RE/MAX REAL ESTATE SUMMER INTERNSHIP REPORT

1. SUMMER INTERSHIP PROJECT REPORT
ON
REAL ESTATE
(FY 2020-21)
Submitted By
JUVVANAPUDI PRAVEEN KUMAR
REGD NO : 19BSPDD01C069
ICFAI BUSINESS SCHOOL, DEHRADUN
Company Name

2. TITLE OF THE PROJECT
UNDERSTANDING DIFFERENT CUSTOMERS BEHAVIOR AND
ANALYZING THE SURVEY ON
REAL ESTATE
SUBMITTED BY
Juvvanapudi Praveen kumar
Regd No.:19BSPDD01C069
RE/MAX, KPHB COLONY
HYDERBAD, TELANGANA
A report submitted for partial fulfillment of the requirement of MBA
Program of IBS dehradun
Distribution List:
Senior Prof. Padmavathi Vankayalapati
(Faculty guide, IBS Hyderabad)
Mr. Srikanth Reddy
(Company guide)
Date of Submission:11-06-2020

3. TABLE OF CONTENT
1. DECLARATION
2. ACKNOWLEDGEMENT
3. ABSTRACT
4. HISTORY OF RE/MAX
4.1 Company Profile
4.2 Mission
4.3 Vision
4.4 Objectives
4.5 Action Plan
5. REMAX TODAY
5.1 RE/MAX in India
5.2 RE/MAX Leads the way
5.3 Traditional scenario in Real Estate industry
5.4 In RE/MAX
5.5 RE/MAX growth model
5.6 RE/MAX offices can deal in

4. 6. OUR ROLE IN RE/MAX UNDER PRANAVA PROJECTS
6.1 Face book Campaign
6.2 Explain the property details to customer
6.3 Site visit with company guide
6.4 Promoting
7. WHAT I UNDERSTAND FROM RE/MAX
7.1 Business associate orientation training certificate
8. CUSTOMERS BEHAVIOR ON REAL ESTATE SUVERY REPORT
8.1 Bar Chart
8.2 SWOT Analysis on real estate
9. NATIONAL AND INTERNATIONAL EVENTS
10. RETAIL BRAND TIE UPS WITH RE/MAX
11. RE/MAX TOOLS
12. REAL ESTATE BOOKS
13. CONCULSION

5. DECLARATION
I JUVVANAPUDI PRAVEEN KUMAR hereby declare the project work
entitled on “understanding different customers behavior and analyzing the
survey on real estate”, Submitted by me for the partial fulfillment of the
requirements for the award of the degree of MASTER OF BUSINEES
ADMINISTRATION (MBA), to the ICFAI BUSINESS SCHOOL,DEHARDUN in
my own original work & has not been submitted to any other University or
Published at any time before.
J. Praveen Kumar
Regd.No.:19BSPDD01C069
Master of Business administration
IBS Dehardun

6. ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the possibility to complete
this project. I want to thank IBS Dehradun for giving me permission to commence this
project in the first instance, to do the necessary research work and to use the available
data. I am bound to senior batch students for their stimulating support.
No work can be carried out without the help and guidance of various people. I am happy
to take this opportunity to express gratitude to those who have been helpful to me in
completing this project report.
At the outset I would like to thank my company guide Mr.Srikanth Reddy, RE/MAX,
Managing Partner, Hyderabad who allowed me to undertaken the project and helped me
at every throughout the tenure of the project.
Mr.Srikanth Reddy has played a versatile role, by being both a friend and a mentor. He
patiently listened to my difficulties, tried to sort the out and gave me valuable suggestions
and remarks to make my project a more meaningful one. His guidance has made me
learn a lot about the marketing domain. He constantly motivates me to overcome the
hurdles and difficulties in the project. I am grateful for the time he spent on this project out
of his busy schedule.
I would be failing in my duty if I do not express my deep sense of gratitude to Senior
Prof.Padmavathi Vankayalapati, Faculty Guide IBS Hyderabad, without her guidance it
would not have been possible for me to complete this project work
J.Praveen Kumar

7. ABSTRACT
As a part of my MBA curriculum I have done my internship training at Real
estate marketing, Hyderabad. In this report I am going to share my
experience in the company for the period of 33 days. During this period my
role was to study the “Customer mindset and analyze them Advertising”
and to organize a “property shows” and do it’s marketing on digital media.
I was supposed to understand the concept of Real estate marketing and to
bring the customers to site visit and to do the digital marketing of the
property show. As a part of my internship I had identified some problems
and provide the recommendations to the company to market the show.

