Travel Industry - is concerned with providing services related to travel from one location to another. This includes services that are directly related to the travel itself, such as transportation, but also includes services related to catering for travelers’ needs and wants after they have arrived at their destination. *Disclaimer: the pictures/information/media used in this ppt do not belong to me. Credits to the rightful owners.

1. TRAVEL
SERVICES NCII
(160 hours)

2. LESSON 2: Develop and
Update Industry Knowledge
(First Quarter-Week 3-4)

3. OBJECTIVES:
LO2. Seek information about the industry
1.1 identify and access key sources of
information on the industry
1.2 access, apply and share industry
information
(TLE_HETS9- 12DUIK-IF-J-2)

4. TRAVEL INDUSTRY
•is concerned with providing services related to travel
from one location to another. This includes services that
are directly related to the travel itself, such as
transportation, but also includes services related to
catering for travelers’ needs and wants after they have
arrived at their destination.

5. TOURISM INDUSTRY VS TRAVEL INDUSTRY
•Tourism Industry - relates to the industry centered on
tourism, which is the specific act of travelling to a different
location, either for business or pleasure.
•Travel Industry - is simply related to a person’s travel from
one place to another, and the various services they use in that
process.

6. IMPORTANCE OF INFORMATION
1) Planning is the backbone of tourism services and
operations.
The elements of four-pronged strategy are:
• retrospective analysis,
• current perceptions,
• introspective analysis, and
• futuristic vision

7. IMPORTANCE OF INFORMATION
2) Managing to satisfy the customer is the life
of tourism industry. It is at this level that a tour
can make or break. “Admirable management”
is the most common accolades for making a
tour memorable experience.

8. Some major areas under which information is generally
needed while managing tours are:
• tourist profiles,
• kinds of tour packages available,
• different modes of travel that can be arranged,
• types of accommodation,
• knowledge of the destination area, and
• kinds of ancillary services that can be procured

10. IMPORTANCE OF INFORMATION
3) Promotion - Promotion is what facilitates the selling of
tours. The central objective of all promotional efforts is to
inform , generate interest and involve . Here again,
interest and involvement may be generated by providing
the tourist with interesting, attractive and useful
information as much as to convert need in to a purchase.

11. Some of the more common and often repeated methods
of promotion are:
•Presentation – introductory in nature and essentially
aimed at providing information.
•Publicity – a more vigorous promotion and exercise, with
the help of detailed information, and
•Advertising – is a tool providing specialised information
with promotional mix.

12. IMPORTANCE OF INFORMATION
4) Future Orientation - Future orientation is possible. How
do we manage our future is an important consideration.
Specially for getting the desired results at present, future
orientation becomes an integral part of development and
expansion of your operations. Analysing forecasts about
tourist movements, emerging trends, nature of
competition etc. all depend on information.

13. IMPORTANCE OF INFORMATION
5) Image Projection - The magnitude of image problem influences the
intensity of success. It is difficult for any organisation to exist if the
image problem continues. The projection of a fair image thus becomes
the integral part of our marketing strategy. Since in tourism purchasing
decision of buyer works on impulses, i.e., if anything wrong with the
image of the destination comes to the knowledge of the buyer this
negative image will gain ground as fast as fire spreads in the forest.
Information generated, with the support of graphic presentation of
development trends, makes it is easy to convince the target users of
services about the standard and quality of facilities and services at the
destination.

14. AREAS FOR INFORMATION GENERATION
On Tourists - The information regarding options and attitudes and
travel behaviour and motivations. The important information covers
image of destinations, products, competitor’s offering, prices,
quality and services, promotional and selling activities, channel and
experience of tour operators. Regarding travel behaviour and
motivation, the information one related to motivation for travel,
location accommodation, mode of transport, frequency of visits,
services at hotels, actual relations to prices, destination and
products.

15. AREAS FOR INFORMATION GENERATION
On Markets - Regarding characteristics and trends, size, major
segments, locations, details of demography, market-share and
developments. Trends by market segments, type of product,
methods of distribution, role of tour operators, travel agents,
national transport organisation and tourist information centres.
Effects of centralised and computerised reservation systems, effects
of direct selling or selling via clubs, universities, etc. Counters in
departmental stores and supermarkets, effects of sales of holiday
homes, apartments, hotels, etc

16. AREAS FOR INFORMATION GENERATION
On Products
• National resources (Scenery, climate, flora and fauna, sporting events, e.g., skiing,
golf, etc., protection of environment, anti-pollution needs or regulations.
• Infrastructure – roads, rails, telecommunications, electricity, gas, water banks,
hospitals, food stores, police, courts, garages, book shops, etc.
• Superstructure – hotels and other forms of accommodations, restaurants, travel
agents, car rental facilities, information offices.
• Cultural heritage – historical monuments, handicraft centres, museums, art galleries,
ruins and other relics of past civilisations or cultures, local life styles and customs,
etc.
• Access and transport facilities – airports, railway system, rivers, lakes, etc.

