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BurgerFi- Campaign Proposal
- 1. Presented by: Preeti Rana
- 2. BACKGROUND ▪ In February 2011, John Rosatti and Lee Goldberg opened the first BurgerFi location in Delray Beach, Florida ▪ 83 locations in US, within Florida 32 ▪ BurgerFi- Nation's fastest growing, award-winning gourmet burger chain ▪ Idea: “All-Natural Tastes Better”
- 3. VISION & MISSION ▪ Vision : Burgerfication of the Nation ▪ Mission ▪ Better to People ▪ Better to Animals ▪ Better to the earth From the Farm not the Lab
- 4. CLAIMS DO’s ▪ Better burger concept ▪ Prepare daily from scratch ▪ Never Ever policy ▪ Strong commitment to sustainability ▪ 100% Peanut oil ▪ Upcycling and Recycling DON’Ts ▪ No microwaves ▪ No freezers ▪ No heating lamps Mitani, S.(2013, November).BurgerFi: craft beers and older cattle. Ann Arbor Observer
- 6. Research
- 7. SUSTAINABILITY ▪ 1,076,400 pounds of peanut oil are recycled every year ▪ 701,040 milk jugs are upcycled to make tables ▪ 150,960 Coca-Cola bottles are upcycled to make chairs ▪ 20,000 gallons of water saved annually ▪ Large energy efficient ceiling fans (use 66% less electricity) QRS Magazine. (2015, Apr 22). Retrieved from QRS Magazine: BurgerFi reviews success of sustainability efforts.: https://www.qrsmagazine.com/news/burgerfi- reviews-success-sustainability-efforts
- 8. ▪ Focuses on building better community ▪ Local charities ▪ Underprivileged children ▪ Constant trying to lessen carbon footprint on earth ▪ “From the farm. Not the Lab” ▪ 69% sales growth in 2015 ▪ #1 fastest growing company in 2013 ▪ Franchise of the year by QSR Magazine 2013 People ProfitPlanet Dunaj, L. (2015, August 18). BurgerFi: Ranked #185 on Inc. 500 list of fastest-growing private US companies. Retrieved from www.restaurantnews.com: http://www.restaurantnews.com/burgerfi-ranked-on-inc-500-list-of-fastest-growing-private-u-s-companies/
- 9. EVALUATION Strength ▪ Foundation on sustainability ▪ Good quality food ▪ Giving back to community: ▪ Kids beating Cancer ▪ Veteran’s day celebration ▪ Food back of Lincoln Weakness ▪ Transparency ▪ Limited information accessible to public ▪ WEBSITE LINK ▪ Global presence
Editor's Notes
- 3 Reason behind: Providing there best CEO all natural burger in a more casual manner. 4. Unique concept using grass fed, free-range, angus beef,
- It's the burger joint at the heart of the "better burger" movement Though it’s a new company but has kept CSR at the forefront of their Mission n focused on building a sustainable n responsible business.
- 1All- natural. 2.Made to order 2. Never Ever Policy- only fresh, never frozen- fries or patties, never microwave oven . all source grass-fed Angus beef free from steroids, antibiotics, growth hormones. 3.Strict Recycling programs for oil, cardboard, bottles, coca-cola bottles, milk jugs. Tables from compressed recycled wood, Ceiling fans to conserve 60% electricity.
- Other competition like Mcdonalds, Shake-shak,
- Other competition like Mcdonalds, Shake-shak,
- Made a strong commitment to sustainability as a part business practices n operations. From the food it serves to the design of it restaurants.
- 1, In all their locations throughout US sustainability is the the central driving force. made changes in the society resulting McDi is now focusing on doing business with only all natural -grass fed and no hormone or steriod beef. 2. Costlier than other competitors
- SRCE MODEL- Speak , Reveal , create and enable
- As people are becoming more aware of their food choices and adopting a more sustanable way of living