8. 4. HISTORY OF RE/MAX
• Founded in 1973 by Dave & Gail Liniger
• RE/MAX = Real Estate Maximums
• Created by Top Producers for Top Producers
• Sales Associates can earn Maximum Commissions
• Headquarters: Colorado, United States
THE FOUNDERS
DAVE LINIGER GAIL LINIGER

9. THE MAN BEHIND RE/MAX IN INDIA
SAMIR
CHOPAR
GAURAV MARYA
4.1 COMPANY PROFILE
RE/MAX, short for Real Estate Maximums is an American international real
estate company that operates through a franchise system. RE/MAX has
more than 1,20,000 agents in 6,800 offices. RE/MAX operates in about 115
countries

10. RE/MAX proud to be operating in 115+ countries across world consisting of
8000+ Offices. That’s how we are able to offer unprecedented levels of
customer service and provide access to real estate resources not available
anywhere else.
Headquarters: Colorado, United States
4.2. MISSION
RE/MAX focus is to help real-estate professionals meet there real-estate
goals. To be the worldwide real estate leader, achieving our goals by helping
others achieve theirs. Everybody wins
4.3. VISION
To ensure that each Sales Agent, each Franchise Office, each Regional
Franchisee and each Institutional Franchisee whether owned or independent is
profitable, positive, passionate and proactive. Develop premium quality real
estate franchise system, providing sustained value to end users and community.
Be recognized and respected as a Leader of Innovation and Sustainability in the
region. Service every town and city within India with equal passion to enhance
customer delight.

11. Be respected in the market as the benchmark for relevant innovation and
responsibility, adding sustained and measurable value to shareholders,
Franchises buyers, end users and the community.
4.4. OBJECTIVES
• Understanding the working of relationship manager.
• Understanding different initiatives of RE/MAX
• Analyzing customer behavior.
• Encouraging prospective buyers to make their firm the first Point of
contact when they are looking for property.
• Establishing the long term client relationships and underscore the
positive experience they had with me will continue with future
purchases
4.4. ACTION PLAN
Phase 1: Analyzing different customers and initiatives of RE/MAX and
working on direct channel methods. Specially focusing on
digitalization
Phase 2: Mentorship model role with senior agents and business team.
Phase 3: Quantify site visits/mock visits.
Phase 4: Individual coaching, sessions on grooming, pitching, sales.
Discussing the findings with company guide.

12. Phase 5: Listing an inventory and weekly review and compilation of the
findings.
5. RE/MAX TODAY
• Over 115 countries and territories
• Over 1,20,000 agents worldwide
• Seven countries added in 2017 and seven in 2016

13. 5.1. RE/MAX IN INDIA
60+ Cities
210+ Offices
1000+ Business
Associates

14. 5.2.RE/MAX LEADS THE WAY
• Nobody in the world sells more real estate than
RE/MAX
• RE/MAX Associates average more sales than other
real estate agents
• RE/MAX is the most productive real estate network
• RE/MAX is one of the most recognized real estate
brands and logos around the world
• With a presence in over 115 countries and
territories, the RE/MAX network’s global footprint is
unmatched by any other real estate brand

15. BOSS
AGENT
Max. Commission
by Boss
Agents appointed
on Salary + Comm.
More time of
monitoring agent
Low motivation to
agents
Training &
Retention of
agents
No recognition &
growth
Pyramid
5.3. TRADITIONAL SCENARIO IN REAL ESTATE INDUSTRY

16. BOSS
AGENTMore Inventory - More
Sales - More Profit
Agents work as an
entrepreneur
No monitoring of Agent
required
Trained Agents with
high retention rate
Agents remains his
own Boss
Higher satisfaction &
motivation
Pyramid
5.4. IN RE/MAX

17. 5.5. THE RE/MAX GROWTH MODEL
THE DREAM
MANAGING
Sharing the Dream
GROWING

18. 5.6. RE/MAX OFFICES CAN DEAL IN

19. 6. MY ROLE IN RE/MAX UNDER PRANAVA PROJECTS
• I work under Pranava Projects, Pranva projects tie up with
RE/MAX Company
• Pranava projects start on 2 years ago in KPHB Colony,
Hyderabad
• Our role in this company was BROKER ASSOCIATE
• To explain Property details to customer
• Monday to Friday I work in company Tuesday was holiday
• Saturday and Sunday SAITE VISIT and to show Property
browser and explain land details to customer
• I worked 30 day in this company
• Monday to Friday Some time I was work on DIGITAL
MARKETING
• I work On FACEBOOK CAMPAIGN upload Property details
and boosting posts

20. 6.1. FACE BOOK CAMPAIGN

21. 6.2. EXPLAIN THE PROPERTY DETAILS TO CUSTOMER
6.3. SITE VISIT WITH COMPANY GUIDE

22. 6.4. PROMOTING
We Promoted 2 Project At Site
1. RAGHAVA FORTUNE FIELDS VILLA PLOTS
2. LOTUS PARK

23. 7. WHAT I UNDERSTAND FROM RE/MAX
1. Love for Conversation:
Delight in having a conversation with people, by this, you
will take advantage of the social aspect of selling.
2. Self-Motivation:
This is very necessary as a sales man who is self-
motivated does not need a lot of supervision. He knows
what is required of him to make constant growth in the
industry.
3. Outstanding Presentation and Delivery:
The best sales reps take out at least 2 hours every week to
improve their skills and make more discoveries with respect to
their products.
4. Lend A Helping Hand:
Have a belief that you are assisting your clients live a better life
with the product and service you are delivering.