17. AREAS FOR INFORMATION GENERATION
On Competition - Competitors strategies, policies,
products, prices, promotion, sales contribution

18. KEY SOURCES OF INFORMATION IN TOURISM
Users - Current, potential from current markets and those to be developed.
Industry Airlines, tour operators, travel agents, hotels and other accommodation units,
tourist transporters, etc. at home and overseas.
Competition - At home and overseas
Trade Association - At home and overseas and travel trade and those of hotels, carriers, etc.
Official Statistics - Government Sources: Department of Tourism, State Tourism Departments,
Airlines, Railways, etc.
Publications - Trade and Government specialists media: Travel magazines for leisure and
business travellers.
The Firm - Internal records (Bills, invoices, quotations)
Others - Relevant Publications by Universities, banks, Chambers of Commerce International
bodies, etc.

19. THE SOURCES OF INFORMATION FROM
PRIVATE SECTOR:
Travel Agency and Tour Operators
- are intended at basically packaging or managing a tour.
- have become promoters and managers together.
- In the process of operating a tour they generate
information which would help and benefit their clients.

20. THE MAIN CATEGORIES OF SUCH
INFORMATION ARE GIVEN BELOW:
• Tourist Attractions: The Tour operators, just like the Department
of Tourism and State Tourism Department issue brochures on main
tourist attractions.
• Boarding and Lodging: Accommodation and catering is the next
main concern. You will, therefore, find an equally large number of
books/brochures, serving the purpose of a hotel and restaurant
guide, flooding the book mart.
• Shopping: Tour operators also promote the crafts of a specific
place or destination.

21. THE SOURCES OF INFORMATION FROM
PRIVATE SECTOR:
Hotel Industry
There are many hotels in the country which sell package tours to both the
domestic as well as international tourists. The information generated thus
includes the following details of the area:
• Historical attractions,
• Craft attractions,
• Exotica,
• Cuisine,
• Room tariffs and services available, etc

22. SOURCES OF INFORMATION: MEDIA
Newspapers, Magazines and Advertisements - They contain information on
the general and specific destinations under the following heads:
• History,
• Geography and topography,
• Craft traditions,
• Accessibility and accommodation,
• Cuisine and catering,
• Shopping,
• Higher education opportunity, etc

23. SOURCES OF INFORMATION: MEDIA
Newspapers, Magazines and Advertisements - Most of these
write ups are today done by reputed travelers/tourism experts and
should, therefore, be preserved by you. Advertisements are an
important source of information on tourism. They tell you about
tariffs, off season discounts, tour packages, types of
accommodation, view resorts, airline 35 schedules and fares and
above all in present scenario of ethical or unethical competition,
competitive advantages like hidden costs, etc. of each products
over the others.

24. SOURCES OF INFORMATION: MEDIA
Specialised Publications - With the promotion of tourism as an important industry there have
begun appearing specialised monographs on various aspects of tourism. These can be
categorised as under:
• Travel and Tourism Definitions,
• Tourism Management,
• Tourism Guiding,
• Cultural Tourism,
• Wildlife Tourism Studies,
• Island and Beach Tourism,
• Desert Safaris,
• Hill Resorts,
• Adventure Tourism,
• Convention Tourism, etc.

25. SOURCES OF INFORMATION: MEDIA
Non-Print Media - Today TV serials, sponsored
programmes, films, commercials, documentaries,
promotional films, etc. are important sources of
information on tourism. With the help of video films and
CD ROMs one can show the tourists the type of services
available or one can have a look at the quality and size of
rooms in a hotel before packaging them in the tour and so
on.

26. SOURCES OF INFORMATION: MEDIA
Internet as a source of information: The internet is replacing
many other entities the way it is used. People now turn to internet
in the way they turn to libraries, encyclopedias, newspapers,
magazines, catalogues, brochures, travel agents, maps with weather
conditions at different times, governmental pamphlets or even
physical locations for advises. Inbound and outbound data, new
trends, etc. can also be found on websites.

27. REFERENCES:
Learner’s Module-Travel Services Grade 10, Department of Education
https://www.revfine.com/travel-industry/

28. THANK YOU FOR LISTENING!
Have a great day!
Prepared: Ms.Princess Joy L. Revilla
Secondary School Teacher – III, FGNMHS