1. 1
Dr. Shahid Bashir
Flat # A-10-11, South City Apartments, Seri Kembengan Selangor, Malaysia
Mobile: +60172298273
shahidbashir_uk@yahoo.com; shahid_bashir0014@yahoo.com
Education:
Degree Name PhD (Marketing)
University Infrastructure University Kuala Lumpur (IUKL), Malaysia
Session 2012-2016
Thesis Title The Mediating Role of Consumer Trust in Predicting Internet-Based Shopping
Intention: A Malaysian Perspective
Degree Name MBA (Hons)
University University of Wales, United Kingdom
Session 2009-2011
Thesis Title Purchase Motivations and Attitude of the Younger Generation of Islamabad
(Pakistan), Towards Foreign Retail Brand Apparels: A Case of NIKE T-Shirts.
Degree Name MBA (Marketing)
Institute Federal Urdu University of Arts, Science & Technology Islamabad, Pakistan
Session 2006-2008
Thesis Title Pakistani teenagers’ attitudes towards imported brand name apparel
Personal Traits:
Solution-focused, proactive and highly skilled professional with rich and varied experience of
05 years in research, teaching and administration. Have solid analytical, research, planning
and organizational skills. Have ability to foster atmosphere that encourages creativity,
problem solving approach and continuous learning and improvement in the team members. I
am an enthusiastic and optimistic person with an ability to take initiatives in challenging
environments. I am responsive, courageous and trustworthy. I have an unparalleled passion
for learning and development, teaching and research and a proven track record of
achievements and consistent growth in term of research publications. I am also good in
sports. I have a good sense of humor and have always enjoyed pleasant working relationship
with my colleagues and other stakeholders.

2. 2
Participation in Seminars/Training programs:
Title SPSS Techniques
Institute University of Utara Malaysia Training & Developments (Malaysia)
Year 2016
Title Effective Communication Skills
Institute IUKL Research Centre for Training & Developments (Malaysia)
Year 2015
Title Managing Academic Thesis for MS/PhD Proposal to Publishing
Institute IUKL Research Centre for Training & Developments (Malaysia)
Year 2014
Title Literature Searching Techniques, Developing Literature Review, and Data
Analysis for Researcher
Institute Cavendish College London (United Kingdom)
Year 2011
Title Mastering Qualitative Research Methodology and Analyzing Qualitative
Data using SPSS V.18 and NVIVO V.7
Institute Cavendish College London (United Kingdom)
Year 2010
Title Research Ethics and Avoiding plagiarism & Citation and referencing in
Academic Research
Institute Cavendish College London (United Kingdom)
Date 2010
Research Awards (Peer-Reviewed Conferences):
Title Keynote Speaker
Institute Academic World International (AW)
Year 2016
Venue Malacca, Malaysia
Title Session Chair
Institute International Institute of Engineers and Researchers (TheIIER)
Year 2015
Venue Kuala Lumpur, Malaysia
Title Session Chair
Institute International Institute of Engineers and Researchers (TheIIER)
Year 2015
Venue Singapore
Title Session Chair
Institute International Institute of Engineers and Researchers (TheIIER)
Year 2015
Venue Singapore
Title Session Chair
Institute International Institute of Engineers and Researchers (TheIIER)
Year 2015
Venue Kuala Lumpur, Malaysia

3. 3
Administrative/Professional Experience:
Institute Infrastructure University Kuala Lumpur (IUKL), Malaysia
Designation Graduate Research Assistant
Experience 2012- Present
Job Description Conduct research with the senior faculty members, Help students in their
research projects and reports, making lectures on different topics as per
guidance of senior teachers, Write proposals for the progress of research
department
Institute Hassan Medical Centre, Attock, Pakistan
Designation Accountant
Experience 2007-2008
Job Description Prepare asset, liability, and capital account entries by compiling and
analyzing account information, Document financial transactions by entering
account information, Recommend financial actions by analyzing accounting
options
Organization Themes Advertising & Marketing (pvt) Limited, Rawalpindi, Pakistan
Marketing Manager
Tenure April 1, 2009- September 1, 2009
Job Description Generate policies and procedures for business centers and involved in
setting up the public relations, Involved in advertisement matters-
placement of ads in magazine and newspapers, Involved in giving ideas,
layout, designs, logos, and wording materials for advertisement
Teaching Experience:
Institute Infrastructure University Kuala Lumpur (IUKL), Malaysia
Designation Lecturer
Session 2014-Present
Courses Taught Principles of Marketing, Principles of Management, Business Research
Methods, Total Quality Management, International Business, and E-
Advertising etc.
Institute Sir Syed College, Attock, Pakistan
Designation Commerce Teacher
Session 2009
Courses Taught Economics, Financial Accounting, Advance Accounting, Business Statistics and
Mathematics, and English
Research Work:
Research Papers (Peer Reviewed Journals):
Bashir, S., Kaur, K., Sabbar, D., Abbas, S., Ahmad, M. (2016), The effect of price, quality and store
loyalty on Malaysian consumer’s Private Label Brand (PLB) purchase intention, International Journal
of Management and Applied Science, 2(6): ISSN : 2394-7926 (Impact factor: 1.05).
Bashir, S., Masri, R., Ibrahim, F. (2015), Online market communication: contemporary impact,
opportunities and challenges, International Journal of Management and Applied Science, 1(3): 42-45,
ISSN : 2394-7926. (Impact factor: 1.05).