24. 5. Creatively Solve Problems:
Through creativity, sales men can overcome challenges as they
are part of the entire sales process.
6. Respect for Prices, Product and Prospects:
There needs to be a display of confidence on the side of the
sales person.
7. Do Not Give Up Under Pressure:
Irrespective of the terrain, sales men should keep selling as
only gets going when the going gets tough.
8. Continuous Skill Development:
The art of selling is a continuous learning process. Interact with
other sales men, learn from them as learning never ceases.

25. 7.1 BUSINESS ASSOCIATE ORIENTATION TRAINING
CERTIFICATE

26. 8. CUSTOMERS BEHAVIOR ON REAL ESTATE
SURVERY REPORT

29. 8.1. BAR CHART
1. GENDER 2. AGEGROUP

30. 3. MARITAL STATUS 4. EDUCATION

31. 5. FAMILY MEMBERS 6. CHOOSING REAL ESTATE

32. 7. DO YOU OWN A PROPETY? 8. WHICH TYPE OF PROPERTY
DO YOU OWN?

33. 9. PROPERTY TYPE LOOKING 10. PRICE RANGE

34. 11. DECISION IMMEDIATELY 12. AREA BASED

35. 13. MENTION YOUR
PERFERENE
14. CONSULTED REAL
ESTATE COMPANY

36. 15. EMPLOYMENT TYPE 16. ANNUAL INCOME

37. 17. HOW DO YOU PLAN TO BUYTHE REALESTATE
PROPERTY

38. 8.2. SWOT ANALYSIS ON REALESTATE
STRENGTH
• It is an investment asset that
increases in value over time.
• It is less volatile (risky) than other
investment assets particularly
equities.
• The owner of a real estate asset
has full rights over the asset and
can add value to it through
refurbishment and good
management.
• Preferred collateral/security by
financial institutions.
OPP0ERUNITY
• Global demand for real estate is
strong and high.
• Real estate is poised for rapid
growth.
• Potential to diversify into other
sectors.
• New sectors offer great potential
i.e. student accommodation & care
homes.

39. WEAKNESSES
• Ownership rights
cannot be easily
transferred.
• It is a highly
illiquid asset.
• It requires a large
capital to invest.
• Low supply.
THREATS
• Economic slowdown
may affect demand i.e.
periods of recession.
• Competition from other
investment asset
classes such as equities
and bonds.
•Seasonal demand may
affect prices

40. 9. NATIONAL AND INTERNATION EVENTS

41. 10. RETAIL BRANDS TIE UPS WITH RE/MAX

42. 11. RE/MAX TOOLS
 GLOBAL.REMAX.COM
 MAX/CENTER
 MARKETING
 MAINSTREET (WEB ROSTER)
 GLOBAL TRAINING
 RE/MAX UNIVERSITY (RU)
 DESIGN CENTER (if applicable)
 RE/MAX COLLECTION
 RE/MAX COMMERCIAL
 REFERRAL EXCHANGE

43. 12. LIST OF REAL ESTATE BOOKS
CATEGORY
REAL ESTAE
STARTUP
LEADERSHIP
SALES
BOOK NAME
1.Think and Grow Rich
2.Trump: Think like a Billionaire
3.Trump: The Best Real Estate Advise
I ever Received
1. The lean startup
2. The manual for Indian startups
1.Start with why
2. Leadership mastery
1.Secret of closing the sale
2. How to sell anything to anybody
AUTHOR
Napolean Hill
Donald J Trump
Donald J Trump
Eric Ries
Vijaya kumari
Simon Sinek
Dale carnegie
Zig ziglar
Joe giratd

44. 13.CONCULSION
From this 33 days experience in a corporate world, I got a
good experience about what really the corporate life is about.
It’s waking along with targets and mind stresses every
morning. The person who can manage these target and
stress are shining in those fields. I personally think that
marketing is not everyone’s cup of tea but if one set his target
high and continuously strive towards that, nothing is
impossible. The only thing required in our field is the right
attitude or a positive attitude towards attaining one’s goal