) BENCH MARKING IN HOSPITALITY INDUSTRY -B. Krishna Reddy & B. Madhavi Latha: National Conference on Marketing and Strategy (ICOMBS–2007) “Business in the New Global Order”, 29-30 November 2007. xi) INTEGRATED LOGISTICS MANAGEMENT – A NEW ORGANISATIONAL PARADIGM -B. Krishna Reddy, GVRK Acharyulu & S. Krishnam Raju, ILSCM 2004: 2nd International Conference, PSG College of Technology, Coimbatore, 3- 5 August, 2004. xii) BENCHMARKING THE OPERATION THEATRE PROCESSES IN A CORPORATE HOSPITAL -B. Krishna Reddy & GVRK Acharyulu, ILSCM 2004: 2nd International Conference, PSG College of Technology, Coimbatore, 3 - 5 August, 2004. XIII) APPLICATION OF REGRESSION ANALYSIS TO PRODUCTION OF GRANITE- AN EMPERICAL STUDY -B. Krishna Reddy & S. Krishnam Raju: 2nd National Conference on “Business Research”,PSG College of Technology, Coimbatore, 28-29 November, 2003. XIV) MODELLING THE CAUSES OF PRODUCTION DOWNTIMES- AN EMPERICAL STUDY OF A THERMAL POWER GENERATING UNIT -B. Krishna Reddy & GVRK Acharyulu: 2nd National Conference on “Business Research”, PSG College of Technology, Coimbatore, 28-29 November, 2003. XV) OPTIMUM SCHEDULING OF MACHINE TIMES IN GRANITE PROCESSING- NETWORK ANALYSIS -B. Krishna Reddy & R. Brahmam: Second National Conference on “Business Research”, PSG College of Technology, Coimbatore, 28-29 November, 2003. xvi) A STRATEGY FOR SUCCESSFUL TQM IN A CORPORATE HOSPITAL – A STUDY USING SIX SIGMA -B. Krishna Reddy, M.Arundhathy & GVRK Acharyulu: International Conference on “Trends in Healthcare Facilities” Hospitrends – 2002, Academy of Hospital Administration, New Delhi, 24–26 October 2002 at Cidade de Goa, Goa. xvii) LOGISTICS -THE COMPETITIVE ADVANTAGE -B. Krishna Reddy, GVRK Acharyulu & S. Krishnam Raju: National Conference on ‘Logistics Management: Future Trends’, IPE, Hyderabad, 22-23 February 2002. xviii)ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT – A NEW BUSINESS STRATEGY -B. Krishna Reddy & GVRK Acharyulu: National Conference on ‘e- CRM’, IPE, Hyderabad, 22-23 February 2002. xix) RELIABILITY OF REPAIRABLE SYSTEMS - NON HOMOGENEOUS POISSON PROCESS MODELS FOR MATERIAL HANDLING EQUIPMENTS IN MINES -K.R.M. Rao, B. Krishna Reddy & T. Madhusudhan: International Conference on ‘Stochastic models, Optimization techniques and Computer Applications (ICSOC)’, PSG College of Technology, Coimbatore, 15–17 December 1994. xx) LONGWALL FACE EQUIPMENT DELAY ANALYSIS - SOME STATISTICAL MODELS -K.R.M. Rao & B. Krishna Reddy: National Seminar on ‘Challenges of Mechanisation in Indian Mines’, Kudremukh, 28th February to 1st Mar. 1990. xxi) PRODUCTION DELAY ANALYSES OF A LONGWALL MINING SYSTEM -K.R.M. Rao & B. Krishna Reddy: XXII Annual Conference of ‘ORSI’, Kharagpur, 7–10, December 1989. xxii) STOCHASTIC - PASSAGE NETWORKS -B. Krishna Reddy & S.N. Narahari Pandit: X-ISPS Conference and International Symposium on ‘Stochastic models, analysis and applications’, 15-18, June 1989. xxiii)CONSUMPTION PATTERN IN KARIMNAGAR TOWN -S. Sudhakar, B. Krishna Reddy & R. Narayana Reddy: 22nd ‘Indian Econometric Conference’, Bangalore, 2- 4 January 1984. ENCLOSURE-III: PARTICIPATION IN SEMINARS/ CONFERENCES/ SYMPOSIA/ WORK SHOPS/ REFRESHER COURSES/ SUMMER SCHOOLS: i) Participated in three day workshop (30 hours) on “Stress Management Professional Certification” International Stress Management Association IND , Hyderabad, 25-27 February 2016. ii) Participated in a one day work shop on “Supply Chain Analytics” organized by IMT, Hyderabad on 20 January 2016. iii) Participated in a one day work shop on “Data Analytics with SPSS for Business Decision Making” organized by Sidhartha college of Arts & Science: Vijayawada on 9 January 2016. iv) “OR and Data Analytics Workshop - Risk Management in an Uncertain World” at Indian School of Business (ISB), Hyderabad, 19-20 November 2009. v) “PEDAGOGICAL TOOLS AND RESEARCH METHODS IN MARKETING”, Dhruva college of Management, Hyd, 6th Dec, 2006. vi) ‘SUPPLY CHAIN MANAGEMENT’, a Quality Improvement Program during September 27- October 1, 2004 at MDI campus, Gurgaon. vii) SECOND NATIONAL CONFERENCE ON BUSINESS RESEARCH: PSG College of Technology, Coimbatore, 28-29 November 2003. viii) APPLICATION OF MANAGEMENT TECHNIQUES IN HOSPITALS Participated as a delegate in CME
  • 12. organized seminar on 15-12-2002 Hyderabad. ix) FACULTY DEVELOPMENT PROGRAMME: Participated in Faculty Development Program sponsored by AICTE from 18 December 2000 to 8 January 2001, CBIT, Hyderabad. x) WORKSHOP ON "CASE TEACHING” Dept. of Business Management, O.U. from 2–6 July 1997. xi) COMPUTER SOFTWARE AND RESOURCES MANAGEMENT TECHNIQUES: ISTE summer school, PSG College of Technology, Coimbatore, 7–20 June 1989. xii) ALGORITHMIC ASPECTS AND APPLICATIONS OF MATHEMATICAL PROGRAMMING: Summer Institute organised by SQC and OR Division of I.S.I., Madras, from 21 May to 9 June 1984. xiii) RESEARCH METHODS IN SOCIAL SCIENCES: ICSSR, Southern Region at Karimnagar during 1–6 February 1983. xiv)ANNUAL CONFERENCE OF A. P. ECONOMIC ASSOCIATION: Satavahana Institute of P.G. Studies, Karimnagar 1983. xv) QUALAITY CONTROL, RELIABILITY AND OPERATIONAL RESEARCH: Golden Jubilee Celebrations Conference of Indian Statistical Institute, New Delhi, 18–20 February 1982. ENCLOSURE-IV: COMPUTER TRAINING PROGRAMMES: i) E-COMMERCE & INTERNET: A training program sponsored by ISTE, New Delhi from 11th -24th Nov.2000. ii) TRAINING PROGRAMME TO TEACHERS in E-Commerce, Software Engg., DSS, Oracle: Organised by Dept. of Business Management, O.U. during March- June, 1999. iii) INTRODUCTION TO COMPUTERS, WORDSTAR, LOTUS 1-2-3, dBASE III PLUS: Indotronix Institute of Informatics.