The document discusses the challenges of digital transformation. It outlines how IT must become value creators and bridge traditional and new systems. This requires transforming to a hybrid infrastructure, enabling workplace productivity, protecting the digital enterprise, and empowering the data-driven organization. It emphasizes that the digital workplace is now everywhere and users expect personal, contextual, and secure experiences anywhere, anytime, and on any device.

1. 1
Herausforderungen
auf dem Weg der
Digitalen Transformation
Markus Stückler
Chief Technologist

2. In the Idea Economy, anyone can change the world
Digital everything…
everywhere, every
day, everyone
connected
Every business is a
digital business
Disrupting every industry

3. GenerationMobile - Changing the way people work
Mobile Device Usage and consumerization of IT
3
Pressure on IT
Consumer
experience
Enterprise
experience
#GenMobile

4. IT must become value creators and bridge traditional and new
Contain costs Create outcomes
Provide hardened
systems & networks
Manage &
mitigate risk
Efficiently host
workloads & services
Continuously create &
deliver new services
Store & manage data
Software automates
business systems
Align service
performance to
business demand
Provide real-time
insight & understanding

5. 5
Transform
to a hybrid
infrastructure
Enable
workplace
productivity
Protect
your digital
enterprise
Empower
the data-driven
organization

6. Enable
workplace
productivity
Protect
your digital
enterprise
Empower
the data-driven
organization
Transform to a
hybrid infrastructure
Accelerate the delivery of
apps and services to your
enterprise with your right
mix of traditional IT, private,
and public cloud.
Hybrid Infrastructure :
• User centric
• Pay per Use
• Cloud ready Infrastructure
• Software Defined Data Center

7. Yesterday’s technology doesn’t meet today’s needs
Mobile
Traditional
Single Service on single Server
Virtualization
CPU centric Architecture
Vendor centric OS
Vendor centric Network
Spinning Disks
New Style of Business
Containers / Scale-Out
Memory centric Architecture
Open Source OS
Software Defined Network
Flash Disks, NV RAM

8. From processor-centric computing…
SoC
SoC
SoC
SoC
The Machine
8
Memory
Memory
Memory
Memory
Memory
+
Fabric
SoC
SoC
SoC
SoC
…to Memory-Driven Computing

9. Order
Deliver
Servers Networks Converged Systems
Software Defined
Storage
Business Users &
Line of Business
Managers
Enterprise Business App Store
Public
Cloud
Self Service Marketplaces

10. Community
A community of Service Providers (P1SP), VARs
(CLOUDBUILDERS), ISVs (ISV2SaaS), and end Clients
that believe in accelerating Enterprise Cloud adoption
across Europe.
Catalogue
An online aggregated catalogue of cloud related
services that matches in-country or cross-border buyer
and regulatory workload requirements.
Customer-Centric
Allows end clients to find the right service and partner
for their needs, and find best practices and successful
implementation stories.
Cloud28+
The Marketplace for Europe’s cloud services
Cloud28+ is a federated community (Helion Network) of service providers, resellers, ISVs, developers and government
entities dedicated to accelerating enterprise cloud adoption across Europe.
Cloud28+ proposes an online aggregated catalogue of cloud services matching detailed workload requirements with
trusted cloud services at different prices.

11. Confidential – For Training Purposes Only 11

12. Cloud28+ A growing application Ecosystem
Data
Management
End User
Productivity
Business
Applications
Big Data
Digital
Marketing
Application
Developmen
t
Utilities Security
Migration
Mobile

13. Protecting Users, Data & Apps
• Detect and Manage Security
Breaches
• Safeguard Continuity &
Compliance
• Know what’s coming and preempt
Transform
to a hybrid
infrastructure
Enable
workplace
productivity
Empower
the data-driven
organization
Protect your
digital enterprise
Protect your most prized
digital assets whether they
are on premise, in the cloud
or in between.

14. Protect your digital enterprise
14
Protect Detect & Respond Recover
Build it in
Identify the threats you face, assess
your organization’s capabilities to
protect your enterprise,
Harden your applications, protect your
users, and encrypt your most important
data
Proactively detect and
manage breaches
Help reduce time-to-breach-resolution
with a tight coupling of analytics,
correlation, and orchestration.
Establish situational awareness to find
and shut down threats at scale
Safeguard continuity
and compliance
Drive resilience and business continuity
across your IT environments, systems, and
applications.
Reduce risk with enterprise-wide
governance, risk & compliance strategies

15. HPE managed security customers
900+ Monthly security events
23bn HPE Secured User Accounts
47m
HPE Security Professionals
5000+
All major branches
9 out of 10
Top software companies
10 out of 10
Top telecoms
9 out of 10
Major banks
HPE Security’s industry leading scale
10

16. Discover the value of all your data
• IoT systems
• Machine learning
• WLAN is more than the
Network Connection
Transform
to a hybrid
infrastructure
Enable
workplace
productivity
Protect
your digital
enterprise
Empower the data-
driven organization
Harness 100% of your
relevant data to empower
people with actionable
insights that drive superior
business outcomes.

17. Human data
Big data fuels the Idea Economy
Machine data
Business data
faster growth
than
traditional
business data
10x

18. Empower your data-driven organization
with Hewlett Packard Enterprise
18
Discover the value
of your data
Build your
data-centric foundation
Achieve superior business
outcomes with big data
• Investigate and Explore
• Create Ideas
• Create Big Data Roadmap
Choose the right platform:
• Flexibility
• Speed
• Security
Translate data into value
• Apply data science
• Think big
• Across whole organization

19. The Mobile Workplace, Anywhere,
Anytime
• Adopt new Digital user experiences
• Unified Communication and
Collaboration
• Aruba Wireless Leadership
Transform
to a hybrid
infrastructure
Protect
your digital
enterprise
Empower
the data-driven
organization
Enable workplace
productivity
Deliver experiences that
empower employees and
customers to achieve
better outcomes.

20. 20
The digital workplace is everywhere
Users expect personal, contextual, and secure experiences
Any place,
any device,
any time
Seamless
communication
and
collaboration
Digital user
experience
Intelligent
workplace
20

21. Mobile Engagement
Help employees, guests and
customers navigate areas
Meeting rooms, offices, workplaces,
shops & shopping malls, exhibitions,
public areas, …..
Provide new services via mobile
devices

22. Real Academia de Bellas Artes de San Fernando
22
~1 meter
accuracy on mobile application
giving precise directions for visitors
7.1 to 8.5
increase in “Overall visitor
satisfaction”
An important artistic heritage
Personalized tours
Analytics on visitor experience
Integration of physical and virtual worlds
15,000drawings
1,400paintings
600sculptures
https://www.youtube.com/watch?v=7z3RlT_LnzY

23. Danke !
23