4. 4
Bashir, S., Tumi, N. S., Sabbar, D., Abbas, S., Ahmad, M. (2015), Malaysian consumer’s purchase
intentions towards private labels, International Journal of Management and Applied Science, 1(5):
87-89, ISSN : 2394-7926 (Impact factor: 1.05).
Bashir, S., Masri, R., Ibrahim, F., Arumugam, V., Ghazeia, Q. (2015), The contemporary e-market
communication tools and processes for SMEs, International Journal of Management and Applied
Science, 1(3): 51-53, ISSN : 2394-7926 (Impact factor: 1.05).
Masri, R., Bashir, S., Rani, R, A. (2015), Religious-Hermeneutics as a Research Model in the Field of
Business and Management, Jurnal Hadhari, Institut Islam Hadhari and Jabatan Kemajuan Islam
Malaysia, Universiti Kebangsaan Malaysia.
Bashir, S., Masri, R., Ibrahim, F., Arumugam, V. (2014), Online market communicational patterns in
developing countries: a Malaysian perspective, Malaysian Journal of Communication, 30(2): 61-70.
(Impact factor: 1.05).
Hussain, R, I., Bashir, S. (2013), Effect of Motivational Factors on Employee's Job Satisfaction: A Case of
District Public School Okara, International Journal of Management & Business Studies, 3(2): 07-10,
ISSN : 2230-9519 (Impact factor: 0.381).
Zeeshan, M., Sabbar, S, D., Bashir, S., Hussain, R, I.,(2013), Foreign students’ motivation for studying in
Malaysia, International Journal of Asian Social Science, 3(3):833-846.
Bashir, S., and Samedi, J. (2012), Students’ Perception on the Service Quality of Malaysian Universities’
Hostel Accommodation, International Journal of Business and Social Science, 3 (15).
Bashir, S., et al.,(2012), Intergenerational Influences on Brand Preferences: Consumables Vs Durables,
International Journal of Business and Social Science, 3 (13).
Research Papers: (Peer Reviewed Conferences):
Bashir, S., Kaur, K., Sabbar, D., Abbas, S., Ahmad, M. (2016). The effect of price, quality and store loyalty
on Malaysian consumer’s Private Label Brand (PLB) purchase intention. Paper presented & published
in the proceedings of International Research Conference held by International society for engineering
research and development (ISERD) at Kyoto, Japan.
Bashir, S., Masri, R., Ibrahim, F., & Arumugam, V., Ghazeia, Q. (2015). The contemporary e-market
communication tools and processes for SMEs. Paper presented & published in the proceedings of
International Research Conference held by Institute of Research and Journals (IRAJ) at Singapore.
Bashir, S., Masri, R., Ibrahim, F. (2015). Online market communication: contemporary impact, opportunities
and challenges. Paper presented & published in the proceedings of International Research Conference
held by Institute of Research and Journals (IRAJ) at Singapore.
Bashir, S., Masri, R., Ibrahim, F., Arumugam, V. (2014). Online market communicational patterns in
developing countries: a Malaysian perspective. Paper presented & published in the proceedings of
International Research Conference held by IICON2014 at Kuala Lumpur, Malaysia.
Bashir, S., Zeeshan, M., Sabbar, D, S., Hussain, R, I. (2012). Impact of Cultural Values and Life Style on
Impulse Buying Behavior: A case study of Pakistan. Paper presented & published in the proceedings of
International Research Conference held by IICON2012 at Kuala Lumpur, Malaysia.

5. 5
Honor and Certificates:
2014-Present: Brand Ambassador of Institute of Research and Journals (IRAJ), Academic World
International (AW), and International society for engineering research and development (ISERD).
2013: Former president of postgraduate student society in Infrastructure University Kuala Lumpur
(IUKL)
2009: Top position holder in the field of Marketing with a CGPA of 3.76/4.00 from Federal Urdu
University, Islamabad, Pakistan.
2009: Certified member of Occupational health, safety & environment (OSHA), United Kingdom, A+
grade and 93% Marks
2009: IELTS Certified, 6 band
2007-2008: Former player of the soccer team of Federal Urdu University, Islamabad.
2005: Scored 73% marks in B.Com Part 1, and achieved second position among all the college
students affiliated with Agriculture University, Faisalabad, Pakistan.
Other Information:
Nationality: Pakistani (I.C No. 37104-9683274-9)
Current Residence: Malaysia
Visas: England, Malaysia and Singapore
Languages: English, Urdu, Punjabi, Hindi
Health: Excellent
Knowledge of Computer Software: MS Word, MS Power Point, MS Excel, SPSS, Amos
Hobbies and Interest: Social Networks, Fitness, Sports, Books
LinkedIn Profile: https://my.linkedin.com/in/shahid-bashir-a0266b23
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