Combining independent production, indigenous talent and the promotional power of social media

1. Combining independent production, indigenous talent
and the promotional power of social media
ABOVE -THE-TITLE MOTION PICTURES

2. Current State of the Global Animation Industry
The global animation industry was about $222 billion in 2013
Most segments in this industry are growing at the rate of 7%
Over 100 animated features are produced each year
Most have a limited theatrical release
Streaming video is now replacing DVD production
Huge need for new, co-produced, star-driven content

3. A New Approach To International Animation Marketing
WHO IS THE
STAR?
 Since the beginning of the motion picture industry, people come to
theaters to see (and hear) their favorite performers. The use of
famous artists and celebrities to voice characters in animated
films continues to this day.
 The current practice in the animation industry is for studios
to
market themselves as the "above-the-title" stars of their
films,
instead of the celebrities who audiences have come to see. Now think of how powerful a marketing campaign could be
if
animated films were re-voiced with local celebrities who
have
a significant social media presence, distributed to the
native countries of these indigenous talents and
promoted by making the celebrities the
above-the-title stars.

4. A New Approach To International Animation Marketing
RISK
AVOIDANCE
Motion Picture production has long been a risky investment.
Our new unique approach minimizes a number of those
risks.
Development Casting Production Post-production Distribution

5. How We Manage Risk
 No original productions
 License only finished productions
 Exclusive rights within our
territories
 Casting major stars with huge
social media presences for
voiceovers

6. The Power of Social Media -
Romania
Wang Leeh Gem Tang AB
C
1,900,00
0
ABC
1,900,00
0
1,900,00
0
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000

7. The Power of Social Media - Czech
Republic
Wang Leeh Gem Tang AB
C
1,900,00
0
ABC
1,900,00
0
1,900,00
0
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000

8. The Power of Social Media -
China
Wang Leeh Gem Tang AB
C
1,900,00
0
ABC
1,900,00
0
1,900,00
0
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000

9. The Power of Social Media -
Brazil
AB
C
14,500,000
ABC
1,900,00
0
1,900,00
0
13,000,000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
Luciano Huck Jorge E Matues

10. The Power of Social Media - Germany
AB
C
2,400,000
ABC
1,900,00
0
1,900,00
0
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
1,800.000
AB
C
ABC
1,800.000

11. Screenfilm
Our
Process
Negotiatemarket by market rights
Selectvoice over talentbasedon
socialmediaranking in markets
Identifylocaldirector
Applyforlocalco-productionfinancing
if available
Securetheatricaldistributor
Producelocalversionutilizing
indigenoustalent
Createmarketing plan
ReleaseMakingOf video
onYouTubeetc
Promoteto Facebook,Twitter
& YouTubefollowers
Local advertisingandpublicity
campaign onlineandtraditionalmedia
Havered carpetopeningnight
1
2
3
5
6
7
8
9
4
10
11
12

12. POTENTIAL REVENUE
STREAMS
LICENSING
PUBLISHING
RIGHTS
STREAMING
CABLE SALES

13. WHO WE ARE
 Owners of renowned children's motion picture library
for over 30 years
 Distributor of Academy Award-nominated film,
Sounder
 Producer of many made-for-television motion
pictures
 Producer of live Cinema Event programming
MOTION
PICTURE

14. MANAGEMENT, FRED B. TARTER
 Former chairman for 28 years of largest cinema advertising company in the world, Screenvision
 Board member of the largest UK cinema advertising contractor, Pearl & Dean
 Member of “Producer’s Guild of America”, “National Academy of Television Arts & Sciences”,
and “British Academy of Film & Television”
 40-year member of legendary entertainment fraternity, The Friars Club
 Recognized continuously for over 30 years in Who’s Who in America, Who’s Who in the East, Who’s Who in
Entertainment.

15. CONTACT
DETAILS67 Irving Place North
9th Floor
New York, NY 10003
(212) 679-3800

16. Current State of the Global Animation Industry
The global animation industry was about $222 billion in 2013
Most segments in this industry are growing at the rate of 7%
Over 100 animated features are produced each year
Most have a limited theatrical release
Streaming video is now replacing DVD production
Huge need for new, co-produced, star-driven content

17. Current State of the Global Animation Industry
The global animation industry was about $222 billion in 2013
Most segments in this industry are growing at the rate of 7%
Over 100 animated features are produced each year
Most have a limited theatrical release
Streaming video is now replacing DVD production
Huge need for new, co-produced, star-driven content